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Flowers& JULY 2017 $6.50

www.MyTeleflora.com

g

Seasonal Style Look inside to get inspired for your best holiday season ever!

g Plus: flower power in the Obama White House Pg 18


contents

JULY 2017

features 12

Christmasworld 2017

Trends from Europe’s leading trade fair for festive decorations.

18

Floral Diplomacy

The power and influence of flowers in the Obama White House.

28

Sketching Wonderland

Themes, palettes, and techniques for sales-inspiring seasonal displays. Floral design by Bert Ford AIFD, PFCI Photography by Liam Schatten

52

Summer Fun

Designs for every kind of summertime activity and occasion. Floral design by Julie Poeltler AIFD, PFCI, IMF, CAFA Photography by Ron Derhacopian

2 JULY 2017

pg 40

ON THE COVER For graphic impact, nothing beats the striking simplicity of clear outlines in stark, sophisticated red, black and white. With its chalkboard trees and awning stripes, there’s a little French café in this display. Antique hydrangea brings in the unpredicted country touch. For more holiday display ideas, turn to page12.


contents

departments 8

10

Focus on Design

Garlands, Fast and Easy By Rich Salvaggio AIFD, AAF, PFCI

Design Tech

Basing and Tailoring By Tim Farrell AIFD, AAF, PFCI

62

Industry Events

64

Where to Buy

66

Wholesale Connection

67

Advertiser Links

68

What’s in Store

pg 8

Flowers& Volume 38, Number 7 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.

4 JULY 2017

pg 10


Flowers& Publisher Editor Art Director

Rich Salvaggio AIFD, AAF, PFCI rsalvaggio@teleflora.com Bruce Wright Tony Fox

National Advertising Director

Peter Lymbertos

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Advisory Board Teleflora Education Specialists Susan Ayala

Riverside, Calif., Tom Bowling

AIFD, PFCI,

Fairfield, Ohio, Tim Farrell

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focus on design Make green garland quickly and efficiently. The popularity of garlands has skyrocketed. Here’s how to make a strong foundation, saving both time and stress on your arms and hands. 1. The Classico garland making system has been around for more than 40 years. It comprises a sturdy base that can be clamped securely onto the edge of a work table, so it is easily removed for storage and replaced as needed;

12 may 2010 8 www.flowersandmagazine.com

•j

Floral design by Rich Salvaggio AIFD, AAF, PFCI

an arm with a cradle sized to hold small bundles of greens; a spool of cord and a spool of wire; and a rotating handle that makes it easy to wrap wire around successive bundles of greens. Using cord as well as wire is key to sturdy garland construction. The cord becomes the spine of the garland so it won’t fall apart. 2. Prepare greens by cutting the stems to the desired length, perhaps eight to ten inches, and removing leaves from the bottom three or four inches of each stem. Here, we’re alternating groups of lemon leaf (also called salal) and ruscus. Pull both the wire

Photography by Ron Derhacopian

and the cord from their spools to the cradle and knot the cord around your first bundle of three or four stems of greens. Place the wire in the cradle, then your bundle of greens, with the leaves facing up. Rotate the spools to take up any slack in the wire and cord. Now, simply turn the handle a few times to wrap the stem bundle with wire. Gently guide the greens forward. When the bundle is secure, add a new bundle, positioned so that the leaves cover your old mechanics. For two-sided garland, simply add bundles of greens to opposite sides. 3. When you have reached

the length you need, wrap the stems securely and lift them from the cradle, pulling extra wire and cord with them so you can attach a bundle of greens facing in the opposite direction to finish it off. 4. While it’s possible to incorporate some types of floral material directly into the garland for a softer look— heather, for example, or limonium—you’ll want to add more delicate flowers, like roses, by placing them in water tubes and gluing the tubes into the finished garland. More videos and tips are available on the website, www.garlandmaker.com. b


See this

how-to on s

•

For product information, see Where to Buy, page 64.

at Flowers&or go to flowersandmagazine.com.

1

3

2

4

may 2010 July 2017 13 9


design tech

•j

Floral design by Tim Farrell AIFD, AAF, PFCI

Basing and Tailoring

t

Basing is a floral design technique that came into being only with the invention of floral foam. Before we had foam, most floral arrangements were bouquets with stems radiating out from the neck of a vase, or inserted through chicken wire into a base of sphagnum moss. With foam, it became possible to have stems emerging from a low, relatively flat surface—even going straight up as in parallel systems and vegetative designs. Here, Tim has inserted hala leaves and anthurium stems at a strong diagonal or even horizontal to the foam. That leaves the main surface area available for basing—defined in The AIFD Guide to Floral Design as “the process of finishing the foundation of a composition with intricate, textural details, providing a decorative surface of materials from which the design emerges.” Basing can be accomplished using various techniques including pillowing—represented here by the hydrangea. Another basing technique is terracing, illustrated by the roses and

10 www.flowersandmagazine.com

Photography by Ron Derhacopian

the whaleback rosettes. The rosettes also demonstrate the design technique of tailoring, defined as “the process of modifying, altering, or adding detail to a material’s appearance by trimming, gluing, stapling, or pinning, such as rolling the blade of an aspidistra leaf back on itself and securing it so as to change its shape.” Aspidistra can also be used to make rosettes—but whaleback foliage, with its many veins, creates a different texture, as though the rosette had been made with bear grass. You need a whaleback leaf with a relatively soft spine. Start at the bottom of the leaf and make successive folds, folding the leaf under over and over again to create many rolled layers. When you reach the tip of the leaf, bind it to the stem with wire. By sharply bending each striped hala leaf and inserting one leaf through a slit cut in the other, Tim has added tension to his design. In floral design, tension is a good thing! It means a feeling of energy, like a coiled spring.

For product information, see Where to Buy, page 64. Design techniques from The AIFD Guide to Floral Design, www.aifd.org


CHRISTMAS Trends from Europe’s leading trade

M LET THERE BE LIGHT Everyone knows by now about the explosion of colorful and inventive options in decorative lighting thanks to LED technology—which has made it portable, sustainable, and adaptable to all kinds of creative applications. The amusing trend at Christmasworld was that the most popular LED design motifs harkened back to more primitive forms of lighting: faux candle flames, neon tubing, and the old-fashioned tungsten lightbulb. 12 www.flowersandmagazine.com

esse Frankfurt—the vast, efficient complex of ten linked exhibition halls in the very heart of Europe—is where buyers and suppliers from the world of seasonal decoration meet each January at the Christmasworld trade fair for an international, but especially European, overview of the latest market trends. Products range from ornaments and nativity scenes to ribbons, candles and botanicals, while visitors run the gamut from mass market buyers to florists and decorators. Big business is done here, but small business is welcome. With more than a thousand exhibitors from 42 countries, the fair certainly offers a splendid opportunity to observe market developments from a wide perspective. This year’s Christmasworld included for the first time a separate hall devoted to fresh cut flowers, plants, and related items (see our report on that trade fair, Floradecora, in the


PUTTING TRENDS TOGETHER How do you make sense of all the new things you see at a big trade fair—some of them leading in different directions? Visitors to Christmasworld 2017 could take cues from an exhibit showing four distinct trend themes. Each trend was illustrated with schematic drawings and a color palette, along with products that exemplify the trend. Some of these products were clearly Christmas decorations, others not. Indeed, a larger mission of the exhibit—and of the entire Christmasworld trade fair—was to make connections between holiday trends and lifestyle trends, tracking correlative changes in how people live and express themselves year-round and how they celebrate festive occasions. The exhibit was created by the Trend Bureau borke.herke.palmisano. Principal Annetta Palmisano was on hand to talk about the trends, in German with simultaneous translation into English. Denim and flea-market jewelry were identified as elements in one trend; another featured classic bird motifs.

WORLD 2017 fair for f e s t i v e d e c o r a t i o n . May 2017 issue of Flowers&). Overall, the trends in evidence reflected a yearning for quiet colors, natural materials, and the familiar comfort of traditional, even vintage style. Brightening the mood, elements of fantasy and whimsy also came into play. Forest motifs— birds and animals, antlers, feathers, leaves, acorns, and pinecones—suggested a fairytale mood. Soft and delicate textures, elaborate and detailed ornamentation came to the fore, especially in Christmas decorations. These are trends that lend themselves to creative interpretation of the kind that florists do best! Next year’s Christmasworld takes place January 26-30, 2018, again in conjunction with Floradecora, January 26-29. For more information, visit www.christmasworld.messefrankfurt.com and www.floradecora.de.

REBEL HUES Always daring, but edging ever closer to the mainstream (at least where festive decorations are concerned) are the color outliers peach, apricot, and burnt orange (seen here in ornaments from Mag Poland)—with teal as another wild card and surprise player, as in this high-impact display from Globall Concept. www.mag.info.pl, www.globallconcept.com

Text and photography by Bruce Wright July 2017 13


CHRISTMASWORLD SOFT AND SUBDUED A variety of palettes were in evidence at Christmasworld, but the overall trend for both seasonal and year-round decorating was toward muted, mixed tones, including darker reds and blues like those seen in displays at the Kersten exhibit, or in ribbons from Mabella, with accents of pink and nougat. Metallics certainly came into play— copper, gold, and silver—but more often with a matte texture. www.kerstenbv.nl, www.mabella.eu

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CHRISTMASWORLD HANDMADE, CUSTOM DESIGNED Glass ornaments, mouth-blown and hand painted with traditional handicraft techniques, continue as a mainstay of Christmas decoration, with suppliers from central Europe dominating the field. Selling especially well this year, according to Ralf Hömerlein of Oberfränkische Glas & Design, are clear glass balls decorated with 24-karat gold; custom creations from high art to clever kitsch; and translucent tints (seen in the top photo above, mingled with the same hues in the more traditional opaque version, silvered on the inside). “I even do Pantone colors,” he says, “so if you don’t find the right color here, we can mix it.” Oberfränkische Glas & Design also showed an exclusive one-piece, spiral-cap ornament hanger—a modern improvement on the old three-piece style that has a nagging tendency to come apart. www.oberfraenkische-glas.de

16 www.flowersandmagazine.com

ROUGH AND READY Raw (unstained), recycled, weathered wood was big at Christmasworld, especially teak. “It’s more expensive than, say, birch or grapevine, but it has a distinctive look that people are willing to pay for now that the economy has picked up in many places,” says Daniëlle Tammeling of Dijk Natural Collections, a company that sells both finished decorations and materials for do-ityourselfers. Their exhibit included ongoing craft demonstrations. Several exhibitors, including Dijk, showed Christmas-tree shapes and woodland animals assembled from shards of teak. At lower right, gold-leaf ornaments nestled in a teakwood tray at Decorama. www.dijknaturalcollections.com,


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A WARM WELCOME In the Obamas’ White House, the first function of flowers was to make guests— whether foreign dignitaries or members of the American public—feel welcome. In 2014, a centerpiece bouquet of early spring flowers in the French style was placed where French president François Hollande would see it before signing the guest book. The vermeil (gilded silver) vase is part of the historic White House collection; the gloriosa lilies mimic the flames of the fire.

July 2017 00

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may 2010 12


Floral Diplomacy The power & influence of flowers in the Obama White House.

Those who work with flowers every day know the power they have to influence hearts and minds. If there is anyone who believes in that power and takes seriously the responsibility it entails, it’s Laura Dowling. As Chief Floral Designer at the White House for six years, from 2009 to 2015, Dowling had an unprecedented opportunity to explore the creative potential of floral design as part of a wider mission—a persuasive publicrelations tool and an instrument of statesmanship.

July 2017 may 2010 19 13


Floral Diplomacy

Now Dowling has written a book about those years—generously illustrated with beautiful photos, of which a few are seen here. The story she tells at the beginning of the book is riveting and suspenseful, even though we know the outcome. When in 2009 the long-time White House florist retired after 32 years, it created a rare opening for a position that had been created by Jacqueline Kennedy in 1961 and held by only three people since then. Believing that her chances were infinitesimally small, Dowling was at length persuaded by her husband to apply for the job. In the end, what carried the day— through an intensive and highly com-

GOOD CHEMISTRY For the state visit of German chancellor Angela Merkel in June 2011, floral décor was themed to honor the chancellor’s academic achievements (she holds a PhD in chemical physics). A center bouquet was flanked with satellite designs shaped like molecules and decorated with an infinity motif, signifying endless possibilities. petitive application process that lasted for more than seven months—was her passion, her preparation, and her combined experience, not only in floral design, but also as a policy analyst and communications strategist. “For years I had a career using words as a tool to craft outcomes and create action items or options for policy makers,” Dowling told Flowers& (in an exclusive interview that continues on page 26). “So when I started working with flowers, I saw that they could be used in the same way.” From the beginning, the historic nature of the Obama presidency probably heightened interest and expectations regarding White House style and

FINISHING TOUCHES As Chief Floral Designer at the White House from 2009 to 2015, Laura Dowling created floral designs ranging from flowers for the Obamas’ private quarters to elaborate state dinners and holiday decorations. Here, just before the launch of the Christmas season in 2010, she completes a design based in a vase covered with magnolia leaves. Similarly finished “organic” containers became part of her signature White House style. 20 www.flowersandmagazine.com

the messages it conveys. Dowling credits Michelle Obama with a vision that supported a positive and specific (continued on page 24)


Congratulating the BEST ®

Congratulations to the 77 Certified Floral Designers (CFD ) who have distinguished themselves as professional floral design artists and who are being inducted as accredited members into the American Institute of Floral Designers (AIFD). David Arrieta CFD Alajuela, Costa Rica Brad Austin CFD Los Angeles, CA Lisa Belisle CFD Chicago, IL Brenda Hargrove Blackburn CFD, TCF Columbia, TN Frank Blanchard CFD Washougal, WA Alvina R Burggraff CFD Sturgis, SD Cecilia Carmen Carreno-Jones CFD Lompoc, CA Kathleen Haney Castagnoli CFD Costa Mesa, CA Chung Yearn Sarah Cho CFD Busan, South Korea Su Ja Choi CFD Richmond, Canada Monica Alejandra Chumacero CFD Jalisco, Mexico Caroline Alexandra Crabb CFD Cornwall, United Kingdom Kathryn Lesley Delve CFD North Somerset, United Kingdom Lynde S. DiSomma CFD Ukiah, CA Michael David Elder CFD Jacksonville, FL

Sheri A. Jentsch CFD New Braunfels, TX

Younsook Lee CFD Los Angeles, CA

Kathy Lee Rogers CFD Phoenix, AZ

Jeongeun Jeong CFD Seoul, South Korea

Sio Wa Lei CFD Macau

Sherrilyn Joy Roundy CFD Larkspur, CO

Shawn Michael Foley CFD Birmingham, AL

Donald John Johnson CFD Hendersonville, TN

Jessica Jolena Leopold CFD Saint Paul, MN

Norma Santiago Arrazate CFD Mexico City, Mexico

Mallory Elizabeth Green CFD San Diego, CA

Kathleen Michele Jones CFD Gillette, WY

Fiona Li CFD San Bruno, CA

Julia Marie Pualeialii Schmitt CFD Marceline, MO

Mandie Grunewald CFD, CCF Paradise, CA

Hee Joo CFD Gyeonggi-do, Korea South Korea

Doris Hargrove CFD, TCF Columbia, TN

Daesun Kang CFD Gyunggi-do, South Korea

William Alex Hattel CFD Thornton, CO

Mieko Kawazoe CFD Princeton Junction, NJ

Michelle Headrick CFD Vancouver, WA

Janet Killian CFD Laramie, WY

Yoo Kyeung Heo CFD Seoul, South Korea

GaYoung Kim CFD Icheon, South Korea

Joy L Hill CFD Anchorage, AK

Julie Kyung Yun Kim CFD San Francisco, CA

Kazumi Hirasawa CFD Yokohama, Japan

Wendy Lee Kissack CFD Moorcroft, WY

Junko Irie CFD Chiba, Japan

Masayo Koizumi CFD Shizuoka City, Japan

Aki Ishiguro CFD Plano, TX

Lori Kunian CFD Melrose, MA

Ju Yeon Jang CFD Gyeonggi-do, South Korea

Sao Leng Lam CFD Macau

Victor Erarte CFD Santo Domingo, Dominican Republic Trish Fjeldsted CFD Brandon, Canada

Yunhee Jang CFD Seoul, South Korea

Mi Gyu Lee CFD Gyeonggi-do, South Korea

Luis Carlos Jaquez CFD Chihuahua, Mexico

Saebom Lee CFD Seoul, South Korea

Chaewon Moon CFD Seoul, South Korea Yoshiko O’Connor CFD Laguna Beach, CA Hidemi Ono CFD Whistler, Canada Charlene Park CFD Cerritos, CA Hyunjung Park CFD Rancho Cucamonga, CA Na Hyun Park CFD Seoul, South Korea Sun Ja Sonia Park CFD Montreal, Canada Melanie K. Pentecost CFD, AMF Siloam Springs, AR Amanda Jane Randell CFD, MDPF Devon, United Kingdom Jonathan D. Reiman CFD, ICPF Carbondale, IL

Dabin Shin CFD Gyeonggi-do, South Korea Su Bin Shin CFD Incheon, South Korea Hye Mi Sim CFD Seoul, South Korea Seo-Young Song CFD Seoul, South Korea Nicholas D. St. Clair CFD Mission Viejo, CA Chikako Uzawa CFD Mission Viejo, CA Melinda Devlin Varvarigos CFD Wellington, FL America Villalobos CFD Nuevo Leon, Mexico Kiyoko Way CFD Irvine, CA Young Mi You CFD Seoul, South Korea

Myung Sun Ro CFD Seoul, South Korea Roxana Rodriguez CFD Torrance, CA

AIFD is committed to establishing and maintaining the highest standards in the floral industry as the leading non-profit organization dedicated to the art of professional floral design. With over 1,300 accredited members worldwide, AIFD and its members are in the forefront of the industry in advancing education and design programs. Accreditation in AIFD is selective. To be accredited, design artists must first become a Certified Floral Designer (CFD® ) through AIFD’s Professional Floral Designer Evaluation process.

For Information on Becoming a Certified Floral Designer and AIFD Accreditation American Institute of Floral Designers 9 Newport Drive, Suite 200, Forest Hill, MD 21050 443-966-3850 | Fax 443-640-1031 e-mail: info@AIFD.org | www.AIFD.org


PHOTO READY Décor for the annual Congressional Ball, held in early December as the holiday season is just ramping up, is designed to provide a festive setting for photo ops with the President and First Lady, as hundreds of Members of Congress troop through with their families. In 2010, the colorful décor captured the First Lady’s theme for that holiday season, Simple Gifts.

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Floral Diplomacy

AFFAIRS OF STATE The first White House state dinner hosted by the Obamas took place in a large tent on the South Lawn. The tent was lined with magnolia topiaries and hung with ivy-covered vintage chandeliers. Table settings were inspired by the peacock, a source of pride and beauty in Indian culture, with bouquets of fuchsia and violet flowers presented in Tiffany centerpiece containers originally selected by First Lady Jacqueline Kennedy.


Floral Diplomacy

(continued from page 20)

role for flowers at the White House, and gives examples of how the First Lady chose to project her style and initiatives with flowers. She notes the interesting parallel between the First Lady’s iconic fashion sense, which combines haute couture with everyday ready-to-wear, and the flowers that were chosen for White House functions: often humble, everyday garden flowers, accented with just a few premium and exotic blooms. The goal was always accessible elegance and the democratic sense

IN SEASON Every year during the month of December, over 100,000 visitors walked through the Obama White House to enjoy the decorations. The decorating took place over a five-day period starting the day after Thanksgiving, with help from over 100 volunteers. In 2010, the décor included tall birch branches decorated with crystals and lights, along with trees and garlands decorated with ribbons and ornaments selected from previous White House Christmases. that the White House belongs ultimately to the people. “On the public tour route,” Dowling writes, “the fancy antique furnishings are perhaps too far removed from most people’s lives. But the flowers are readily approachable, easing visitors into the rarefied White House world and making them feel welcome.” Still, Dowling’s best compliment may have been the one passed on to her by Jay Inslee, governor of her home state of Washington. Inslee sat

HIGH TECH During the Obama years, replicas of the First Family dogs, Bo and Sunny, became part of the tradition for holiday décor—as seen above, where Bo stands in front of his life-size replica made from 40,000 twisted stems of black and white pipe cleaners applied over a chicken-wire frame. In 2014, the tradition took a step forward with “robot” versions of Bo and Sunny, complete with swiveling heads and wagging tails, in a tribute to the First lady’s “Let’s Move” initiative. The effort to create the “Bo-bots” involved volunteers from AIFD (the American Institute of Floral Designers) along with technology advisors.

near the President during the Governor’s Ball in 2014. When he asked Obama what he would miss most when he left the White House in a couple of years, the President answered without hesitation, “the flowers.” After leafing through the pages of Floral Di-

plomacy, it’s easy to see why. All photos are from Floral Diplomacy at the White House (2017), by Laura Dowling, courtesy of Stichting Kunstboek, Belgian publishers with a specialty in international floral design. In North America, the book is distributed by ACC Distribution US. It is available at bookstores and from online booksellers. www.accpublishinggroup.com/us

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Featured in the design above: Moonburst and Moonstrike (launched 2017 in USA)

For more information, please contact Cory Sanchez at csanchez@florigene.com Monica Useche at museche@florigene.com Or, you can ask your local wholesaler for details and availabilty. Please visit our website www.florigene.com.


Floral Diplomacy

Flowers&: You are clearly passionate

restoring the historic White House style,

helped me get to the next level. I do think

about the concept of floral diplomacy.

that she wanted the flowers to appear as

my style has evolved since I started at

It seems that one of the key factors is

though cut from the garden and casually

the White House in 2009. It is probably

a willingness to study and learn about

arranged in beautiful containers. That

even looser now; I like a more relaxed

other cultures, and then to apply that

was a guidepost, to have these classical

look. I would introduce even more vines,

learning creatively. You give a number

garden forms.

branches, escaping elements. But I con-

My training was in Paris; I love the

of telling examples in the book. One you did as part of the application process for the job of White House florist, where the assignment was to create décor for an upcoming India state dinner. That design eventually was chosen by Mrs. Obama for the actual event. Laura Dowling: Yes, I read about

tinue to be inspired by French design, including the work of Christian

of the first is the competition piece

A Conversation with Laura Dowling Author of Floral Diplomacy at the White House

how the Indian peacock symbolizes grace and beauty and dignity in that culture, so I thought that was a great message. And of course it provided

Tortu, Eric Chauvin, Stephane Chapelle. Catherine Muller has a wonderful flower school in Paris; Anne Vitchen, who does the flowers for the Ritz hotel in Paris, has what I would call a classical style but modern sensibility. And I love to study with Gregor Lersch. His class in June called Five Days, Five Stories, is one of the best things I do all year. I do think the shape of the bouquet has changed. At least

a beautiful color scheme as well. I provided some notes about that symbol-

French style, which uses seasonal flow-

if you look on Instagram now, it’s all

ism for the press packet that was cre-

ers and a kind of layered approach, so it

very elongated. I remember trying to

ated by the First Lady’s communications

looks as if the flowers are growing from

describe it to Catherine Muller in Paris

team. Then after the event, those notes

the base. I introduced the idea of an or-

and her saying in her French accent,

ended up in the Indian press, and it real-

ganic container that I would mix in with

she said, “What, like a sandwich?” But

ly captivated the attention of people be-

some of the other incredible pieces that

I think even her style now is evolving.

yond those who attended. So I saw how

I was able to work with—but then, us-

And that’s a good thing. We all design or

this type of messaging with flowers, with

ing a sense of color that maybe was a

create in the context of our current time

décor, could have a wider impact.

little more modern. We often had mono-

frame, so it’s important to get new inspi-

F&: At the White House, you created a

chromatic color schemes, with varying

ration and evolve.

signature style that became the foun-

shades of the same hue: the all green

F&: That’s a beautiful story you tell at the

dation for designs that were otherwise

bouquet, or purples in the blue room.

end of the book, about going to Belgium

constantly changing. In the book you

F&: One of the influences you refer to

to participate in the Floraliën festival

describe it as “classic, elegant style

in the book is the classic French round

and fair, where you had the opportunity

with modern design and color sense.”

bouquet, the bouquet rond. I thought

to create a floral dome as a symbol of

Could you talk more about that—where

that was interesting because American

peace and freedom.

you stuck with tradition, and how you

designers sometimes talk about “roun-

LD: I was glad that with the timing of

gave the designs a modern feeling at the

dy-moundies” as a dull, old-fashioned

writing the book, I was able to write

same time?

look. The designs pictured in the book

about that experience, which was so

LD: I think it’s important to look at con-

do have a compact quality, and yet they

moving. It was just a couple of weeks

text. The White House itself and its his-

also have the energy and lightness that

after the terrorist attack at the Brussels

toric furnishings are very much in the

you describe as qualities that you strive

airport. Flights were canceled; organiz-

Neoclassical style. The flowers need to

for.

ers were afraid that I would cancel. But

enhance the interior, and Mrs. Obama

LD: That comes from using an under-

I just kept thinking, “Well, I can’t not go;

was always clear that she wanted the

lying structure of swirling greens and

my mission is floral diplomacy.”

White House to be warm and welcom-

crossing stems. That key technique was

F&: It’s an inspiring idea. Thank you for

ing. I know from reading about Jackie

really a game changer for me when I

writing about it with such a wealth of

Kennedy, who played such a key role in

was initially studying French floristry; it

beautiful examples! b

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Wonderland Themes, palettes, and techniques for sales-inspiring seasonal displays. Floral design by Bert Ford AIFD, PFCI

Photography by Liam Schatten

For product information,

t

Holiday products available through the Pete Garcia Company (“Simply the best place in the world to buy florist supplies” ® ) and its FloraMart showroom in Atlanta, www.floramart.com

see Where to Buy, page 64.

WHITE CHRISTMAS “I call this literal merchandising,” says Bert of the display at left, “because it shows the customer a look that they can transfer wholesale to a mantel in their own home. They can be inspired to buy part of it—or buy the whole look. We sell a lot like this. It’s an investment; they’ll want to keep it for a while. If it’s damaged in storage, they’ll bring it back and we fix it (of course with a charge)—and that brings people back into your store.” The look is white, gray, and silver, with touches of gold and crystal. Ornaments and permanent botanicals are glued into a permanent wreath and garland; ribbon is wired in. Silver pillars on the left, white tapers on the right, provide a pleasing asymmetrical balance. Gold ball ornaments, suspended on monofilament, are battery-lit from within. Permanent botanicals include velvet poinsettias, white iced hemlock, and dangling metallic berry branches.

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Wonderland TAKE A YARD Wide wired ribbon gives the wreath at left a look that is rich with texture and line movement. The look is created with just loops and streamers—no bows. “This way you show just about every inch of the ribbon,” says Bert, “and your creativity can flow. It’s a boutique look that can separate you from the mass merchants, versus just taking a green wreath and plopping a big bow on it.” The platinum and burgundy ribbon harmonizes with ornaments in the trendy look of mixed metals. THE FOREST AND THE TREES “One reason some retail florists have a hard time selling trees is that we decorate them so heavily you can’t see the trees,” says Bert. “If you have high-quality trees, different from what customers can find at a mass merchant’s, it makes sense to show a few of them unadorned.” With a trend to minimalism taking hold in some places, and in contrast to the dense displays that dominate holiday merchandising in some stores, a vignette like this one can be a draw for customers. The trees include prepotted noble fir and slim, prelit pine trees designed for places in the home where space is at a premium. Complementing the simple trees are twig ornaments that come apart like a clamshell so you can decorate the inside, plus prelit pine garland, red berry balls and a whole family of cardinals. The twig sleigh, a handy display prop, knocks down flat for storage.

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Wonderland TOP SELLERS “Table trees are big,” says Bert. “People can easily put them away and take them out again next year. Baby boomers are getting too old for the full-size trees; Millennials don’t want to bother with them.” This one sits in a big bowl like a silver punch bowl that has been turned into a planter. Garland, hooked onto the bottom of the tree, wraps around the trunk at the base, resting on the rim of the bowl, and stretches along the sideboard, decked with white and silver ornaments (mostly inexpensive plastic) and botanicals. A pair of tiered candle holders lends rhythm to the display, surmounted with a dramatic silver bow. TINTS AND TONES Pewter is another metallic tone that mixes well with other metals in a variety of shiny, matte and glittered textures. The three dimpled pedestal urns are well matched with the filigree “lamp,” which actually supports a shelf within the shade for votive candles, real or faux. Brighter metallics pop out against the pewter; they include bronze and platinum magnolias, copper berries, bronzed antlers, and a mirrored, copper-edged Christmas tree with a finish like mercury glass. Likewise, fresh roses and lavender astilbe easily take the spotlight in such a richly textured setting.

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Wonderland RIBBON RULES At left, another example—in a more traditional color scheme than the one on page 30—of a wreath that makes the most of fancy ribbon, with its built-in texture, rich color, and the wavy lines created by loops and streamers that lead the eye in and out of the design. The prelit wreath sends reflections off the shiny millimeter balls and the gold brocade. PINK CHAMPAGNE “We’ve been into silver and rose gold for a while now,” Bert observes. “Rose platinum is the logical next step.” This tree mixes ornaments and faux flowers, including roses, velvet poinsettias, and glittered cedar, in a narrow range of related hues. Glittered hydrangeas mingle with hydrangeas that could be taken from, and if necessary returned to, your everyday collection. Glass ornaments combine with inexpensive plastic, including some made to resemble mercury glass. Overall, it’s a feminine, updated Victorian look.

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Wonderland LET THE TRUMPET SOUND Musical themes are a holiday favorite. The angels and instruments that anchor the display at left harmonize particularly well with the baroque ornaments and classic urns; the spikey stars add a note of piquant contrast, whether you see them as contemporary or dropped from the sky. The tabletop tree is decorated very simply with ornaments alone (in a mixed palette of opalescent, gold and copper), which means the quality of the tree can be appreciated, and the decorating task accomplished in advance, by an entry-level designer. The matching urns, likewise, are very simply filled with birch branches, pine cones, glitter pine in a latte color (somewhere between chocolate, gold and silver) and velvet, tobacco-hued magnolia leaves. KID STUFF Whether or not you expect to sell this tree—and it could be very appealing to customers with kids, who may have more than one tree in the house—it would make an eye-catching window display, under strobe lights that change color (available from Acolyte). The bright neon ball ornaments, the ball and link garlands, starbursts and glitter butterflies pop against the white tree; some of these elements could be recycled into your year-round party inventory. S AND BEARS, OH MY! A family of forest bears— hungry, but friendly—lends

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Wonderland FRESH AND LIGHT When customers are in your shop at Christmastime, why not entice them with simple yet exquisite, fresh bouquets in crystal footed urns that they would love to have in their homes year-round? These look right at home between a pair of trees simply decorated with ornaments in silver and gold. The smaller ornaments (made of plastic with glitter on the inside) come on nine-foot garlands that can be simply swirled onto the tree, saving labor time. The charming backdrop for the display consists of Styrofoam picture frames from FloraCraft, finished with Design Master color spray and accented with rhinestone snowflakes.

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Sketching

Wonderland NEARSIGHTED SANTA His spectacles give Santa an especially gentle and kindly look in the incarnation at left, where he peers out, with his fullflowing beard, from a snowy wreath decked with ornaments and ribbon in a red and white Harlequin pattern. “Santa sells,” says Bert, “especially to people with children and grandchildren.” DELLA ROBBIA REDUX Fresh fruit has a year-round appeal that can easily be adapted as a holiday decorating motif, even transitioning from fall to Christmas. Bouquet picks—with multiple fruits on one pick— made decorating the trees, wreath and garland at right quick and easy. The burlap and tin pails suggest a farm-fresh, healthyeating message that nonetheless harmonizes with traditional holiday motifs, like the red poinsettias and emerald-green finial ornaments on the tree.

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Wonderland COPPER LANE The story here is again about mixed metals—but it’s the rich copper of the pillar candles and the fresh cymbidium orchids that stands out and gives the vignette its eye-catching appeal. (The copper is one of 44 colors, plus metallics, available in the Patrician® line of candles—a range that is displayed in a chart on the Candle Artisans website.) Copper is also the fashion-forward element in the premade garland (ribbon is the only element added to it) and the picks that were used to fill the large urn. While the metallics gleam and glitter, they blend nicely with botanicals including fresh flowers. TRANS-SEASONAL Here’s a beautiful example of rhythm and harmony in a well-coordinated display that can transition from fall into Christmas. The teardrop twig topiaries, in two sizes, are mirrored by the little luster trees; their shape and texture echo the pine cones in the garland (the term of art is “table boa”), enhanced with ornaments and ribbon, that stretches away and drips over the edge of the table. Unadorned, the topiaries can be used year-round. Here, they are decorated with garlands that sprout orange berries and paper leaves, plus ball ornaments and feathered pheasants, which lend animation and reinforce the woodland character of the scene.

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Wonderland SIMPLICITY REIGNS “Sometimes it’s a good idea to show customers what you can do that’s large-scale,” says Bert. “And if you have a big store, or even a small one that’s crammed with merchandise, a display like this in one corner calms down the confusion at Christmastime. The faux berries, the long-needle pine, and the large pine cones stand out precisely because they are not mixed with other product. The sleigh could be filled with permanent carnations, but fresh ones make it even prettier.” The large twig orbs come in two halves and can be filled with flowers or lights. Here, the largest orb becomes a topiary, supported on a birch pole.

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Wonderland A TOUCH OF PURPLE At left, a few sprigs of permanent autumn heather introduce a contrasting hue to an autumnal wall display in yellows, oranges, a fiery red and a glistening green. Burlap ribbon and twig spheres contrast in texture with a mercury glass pumpkin; birch logs frame the display. INTO THE WOODS Do you receive shipments on pallets, or can you obtain one or two from your suppliers? They make terrific display props, forming a semi-open barrier that can easily be equipped with hangers. Again, this display relies quite intentionally on a sylvan simplicity that serves well to showcase the lanterns in two related styles; the simple, premade wreath and garland; and the prelit tree, with wood slices to reinforce the rustic mood of the lanterns.

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Wonderland A STEP UP If you’re a customer looking for something to add a touch of harvest-season celebration to your home, this display offers you lots of options, from either of two table designs to a richly hued wreath to any of four arrangements in a set of five nested baskets. The Christmas tree might give you an early hint about where to buy one when the time comes. As in the display on page 46, touches of bright violet introduce a lively and unexpected element into the fall palette, as does the reflective quality of the pumpkins in faux mercury glass. A rustic wooden ladder makes an inexpensive display prop that allows you to angle some of the basket designs toward the customer, showing their contents to advantage and conveying the sense of an overflowing cornucopia. ANGEL WINGS When you decorate a tree entirely with ribbon—no ornaments—it makes a great display showcase for your ribbon collection (of course). It could also be an appealing option for a customer, perhaps at a commercial account, who doesn’t want ornaments that could get broken. Here, the ribbons are neither tied nor cut; they could be rolled back up at the end of the season, so both ribbons and tree can be reused with a different look. Higher-end ribbons are mixed with less expensive ones to maximize the dollar impact. Angel wings on either side—glittered and made of bendable metal—lend the tree another dimension. Framing the winged tree are Hogarth swirls that act as hangers for suspended kissing balls.

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JULY 2017 51


1 january 2012 52 www.flowersandmagazine.com


Summer Fun Designs for every kind of summertime activity and occasion.

Floral design by Julie Poeltler AIFD, PFCI, IMF, CAFA

Photography by Ron Derhacopian

LET’S GO SHOPPING For summer trips to the farmer’s market, you need a big shopping bag. What a delightful surprise when it arrives as a thoughtful gift, already full of flowers! Julie has arranged them in a glass container inside the bag (better than plastic for weight and stability), stabilized with packing material so it won’t slide around during delivery. She made her design deliberately off-center, with flowers on one side visually balanced on the other with plumosus, excelsior, and streamers of burlap and green mesh ribbon that complement the colors and texture

For product information,

2 january 2012

t

of the bag. The flowers include fresh mint and sage along with Warm Orange cut kalanchoe.

see Where to Buy, page

July 2017 53


SummerFun RUBY SQUIGGLES For a simple summer gift—maybe a centerpiece to make a special occasion out of coffee with friends—Julie created the hand-tied bouquet at left out of nothing but red gerberas and orange roses. She wrapped the stems with gold flat wire; then she drew out the ends of the wire and fashioned them into decorative squiggles. The round bouquet looks even cuter in a ruby-glass Rosie Posie vase, perched on top of another vase turned upside down. MADE IN THE SHADE Teleflora’s ’65 Ford Mustang is tearing ahead, with plumes of veronica whipping out behind, but with forward momentum signaled by a sheltering monstera leaf in colorenhanced black with Shimmer. Julie wrapped a block of foam with galax leaves, pinned on with corsage pins, and set it inside the convertible. She pierced the wrapping with a knife before adding the flowering succulent along with the veronica, monstera leaves, and Vanilla Scoop scabiosa. Pulling just the white and black from the colors on the Mustang makes the red really pop— ready for the registration desk at a vintage car show. ALL MESHED UP Oasis Floral Mesh makes a visible mechanic that controls stem placements, spacing out the taller flowers, while adding interest and dimension to the design at right. The mesh is about as wide as the Woodland Planter box; Julie cut the length such that, when curled into an archway from one side to the other, it occupies a volume similar to the height of the box. She then bent the wire inward on either end with pliers, like the two entrances to a tunnel. The mesh, the box, and the medley of mixed flowers and foliage all combine to give this design a delightfully casual, country feel. 3 2012 00 www.flowersandmagazine.com 54 30january www.flowersandmagazine.com


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SummerFun HELLO TO SUMMER Nothing says summer like daisy matricaria, which looks like a whole blooming meadow, mixed here with white waxflower and curly willow. It rises from a block of foam wrapped in aspidistra leaves; a second leaf is poking its head out from behind the flowers and waving at us! Julie cut the wet floral foam to the right shape to fill the tray receptacle, wrapped the sides with aspidistra and lowered it into the liner before adding the second leaf, with its stem inserted into the foam. In the open space on top, she made her floral insertions, filling in around the base with yellow daisy mums and red carnations that pull up the color of the red bamboo. FOR A FANCY BBQ The bright coral of Amsterdam roses, together with gray dusty miller, just might suggest the colors of the charcoal in a fire pit. The hottest, glowing white coals are represented with Mayra’s Bridal Pink garden roses. It all looks prettier, though, with green dianthus and immature hydrangea mixed in. After placing the foam in the long ceramic planter, Julie made a little fence all around it with Oasis Natural Bark Wrap which helps to hide mechanics and elevate the flowers. REDUCE, REUSE, RECYCLE Wrapped with aspidistra leaves (secured with UGlu), plastic water bottles make perfect containers for summery pickme-up bouquets. Julie filled the bottles with sunflowers, grasses, foxtail fern and mint, then decorated the tops with reindeer moss, faux raffia, and a snippet of paper mesh.

july2017 2016 00 31 July 57


SummerFun GOT YOU COVERED An archway of wired aspidistra leaves lends height to a design with short-stemmed (and therefore long-lived) flowers: green dianthus, hypericum, orange gerberas and striking Atlantis Red daisy mums. Lay an aspidistra leaf face down and line the center with double-sided tape or UGlu, plus a length of 18-gauge florist wire. Cover the leaf with another close to it in size. Make another wired double leaf, insert the two sides of the leafy arch into the foam at the sides of your container, and connect them at the top with a clip made of decorative wire. PINEAPPLE SURPRISE Here’s a technique (below) that gives you the flexibility to combine different kinds of components freely in a single design: rather than lining the whole bamboo box and filling it with foam, Julie designed the flowers in two Double Design Bowls, plastic utility containers that each hold one brick of foam. Placed in the box in staggered positions, they allowed her to nestle the pineapples right into the box; she could have done the same with small potted plants. Robellini palm leaves, eucalyptus leaves and Golden Glory solidago soften the edges of the box; the center looks like a lovely low landscape with pincushions, eryngium, Blackberry Scoop scabiosa, and a galax rosette. ON THE GO At right, a coffee carrier makes a handy container for a design that includes, hidden among the flowers and foliage, a

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keepsake gift—a reusable plastic coffee mug, which holds the tallest daisies in the design. Other daisies are arranged in a chunk of wet foam, cut to fit the available space and wrapped with aspidistra leaves. Julie placed the leaf-wrapped foam inside a corsage bag made of clear cellophane and lowered the bag into one side of the carrier. Then she

added bear grass, trimming the white ends first. She lowered several stems at a time into the space between the leaf-wrapped foam and the corsage bag. She cut some of them short (roughly even at the top), leaving others long. Accents of mini hydrangea, foxtail fern, decorative wire and eucalyptus leaves complete the design.


july2017 2016 00 31 59 July


SummerFun MR. OR MS. FIX-IT Summer is a great time for home repairs—but when you’re done, you need to take a break and celebrate. Using industrial materials in design is a clever, eye-catching way to set off flowers and natural textures like the Weathered Oak Vase. Julie made her arrangement with Gerrondo gerberas and color-enhanced lily grass in Lemon Yellow, then created accents with contour mesh—which looks like window screen but works better for this kind of application; it’s available at art supply stores— and metal flashing. The flashing comes on a roll; Julie cut a piece, folded it, hole-punched it and secured it with a brass round-head paper fastener from the stationery store. PLANT PARTY “These days people are all about container gardening,” says Julie. “This is a firstaid kit for your patio.” Two simple things transform the groupings of plants into a unified design: bright green reindeer moss, tucked in here and there, and tall sprigs of Asparagus plumosus, arching over the collection like a veil in the wind. 9 2012 60 00 www.flowersandmagazine.com 30january www.flowersandmagazine.com


july2017 2016 00 31 61 July


industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.

National and International July 1-5, Seattle, WA National AIFD Symposium, Sheraton Seattle. Call the American Institute of Floral Designers at 443-966-3850 or visit www.aifd.org.

July 10-21, Atlanta, GA FloraMart® (Pete Garcia Company) 2018 Spring/Summer Market, FloraMart. Retailers may contact wholesalers for information on the FloraMart sponsorship program. Visit www.floramart.com.

July 15-18, Columbus, OH Cultivate ’17, Greater Columbus Convention Center. Call AmericanHort at 614-487-1117 or visit www.cultivate17.org.

August 3-5, Kamuela, HI Hawaii MIDPAC Horticultural Conference & Expo, Mauna Lani Bay Hotel. Call Judy Schilling at Hawaii Export Nursery Association in Hilo at 808-969-2088, visit www.hena.org, or email info@hena.org.

August 9-12, Carlsbad, CA Fun ’N Sun Convention, Park Hyatt Aviara Resort. Call CalFlowers (the California Association of Flower Growers and Shippers) at 831-479-4912 or visit www.cafgs.org.

September 6-9, Palm Beach, FL SAF Annual Convention, The Breakers. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.

September 18-21, Guangzhou, China World Flower Council Annual International Summit. Visit www.worldflowercouncil.org.

October 4-6, Bogotá, Colombia Proflora 2017, Corferias Convention

62 www.flowersandmagazine.com

Center. Contact the Association of Colombian Flower Exporters (Asocolflores) at proflora@ asocolflores.org or visit www.proflora.org.co.

October 18-20, Miami, FL WF&FSA Floral Distribution Conference, Miami Airport Convention Center. Call Wholesale Florist and Florist Supplier Association at 888-289-3372 or 410-940-6580 or visit www.wffsa.org.

Central Region July 19, Madison, WI Wisconsin-Upper Michigan Unit, Weddings & Events with Jenny Thomasson, Bill Doran Co. Contact Sharon Spindell-Wojnarowicz at 414-429-9426 or janskids@att.net.

July 22, St. Louis, MO SAF 1-Day Profit Blast, Renaissance St. Louis Airport Hotel. Call the Society of American Florists at 800-336-4743 (in Alaska, Hawaii and Virginia, 703-836-8700) or visit www.safnow.org/events.

September 23, Peabody, MA SAF 1-Day Profit Blast, Boston Marriott Peabody. Call the Society of American Florists at 800-336-4743 (in Alaska, Hawaii and Virginia, 703-836-8700) or visit www.safnow.org/events.

South Central Region July 22-23, Stillwater, OK Oklahoma State Florists Association Annual Conference, OSU Alumni Center. Visit www.osfa.org.

July 28-30, San Marcos, TX Texas State Florists’ Association, program includes hands-on workshop (7/28) and Celebrations stage program (7/30) with John Hosek, Embassy Suites & Conference Center. Contact Dianna Nordman at 512-834-0361 or txsfa@ sbcglobal.net or visit www.tsfa.org.

July 30, Phoenix, AZ

Illiana Unit, Everyday with Wow! with Tom Bowling, Bill Doran Co. Call Nicki Shaub at 217-522-3334.

Arizona State Florist Association Annual Expo, program includes Summer Parties with Kevin Ylvisaker, Black Canyon Conference Center. Contact Brian Vetter at (602) 908-9024 or bvetter.aifd@ yahoo.com or visit www.azflorists.org.

September 30-OCTOBER 1, GRINNELL, IA

August 5, Las Cruces, NM

July 26, Springfield, IL

Iowa Florists’ Association Convention, Hotel Grinnell. Visit www.iowafloristassociation.com.

October 15, Columbus, OH Ohio Buckeye Unit, Everyday Designs with Joyce MasonMonheim, Cleveland Plant & Flower. Contact Rita Hoagland at 330-499-4959 or sfm7360@yahoo.com.

Northeast Region August 9, Holyoke, MA New England Unit, Events & Parties with David Powers, The Delaney House. Contact Heather Sullivan at 413-785-5148 or heather@durocherflorist.com.

Holiday Inn Louisville East Hurstbourne. Contact Michael Gaddie at 502-777-8578 or lloydsflorist@aol.com or visit www.kyflorists.com.

August 4-6, Charlotte, NC Teleflora Scholarship Academy (Southeast Region), “Parties that Pop!” with John Hosek, Renaissance Charlotte Suites Hotel. Contact Lottie McKinnon at 310-966-3591 or lmckinnon@teleflora.com.

August 4-6, Franklin, TN Tennessee State Florists’ Association Convention and Expo, Marriott Hotel Cool Springs. Visit www.tnsfa.com.

August 12-13, Asheville, NC North Carolina State Florists’ Association Convention, program includes Party Designs with John Hosek, Doubletree by Hilton Asheville / Pisgah National Forest. Contact Bill McPhail at 910-988-8637 or mcphail.bill@yahoo.com, or visit www.ncfloristassociation.com.

Western Region September 8-10, Los Angeles, CA

West Texas New Mexico Florist Association Convention, New Mexico Farm & Ranch Heritage Museum. Visit the association on Facebook or email wtnmfa@yahoo.com.

Teleflora Scholarship Academy (Western Region), “When Words Are Never Enough” with Tom Simmons, Renaissance Los Angeles Airport Hotel. Contact Lottie McKinnon at 310-966-3591 or lmckinnon@teleflora.com.

August 18-20, Hot Springs, AR

September 24, Burnaby, BC

Arkansas Florists Association Convention, program includes Weddings & Parties with Kevin Ylvisaker, Hot Springs Convention Center. Contact Shane Cranford at 501-372-4747 or scranford@swflorists.com or visit www.arflorists.org.

Southeast Region July 28-30, Louisville, KY Kentucky State Florists Association Convention, program includes Weddings with Tom Bowling,

United Floral Inc., program includes Christmas Designs with Tim Farrell. Contact Tony Graaf at tgraaf@ unitedfloral.ca.

October 1, Denver, CO Rocky Mountain Unit, Creative Everyday with Hitomi Gilliam, DWF. Contact Sandi YoshiharaSniff at 800-665-0771 or Ssniff6956@msn.com.

October 13-15, Bozeman, MT Montana Florists Association Convention, GranTree Inn. Visit www.mtfloristassc.com.


where to buy

pg 31 For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.

O N T H E C OVER

Merry Berry Wreath, Chalkboard Tree, Awning Stripe Pot, and Beaded Glittered Votives, Plus One.

pg 41 WHITE CHRISTMAS,

pg 39 A TOUCH OF PURPLE, page TK

page 28

Clear acrylic candleholders for pillar candles, SNK. Clear acrylic candelabra for tapers, Plus One. Battery-lit gold ball ornaments, Acolyte.

Cube boxes, Giftwares. Birch logs, Winter Woods.

MADE IN THE SHADE, page 54

Skyler White veronica and Vanilla Scoop scabiosa, Danziger Cut Flowers via Galleria Farms. Black monstera leaves with Shimmer, Wm. F. Puckett. ’65 Ford Mustang, Teleflora.

page 30

Henrietta (burgundy) and Rosalee (gold) ribbon, Berwick Offray.

TOP SELLERS,

ALL MESHED UP,

page 32

page 55

Crystal Bell candleholders, Plus One.

COPPER LANE, page 42

pg 42

DE S I G N TE C H ,

Wall plaque angels and angel-wing candlesticks, Copper Lane premade garland and picks, Plus One. Silver urn and copper bowl, SNK. Smoked-glass Fade Out Copper Pedestal Vases, Giftwares.

Essentials Dish, Smithers-Oasis.

A STEP UP,

S K ET C H I N G W O N DERLA N D ,

Wood planters, Giftwares.

Classico Garland Making System, Classico.

pages 8-9 pages 10

64 www.flowersandmagazine.com

Woodland Planter, Accent Décor. Floral Mesh, Smithers-Oasis. Scoop scabiosa, Skyler Blue veronica, and Paintball craspedia, Danziger Cut Flowers via Galleria Farms. Fresh foliage, Wm. F. Puckett.

page 48

pages 28-49

Ornaments, accessories, and permanent botanicals including trees, wreaths, garlands and sprays throughout, Plus One / Pete Garcia. Ribbon throughout, Berwick Offray. Styrofoam and Styrofoam forms, spray snow and shredded snow, FloraCraft. Pine cones, logs, and prelit branches, Winter Woods. Candles throughout, Candle Artisans.

page 54

Rosie-Posie Vase in ruby glass, Syndicate Sales.

TAKE A YARD,

F O C U S O N DE S I G N

RUBY SQUIGGLES,

S UMMER F U N , RIBBON RULES, page 34

pg 34

Rowley (red) and Posh (apple green) ribbon, Berwick Offray.

FRESH AND LIGHT,

pages 38-39

Footed glass vases, Giftwares.

pages 52-53

LET’S GO SHOPPING, page 52

Skyler White veronica, Lavender Scoop scabiosa and Warm Orange cut kalanchoe, Danziger Cut Flowers via Galleria Farms. Green Raffia Bag with Natural Border, Jamali.

HELLO TO SUMMER,

page 56

Bamboo tray, Teleflora.

pg 56


pg 30

pg 46

FOR A FANCY BBQ,

pg 28

Robellini palms, Wm. F. Puckett.

page 57

Urban Collection planter, Accent Décor. Natural Bark Wrap, Smithers-Oasis. Mayra’s Bridal Pink garden roses, Alexandra Farms.

F e at u r e d S u p p l i e r s Accent Décor, Inc. Call 770-346-0707 or visit www.accentdecor.com. Acolyte. Call 888-ACOLYTE (226-5983) or visit www.888acolyte.com. Alexandra Farms. Call 305-528-3657 or visit www.alexandrafarms.com.

MR. OR MS. FIX-IT, page 60

pg 60

Gerrondo gerberas, Green Valley. Weathered Oak Vase, Syndicate Sales. Lemon Yellow color-enhanced lily grass, Wm. F. Puckett.

REDUCE, REUSE, RECYCLE,

Berwick Offray. Call 800-327-0350 or visit www.berwickoffray.com. Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com. Classico. Call 626-355-4600 or visit www.garlandmaker.com. Danziger Flower Farm. Visit www.danziger.co.il.

pg 57

page 57

FloraCraft. Call 800-253-0409 or visit www.floracraft.com.

GOT YOU COVERED,

Galleria Farms. Call 800-383-2939 or visit www.galleriafarms.com.

Wraphia, Berwick Offray.

page 58

Essentials Rectangle Bowl, Smithers-Oasis. Atlantis Red daisy mums, Danziger Cut Flowers via Galleria Farms.

Giftwares Company. Call 800-535-1300 or visit www.giftwaresco.com. Green Valley Floral. Call 800-228-1255 or visit www.greenvalleyfloral.com.

PINEAPPLE SURPRISE, page 58

Bamboo tray, Jamali. Double Design Bowls, Syndicate Sales. Golden Glory solidago and Blackberry Scoop scabiosa, Danziger via Galleria Farms.

PLANT PARTY, page 61

pg 61

Pete Garcia Company.

Products are available through the company’s FloraMart showroom in Atlanta. Retail florists can make an appointment to visit the showroom through their local wholesaler.

Call FloraMart at 800-241-3733 or visit www.floramart.com. Plus One Imports/A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. SNK Enterprises. Call 800-531-5375 or visit www.snkenterprises.com. Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com. Teleflora. Call 800-333-0205 or visit themarket.myteleflora.com. Western Pulp Products. Call 800-547-3407 or visit www.westernpulp.com. Winter Woods. Call 800-541-4511 or visit www.winterwoods.com. Wm. F. Puckett. Call 800-426-3376 or visit www.puckettfern.com.

Jamali Garden and Floral Supply. Call 212-979-0108 or visit www.jamaligarden.com.

Re-Creations mâché pot, Western Pulp.

JUly 2017 65


wholesaler connection

emporium accessories

Flowers& magazine distributors Arizona Phoenix The Roy Houff Company

Kentucky Louisville The Roy Houff Company

California Fresno Designer Flower Center Inglewood American Magazines & Books Sacramento Flora Fresh San Diego San Diego Florist Supplies Santa Rosa Sequoia Floral International

Louisiana Lafayette Louisiana Wholesale Florists

CONNECTICUT NORWALK East Coast Wholesale Flowers Florida PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC Georgia omega Hornbuckle Wholesale Florist hawaii honolulu Flora-Dec Sales Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company Kansas wichita Valley Floral Company

Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc. Minnesota Minneapolis Koehler and Dramm missouri st louis LaSalle Wholesale Florist New York Campbell Hall Alders Wholesale Florist Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral

Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company Washington Tacoma Washington Floral Service canada burnaby, bc United Floral Inc. malaysia selangor Worldwide Floral Services singapore Worldwide Floral Services Attention

Floral Wholesalers

Reward without the Risk we promise!

OREGON PORTLAND Floral Design Institute SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company

Sell Flowers& in your store! for extra profits

Result: happy customers and repeat sales! We can customize this product with your shop info!

888-843-4312 See our YouTube video. www.bokaystik.com business for sale

WASHINGTON DC FLOWER SHOP High end flower and gift shop for sale.

Located in affluent shopping area. Great opportunity for someone interested in aprofitable, reputable business. Prefer the owner be the hands-on operator with great customer service experience. Internet experienced owner can develop a new website that could generate additional annual revenue. Current sales (June 2015-May 2016) $714,268.00. Owner takes six figure salary plus bonus & insurance. 4 full time employees (including owner). 5-part time employees. Exact location will remain confidential until deemed appropriate to reveal. Owner is retiring and the business is listed by the owner. No broker or broker fees. Send email to dcflowershopowner@gmail.com

Select any quantity— no minimum Whatever you don’t sell we buy back! Yes, it really is that simple.

Call 800-321-2665

Flowers& Subscribers!

Visit us online for a taste of Flowers& quality. flowersandmagazine.com

66 www.flowersandmagazine.com

makes it easy to add water or flower-food solution to arrangements, with no spills, no mess.

Did you know you can read past and current issues online? Find out how! Go to the digital library link at www.flowersandmagazine.com


advertiser links E M PLOY M EN T Florasearch, Inc.

In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candi­date contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: search@florasearch.com Website: http://www.florasearch.com

equipment Refrigerators For Flowers

Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” Accent Décor, Inc.

5

770-346-0707 www.accentdecor.com Alexandra Farms

15

305-528-3657 www.alexandrafarms.com American Institute of Floral Designers (AIFD)

21

410-752-3318 www.aifd.org Berwick Offray

11

800-237-9425 www.berwickoffray.com

Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com

Candle Artisans

27

800-241-3733 www.floramart.com/Factories/CandleArtisans/Cart_main.htm Danziger Flower Farm INSIDE BACK COVER

schools

+972-3-960-2525 www.danziger.co.il Dollar Tree Direct INSIDE FRONT COVER

877-530-TREE (8733) www.dollartree.com/floral/559/index.cat Floral Deliver Ease

51

877-740-3273 www.floraldeliverease.com Florigene Flowers

25

954-438-9892 www.florigene.com Kay Berry

51

800-426-1932 www.kayberry.com Knud Nielsen

1

800-633-1682 www.knudnielsen.com Nashville Wraps, LLC

6

800-547-9727 www.nashvillewraps.com Plus One Imports/A Division of the Garcia Group

BACK COVER

800-241-3733 www.floramart.com Reliant Ribbon

7

800-886-2697 www.reliantribbon.com Sandtastik Products

Advertise in

emporium

For rates and info, call

Peter Lymbertos at 800-421-4921

50

800-845-3845 www.floralsand.com Seminole 6

800-638-3378 www.seminoleds.com Smithers-Oasis 3

800-321-8286 www.oasisfloral.com Teleflora

23, 63

800-333-0205 www.myteleflora.com Vase Valet

50

316-747-2579 www.vasevalet.com Wm. F. Puckett, Inc.

17

800-426-3376 www.puckettfern.com

JULY 2017 67


what’s in store

A HONEY OF A POT With bee picks buzzing above a glazed ceramic pot in a cheerful, hand-applied design, Teleflora’s Exclusive Get Well pot sends a happy and healing message. Five inches tall and a little over four inches wide, it holds a third of a block of foam or a quart of water. Call 800-333-0205 or visit www.MyTeleflora.com.

LIGHT SHOW The new line of LED lighting options from Sullivans is called SparkLED! It features energy-efficient diodes with long life and superior color tone. The lights come in three categories: spheres, ribbons & bows, and string lights. Battery and plug-in options are both available. Call 800-456-4568 or visit www.sullivangift.com.

68 www.flowersandmagazine.com

HOT COMBOS Put together the right patterns and solid colors from Nashville Wraps and you can create striking presentations at low cost. Here, polkadot cello (in ultra-clear polypropylene) lines a lime-green, bevelededge container (in heavy laminated boxboard) with die-cut handles, accented with a bow of hot pink glitter sheer organza ribbon. Call 800-547-9727 or visit www.nashvillewraps.com.


Profile for Teleflora

Flowers& - July 2017  

Flowers& - July 2017  

Profile for teleflora