Huami Magazine Charleston May/June 2022

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“Since the pandemic, my eyes have been opened to the benefit of giving people the flexibility to choose how they shop,” Erika explained. “My business was launched during the pandemic, and I didn’t think twice about whether I wanted a physical store or a virtual one. I can deliver a quality shopping experience without the overhead and hassle of a brick-and-mortar business. The Mobile Eyewear Experience takes this idea of mobility and flexibility to another level.” Erika and James’s vision is to revolutionize how people shop for glasses. The Mobile Eyewear Experience is a mobile showroom that goes where the customer is. Customers book their custom experience online, and everything comes to you. Most people who wear glasses are used to going to the optometrist and selecting from rows of frames. You look for ones you like that might fit your personality, try them on, and purchase if they fit. “The vision is to bring a customizable luxury experience to you. Customers are free to select from Lady E. Specs designs or Wood You? Specs by J. Franklin, but they also have the option to design their frames. They can choose the style, shape, and materials the frames are made from. Consumers can put their names on their glasses. They can put logos and names of organizations. James explains that there is no limit on the design, and the customer is in control. With The Mobile Eyewear Experience, you will have all your local optometrist’s options. They work with a trusted optometrist who can fill any prescription. Customers can get all the additions to their lenses they would as if they walked into a store. “Some places won’t put lenses in frames they don’t sell because they are worried about damaging them. If the customer sends us the prescription, we will take care of everything. It’s all about convenience. Our goal is to be a one-stop-shop for all their eyewear needs,” James says confidently. There is only one mobile eyewear experience like Lady E and Wood You? Specs by J. Franklin located in Jacksonville, FL, and plans are in the works to launch a second mobile eyewear experience in North Carolina. For now, if you are not located in Florida, you can still have a customizable experience online. New things are hitting the market every day. Vision, planning, and perseverance separate the fly-by-night ideas from those that stand the test of time. With the formula and foundation that Erika Hendrix and James Smith have laid, I have no doubt we will see The Mobile Eyewear Experience all across the country. h

www.jfranklinwoodyouspecs.com 904-595-7351

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