INSIDE STORY
‘
The number-one priority is to make delicious, craveable food that I’d be happy to eat myself and serve to others Derek Sarno, director of
’
plant-based innovation
Health matters Helping you eat well is at the heart of Tesco’s mission
1
FREE FRUIT FOR KIDS More than 78 million pieces of fruit have been given out for free in over 800 stores since 2016. Bananas come top in popularity, followed by apples, then oranges.
2
HEALTHIER OWN-BRAND More than 2,000 own-brand products – including yogurt, cereal and ready meals – have been changed to reduce the amount of sugar, fat and salt. > Ûã ÷ c Û É Á 㨠Ûã supermarket to reformulate its own-brand soft drinks to contain less than 5g sugar per 100ml. The result? More than nine billion calories cut from customers’ annual diets.
3
CHARITY PARTNERSHIPS Tesco has teamed up with the British Heart Foundation, Cancer Research UK and Diabetes UK to help colleagues, customers and their families adopt healthier habits – inspiring people to make healthier choices, as well as raising money and awareness.
Chinese BBQ Shreds & Greens 380g, £4 (£1.05/100g)
Made for you Tesco is dedicated to creating products that cater for all diets and lifestyles. Right now, there are some really creative plant-based solutions for vegans, vegetarians and meat-eaters alike. ‘We’re leading the market in innovation, showcasing the amazing things we can do with plants,’ says Derek Sarno, Tesco’s director of plant-based innovation and 32
founder of the Wicked Kitchen range. ‘We focus on the quality of the ingredients and the craft of cooking them well.’ The range now includes more than 40 products, including salads, sandwiches, snacks and desserts, which all feature creative alternatives to dairy and meat. With the Chinese BBQ Shreds & Greens meal (above), the team has developed a method of ‘pulling’ eryngii mushrooms to produce a texture that’s similar to pulled pork.
WORKING WITH JAMIE Jamie Oliver is helping Tesco shoppers to make healthier choices with recipes, ã«ÔÛ Â É » Ûô ÔÛ available online and in store. Check out his recipes on p55.
WORDS ELLI DONAJGRODZKI PHOTOGRAPHY STUART OVENDEN FOOD STYLING MIMA SINCLAIR PROP STYLING MORAG FARQUHAR
4