Tesco magazine – October 2016

Page 65

Melt in the middl

PROMOTION

they’re back Two prime teatime treats hit the shelves again, at a brilliantly low price – and as tasty as ever

G

reat news for biscuit lovers… two of the nation’s favourite varieties – the bourbon cream and the fruit shortcake – are back on the shelves at the great-value price of just 40p a pack. They return after a break of several months because the factory where they are made, in Carlisle, Cumbria, was badly affected by Storm Desmond in December 2015. During the storm, the factory was submerged under more than 39 million litres of water after two local rivers, the Eden and the Caldew, burst their banks and flooded the area.

It’s been a round-the-clock operation to get the site up and running again, one that involved six JCB vehicles, 20,000 plastic sacks, 151 skips full of waste, 500 hard hats, 1,055 pairs of wellies, and many months of labour. The team even found that a fish from the factory pond had survived the upheaval and, fittingly, named him Desmond. Now all the hard work has been done, the wait for these classics to return to the shelves is finally over. Fruit Shortcake Biscuits, 40p/200g (20p/100g); Bourbon Cream Biscuits, 40p/296g (14p/100g)

Only 40p per pack


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