HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF HISTORY OF
GRAPHIC DESIGN DIGITAL DESIGN SPRING 2012
ASSIGNMENT HISTORY OF GRAPHIC DESIGN (HGD) 1. Create a one-page printable information sheet in the style of your assigned designer 2. I would like to stress the “in the style of” part of this assignment 3. Your design and layout should reflect the style you are researching 4. Your finished info sheet is due in class on Thursday 3/29 5. You will present your information to the class on Friday 3/30 RESOURCES
http://www.designishistory.com/ http://gdh.2rsolutions.cz/ http://www.designhistory.org/
REQUIREMENTS Size
8.5” w x 11” h (vertical) if you wish to work horizontally your page size will be 17” w x 11” h Final file should be in PDF format when turned in
Format Illustrator Photoshop Indesign Microsoft Word Hand drawn Other (check with me if there is a different format you would like to use) Information Mediagraphy
Name of your designer 2 facts 3 (cited) images in the style of your designer 3 cited sources on a separate page
DIGITAL DESIGN 2012 TABLE OF CONTENTS Joe
Aleksander Rodchenko
3-4
Erin
Milton Glaser
5
Chloe
Saul Bass
6
Brynne
Bradybury Thompson
7-8
Josh
Herb Lubalin
9
Omar
Sheppard Fairey
10
Gloria
Banksy
11-12
Christina
Paula Scher
13
Ryan
Ed Fella
14
Davey
George Grosz
15
Forest
Mariann Bantjes
16
Jill
Paul Rand
17-18
Chase
Neville Brody
19-20
Maria
Chip Kidd
21
Sarah
Carin Goldberg
22
Emma
Kurt Schwitters
23-24
Rachel
Wes Wilson
25
ALEKSANDR
CONSTRUCTIVISM “Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1919, which was a rejection of the idea of autonomous art. The movement was in favour of art as a practice for social purposes. Constructivism had a great effect on modern art movements of the 20th century, influencing major trends such as Bauhaus and the De Stijl movement. Its influence was pervasive, with major impacts upon architecture, graphic and industrial design, theatre, film, dance, fashion and to some extent music.�
--Google (1)
--Wikipedia (1)
--Google (3)
RODCHENKO
--Google (2)
“Aleksander Mikhailovich Rodchenko (5 December 1891 – December 3, 1956) was a Russian artist, sculptor, photographer and graphic designer. He was one of the founders of constructivism and Russian design.” --Wikipedia (2)
“Rodchenko was one of the most versatile Constructivist and Productivist artists to emerge after the Russian Revolution. He worked as a painter and graphic designer before turning to photomontage and photography. His photography was socially engaged, formally innovative, and opposed to a painterly aesthetic. Concerned with the need for analytical-documentary photo series, he often shot his subjects from odd angles—usually high above or below—to shock the viewer and to postpone recognition.” --Wikipedia (3)
Rodchenko has simple design, which often times can be more powerful than complicated stuff. He likes to give each geometric shape it’s own space, by giving them borders. --Me
Milton Glaser 1960-PRESENT
ilton Glas M d z i n e, an
He w i t t N
, Inc. er
Studios, New Y n or k M a pi
ga
Found ed Pu sh
Won the Lif eti me Ac hi e
Award of the t en Coo m per e v
a t i o a l D e sig n
useum M n
i
n
04 20
Sureal
Simplified
juxtaposed images
Symbolic designs
Saul
BASS may 8 1920- April 25 1996
Average life span
34
years
of a bass logo
" desig n is thin king made visua l" - sau l bAss
Won awards from MAJOR design organizations
Taught design at Yale University
Publication of Alphabet 26
Art Director for Mademoiselle and other firms
Designed 60+ issues of “Westvaco Inspiration” for Westvaco Paper Corporation
Created the Washburn Bible most innovative reassessment of Bible Typography since Gutenburg
Wrote “The Art of Graphic Design” (1988) 90+ Stamp Designs
Graduated from Washburn College
4
1934
Born in Topeka, Kansas
1911
Moved to New York ...His career BEGAN
1938
DIED
1995
7
"I believe an avid interest in Type necessarily includes a zest for everyday life" -Bradbury Thompson
5 6
8
1
3 2
Herb Lubalin
(ArnoKath,The Unforgettable Herb Lubalin)
a ak
LC U&
r Ga
de
cr ea te d
se ca
Lu ba lin
e th
er
in al b Lu
t en p s
g on his typography jo orkin ur n w al life s i Up h f pe o ra rs a e nd y n e Lo tt w s la
his
ow
in nf az ont g ma ITC s ’ g Ava ur nt G nzb i G arde while designing for Ralph
(ArnoKath, Les Fleurs Du Mal)
(OnlyBen, Just My Type)
t an v eA
Frank Shepard Fairey born Feb 15 Charleston
1990 to presen
Banksy, Gir
Bansky, Flower Chucker
“Some people become cops because they want to make the world a better place. Some people become vandals because they want to make the world a better looking place.�
"I
graffiti d
nt
rl With Balloon
Banksy, Nola
I was offended when Westminster said my painting was an advertisement. Advertising makes people feel inadequate and worthless. Graffiti doesn't do that. Graffiti doesn't emotionally blackmail you, doesn't make you feel fat and graffiti doesn't make you rush out and buy things, except maybe high strength cleaning products."
TO PRESENT
1980
HER LOGOS INCLUDE THE PUBLIC THEATER, CITIBANK, BLOOMBERG, COCA-COLA, BAUSCH AND LOMB, THE METROPOLITAN OPERA, THE NEW YORK CITY BALLET, THE NEW YORK PHILHARMONIC, THE NEW JERSEY PERFORMING ARTS CENTER, THE NEW 42ND STREET, THE NEW YORK BOTANICAL GARDEN, THE DAILY SHOW WITH JON STEWART, AND TIFFANY AND CO.
HAT T BRINHIS HAT ES THE T G SO RED L YPEF AC METH EAD ING HER T E HELVE T NEW O DE SIGNICA. TO T HE W T ORL O D.
PAUL ASC HER
orn in 1938 in Detroit, Fella has
worked as an artist, educator and graphic designer who continues to
1 “B”
influence the world of
design
to this very day.
3 “Shapes”
4 “This is What Will Never Do”
Fun Facts
*Fella’s work is grid-less, free lanced and non structured. He does all of his work entirely by hand!
*Ed Fella refuses to use a computer for any of his projects!
*He has built a career of over thirty years using pencils, ballpoint pens, paper and crayons!
2 “Little Birdie”
Grosz, George. Republican
German artist most famous for making caricatural drawings of Berlin life during the 1920s. Grosz, George. Fit
Born Georg Ehrenfried GroĂ&#x;, he Grosz, George. Remember changed the spelling of his last name to Grosz asa protest against German nationalism.
“I do not use humor consc go that way naturally. A w ample is mu identity for ‘U Postal Service’. To take an
mideval symbol which inev pompus today and then stic top of it. That’s funn
PR Full Jewish name was Peretz Rosenbaum
His F
Started drawing, design, and the arts at a young age.
Paul
Born August 15th 1914 and died November 26th 1996
He e
In NY Artist hall of f Began desgining w
ame in the year 1972 ith Swiss techniques
Used the techniqu
e called Sachplakat
“Don’t try to be original, just try to be good.” -PR. Worked with Steve Jobs on the ‘neXT’ logo.
H
Created ‘ABC’ logo.
Created ‘Ford’ logo.
Created the ‘IBM’ logo as well.
h ban
Along with the ‘UPS’ logo and
Bega
the ‘Yale University School’ lo
Atten
ciously, I just well known exUnited States escutcheon- a
vetably seems ck a package on ny.” - PR
R
Father didn’t believe design was a good career.
Rand made and created book cover designs too.
enjoyed being witty and funny with his designs/arts versity School.’ in 74. Taught at ‘Yale Uni Studied Gustav Je
nsen. Famous artist.
Paul Rand’s art had widely infulenced the design.
Went to ‘Pratt Institue’ and ’Parsons School’....
He was one of the original people of Swiss des Spent 14 years in a
Grew up in in a Je
nds images supportin
an at a young agae and
nded art classes at nig
dvertizing industry. wish Orthodox whic
idols or worshipping th didn’t care about law
ht classes in Brookl
Brody
Born
on April 23, 1957 in Southgate, London, Neville Brody attended Hornesey College of Art and The London College of Printing, where he earned a B.A. in graphics. After graduating from college, Brody initially worked in record cover design. Brody then switched to being the Art Director for The Face magazine. Brody gave a whole new face to British media. He pushed the boundaries of visual expression in all of his work, which was both experimental and challenging. In 1988, Thames & Hudson published two volumes about his work. This became the world’s best selling graphic design book. Brody continues to work as a graphic designerm, and in 1994, he launched his own design practice called Research Studios, which is located in London. Brody has since opened up studios in San Francisco, Paris, and New York. Recently Brody and his team designed the new look for the champagne brand Dom Pérignon. He also redesigned the BBC News and The Times, which he created the font “Times Modern” for. Brody was one of the founding fathers of “FontWorks”, and deigned 24 fonts throughout his career. Brody continues to design and often gives lectures at many locations around the world.
-Neville Designer
ABOUT NEVILLE BRODY
“An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That’s our job.”
Chip Kidd NEO CENTURY
Serious Batman Merchandise collector
Virgo Zodiac Sign
BORN
20th Ju 8th Janua DIED
Autumn Applies to Berlin Ac
Turned down as “u after four-week pr
1.
1
“I know that I am an importan and shall forever remain so. I so that one can not say, at a la ‘The poor fellow had no inkling Nom I am no fool, nor am I tim I know full well that the time w important personalities of the when we will influence an enti However, I fear that I shall not Source of artist quotes on Dada Art &
Kurt Schwitters
Kurt Hermann Eduard Karl German-born Dada artist Ku
une 1887 ary 1948
ncademy. 1911 2. untalented”
robation.
nt factor in the development of art say this with great emphasis, ater date: g of how important he was’. mid. will come for me and all other e abstract movement, ire generation. t experience this”. life: ‘I and my purpose’ in Merz, no. 21, 1931
surtJulius Schwitters Schwitters; Dadaism
3.
p
n
7
5th, 1 y f l o 1 u 3 9 J : r th o n r f o o B n i e w t o a n c e K d r a e h l c y ic ps t n o f e s i r H cr a e ati ons e c o h i s t a s te d i t h a w c a e e m ovem e nt s r ’ u i d ng 0 6 th e 19