Flowers& February 2018 $6.50
Loving Tributes Sympathy flowers for every type of service
Make your own “crystal lace” for custom prom and party designs Pg 44
34th Annual Flowers& Design Contest Show us your artistic touch.
Grief, Hope, & Love
Sympathy flowers for every way of remembering. Floral design by Vonda LaFever AIFD, PFCI Photography by Ron Derhacopian
Use your glue gun to create effects of delicate transparency. Floral design by Helen Miller AIFD, CF, CAFA Photography by Ron Derhacopian
2 FEBRUARY 2018
ON THE COVER Butterflies on loops of midollino add color and animation to a table wreath fashioned on a 15-inch Oasis Wreath Base. The hard plastic backing on the wreath base makes it securely water-tight, easy to move and liftâ€”a feature that appreciated by funeral directors. For more practical, trend-forward sympathy designs from Vonda LaFever AIFD, PFCI, turn to page 14.
Making the Upgrade
By Vonda LaFever AIFD, PFCI
Focus on Design
By Rich Salvaggio AIFD, AAF, PFCI
A Floral Chandelier
Meet the Designers
What’s in Store
Where to Buy
Flowers& Volume 39, Number 2 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.
4 FEBRUARY 2018
pg 10 7
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI email@example.com Bruce Wright Tony Fox
National Advertising Director
On the Internet
Advisory Board Teleflora Education Specialists Susan Ayala
Riverside, Calif., Tom Bowling
Fairfield, Ohio, Tim Farrell
AIFD, AAF, PFCI,
Farrell’s Florist, Drexel Hill, Penn.,
Hitomi Gilliam AIFD, Vancouver, B.C., Canada, John Hosek AIFD, PFCI, CF, CAFA, Surroundings
Florist’s Best Friend--
Floral Delivery Trays EASY LOAD NO SPILL LIGHT WEIGHT
Events and Floral, Verona, Wisc., Alex Jackson Denver, Colo., Vonda LaFever AAF, PFCI, AzMF,
AIFD, AAF, PFCI,
Happy Canyon Flowers,
Niceville, Fla., Joyce Mason-Monheim
Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and
Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s
Fountain of Flowers, Lone Tree, Iowa, David Powers AIFD, Potomac Wholesale,
Silver Spring, Md., Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons Gerard Toh
Three Bunch Palms Productions, Palm Springs, Calif.,
Garden Trade Services, Natchez, Miss., Cindy Tole
Flowers & Gifts, Greensboro, N.C., Jenny Thomasson
AIFD, PFCI, EMC,
Mo., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
Editorial Council Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford
Floral Delivery Tray or Floral Carrier!
One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.
3710 Sipes Ave, Sanford, FL 32773
1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310
30 Day Mfg. Satisfaction Guarantee!
www.seminoleds.com 6 www.flowersandmagazine.com
Flower Co., Salem, N.H., Bob Hampton AIFD, AAF, PFCI, FSMD, AIFD,
AIFD, AAF, PFCI,
Pompano Beach, Fla., Wilton Hardy
JWH Design and Consultant, West Palm Beach, Fla., Elizabeth Seiji
Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
making the upgrade •
j Floral design by Vonda LaFever AIFD, PFCI
Photography by Ron Derhacopian
A more than “double” upgrade for a dozen roses. For so many Valentine customers, the classic dozen red roses are a must. You can make many of those customers even happier, however, if you offer an idea that takes “traditional” to the next level. Lilies are a natural upgrade. Available in shades of white and pink, Oriental lilies will harmonize with red roses but lend elegance and a welcome brightness to the bouquet. Their branching structure facilitates bouquet-making. Many point outward, naturally filling in the outside of the bouquet. In your sales pitch, it doesn’t hurt that “lily” is a flower name that can readily be recognized by your typical (male) customer purchasing red roses! Orientals are usually quite fragrant—a feature that most customers appreciate, but not all, so it’s wise to make them aware of it. Aside from their striking appearance, the new double Roselilies, seen here, offer two special advantages over other Orientals: they lack pollen (no risk of pollen stains) and waft a light but not overpowering perfume. Yes, they cost a little more—but that’s the point of this series: very often, customers are more than happy to pay extra for something extra-special.
FEBRUARY 2018 7
focus on design
Floral design by Rich Salvaggio AIFD, AAF, PFCI
Photography by Ron Derhacopian
Realistic permanent botanicals make a lush yet lightweight floral chandelier. Here’s a way to make the much-requested chandelier with secure mechanics and no drips, at an affordable price. The chandelier can be a rental item, easily disassembled for storage.
1 1. Twist sheer ribbon together with garlands of crystal beads to make a hanger, and tie it to the lightweight framework of the Geo Wire Wreath. Attach two eucalyptus garlands to the wreath with green or white cable ties. Snip off the excess once the cable ties are secured. 2. Using larger cable ties, attach pink cherry blossom garlands to the wreath. As you work with permanent flowers, always remember to fluff and shape the wired stems in order to “breathe life” into them. 3. Add stems of wisteria in lilac color to the wreath, filling the remaining empty spaces.
2 4. Add hanging wisteria sprays in cream color to the wreath, so they are suspended in the central area of the chandelier.
how-to on s
For product information, see Where to Buy, page 64.
at Flowers&or go to flowersandmagazine.com.
FEBRUARY 2018 9
By Bruce Wright
LIKE A MARTINI In growing and shipping, limoniums like it dryer than do other cut flowers. In fact, too much moisture can be one factor that contributes to the unpleasant smell sometimes associated with limonium. (Choosing the right variety is another.) At Plazoleta, a flower farm in Colombia, fresh-cut stems of limonium are actually set to dry on a rack for two hours (as seen above) before they are packed for dry shipping. Dry does not mean warm; high temperatures, in growing or shipping, can be another factor that stimulates an unwanted odor. Note, drying is definitely not recommended on the retail end. Upon receiving dry-packed limonium, retailers should process the stems like other flowers, re-cutting them and placing them right away into properly mixed flower-food solution. Be sure the stems are taken from their sleeves and unbundled; good air circulation is extra important.
Wispy, sturdy, and long-lasting, limoniums step out.
ooking for an accent flower with long and sturdy yet flowing and flexible stems? Your options are proliferating, thanks to the interest breeders and growers have taken in limonium. Names can be confusing. Limonium is the name of an entire genus that includes a number of species and hybrids popular
as cut flowers, including statice (Limonium sinuatum), with its crunchy, papery texture, commonly available in bold blue, purple, pink, white, and yellow. Stems are fleshy. Recently, a hybrid called Limonium sinzii (a cross between L. sinuatum and L. perezii, also called seafoam statice) has been competing for market share with the popular sinuatums. L. sinzii tends to have its flowers clustered more on the top of the stem. The laterals grow in a flat plane, which makes the stems easier to pack for shipping. When you combine two flat stems at right angles to each other, you get a bundle with evenly spaced branches in all directions.
MEADOW MAGIC When florists say “limonium,” however (rather than “statice”), they usually mean one of the wispier, feathery varieties, especially L. latifolium (caspia) and its hybrids, but also L. sinensis and L. altaica. These have thinner, more flexible stems, smaller flowers, and generally come in softer hues. These limoniums work right into the meadowy, wildflower look that is growing in popularity in some markets and associated especially with California field flowers— though in fact, limonium is grown not only in California but also in Mexico and South America, and generally under cover, though
UP AND COMING Newer limonium varieties are expanding the range of colors available and are less vulnerable than older varieties to the worry about any musty odor that might result from too much heat or moisture. Among the many introduced to the market just within the past few years are Danziger’s Sensy™ Pinacolada (L. sinensis, top photo) and Supreme™ Bluenight (L. latifolium, at left above). An example of another limonium hybrid with the feathery look of caspia is BallSB’s Skylight (at right above). it doesn’t require much heat. Growers like it because the flowering of crops can be timed to meet holiday demand. The long stems and soft colors of most limoniums make them a beautiful accompaniment to long-stemmed roses, particularly red roses with a hint of blue. For all these reasons, breeders like Danziger in Israel have been at work on sensational new limonium varieties that might be quite different from those you are used to if you have avoided limonium or have not sought out the new types. Altaica varieties include not only dark blue ones but also pink and lilac. Danziger markets L. sinensis varieties under the trademark Sensy™, including one in dark pink, another (Pinacolada) white flecked with yellow. New latifolium hybrids include light blue Supreme™ Bluenight (above) and velvety white Supreme™ Whitelight.
THE LEAVES YOU NEVER SEE In the greenhouse, limoniums typically send their sturdy yet flexible stems up from a dense rosette of broad leaves at the base of the plant. Most cut-flower limoniums are perennials: the stems are allowed to bud and flower, then harvested, leaving the base plant behind to produce another harvest.
CARE CARE TIPS TIPS FOR FOR LIMONIUM LIMONIUM •P urchase limoniums in full color (70% open), but with a few
new florets left to mature. • Most sources recommend that limoniums should be treated with an ethylene inhibitor for longest vase life. • Process as usual, re-cutting stem ends and placing the stems in flower-food solution. Research has shown that the proper use of flower foods can increase the vase life of some limoniums by 300 percent! • Good air circulation is especially important for limoniums. Remove sleeves and bundling and separate the stems to prevent botrytis mold.
FEBRUARY 2018 11
TOP PRIZE $1,000
Why do customers come to you, rather than to the florist across town or the supermarket down the street? Flower freshness and great customer service count for a lot—but in the end, it’s all about the message your flowers send and the emotions they express, thanks to your creativity and artistic skill. What’s the something extra you add to flowers that helps their beauty to speak and shine? Give us an example of your artistic touch, in a design no bigger than 2’ wide, 3’ high, and 18” deep, using fresh materials that would cost you no more than US $50. To find out how to enter the contest, just turn the page! 12 www.flowersandmagazine.com
create a floral design with your own artistic touch
Flowers& to enter the
take a picture
of your design on a plain background
email the photo
of your design to us at
TOP PRIZE $1,000
1st, 2nd & 3rd place trophies also awarded
we will email you to let you know we’ve received your entry
deadline for entries 04/03/18 judged 05/30/18
DESIGN AN ARRANGEMENT THAT SHOWS THE POWER OF FLORAL ARTISTRY See the previous page for guidelines on materials and dimensions. Have fun! TAKE A HIGHRESOLUTION DIGITAL PHOTO Shoot it on a nondistracting background using highest-resolution camera settings.
EMAIL US THE PHOTO Include your name and phone number. Send your entry from the email address associated with your Flowers& subscription (one entry per subscriber). Need to give us that address, or purchase a subscription (as low as $24.95)? It’s easy! Write, call or hit the subscribe link on our website (see page 6 for contact info). Email address for entries and for all inquiries: contest@ flowersandmagazine. com. Deadline for entries: April 3, 2018.
WE WILL EMAIL YOU ONCE WE RECEIVE YOUR ENTRY A panel of expert judges selects 10 finalists, notified by May 30. The finalists’ entries are featured in the August 2018 issue. Flowers& readers vote to pick the top 3 winners! FEBRUARY 2018 13
Grief, Hope& Love
In 2015, cremations sur-
The other strong trend
passed burials for the first
is personalization. Here is
time, according to a report
where professional florists
from the National Funeral Di-
can excel, with designs that
rectors Association. Among
the reasons for the long-term trend are cost considerations (cremation is substantially less expensive), environ-
Sympathy flowers for every way of remembering.
mental concerns, and fewer religious prohibitions.
reflect and honor the personality of the deceased. MODERN GRANDMA What if that person was a grand-
mother whose sensibility combined the traditional and
The rise in cremations, however, doesn’t mean that
the artistic, the sentimental and the sophisticated? In
consumers don’t need and want sympathy flowers.
the urn setting at left, Vonda began with the deceased’s
“We need to be prepared to give them all the options,”
favorite color, purple, expressed with Purple Haze
says Vonda LaFever AIFD, PFCI. As a consultant for
roses, Moonvista carnations, and ornamental kale.
TeamFloral, she has noted that consumers are espe-
She enlivened that receding color with bright pink
cially receptive when they can see photos that show
and apple green and gave the design a contemporary
the impact of floral groupings, like one or two easel
touch with upright flax leaves, along with tall stems
sprays to complement a casket spray or urn design:
of Italian ruscus. Urn arrangements are easily created
“When we provide those photos and florists use them,
using the Oasis® Floral Foam Round Riser: see how-
they call us up and say, ‘They bought all three pieces.’ ”
to’s for this feature on pages 42-43.
Floral design by Vonda LaFever AIFD, PFCI
Photography by Ron Derhacopian
For product information,
Foliages throughout courtesy of Wm. F. Puckett, www.puckettfern.com see Where to Buy, page 64.
FEBRUARY 2018 15
Grief, Hope & Love
If the service will include a casket, and Grandma was a quilter, the casket spray offers a good opportunity to incorporate something personal to her among the flowers. Another option for doing the same would be an easel spray, which could equally well accompany either a burial or a memorial service. Vonda made this casket spray in the Large Oasis Casket Saddle, which offers plenty of foam surface; the foam is protected in green plastic and attached to a Styrofoam base. The wreath on the easel is made with the Oasis 18-inch MĂ˘chĂŠ Square Wreath. Vonda wrapped Italian ruscus around the edge of the entire wreath form before filling the foam with flowers, including Blueberry roses, a striking shade of red-violet.
FEBRUARY 2018 17
Grief, Hope & Love
For the home, Vonda has again created designs that blend traditional looks with sophisticated style. The Wildwood metal branch makes a thoughtful and appropriate keepsake gift: the containers that come as part of the ensemble can be used either for flowers or for candles. After filling them with Blueberry and Purple Haze roses, ornamental kale, Green Trick dianthus, mini green hydrangea, and pittosporum and eucalyptus foliages, Vonda inserted blades of lily grass among the flowers and knotted them to the branch for a sheltering effect.
Shop @ the
Buyers’ Guide Available year-round at
Flowers& for inspiration & how-to ideas in every issue.
A digital subscription is only $24.95 for a full year.
Visit www.flowersandmagazine.com & click on the “subscribe” link or scan this QR code:
FEBRUARY 2018 19
Grief, Hope & Love
Depending on the nature of the venue and the service, some sympathy designs can double as dĂŠcor for the service and as gifts for the home. At left, pale pink roses nestle within a collar of folded aspidistra leaves. In a second iridescent tulip vase, delicate skeleton leaves dangle from white mitsumata branches, hung on gold bullion. A heart-shaped memory stone rises from a feathery bed of eucalyptus, pittosporum, and sprengeri.
FEBRUARY 2018 21
Grief, Hope & Love
REMEMBERING â€œREDâ€? A key point in designing and selling sympathy flowers is to encourage participation from family members, so the tribute really and truly becomes their expression of love, fitted to the unique individual they knew. A favorite hat and a favorite beverage are simple ways to personalize the design. To make
a wreath that bends in the middle and overhangs the lip of a mantel, Vonda started with the 21-inch Mâché Oval Wreath from Oasis and customized it to her purpose (see how-to’s on page 43). After covering the wreath form with foliage she added a wave of tiered red carnations, tall stems of Italian ruscus, and interlocking blades of red flax, inserting the tip of one blade into a slit in the next. The Kay Berry memorial stone is flanked with red carnations, hypericum berries and foliage in a utility vase.
FEBRUARY 2018 23
Grief, Hope & Love For the casket spray, Vonda trimmed ti leaves at the base and inserted them into the sides of the foam in a double casket saddle. Next, she created a curtain of cascading bear grass at the front, with the blades inserted in bundles, all facing up. She cut a few blooms from the bottom of two cymbidium sprays, saving the cut blooms for later, and inserted the stems at an angle, surrounded by Freedom roses. As a final touch, she glued the trimmed cymbidium blossoms to the cascade. For the inside of the casket lid, she made a little wreath with sprengeri wrapped around a foundation of taped wire, then added spray roses and mini cymbidiums with floral adhesive. Below the wreath is a matching garland. For a how-to on the garland, see page 43.
FEBRUARY 2018 25
Grief, Hope & Love
Hereâ€™s another way to incorporate personalization and symbolism in flowers for any kind of memorial service. If Red had three children, they can be individually represented by the three roses in each of the two dark bamboo rectangles. Likewise, Redâ€™s five grandchildren appear in this display as roses glowing with candlelight. Vonda removed the inside petals from five of the Freedom roses and nestled votive candles inside.
FEBRUARY 2018 27
Grief, Hope & Love There’s a reason why easel sprays have such a welcome place in funeral and memorial services. Fittingly called tributes, they provide living, comforting objects of contemplation during the service. At left, woven lily-grass rosettes and blades of lily grass woven with gold wire add finely crafted touches to a spray made in a Floracage Grande holder, with red ti leaves as a contrasting backdrop. At right, Vonda covered the outside of an 18-inch Mâché Open Heart with aspidistra leaves and sprengeri before adding her roses; a loose weave of lily grass criss-crosses the middle of the heart.
FEBRUARY 2018 29
Grief, Hope & Love
SIMPLE CHIC Green and white is a classic, much-requested color scheme for sympathy flowers, elegant and ethereal. The wreath above is fashioned on a 15-inch Oasis Wreath Base with a solid, hard plastic backing, which makes it very secure and easy to liftâ€”a feature appreciated by funeral directors as well as florists. Vonda covered the outside of the wreath base, first with aspidistra leaves, then with sprengeri, adding Green Tea roses, Shamrock hydrangea, white stock, pittosporum, and hypericum berries, along with colorful butterflies on loops of apple green midollino. The cross at right is made in a Floracage Grande holder, hung securely on the easel with taped, heavygauge florist wire. Aspidistra leaves define the cross and guide the placement of white larkspur, roses, and lilies. 30 www.flowersandmagazine.com
FEBRUARY 2018 31
Grief, Hope & Love To complement the casket spray (made in the Large Oasis Casket Saddle) for an open casket, Vonda has fashioned for the inside of the lid a curtain of ribbon and white spray roses. She wrapped a length of river cane with the ribbon and hung knotted streamers from it, adding the roses with floral adhesive.
FEBRUARY 2018 33
A basket of chocolates is always welcome (thereâ€™s a reason why they call it comfort food), but donâ€™t forget the flowers! To make the lily grass cage that shelters the arrangement at left, Vonda inserted six blades of the grass into foam in a dark bamboo rectangle and made a slit in one of them with her knife, following the natural veining of the leaf. She then inserted the other blades of lily grass carefully through the slit (see the how-to shot, page 42). The cage creates volume and value in the design, which needs to be otherwise small to accommodate the chocolates in the woven tray. If after creating the cage you are in doubt about the strength of the slit blade of grass, you could reinforce it with UGlu or floral adhesive. Similarly, above, UGlu stabilizes the lily grass loops adding expressive volume to a gathering of stems supported by a tangle of curly willow in the clear glass rectangular vase, plus branching heads of hydrangea.
Hope & Love
FEBRUARY 2018 35
Grief, Hope & Love WARM & WOODSY Earth tones of orange and golden yellow are well adapted to florals that memorialize a person, male or female, devoted to the rustic outdoors. At left, the rust finish of the Galveston Planter perfectly complements a copper urn. For the easel spray on this page, Vonda added volume and dimension by combining round wall planters in two sizes. The planters each come with two holes in the back for hanging. Vonda drilled two additional holes in the front of the larger planter, lining them up with the holes in the back of the smaller one, so that she could then fasten the smaller, front container onto the larger one securely with cable ties. Only then did she proceed to line and foam the hanging planters and add flowers.
FEBRUARY 2018 37
Grief, Hope & Love
A runner made of curly willow does many things for the casket spray below: it protects the casket itself but also elevates and lengthens the design, dotted with realistic faux succulents. For a how-to on the curly-willow runner, see page 42. Bear grass, ming and galax leaves enhanced with Rose Gold add a subtle gleam to the design while they blend beautifully with the earthy look of the planter and the flowers, which also include faux succulents and cascading hops. A wreath made entirely on a foundation of curly willow naturally assumes the shape of a triangle. Vonda fashioned the wreath by wiring together curly willow tips, then wired three Iglu Grande Holders onto it to hold the fresh flowers.
FEBRUARY 2018 39
Grief, Hope & Love 40 www.flowersandmagazine.com
Often thought to convey that the spirits of loved ones are near, wind chimes make a thoughtful addition to a gift of sympathy flowers for the home. Vonda hung these from an arch made by wiring curly willow tips together over a gathering of flowers, foliage, and faux succulents. At right, curly willow tips wend their way toward heaven, rising from a bed of Orange Crush roses like fragrance or loving thought made visible.
FEBRUARY 2018 41
How-to tips for Grief,
Hope & Love
A LILY-GRASS CAGE, page 34 Make a slit with your knife in a single long blade of lily grass, cutting carefully along the natural veining. You should be able to insert up to five or six other blades of lily grass through the slit, creating a cage effect with the cut ends of the grasses inserted into floral foam. A CURLY-WILLOW RUNNER, page 39 Bundle long branches of curly willow together with cable ties, with the tips extending in both directions and also looped on one side (at what will become the front of the design). Make the bundle as flat as you can, so it will sit flat on a table and also support the long rectangular, rust-finish tray (the Galveston Planter) horizontally. Drill eight holes in the bottom of the planter, four on each side, to accommodate four more cable ties. Pass the cable ties through planter, around the willow bundle, and back through the planter to secure the planter to the bundledwillow base. Snip off the excess from the cable ties, foam the liner that comes with the planter, and place it inside.
AN URN PLATFORM, page 14 The Oasis® Floral Foam Round Riser comes with a Styrofoam platform for the urn, on top of a wider disk of floral foam. An easy way to cover the Styrofoam is to insert aspidistra leaves or any broad foliage into the foam in the back of the floral foam, pull them down over the Styrofoam, and pin them down in the front, either with greening pins or simply by making other stem insertions through the leaves (as seen on page 14).
AN OVERHANGING WREATH, page 22 The 21-inch Mâché Oval Wreath from Oasis has foam attached to a mâché base. The foam is divided into six sections. Vonda scored the mâché on the outside, next to the division between two sections of foam on either side, so that the wreath could be bent at a right angle as you see it above and in the finished design. She partially covered the foam with aspidistra leaves, securing them simply by inserting the stem of one aspidistra leaf through another leaf, which secures the tips efficiently and with a natural curve and roll. A SIMPLE GARLAND, page 24 Take two sturdy foliage stems, like Italian ruscus, and wire and tape them together with the cut ends overlapping and the tips pointing out in opposite directions. Use floral adhesive to secure them to a backing of long, wide leaves like aspidistra, with sprengeri to add softness and cover mechanics. Finally, add flowers with floral adhesive (as, on page 24, mini cymbidium blooms and red spray roses).
FEBRUARY 2018 43
Floral design by Helen Miller AIFD, CF, CAFA Photography by Ron Derhacopian
Use your glue gun to create effects of delicate transparency.
very lightweight. Foundations for flowers to wear
trong, versatile mechanics are a pro-
One important warning: Don’t ever try to use
fessional florist’s stock in trade. It’s the
your glue gun directly on fresh flowers! To glue
tools and techniques at your fingertips
flowers directly to a foundation made with glue
that give your work with flowers the
from a gun, always use cold glue (Oasis floral
power of creative expression.
adhesive), after the glue-gun foundation has been
Here’s a brand-new technique for creating cus-
completed and cured. Adding other (non-fresh)
tom foundations, armatures, and decorative ac-
accent materials to a glue-lace foundation, you
cents, shared by Teleflora Education Specialist
can use UGlu, or even hot glue if you are careful
Helen Miller AIFD, CF, CAFA. She introduced it on
not to melt the foundation.
are customizable to the client’s wrist or neck or in proportion to her height. The random loops and tangles of glue-gun strings have an organic look that mingles well with flowers, leaves and vines.
the main stage at AIFD Symposium 2016 and has been experimenting with it ever since.
LACE RIBBONS At right is an example of crystal
Helen uses her glue gun to make a kind of
lace used purely as a decorative accent. First,
translucent lace, or a molded foundation for body
Helen made strips of glue-lace ribbon by dripping
flowers, simply by extruding the glue onto a non-
the transparent strings from her glue gun onto a
stick silicone surface—typically a baking mat or
foundation of beaded wire. Next, she created a
fondant mold (see pages 59-61). “It’s simple and
bridal bouquet in a holder, featuring white roses
quick, really,” says Helen, “but the effect is adapt-
and—of course—Queen Anne’s lace. Finally, she
able to so many different applications.
looped the lacy ribbons into the bouquet using
“It takes only minutes—seconds really—for
wood picks to secure them in the foam.
the glue to cure, a little longer for a thicker piece like an ornament made using a fondant mold,”
See how-to photos for this story on pages 59-61.
she continues. Everything made with the glue is
For product information, see Where to Buy, page 64.
FEBRUARY 2018 45
A LAYERED NECKLACE For an effect of textured depth, Helen created the necklace on the opposite page out of layers. She fashioned aluminum wire into a series of coils (as seen on page 59). On top of this she overlaid, first glue lace made right on top of the coils (which she had laid over flat silicone), then sections of thicker, freeform curls of glue, and finally, clear gems scattered randomly on top, secured with hot glue from the gun. When the foundation had cured, she added a mixture of fresh and faux flowers
(including faux succulents and faux orchid petals) with floral adhesive. OUTSIDE THE BOX Bands of crystal lace can be used in many of the ways you might ordinarily use fabric ribbon. Here, Helen attached water tubes to the Kiri Wood Cube Planter initially with UGlu, then further secured them with a band of glue lace. The water tubes and lace add a level of dimension and interest to both the box and the spray roses above; the Sea Star fern echoes the lacy texture.
FEBRUARY 2018 47
DONâ€™T BE SQUARE To make a rectangle of relatively thick glue lace, Helen took advantage of the right angles drawn on her pie-crust chart (see page 59). She first drew the outline of the rectangle in fine threads of hot glue, then partially filled in the center with thicker tracings of glue. She then curled a short piece of aluminum wire, slipped it onto the rectangle like a paper clip, and used the wire to glue on sprigs of specialty evergreens and a succulent with floral adhesive. The boutonniere is held on with two magnets to keep it upright. TINY BUBBLES By filling fondant molds made of silicone with glue from a gun, you can create your own custom foundations for floral jewelry. To make the wrist corsage seen at right, Helen filled a fondant mold with glue, let it cure, sprayed the molded glue with glittered silver and added a ribbon tie, as seen on page 60. The lightweight, flexible bracelet offers a textured surface perfect for adding flowers with floral adhesive. FEBRUARY 2018 49
COLLAR UP Opposite, a single strand of aluminum wire and a band of glue lace create a sturdy and decorative foundation for adding blushing bride protea, mink protea petals, and mini succulents with floral adhesive. Nothing could be simpler than to create the foundation; see page 61. BAND AID The same fondant mold used for the bracelet on page 49 here served to create a foundation for a hairband, decked with leaves, flowers, mini succulents, and artificial berries.
FEBRUARY 2018 51
TAKE A STAND At left, a strip of crystal lace again serves as a decorative foundation for adding flowersâ€”some in water tubes (hydrangea florets and a spider mum), other materials (succulents, hanging amaranthus, smilax) woven directly into the lace or attached with UGlu. The lace is added with UGlu to a convertible custom stand with a flat disk on top (see page 57 for another design idea using the stand). Flowers at the top are arranged in a small tray filled with foam. Helen has added zip ties to the stand so they fan out on either side (see page 61 for how-toâ€™s), making a pattern of lines and providing support for the strip of lace. This could be used for a hotel or special event, with the stand (including the zip ties) as a rental item. The strip of glue lace can be easily removed and replaced with a new one for another design.
RING AROUND A POSY Although not necessarily visible in the finished design as it is being worn, leaves and florets made with glue that has been pushed into fondant molds make soft yet sturdy, lightly textured foundations for adding fresh flowers to finger rings that you can make yourself with aluminum wire (see page 61). Seen from underneath, before the ring is slipped onto the finger, they have an attractive botanical form. Among the hardy materials that Helen has used to decorate these rings are hellebores, scabiosa pods, mini succulents, brunia, faux orchid petals, and specialty evergreens (golden-tipped conifers).
FEBRUARY 2018 53
TABLE TAPESTRY Starting with picture frames from the dollar store, Helen has created a series of panels that together form a table runner. She tied textured yarn around the frames on each side, then filled the center of each panel with other decorative materials as well, both organic and inorganic, including beads, glue strands, and (at the last minute) oncidium orchids. She secured all these materials with Bind Wire and, of course, glue. The panels are connected with Velcro, decorated with glitzy ribbon on top, which makes it easy to extend the runner or shorten it to fit the table. Panels can also hang over the side of a table. CONE CASCADE This lacy cone, made of cellophane covered with crystal lace, incorporates a carrying handle at the top. Once you have made the cone (see page 60), you can insert a bouquet holder into the top, or a water tube. The crystal lace on the surface of the cone makes it easy to insert strands of midollino into it and weave them around it (you may want to moisten the midollino first to make it more flexible). Helen then added smilax and dendrobium blossoms, glued to the midollino with floral adhesive, and weighted the cone at the bottom with a hanging crystal.
FEBRUARY 2018 55
WRIST WRAP For a flower-full wrist corsage that wraps around the wrist but also attaches to a ring on the middle finger, Vonda created a foundation made entirely out of cured glue (see page 50). The ring holds the corsage in place; wings of crystal lace accept flowers with floral adhesive and wrap around the wrist, attaching to each other on the underside. CATCHING THE LIGHT At right, streamers of crystal lace cascade from the top of custom-made, convertible candle stands. See page 52 for the same stand in a different application. The top portion can be either a candle cup, as seen here, or a flat disk; both tops are attached to metal tubes that slip inside the hollow tubes used for the upright. Stands like these are useful for all kinds of party designs. A local welder can produce these or other props on order; the expense is quickly paid back in rental income. Here, Helen used UGlu Dashes, first to attach the lace strips to the candle holders at the top, then to add smilax and mini succulents to the lace.
FEBRUARY 2018 57
AROUND THE WORLD IN CIRCLES Crystal lace adds the essential touch to the gold wire armature that supports this celebratory design, reminiscent of a scepter bouquet with its carnationfilled sphere atop an elegant handle, beautifully displayed in a tall clear glass vase. See page 60 for detailed instructions on how Helen created the armature. The clear gems at the base of the vase echo the translucent gleam of the crystal lace, just as the many heads of craspedia repeat in miniature the spherical form at the center of the design.
How-to tips for
A LAYERED NECKLACE To make a foundation like the one used for the necklace on page 46, begin by fashioning aluminum wire into a series of coils. With the coils flat on your silicone work surface, you can make glue lace right on top of them. Separately, make thicker, freeform curls of glue and add them to your foundation using more hot glue from the gun as needed. As a final touch, scatter clear gems on top of the foundation and secure them with more hot glue. This photo shows the bottom of the necklace foundation after the process of adding layers has been completed.
LACE RIBBONS Crystal lace can be used as a decorative mechanic, or as a purely decorative accent. And when you make it, you can use only glue, or you can integrate the lace with other decorative materials, like beaded wire. To make glue-lace ribbon as seen above or on page 45, simply lay a flattened tangle of beaded wire on a flat silicone surface (like the mat at far right) and drip the transparent strings from your glue gun onto the wire.
WRIST WRAP The ring seen here is made by pushing glue-gun glue into the area of a fondant mold intended for beaded trim, then bending the cured glue into a circle and gluing the ends together. To make the “wings,” first create an outline with a string of glue, then fill in the interior with more glue strings. Glue the ring and the wings together. The two wings can be connected under the wrist with narrow ribbon.
BAKEITFUN A flat silicone mat is an essential tool for making glue-gun lace. The largest piece of flat silicone available is designed for making pie or pizza crusts. It’s very handy, not only for its size, but for the circles drawn on it in different sizes (which Helen used to make, for example, the lace for the wire armature pictured on the opposite page). Using silicone as a work surface, once your glue lace is cured—in a matter of moments—you can lift it right off. You can also easily rub off any stray bits of glue or floral adhesive.
FEBRUARY 2018 59
How-to tips for
CONE CASCADE To make the lacy cone on page 55, start by making a handle for the bouquet out of aluminum wire: bend the wire into a circle with a stem. Wrap a large sheet of cellophane around the stem of the handle and fashion the cellophane into a cone shape, with the handle emerging from the top of the cone. Apply a heat gun lightly to the cello, so it melts together just enough to hold the shape. Now, make a sheet of crystal lace large enough to wrap around the cone. Again, apply a heat gun lightly, so the lace bonds to itself and to the cello. You are ready to begin adding further decorative materials, starting with strands of midollino. MILKY OR CLEAR Glue gun sticks come in milky or clear; you can use either depending on what you want in the finished product. 60 www.flowersandmagazine.com
AROUND THE WORLD IN CIRCLES To make an armature like this one, take a roll of aluminum wire and cut it into many pieces, each about two yards long (Helen simply used her arm span to measure them). Make the lengths of wire into a bundle. Bend the bundle in half, with a dowel or Sharpie placed at the bend to make a loop in the wire at the bottom of your â€œstem.â€? The Sharpie also provides an anchor for torque as you twist the wires together partway up to make the stem. Leave long sections of the wires untwisted at the top, with enough length to splay out like bicycle spokes, perpendicular to the stem. Now, stabilize the position of the spokes with a double ring of aluminum wire, attached to the spokes with bullion wire. For decorative effect, curl the ends of the wires and wrap more wire around the top of the stem. Finally, add translucent lace to the spokes, using your pie crust chart (page 59) as a template for an even circle.
TINY BUBBLES and BAND AID Since fondant molds are made of silicone, they can be filled with glue from a gun and used to create custom foundations for floral jewelry, including wrist corsages like the one on page 49 or hairbands like the one on page 51. Simply fill the fondant mold with glue, let it cure, and spray the molded glue whatever color you like. Glittered metallics work nicely with this pattern, which provides a textured surface perfect for adding flowers with floral adhesive. If a longer or shorter strip is needed, you can fill the mold only part way or glue two or more strips together. The cured glue can also be trimmed or pierced for a ribbon tie.
TAKE A STAND Adding zip ties to an upright stand—alternating two on one side with one zip tie on the other, and trimming the side with fewer ties for a contemporary look—creates a pleasing pattern of lines (as on page 52) while it provides support for a strip of crystal lace, attached with UGlu Dashes. The lace in turn supports added floral materials, some simply woven into the lace or attached with UGlu, others in water tubes. The steps are: Add the zip ties to the stand. Make the strip of crystal lace (which should be rather thick with fine drips, for a delicate appearance but a sturdy foundation). Lay the stand flat on your work surface and attach the crystal lace to it with UGlu Dashes. Then, with the stand upright, attach lightweight plastic water tubes directly to the transparent lace, using hot glue; allow the hot glue to cool slightly on the tubes before applying them to the lace so they won’t melt it. RING AROUND A POSY To make foundation rings, suitable for decorating with fresh materials that you can add with floral adhesive, make the ring itself out of aluminum wire, bending the wire in such a way that double loops of wire fit around the finger with a space between them underneath, as seen in the photo. This helps to fit the ring firmly and flexibly on the wearer’s finger. Curl the ends of the wire up. Make your leaves and flowers by pushing glue into a silicone fondant mold. Deeper molds work better, giving better definition to the pattern. Be sure to fill the mold entirely, checking for bubbles. When the molded glue is cured, simply push it onto the ends of the wire. See page 53 for finished designs. COLLAR UP To make a foundation for a floral collar like the one on page 50, cut aluminum wire to the right length, bend it to the desired shape (adding hooks at the back) and lay it on your pie-crust chart for a guide to make a perfect semicircle, then add your lacy tendrils of glue. 61
* Meet the Designers Vonda LaFever AIFD, PFCI Choosing the correct answer to the following multiplechoice question is easy, if you know Vonda. Her designs are always: a) artistic, b) customer- and designerfriendly, c) marketable and profitable, d) all of the above! After more than 40 years in the floral industry, many of those as a successful shop owner, today Vonda is as passionate as ever about flowers and design— and, she is equally passionate about helping other florists succeed as business people. Working with Teleflora as an Education Specialist, and also with the florist coaching and consulting program TeamFloral, she gets to pursue all of those passions. “In 1989, I was inducted into AIFD [the American Institute of Floral Designers],” Vonda recalls. “That was a high point and 62 www.flowersandmagazine.com
very important for me as someone who had not received a lot of formal training in design. At the same time, I recognized that while AIFD has the best designers in the world, they’re not always the best business people. But it’s entirely possible to acquire the tools you need to succeed in business—to learn about best practices and apply them. I have seen it happen, working with TeamFloral, and that’s what I love about doing that. A shop might be getting ready to close its doors and a year and a half later have $80,000 in the bank. There’s work involved, and you have to be committed to doing it, but you can make real money as a retail florist.” Having served as program chair for the National AIFD Symposium in Denver in 2015, Vonda is currently working on a mainstage program that she will present during the 2018 Symposium, “Discover,” in Washington, D.C. “It’s going to be a little different from what most people have seen on
the AIFD main stage before,” she says: “40% tech, 30% business, and 30% design.” The point is to show how those skills and resources can reinforce each other. Besides contributing the sympathy-design feature in this issue, “Grief, Hope, & Love” (starting on page 14), Vonda has created a new monthly department for Flowers&, “Making the Upgrade.” Each issue this year, she shares a different idea for adding value to designs, value that customers will want to pay for—resulting both in happier customers and in floral sales with higher profit. Check out this month’s idea on page 7. Helen Miller AIFD, CF, CAFA “Small-town florist” is a label Helen proudly claims. Adrian, Michigan—where her shop, Flowers and Such, has been operating for 34 years—has a population of about 18,000. “It’s more of a farm community, very conservative and tightly knit, with two small Christian colleges,” Helen tells. “We also have the oldest opera house in the state here in Adrian, which was recently renovated, so we have a little bit of tourism too. The community here is very caring and mutually supportive. It’s a great place to raise kids and grandkids!”
Helen’s own six-year-old grandson comes into the shop, looking for extra cash, and helps her clean the cooler. “He already realizes what a rewarding business this can be, but also how much work!” Helen’s parents had a Hallmark store, “so retail was in my DNA,” she says. Every summer she went to visit her grandmother, an avid gardener. Today she is herself a gardener and loves to incorporate flowers and foliage from her garden in her floral designs. Creative use of foliage, in particular, is one of Helen’s specialties. In 2016, she shared ideas for creating signature style with foliage in her monthly Leaf Art series in Flowers&. With “Crystal Lace” in this issue, Helen again shows how much florists can do with an easy, cost-efficient, flexible technique to create custom, hand-crafted designs not available from floral mass marketers. Helen is on the design team for Syndicate Sales and has been a Teleflora Education Specialist for three years. “I love every minute of it,” she says: “meeting and connecting with other florists, and learning from them along with teaching. It’s inspiring and great to get people excited about what they do.”
what’s in store
GREEN UP Mint and sage make a chic, subtle, unexpected pairing on the hand-glazed stoneware vase that is featured in Teleflora’s Art of Spring Bouquet. Swirling ribs and cool bands of color add up to a spring sensation! Call 800-333-0205 or visit www.MyTeleflora.com.
TREND REPORT hint of mint Look for mint and citron hues to take spring by storm. Stemming from vintage Danish ceramic, this clever clash of color will be popping up in homes everywhere.
FOR THE BIRDS Graphic designer Sophie Allport has captured the beauty of five British birds in a new Garden Birds Fabric Notebook. Featured are the thrush, woodpecker, blue tit, wren and bull finch, all on a duck-egg blue background. Household items made with fabric and oilcloth in exclusive designs, bone china, and other products are offered and available; visit the website to apply for a trade account: www.sophieallport.com.
Reprinted from Teleflora’s Resource Guide
february 2018 63
where to buy For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
ON THE COVER
15-inch Oasis Wreath Base, Smithers-Oasis.
SIMPLE CHIC, pages 30-35
FOCUS ON DESIGN, page 10
Permanent eucalyptus garlands, cherry blossom garlands, and wisteria blossoms in lilac and white, Pioneer Imports. Geo Wire Wreath, Accent Décor.
GRIEF, HOPE, & LOVE, pages 14-43
15-inch Oasis Wreath Base, Floracage Grande holder, and Large Oasis Casket Saddle, Smithers-Oasis. Vertical weave tray, Pioneer. Dark bamboo rectangle, Teleflora.
WARM & WOODSY, pages 36-41
Faux succulents and hops, Pioneer. Rust-finish Galveston Planters and Bailey Metal Wall Hangers, Accent Décor, sold by Pioneer. Oasis Tin Ovals in Rust color, Smithers-Oasis. Bear grass, ming and galax leaves enhanced with Rose Gold, Wm. F. Puckett.
CRYSTAL LACE, pages 44-61
OUTSIDE THE BOX, page 47
Kiri Wood Cube Planter with zinc liner, Jamali.
MODERN GRANDMA, pages 14-18
Oasis Floral Foam Round Riser, Large Oasis Casket Saddle and 18-inch Mâché Square Wreath, Smithers-Oasis. Teleflora’s Blooming Tulip Vases and Heaven’s Heart Keepsake, Teleflora. Wildwood metal branch in gold, Pioneer Imports.
REMEMBERING “RED,” pages 20-29
Double casket saddle, Syndicate Sales. Dark bamboo cubes and rectangles, Teleflora. 21-inch Mâché Oval Wreath, Floracage Grande holder, and 18-inch Mâché Open Heart, Smithers-Oasis.
DON’T BE SQUARE, page 48
Specialty evergreens, Peace of Mind Nursery.
CATCHING THE LIGHT, page 57
Ivory pillar candles, Candle Artisans via Pete Garcia Company.
F e at u r e d Suppliers Accent DĂŠcor, Inc. Call 770-346-0707 or visit www.accentdecor.com.
Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com.
Jamali Garden and Floral Supply. Call 212-979-0108 or visit www.jamaligarden.com.
Peace of Mind Nursery.
Call 503-873-9803 or visit www.peaceofmindnursery.com.
Pete Garcia Company. Call 800-241-3733 or visit www.floramart.com.
Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com.
Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com.
Teleflora. Call 800-333-0205 or visit www.myteleflora.com.
Wm. F. Puckett. Call 800-426-3376 or visit www.puckettfern.com.
pg 36 FEBRUARY 2018 65
emporium b u s i ne s s f o r s a le
For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
National and International March 12-13, Washington, DC
Congressional Action Days. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
March 20-22, Chicago, IL World Floral Expo, Rosemont Convention Center. Visit www.worldfloralexpo.com.
June 25-27, Chicago, IL
International Floriculture Expo, McCormick Place. Visit www.floriexpo.com.
June 30-July 5, Washington, DC
National AIFD Symposium, Washington Marriott Wardman Park. Call the American Institute of Floral Designers at 443-9663850 or visit www.aifd.org.
September 12-15, Palm Springs, CA
March 11-12, 2019, Washington, DC Congressional Action Days 2019. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
July 6-11, 2019, Las Vegas, NV
National AIFD Symposium 2019, Paris Las Vegas Hotel and Casino. Call the American Institute of Floral Designers at 443-9663850 or visit www.aifd.org.
Central Region March 2-4, Grand Rapids, MI
Great Lakes Floral Expo, Amway Grand Plaza Hotel and DeVos Place Convention Center. Program includes hands-on workshop (3/3) and design presentation (3/4) with Tom Simmons: Floristry, An Everyday Event. Visit www.greatlakesfloralexpo.com.
March 16-18, Decatur, IL
Illinois State Florists’ Association Convention. Visit www.isfaflorists.com.
March 20-22, Chicago, IL
World Floral Expo, Rosemont Convention Center. Visit www.worldfloralexpo.com.
Annual SAF Convention, Westin Mission Hills Resort. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
March 21, Cleveland, OH
September 19-21, Quito, Ecuador
April 6-8, Wisconsin Dells, WI
Expo FlorEcuador. Visit www.florecuador.com.
September 19-21, Quito, Ecuador Agriflor 2018. Visit www.hppexhibitions.com.
November 7-9, Vijfhuizen, The Netherlands
International Floriculture & Horticulture Trade Fair (IFTF). Visit www.hppexhibitions.com.
Ohio Buckeye Unit, Weddings with Tim Farrell, Nordlie. Contact Carolyn Young at 330-592-9863 or firstname.lastname@example.org. Wisconsin Upper Michigan Florist Association Convention, Chula Vista Resort. Call WUMFA at 844400-9554 or visit www.wumfa.org.
Northeast Region March 25, Orono, ME
Maine State Florists Association, program includes Weddings with Joyce Mason-Monheim, Black Bear Inn & Conference Center. Contact Rhonda Little at 207723-9016 or millinocketfloral@ gwi.net.
South Central Region March 4, Opelousas, LA Louisiana State Florist Association, program includes Wedding Designs with Jenny Thomasson, Evangeline Downs. Contact Annie Taylor at 337234-1421 or leonasuesflorist@ aol.com.
March 9-11, Dallas, TX
Teleflora Scholarship Academy, European Design with Jenny Thomasson, Renaissance Dallas Hotel. Email teleflorascholarship@ teleflora.com.
IN BEAUTIFUL NORTHERN MICHIGAN Full-service flower shop, garden center and nursery with 12 greenhouses for sale. In business 71 years; owner retiring. Rural area, but with a population base of 25,000. Largest greenhouse within nearly 100 miles. Holiday plants, seasonal flowers. Property on a few acres includes 2 rental units above the greenhouse.
Danielson’s Greenhouse and Floral:
Call 906-563-9322 or email: email@example.com
March 18, Albuquerque, NM
New Mexico-WesTexas Unit, Everyday Designs with Kevin Ylvisaker, DWF. Contact Thia Smith at 505-242-7818 or firstname.lastname@example.org.
April 11, Fort Worth, TX
Texas Floral Showcase, City Club Fort Worth. Visit www.tsfa.org.
July 14, Houston, TX
Texas Floral Forum. Visit www.tsfa.org.
October 3, Lubbock, TX
Texas Floral Showcase, McKenzie-Merket Alumni Center. Visit www.tsfa.org.
EMPLOYMENT Florasearch, Inc.
In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: email@example.com Website: http://www.florasearch.com
e q u i pment
The #1 Selling
Flower Stem Cleaning Machine
March 6, Halethorpe, MD
DC-MD-VA Unit, Special Event Designs with John Hosek, Delaware Valley Wholesale. Contact JoAnn Baker at 410255-8184 or joannbaker@ mahersflorist.net.
WHIZ STRIP 661-702-1977 www.whizstrip.com Refrigerators For Flowers
March 11, Sacramento, CA
Northern California-Nevada Unit with AIFD Northwest Chapter, Wedding Designs with John Hosek, Floral Fresh Wholesale. Contact Todd Johnson at 530273-2296 or foothillflorist@ yahoo.com.
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
advertiser links s c h ool s
Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” Accent Décor, Inc.
770-346-0707 www.accentdecor.com Dollar Tree Direct INSIDE FRONT COVER
877-530-TREE (8733) www.dollartree.com/floral/559/index.cat Fitz Design, Inc. BACK COVER
800-500-2120 www.creationsbyfitzdesign.com Floral Deliver Ease
877-740-3273 www.floraldeliverease.com Nashville Wraps, LLC
800-547-9727 www.nashvillewraps.com Pete Garcia Company BACK COVER
800-241-3733 www.floramart.com Seminole 6
emporium For rates and info, call
800-321-8286 www.oasisfloral.com Teleflora
1, INSIDE BACK COVER
BIG IDEAS along with flower news & business advice A digital subscription is only $24.95 for a full year.
Visit: www.flowersandmagazine.com & click on the “subscribe” tab.
Get all our videos for FREE type Flowers& Magazine at youtube.com to go to our YouTube Channel Click on SUBSCRIBE to get new videos FREE each month
FEBRUARY 2018 67
wholesaler connection Flowers& magazine distributors Arizona Phoenix Floral Supply Syndicate
Georgia omega Hornbuckle Wholesale Florist
California CAMARILLO Floral Supply Syndicate Fresno Designer Flower Center LOS ANGELES Floral Supply Syndicate Sacramento Flora Fresh Floral Supply Syndicate SAN BERNARDINO Floral Supply Syndicate San Diego Floral Supply Syndicate San Diego Florist Supplies San FRANCISCO Floral Supply Syndicate San JOSE Floral Supply Syndicate SANTA ANA Floral Supply Syndicate Santa Rosa Sequoia Floral International UPLAND Floral Supply Syndicate VAN NUYS Floral Supply Syndicate
hawaii honolulu Flora-Dec Sales
COLORADO DENVER Floral Supply Syndicate CONNECTICUT NORWALK East Coast Wholesale Flowers Florida JACKSONVILLE Floral Supply Syndicate PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC
Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company Kansas wichita Valley Floral Company Kentucky Louisville The Roy Houff Company Louisiana Lafayette Louisiana Wholesale Florists Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc. Minnesota Minneapolis Koehler and Dramm missouri st louis Floral Supply Syndicate LaSalle Wholesale Florist NeVADA LAS VEGAS Floral Supply Syndicate RENO Floral Supply Syndicate New York Campbell Hall Alders Wholesale Florist
Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral OREGON PORTLAND Floral Design Institute Floral Supply Syndicate SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc.
Reward without the Risk we promise!
Tennessee Nashville The Roy Houff Company TeXAS DALLAS Floral Supply Syndicate UTAH SALT LAKE CITY Floral Supply Syndicate Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company Washington SEATTLE Floral Supply Syndicate Tacoma Washington Floral Service canada burnaby, bc United Floral Inc.
Sell Flowers& in your store! for extra profits Select any quantity— no minimum Whatever you don’t sell we buy back! Yes, it really is that simple.
malaysia selangor Worldwide Floral Services singapore Worldwide Floral Services
Visit us online for a taste of Flowers& quality. flowersandmagazine.com