LITTLE HELPS
#notforchildren Tesco has listene d to customers and, this month, will intro duce measures to prevent the sale of energ y drinks to under-1 6s, supp or ting the #notforchildre n campaign
Many brands of energy drink contain 160mg «Â Ô Á» That’s the equivalent of two shots of espresso
69% of 10 to 18 year olds consume energy drinks on a regular basis…
ENERGY DRINK
Energy drinks all carry a recommendation that they are not for children
…and of those, 13% say they have a litre or more in one sitting
Just 250ml of a typical energy drink contains 27.5g sugar – more than a child aged seven to 10 should consume in a whole day
24% of under-10s consume energy drinks – that’s nearly a quarter
ILLUSTRATION GETTY IMAGES
THE TESCO JOURNEY SO FAR 2013
2014
2015
2016
Tesco stopped the promotion of energy drinks in store to under-16s.
Tesco started promoting sweet-free checkouts across all stores.
Own-brand lunchboxsized soft drinks became free from added sugar, and all added sugar was removed from Tesco children’s food ranges.
Free Fruit for Kids was launched in stores. So far, Tesco has given away over 50 million pieces of fruit.
2018 Tesco introduces measures to prevent the sale of energy drinks to under-16s, to support the #notforchildren campaign.
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