small business saturday
sell sizzle on small business saturday This November, American Express will once again sponsor Small Business Saturday, a campaign to encourage people across America to support retailers in their community. Building off the hype of “Black Friday,” Small Business Saturday takes place the Saturday after U.S. Thanksgiving. This is a great opportunity to share in the media spotlight that surrounds Black Friday. We all hear the stories of shoppers waiting for hours in the cold and dark just so they can be the first through the doors at their local superstore. With Small Business Saturday, you can show customers that they don’t have to suffer for a great product! Instead, then can enjoy their Friday with their families, and spend a leisurely Saturday exploring all of the homegrown retailers, like yourself. Businesses can participate by registering with American Express online at https://www. americanexpress.com/us/small-business/ShopSmall/. Customers can then search for businesses in American Express’ directory. If you accept American Express as a payment option, you can also get a listing on the American Express “Shop Small Map.” Whether or not you register, you can download materials, like signs and fliers, which you can use to promote Small Business Saturday in your community. American Express also rewards cardmembers with a refund for purchases made at participating shops. Imagine, you get the sale at full price, the customer gets a rebate on their card, and you don’t have to pay a thing! It’s a win-win, no matter how you slice it, so take advantage of it!
Make Small myteleflora news | oct/nov 13
Business
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Saturday
BIG
Black Friday marks the start of the Christmas shopping season. Consider running a promotion for customers to get a jumpstart on their holiday shopping. You get the order well in advance, and the customer checks one gift (or more!) off their list. You may see increased walk-in traffic as people make an effort to get to know the retailers in their community. Stock your cooler with specials for cash-and-carry business. Put signs on your online storefront just like you would your physical storefront. Your website is your virtual shop window, so don’t forget to put a banner or message on it promoting your participation. Share with friends. American Express provides sample images and posts you can use on your various social media accounts. Start building buzz now that’ll pay off later!