Flowers& JULY 2015 $5.50
www.MyTeleflora.com
Easy and effective ideas for holiday merchandising Pg 26
plus: Summer’s the season for design adventures Pg 48
contents
JULY 2015
features 26
’Tis the Season, Sweet & Simple Themes and strategies for sales-inspiring, low-stress holiday merchandising. Floral design by Bert Ford AIFD, PFCI Photography by Liam Schatten
48
The Art of Summer Use your skill and imagination to make the most of summer flowers. Floral design by Kenneth Snauwaert AIFD Photography by Ron Derhacopian
2 JULY 2015
pg 27
ON THE COVER A palette of pink, cream and silver puts a feminine, fairytale spin on the holidays. A clear glass cloche on a silver pedestal makes a dramatic way to merchandise a collectible, brushed-bead ornament; hanging diamond snowflakes add to the romance; David Austin Patience roses in a silver-finish bowl take the spotlight. For more holiday display ideas, turn to page 26.
contents
departments 8
Focus on Design
pg 10
A holiday “tree” doubles as a way to serve hors d’oeuvres. By Rich Salvaggio AIFD, AAF, PFCI
10
Design Tech How to make a baby’s breath orb. By Cindy Tole
12
Flower Tales Lilies By Tom Bowling AIFD, PFCI
16
Fresh Focus Gysophila By Bruce Wright
62
What’s in Store
63
Where to Buy
66
Industry Events
67
Advertiser Links
68
Wholesale Connection
Flowers& Volume 36, Number 7 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2015 by Teleflora. Printed in U.S.A.
4 JULY 2015
pg 9
pg 14
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI rsalvaggio@teleflora.com Bruce Wright Tony Fox
National Advertising Director
Peter Lymbertos
U.S. Subscriptions
800-321-2665
Foreign Subscriptions
818-286-3128
Advertising
800-421-4921
On the Internet
www.MyTeleflora.com www.flowersandmagazine.com
ADVISORY BOARD Teleflora Education Specialists Susan Ayala AIFD, PFCI, Riverside, Calif., Tom Bowling AIFD, PFCI, Syndicate Sales, Fairfield, Ohio, Tim Farrell
Florist’s Best Friend--
Floral Delivery Trays EASY LOAD NO SPILL LIGHT WEIGHT
AIFD, AAF, PFCI,
Farrell’s Florist, Drexel Hill, Penn., Jim Ganger
AIFD,
Kansas City, Mo., Hitomi Gilliam AIFD, Vancouver, B.C., Canada, Bob Hampton AIFD, AAF, PFCI,
Dallas, Texas, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona,
Wisc., Alex Jackson AIFD, AAF, PFCI, Veldkamp’s Flowers, Lakewood, Colo., Vonda LaFever AIFD, PFCI,
Niceville, Fla., Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF, Designer Destination,
Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI,
Essexville, Mich., Julie Poeltler
AIFD, PFCI, IMF, CAFA,
Julie’s Fountain of Flowers,
Lone Tree, Iowa, Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons AIFD, CCF, Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh AIFD, CCF,
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers &
Gifts, Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
EDITORIAL COUNCIL Marie Ackerman AIFD, AAF, PFCI, Teleflora, Oklahoma City, Okla., Carol J. Caggiano AIFD, PFCI, A.
Floral Delivery Tray or Floral Carrier! One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.
SEMINOLE
3710 Sipes Ave, Sanford, FL 32773
1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310
PATENTED
30 Day Mfg. Satisfaction Guarantee!
www.seminoleds.com 6 www.flowersandmagazine.com
Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H.,
Wilton Hardy
AIFD, AAF, PFCI, FSMD,
JWH Design and Consultant, West Palm Beach, Fla.,
Elizabeth Seiji AIFD, Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
focus on design
•M
Floral design by Rich Salvaggio AIFD, AAF, PFCI
•
Photography by Ron Derhacopian
A holiday “tree” doubles as an elegant way of serving hors d’oeuvres. The cone shape suggests a Christmas tree, and this one is decorated in holiday style—but the idea could easily be adapted to any season. After guests have helped themselves to the food, the cone remains as sparkling table décor. 1. Cover a 24-inch Styrofoam cone with clear kitchen wrap, stretching it tightly over the cone. Next, remove most of the leaves from a stem of ornamental kale, working from the bottom up and from the outside in. As you do so, the leaves become smaller and gradually more variegated with white or purple. Pin the leaves onto the cone with decorative pins, one row at a time, starting at the bottom of the cone with the largest leaves and proceeding to the smaller, more colorful leaves. 2. Insert three or four large wood picks into the underside of the base of the cone, as a way of securing the cone into floral foam in the decorative pot. 3. Add hypericum, roses, and ivy around the base of the cone. Insert a variety of decorative pins into the foam as if they were ornaments on a holiday tree.
1
4. All that’s left is to add the food on toothpicks for a fabulous party! As a florist, you would most likely deliver the tree without the food, ready to have it added by your customer or by a caterer. b
2
fl
d
3
m
▲
•
See this
HOW-TO on
For product information, see Where to Buy, pages 63-64.
Click Here
4
JULY 2015 9
design tech
•M
Basic design techniques from Cindy Tole
•
Photography by Ron Derhacopian
how to make a baby’s breath orb Adding baby’s breath in layers uses the flowers efficiently, allowing you to create depth in the design and to place the fullest, prettiest flowers on the outside. The Oasis O’Dapter allows you to create the orb, transport it separately, then install it on a candlestick easily and securely. 1 The O’Dapter comes with a ring attached to uprights—useful for securing a smaller amount of foam. Oasis makes foam cylinders that fit right inside the rings—but if you want more foam, for a larger orb, you can also cut the ring off, leaving just the uprights. Then you can impale the foam on the uprights. Here we used about a third of a block of foam, slightly trimmed. Dip the foam in heavy pan glue. If adding heavier flowers, such as roses, you can also wrap the foam and O’Dapter together with tape for added security, and to protect the integrity of the foam. 2 Start by covering the orb with any short, broken pieces of gypsophila, which can be underdeveloped and not as pretty. Next, overlay this layer with stems of medium length. At the base, angle some of your bottommost insertions downward so they hang down and cover the underside of the O’Dapter tray. 3 Save and top-dress the orb with the longest, strongest stems. Over time, as you get used to this process, you may layer as you go, working on one side of the orb, then another. b
1 3 2
10 www.flowersandmagazine.com
f lower tales
Stories and fun facts to share with customers about their favorite flowers
•M
Floral design by Tom Bowling AIFD, PFCI
•
Photography by Ron Derhacopian
lilies
Known as icons of beauty and fragrance since ancient times, lilies are at once familiar and highly romantic. Members of the genus are easy to recognize, and yet it is incredibly diverse, ranging from Europe’s white Lilium candidum to the spotted orange Asiatic “tiger lily” (L. lancifolium) to the hanging Turk’s cap lilies of North America (L.
canadense). Today, many people think of floral scents as feminine—but to the ancient Greeks, who grew and gathered lilies for use in making perfume (according to Jennifer Potter, author of Seven Flowers and How
They Shaped Our World) the scent of lilies and roses was thought to be especially appropriate for men. (Perfumes for women would have relied on a heavier, longer-lasting fragrance, such as myrrh oil.) As the Christian era advanced in Europe,
L. candidum—one of the region’s most familiar lilies, pure white and sweetly scented— emerged as the perfect
12 www.flowersandmagazine.com
symbol of the Virgin Mary. Go to any exhibit of late-medieval or Renaissance art and you will likely see this “Madonna lily” depicted in paintings of the Annunciation: a long, multiflowered stem borne in one hand by the angel Gabriel as he astonishes Mary with the revelation of the virgin birth. Lilies from Asia caused quite a stir when they began to arrive in the West in the early 19th century. Europeans were struck by their novelty and beauty—which is perhaps ironic, given that these lilies had been cultivated for centuries in China, Japan and Korea primarily for the bulbs, which were considered tasty and healthful when cooked. Today’s cut-flower lilies are the product of intensive inter-breeding among just four main groups: so-called Asiatics and Orientals, plus longiflorum and trumpet lilies. The bouquet at right includes a few samples of the latest achievement in lily hybridizing: Roselilies— double Oriental lilies with the anthers hidden inside a central fold of extra petals. Aside from their fluffy, petal-rich presentation, Roselilies have the added benefit that they bear no pollen—a relief to those who dread getting lily pollen on clothing or upholstery, where it can be difficult to remove. Tips for doing so include: Avoid getting lily pollen wet or touching it with your hands. Rather, use a chenille stem or the sticky side of adhesive tape to lift it off. Placing a stained item in direct sunlight can help. Tom has enhanced his bouquet with variegated foliage—always effective with white flowers—and has included lily buds among the open lilies. A branching lily stem usually has both. The buds add variety to the design and give the recipient more to enjoy—a change to observe as the buds open and bloom. For more about the different types of lilies and what is happening today in lily breeding, see “Lilies Backwards and Forwards” in the August 2014 issue of Flowers&, available to subscribers in our digital archive at: www.flowersandmagazine.com b
14 www.flowersandmagazine.com
fresh focus
•
by Bruce Wright
The “baby’s breath” image makeover is complete—for those who know how to make the most of it.
L
ike its close cousin the carnation, gypsophila— a.k.a. baby’s breath—is enjoying a wave of renewed popularity. The “comeback” is well established by now, at least among those in the know. Used in tight clusters or dense clouds of white, gypsophila brings a fleecy, ethereal texture to designs ranging from romantic to contemporary. As with carnations, the secret isn’t only in how the flowers are used. It also lies in the modern varieties that have given gypsophila a new look and made it easier to work with. Where the older varieties had long, thin
16 www.flowersandmagazine.com
laterals that pointed in all directions, today’s gypsophila offers short, sturdy laterals that point upward. Such a branching structure not only creates an impression of fullness, it also makes it easier to pull a bundle apart without breaking the stems. The revolution started with Million Stars®, introduced by Israeli breeder Danziger. While Million Stars is today the dominant variety around the world, it does have competition—including other varieties from Danziger. One of the top rivals is XLence™—similar to Million Stars except that the individual flowers on XLence gypsophila are extra-large, round, fluffy, and if anything an even brighter white. Million Stars growers are more often large-scale farms, while XLence appeals to the “boutique” grower for whom gypsophila may be a newer crop. Both varieties offer easy handling, high yields, and low day-length sensitivity. That last is important because gypsophila, like so many flowers, blooms naturally in summer, yet there is high demand for it in winter, especially at Valentine’s
NAME RECOGNITION Million Stars® and XLence™ (seen above, with extra-large, round and fluffy, bright white flowers) are among the leading varieties of gypsophila on the market today—but not the only ones. Growers and buyers can choose from a range of named varieties tailor-made for different needs and tastes, including Dynamic Love™, Beauty Bride™, and Cassiopeia™, each with its own characteristics.
DESIGN VERSATILITY With tightly clustered flowers on laterals all pointing in the same direction, today’s gypsophila varieties offer new design options. Step-by-step videos are available online from gypsophila breeder and propagator Danziger, featuring techniques for designs like those seen on this page and the next. Above and below, the delicate, small-flowered look of Million Stars gypsophila combines beautifully in summer bouquets with other frilly, multiflowered blooms—including bright yellow Golden Glory™ solidago (below), another Danziger variety. At left, the bright white flowers of Million Stars bring a snowy feeling to a winter holiday wreath. Day. There again, Danziger can take credit for some of the first winter-blooming varieties, starting in the 1970s. Typically these varieties are induced to bloom by extending day length with artificial light—but the less artificial light required, the better. OPEN UP Day length is not an issue for growers in the equatorial regions where so much gypsophila is produced, and where the sun shines for 12 hours a day year-round. Under such conditions, gyp can be grown not only in greenhouses or under shade, but also in the open field. The field-grown flowers, however, must be harvested earlier, before they suffer damage from rain or hail—and before local bees pollinate them, since pollination will hasten their maturation and decay. If 20 percent of the flowers on a stem are open at the time of harvest, the trick then is to get the rest of the flowers open by the time the flowers are sold—or as many as possible. Indeed, gyp often arrives in the flower shop with as many as a quarter to a third of the florets still closed. Growers place the cut flowers in buckets under artificial light to encourage any closed florets to open. They also use a solution that
18 www.flowersandmagazine.com
STARTING SMALL
WEDDING WHITE The large, fluffy flowers of XLence make a favorable impression in wedding designs, like the centerpiece and hand-tied bouquet on this page. The centerpiece also features light green Moby Dick asclepias pods; the bouquet of roses and spray roses, plus a few stems of curcuma, is collared first with XLence gypsophila, then with light green stems of lepidium. includes plenty of sugar—a crucial ingredient for getting flowers to open up—along with silver thiosulfate (STS), an anti-ethylene agent, since gypsophila, again like carnations, is highly sensitive to the harmful effects of naturally occurring ethylene gas. After two to five days, when enough blooms have opened, the growers dip the stem ends into an antimicrobial solution, grade and bunch them, and pack them for shipping. Some wholesalers give gyp a further treatment if needed—but many do not. Often, it’s up to the florist to “finish off” the gypsophila that arrives in the shop with a few more hours of bright light (not direct sunlight), along with the usual flower-processing procedures: recutting stem ends and rehydrating flowers before placing them in the cooler. In the case of gyp, it’s also advisable to use an ethylene inhibitor and to add half a teaspoon of bleach to each gallon of flower-
20 www.flowersandmagazine.com
food solution, to keep microbial activity in check. Once the flowers are ready for storage, they do best in a cooler with 85% relative humidity. DESIGN DIRECTIONS Even a design that uses gyp in the most traditional way, as a Victorian-style filler, will look more up-todate with the new varieties. But there’s no need to stop there. Danziger has produced a bevy of videos and “DIY catalogs,” online step-by-step instructions for creating bridal, holiday, prom, Valentine’s, and everyday designs using gypsophila. To find them, search Danziger on YouTube, or point your browser toward one of the following: http://danziger.cbook.co/million http://danziger.cbook.co/Xlence/2015/
IN AN AGE OF global flower trade, it’s intriguing to know—and to be able to share with customers—that whenever you sell a bouquet with baby’s breath, those flowers probably started out as rooted cuttings that are supplied to growers around the world by one Israelibased company: Danziger. Danziger itself started out 62 years ago as a small family business in Israel, launched by Ernst and Zehava Danziger (pictured above). Through early years of bold experiment and savvy management, today the company has grown to become one of the world’s leading flower breeders and propagators, providing young plants and cuttings to growers in more than 60 countries. Its gypsophila varieties dominate the marketplace; in addition, it manages hundreds of licenses for other groundbreaking bedding-plant and cutflower varieties, including asters, mums, hypericum, limonium, and solidago. Danziger gypsophila starts with clean foundation stock, produced by tissue culture at the company’s propagation facilities in Israel, Kenya, and Guatemala. The foundation stock is then cultivated to produce mother plants, from which cuttings are taken. The cuttings, in turn, are rooted to produce young plants, which are packed and shipped to growers in Kenya, South America, and elsewhere. That’s the propagation side of the business. On the breeding side, with 30 employees constantly doing research and development, it’s likely that Danziger will continue to produce new varieties that influence flower trends—and that make life a little easier for florists everywhere.
& click on the “subscribe” link. or scan this QR code
22 www.flowersandmagazine.com
D
D
D&D International
TOLL-FREE
(844) 471-3526
www.dndvases.com Please visit us at AmericasMart Atlanta – Building 1, Floor 20, Showroom 20-A-17 July 7-14, 2015
Visit www.dndvases.com to view our huge selection of quality vases.
’TIS THE SEASON, SWEET & SIMPLE Themes and strategies for sales-inspiring, low-stress holiday merchandising.
Floral design by Bert Ford AIFD, PFCI
Photography by Liam Schatten
What’s the first rule of holiday display? Keep it simple, says master merchandiser Bert Ford AIFD, of Ford Flower Company in Salem, New Hampshire. “Most florists overdo,” says Bert, in terms of both labor and visual complexity, cramming too much time and product into displays. “You want to give people choices, but not too many. When you find the right balance, it makes it easier for customers to arrive at a buying decision.”
For product information,
W
Holiday products available through the Pete Garcia Company (“Simply the best place in the world to buy florist supplies” ® ) and its FloraMart showroom in Atlanta, www.floramart.com
see Where to Buy, pages 63-64.
HOLLY DAYS Nothing could be simpler than to add a permanent holly wreath into the center of a larger, pre-lit pine wreath—but the effect is cheerful and striking, especially when the red holly berries are reinforced with little holly trees on each side, garland on the table, and candy-apple red accents in the form of ornaments and ribbon. Gold ornaments, likewise, add a touch of richness that harmonizes with the gold antlers on whimsical filigree reindeer.
26 www.flowersandmagazine.com
JULY 2015 27
28 www.flowersandmagazine.com
SWEET & SIMPLE DRUM ROLL A mantel is one of the most effective display props you can find: “Customers can see and imagine exactly how your products will look in their home,” says Bert. “People can and do buy the whole set.” At left, traditional red poinsettias and a big pine wreath get updated with the addition of light green ornaments and bows, plus glittered light green holly cones, a matching orb (on the mantel) and a wreath (used horizontally on one of the drums). The big drums add a playful touch. They are covered on one side, open on the other, so they can be used as risers or receptacles, depending on which end is up. A frosted tree harmonizes with the silver candlesticks on the mantel. Wide ribbon with silver script sends the holiday message home. SKATER BEARS A tree can be a fun way of merchandising items that would normally sit on a shelf. This one is clearly designed to appeal to families with young children. Skating polar bears take the spotlight, supported on peppermint rope cones, inverted and wired into the tree. Snowflake ornaments have been turned sideways to serve as platforms. Fresh fuji mums have been added in large water tubes with a plentiful supply of water, so they will last four or five days. They have a snowflake look that fits right into the theme. Note how the tree pops out against the purple background: a totally unexpected yet effective choice.
JULY 2015 29
30 www.flowersandmagazine.com
SWEET & SIMPLE
STARRY NIGHT As with any monochromatic design, texture really comes to the fore in the all-silver display at left. The tinsel and glitz of the hanging stars and sparkling cone trees contrast pleasingly with the smooth chrome of stylized deer and scalloped mini trees. A nice feature of the pre-lit, cone-shaped trees is that they ship and store as flat disks, then pull out accordionstyle. The tinsel stars are likewise collapsible and somewhat sheer, so lights can shine through from inside. On the tables, batteryoperated LED lights shine from within snowball ornaments (which can also serve as year-round party décor). Fresh white roses add the perfect touch of elegance, resting in a silver-patterned vase.
ANTIQUES SHOP Would you think to half-hide your merchandise inside a weathered cabinet—even with the doors open? The secret to the strategy is that it allows customers to “discover” the treasures inside: charming miniature landscapes, comprising vintage-style houses, bottlebrush trees, and old-world Santa figurines. Larger trees and figurines, marshalled on top of the cabinet, call attention to it from farther away, along with a wreath and garland on the open door in a brighter green, with tiny red berries—a naturalistic accent that grounds the display. All of the items merchandised here are shown in different sizes, which offers the customer a choice of different price points; the smallest houses are tree ornaments. JULY 2015 2013 31 29
32 www.flowersandmagazine.com
SWEET & SIMPLE
DESERT SAND In a holiday world of red and green, silver and bright gold, a palette of sand and sepia can be a real standout. At left, the figures of a Nativity scene are elevated on wood-slice pedestals with year-round versatility (the pedestals are open on the other end, so they can also be reversed and used as receptacles). The scene is backed with pine trees in Iced Mocha and illuminated by large LED pillar candles made with real wax. In glittered platinum, the Star of Bethlehem stands in contrast to the rest of the vignette; conveniently, this one knocks down flat for shipping or storage. MIXED MEDIA The sophisticated but low-key look of the North Forest collection at right poses a merchandising challenge: the trees, reindeer, sleigh, moose, and tree-trim ornaments are made of natural birch-paper bark, stained to a pewter color and combined with accents of hammered metal with a warm patina like antique silver. Here, touches of bright chartreuse, including fresh cymbidium orchids in water tubes, bring vivid color into the display discreetly, without distracting from the subtle mix of tones and textures in the collection. Tree-trim ornaments are beautifully and efficiently displayed on manzanita branches that come in a gray-green finish, as though spotted with lichen. Realistic pine garland pulls the look together. JULY 2015 2013 33 31
934JANUARY 2012 www.flowersandmagazine.com
SWEET & SIMPLE PLAIN AND FANCY The spectacular wreath—though it sits in the background—is the real focal point of this vignette. The bottom half of the prelit wreath harmonizes with the unadorned trees that surround it, while the top half provides a showcase for professional floral design artistry, with dense groupings of natural-looking fruit, china berries, millimeter balls, ribbon and big Vanderbilt poinsettias. “Show them what you can do!” says Bert. “This wreath will sell to a corporate or high-end client.” The naked trees are accordion-style: they comprise rings of garlands that fold completely flat. They’re sturdy enough to be decorated, but, says Bert, “they’re beautiful like this, and you have to show them this way so customers realize you have the trees as well as ornaments for sale.” Likewise, the items on the table and floor are ready-to-go, impulse-sale items in a range of price points. They include a driftwood series: trees, a serving tray, a reindeer, and a vase jacket with a glass cylinder inside, filled with fresh flowers to complement the color scheme. Faux seedlings in burlap bags rest in small wagons and tell a story of Christmases past. Metal sleds (painted to look like wood) form part of the same story. Metal baskets filled with giant pinecones and birch logs are merchandising tools that can be used year-round—but customers will also want to buy them, alone or filled as shown.
JULY 2015 35
36 www.flowersandmagazine.com
SWEET & SIMPLE
COUNTRY CABIN In a display cabinet and matching tree, warm tones of pine wood, rust and copper contrast with cool gray-green pine needles, Ice Green poinsettias, and ornaments of bright aqua. At left, a house motif (an icon for “home�) is repeated through the vignette. Silhouette deer stand guard over the cabinet; faux antlers find their way into a ceramic pot at the bottom of the cabinet and on the hanging swag. With their deeper color, a twig deer and sleigh and large rust-colored, five-pointed stars anchor the display at the base. At right, a glittered tree is dotted sparingly with rusty stars, copper balls, Velvet Sequin Poinsettias in Ice Green, pheasants (with pinecone accents on their wings), faux antlers, and wired ribbon like braided rope. A wise white owl reigns at the top, calling attention to the tree and its rustic charm.
JULY 2015 37
SWEET & SIMPLE TREASURE CHEST Metallic ribbon can be one of your best sellers during the holidays. At left, a pre-lit wreath in platinum pine—nestling horizontally in a big pedestal bowl with a textured silver finish—forms the foundation of a soaring, abundant display, rich in gleaming ribbons. Bows and streamers were added to the wreath along with millimeter balls in silver, copper, and red gold; beaded ornaments hang over the sides. Rising from the center of the wreath are tall silver candleholders in glass sleeves lightly wrapped with gold mesh ribbon. Open on both ends, the sleeves protect the candle flames; they could also be filled with baubles or any sort of lightweight vase filler. Garland drapes from the pedestal bowl to the table surface; a jeweled snowflake punctuates the falling line. The table linen has been enhanced with ribbon in a damask pattern that complements the design on a glass bowl of fresh white roses. ANGELIC WARMTH At right, two arrangements—one fresh, one faux— show what you can do with a warm Italian Renaissance palette for the holidays, introducing fruits as well as flowers. Some of these colors (deep reds and burgundies, including a browned Marsala on the angel robes) are traditional for the season; others (the orange ranunculus and Cherry Brandy roses) are not—and therefore very affordable at Christmastime. The nontraditional colors may also help to blend holiday décor into many customers’ homes. On the walls, a swagged garland and a wreath harmonize with the table designs, bringing in red and gold smilax, gleaming ribbon, and jeweled medallion ornaments in antique gold. 38 www.flowersandmagazine.com
JULY 2015 39
40 www.flowersandmagazine.com
SWEET & SIMPLE
INTO THE WOODS Wire forms in the shape of garden obelisks make a versatile display prop (and sales item) year-round. They fit in nicely with the Adirondack or Lodge style display at left, with its plaid ornaments, faux-antler candlesticks, rust-colored resin reindeer—and in the background, a spindly, naturallooking young pine tree. To fill the obelisks with big sugar pine cones and ornaments is easy: just turn them upside down, place the product inside, turn them over, and adjust the positioning. On the table, a twig basket holds ornaments and cones. It’s both a merchandising strategy and a simple décor idea to inspire do-it-yourselfers. BUCKET BRIGADE Grab some attention with a wild and crazy “tree” made of galvanized buckets (useful all year long) stacked on a round wood base. To reinforce the tree idea, different kinds of pine and berry branches peek from the buckets, with varied textures and colors. At the base, sleds, skis, and wheelbarrows filled with “snow” suggest the season’s favorite outdoor activities. Cardinals perch on nearby pre-lit branches. Hidden around the “tree” are little surprises: more cardinals, a birdhouse, red car and truck ornaments, and on top, a smiling snowman tree-topper. JULY 2015 41
SWEET & SIMPLE SMALL IS BEAUTIFUL Never underestimate the fascination of miniatures, like the tiny trees and LED-lit paper houses at left, combined to suggest a fantasy landscape. Both items, and the traditional Santa figurines, are shown in different sizes to give customers a choice. The smallest houses are tree ornaments. The trees come undecorated but are shown with and without millimeter balls added. A berry garland and wreath add color impact in a simple, clean look, with dark berries mixed among the bright ones: there’s no need to do anything other than take them out of the box and add them into the display. Kissing balls, with ribbon hangers added, offer another quick-and-easy impulse sale. AROUND WE GO Here’s a simple, cost-effective way to decorate a Christmas tree that can even be done for a client before you go to the client’s home: simply make wired garlands of colorful ribbon tails, ornaments and poinsettias, then wrap them around the tree when you get there. The concept works beautifully on a narrow white tree, with bands of color in a mix of textures. The smaller “tree” on the table is actually a pre-lit, triple-ball topiary, which can also be decorated as a snowman, here simply collared with ribbon loops. Next to it a ceramic bowl on a silver pedestal is filled with holiday accents; on the wall behind it, silhouette reindeer made of glittered foam board add lively animation. Fresh roses, red and white, in Diamond Luster cylinders fill out the table décor; on the floor, bright red faux-carnation spheres punch up the color scheme. The backdrop? Inexpensive Christmas wrap, stapled to the wall. 17 www.flowersandmagazine.com JANUARY 2012 42
AUGUST 2010 43 18 JULY 2015
19 JANUARY 2012 44 www.flowersandmagazine.com
SWEET & SIMPLE
LOOKING IN If you have space for it inside your store, or a big picture window, surrounding a display with “window panes” can be a powerfully romantic strategy. Distance inspires a feeling of fantasy—but here, the fantasy is attainable, since the mantel, chandelier, and dinner table create a realistic home setting. The chandelier is quite simply hung with holly garland, ribbon, and millimeter balls. The mantel is festooned with garland, ribbon, poinsettias, and ornaments. Diamond Luster deer stand alert on the table inside a horizontal holly wreath decorated with more ribbon and poinsettias. Place settings include wine glasses filled with red votives. Outside the window, undecorated lit trees, poinsettias, and berry branches demonstrate that customers can purchase these items as is—and in their simplicity allow the eye to drift past them to the storybook scene inside. JULY 2015 45
SWEET & SIMPLE EARTH METALS Updated earthtones and mixed metallics (mostly soft gold and copper, with just a hint of silver) come together in the display at left. Pine accents running through the vignette are in an Iced Mocha hue, a wonderful creamcolored base for the richer tones of faux pheasant feathers and dark wood finishes. A key design tool here is the flat topiary tree, a metal frame enhanced with curling, twiggy vines inside that make it easy to add further decorations. It’s designed so you can either use it in the stand provided or pull it out of the stand and insert the pointed metal trunk into another container. Or, use it as a base for a door decoration—a splendid alternative to a round wreath. To see what the flat tree looks like unadorned, visit our website while the July 2015 issue of Flowers& is featured there: www.flowersandmagazine.com. LET’S PLAY At right, a forest look with a fun twist: a friendly family of bears covered in sisal-grass fur, including one who wears a ribbon necktie (in lieu of the more predictable Christmas bow). Yarn balls and cones lend a homespun touch on the table; they have also been incorporated into a wall decoration that was quickly assembled using a simple pine wreath as a foundation, along with three decorative sprays that incorporate deer antlers and berries, plus more evergreen and magnolia foliage. The twig and rope cones on the table, in the background, can be used year-round, inverted to serve as containers. Hanging on the left is a twig ball, quickly accented with pinecones that come in a cluster of three, each pre-decorated with jingle bells, pine needles, and berries; a faux amaryllis dresses the top. b 46 www.flowersandmagazine.com
JULY 2015 47
the
ARTof SUMMER
Use your skill and imagination to make the most of summer owers. Floral design by Kenneth Snauwaert AIFD
48 www.flowersandmagazine.com
Photography by Ron Derhacopian
curving stems of yellow callas, Kenny first made an armature out of fresh chestnut branches with fuzzy green fruits: he simply bound the chestnut branches together with Bind Wire and allowed them to rest horizontally on the rim of the container, where they serve as a hana kubari—a Japanese term for any natural and decorative means of supporting and positioning flower stems. With this design strategy it’s possible to make the callas last
FOR PRODUCT INFORMATION, SEE WHERE TO BUY, PAGES 63-64.
W
SUPPORT SYSTEM To show off the graceful,
As noted in our “Where to Buy” section, some of the stunning and seasonal fresh cut materials featured here were supplied by flower farmers local to the Seattle area—members of the Seattle Wholesale Growers Market Cooperative. In keeping with the market’s mission of sustaining local flower farms, it does not ship product. Florists looking for locally grown flowers and foliage are encouraged to search for them at: www.americangrownflowers.org, or www.ASCFG.org (the Association of Specialty Cut Flower Growers).
longer by keeping only the bottom two inches or so submerged in flower-food solution.
To learn more about the Seattle Wholesale Growers Market, the “buy local” movement and the Certified American Grown label, see “Closer to Home” in the January 2015 issue of Flowers&.
JULY 2015 49
the
ARTof SUMMER
50 www.flowersandmagazine.com
HUE AND CRY Wood block vases provide the perfect background—sculptural and naturally textured—for a study in floral materials that come in rich, remarkable colors. Note the unusual pinky-brown hue of the Washington-grown hanging amaranthus and how beautifully it pairs with the rosy hypericum. Likewise, the stripped branches of dark cotinus and the deeply saturated, black-purple calla blooms call out to each other.
JULY 2015 51
the
ARTof SUMMER
BAND OF THREE A simple band of lime green at wire, added to the weathered round pot, makes all the difference in this design, cinching and unifying the collection of three summery materials: thornless raspberry foliage, delicate daisy matricaria (chamomile) and light green lisianthus.
52 www.flowersandmagazine.com
Congratulating the Best!
Congratulations to the 69 Certified Floral Designers (CFD ) who have distinguished themselves as professional floral design artists and who are being inducted as Accredited Members into the American Institute of Floral Designers (AIFD). ®
Douglas M. Bates CFD Sturgis, MI
Kate (Kyung) Han CFD Reston, VA
Minsook Lee CFD Seoul, South Korea
Eun Ji Park CFD Gangwon-do, South Korea
Katy Selmi-Downs CFD Rock Falls, IL
Richard Ace Berry CFD Katy, TX
Angela Phillips Head CFD Loganville, GA
Laurel A. LeMaistre CFD Wolfeboro, NH
Nicola Gail Parker CFD Spring, TX
Donna Senter CFD Houston, TX
Juliana Blanks CFD Fall City, WA
Jackie Smith Johns CFD Oneonta, AL
Sarah LoBue CFD Carlinville, IL
Toni Marie Piccolo CFD Burlington, WI
You Bi Seo CFD Seoul, South Korea
Tiffany J. Burdick CFD Sycamore, IL
Kim O’Brien Jones CFD Spring, TX
Jennifer M. Plasky CFD Torrington, CT
Eileen Cheng CFD Tamarac, FL
Peggy Li Po Kee CFD Kowloon, Hong Kong
Marcela Maria Lopez Rizzo CFD Nuevo Leon, Mexico
Rupali Shete Sadalage CFD Schaumburg, IL
Rcena Jeanelle Maness CFD Springfield, MO
Law Guek Chu CFD Singapore
Ha Neul Kim CFD Gyeonggi-do, South Korea
Barry Cowart CFD Blythe, GA
Eun Hee Kim CFD Seoul, South Korea
Kathy Cunningham CFD Portage, IN
Polly A. Klein CFD Third Lake, IL
Carolyn Daley-Brady CFD Philadelphia, PA
Aniko Kovacs CFD Vancouver, Canada
G. Alan Masters CFD LaPorte, TX
Laura Daluga CFD Ann Arbor, MI
Kiyomi Kurihara CFD Dallas, TX
Michael McCarthy CFD The Woodlands, TX
Darenda Darnell-Garbarz CFD, AAF Homestead, FL
Yun-Jung Kwon CFD Seoul, South Korea
Jenny Wong Mei Lee CFD Singapore
Paul Thomas Latham CFD Louisville, KY
Jessica Morris CFD Birmingham, AL
Connie Ann LeBlanc CFD Houma, LA
Casey Murdough CFD St. Charles, IL
Chan Hee Lee CFD Seoul, South Korea
Carlos Alberto Padron Torres CFD Guadalajara, Mexico
Tina Davis CFD Marseilles, IL Mary L. Doyle CFD Lincoln, NE Sabine R. Green CFD Las Cruces, NM
Youn Jung Lee CFD Seoul, South Korea
Wenonah Marie Marlin CFD Marshfield, MO Kelsey Marshall CFD Grande Prairie, Canada
Paul Ponn CFD Florence, SC Christine Price CFD Glendale, AZ Nita Robertson CFD Santa Cruz, CA Terri A. Robinson CFD Chandler, AZ Katherine Rodocker CFD Haskell, AR Ivana K. Royse CFD Cerritos, CA Claudia Saldana Leon CFD Guadalajara, Mexico Eduardo Iniguez Santa Ana CFD Cuauthtemoc, Mexico Marilyn J.M. Schuenemann CFD Leander, TX
Carol Lee Sin Yin CFD Selangor, Malaysia Deborah Anne Strand CFD Cary, IL Holly Strudthoff CFD Fremont, NE Sue Tabbal-Yamaguchi CFD Honolulu, HI Tomomi Takazakura CFD Gunma, Japan Gary J. Tharnish CFD, PFCI Lincoln, NE Sheryl Timmermann CFD Highland, IL Therese Dryer Torres CFD Anaheim, CA Arthur Williams CFD Denver, CO Eun Gyeong Yoo CFD Gyeonggi-do, South Korea
AIFD is committed to establishing and maintaining the highest standards in the floral industry as the leading non-profit organization dedicated to the art of professional floral design. With nearly 1,300 accredited members worldwide, AIFD and its members are in the forefront of the industry in advancing education and design programs. Accreditation in AIFD is selective. To be accredited, design artists must first become a Certified Floral Designer (CFD® ) through AIFD’s Professional Floral Designer Evaluation process.
For Information on Becoming a Certified Floral Designer and AIFD Accreditation American Institute of Floral Designers 720 Light Street, Baltimore, MD 21230 410-752-3318 | Fax 410-752-8295 e-mail: AIFD@assnhqtrs.com | www.AIFD.org
53 JANUARY 2008
FRESH FOUNTAIN Available only in summer and early fall, the airy plumes of explosion grass (Panicum elegans, in the variety called Frosted Explosion) are typically used as bouquet filler—but here they thrive in the spotlight, sprouting from a base of grouped and pavéd sunflowers, Green Trick dianthus, and pale yellow hypericum.
54 www.flowersandmagazine.com
the
ARTof SUMMER
FIELD GEOMETRY “Formal” or “natural”? Geometric and symmetrical, or frothy, gardeny, irregular, organic? You really don’t have to choose. Lining up five lavender Mini vases in a row, Kenny placed a stem of fan-shaped celosia in each one, then filled out the top of the design with button matricaria and Double Click cosmos, resulting in a riot of yellow and pink with dots, circles, triangles and rectangles. JULY 2015 55
ROUND, WITH RUFFLES Multicolored hydrangea provides the perfect complement to an extravagant gathering of Colombian-grown garden roses, supporting their delicate hues with dark pink and a contrasting blue along with neutral olive tones. The rufed texture of the hydrangea complements the quartered interior of Constance, a relatively new David Austin rose that takes center stage here. The design is made in foam wrapped in ti leaves, resting in a clear glass pedestal vase.
56 www.flowersandmagazine.com
the
ARTof SUMMER UPWARD THRUST For many, marigolds— with their strong color and signature scent—are a flower that spells summer. Here they underscore, along with red-dyed reindeer moss, the notes of rusty orange in Captain Safari callas and Free Spirit roses. The tiered placement of the callas emphasizes their straight stems and green stripes. It is balanced with a loop of white midollino.
JULY 2015 57
THE LOW LIFE Here’s one strategy for making David Austin garden roses (the variety is Edith) and gigantic café-au-lait dahlias last as long as possible: cut the stems relatively short and nestle them in a low, textured cement square, separated by a strip of pavéd sedum. Branches of manzanita, decked with scabiosa pods, extend the horizontal feeling of the design and harmonize with the coffee-cream color of the dahlias, while a “handle” of midollino adds dimension and contrast.
58 www.flowersandmagazine.com
the
ARTof SUMMER
JULY 2015 59
the
ARTof SUMMER
SUMMER’S GREEN Here are two more distinctive summer crops: One is Oregon-grown hops (yes, the same crop used in making beer), available for party work in 16-footlong strands! The green, papery cones dangle in clusters from exible yet sturdy stems. Another surprising summer crop is rosehips, which may be harvested before they turn red or orange. Smaller than mature rosehips, they bring a bright, shiny green that nicely matches the color of hops while providing a contrast in texture. Kenny stripped the leaves and placed a little bright green reindeer moss over the foam before inserting the stems. These two materials make a lovely frame for Patience, a David Austin garden rose. 60 www.flowersandmagazine.com
SUMMER’S BLUSH Despite their name, “snowberries” start in late summer. (This common name for white or pink berries in the genus Symphoricarpos actually refers to the glittering, granular texture of the flesh when the berries are cut open.) At far left, Kenny first stripped the snowberry branches of their foliage and inserted them into the foam at one corner of the design. Then he bent the bundle of stems and pinned the other end, bursting with thickly clustered berries, into the foam at the opposite corner, using a hairpin made of florist wire covered with tape. The pink blush of the berries is reinforced with David Austin Miranda garden roses on the other side; the blue hydrangea that covers the remaining foam also shows hints of pink. At near left, Juliet roses nestle in a bed of the same hydrangea; the bouquet is well matched with a hobnail silver bowl.
JULY 2015 61
what’s in store
THE GIFT OF SERENITY Rising in prayerful meditation from Teleflora’s Beautiful Heart Bouquet, an elegantly sculpted porcelain angel with gold trim detail provides a comforting symbol of love and peace—and a treasured keepsake for years to come. Call 800-333-0205 or visit themarket.myteleflora.com.
HUES NEWS Designed for the professional florist, OASIS Colour Regen is a water-based spray color that comes in 50 distinct colors and three finishes: Opaque, Metallic and Translucent. With colors blended in the Netherlands, this advanced formula is virtually odorless, with excellent coverage. Find out more at www.oasisfloralproducts.com/ColourRegen.
62 www.flowersandmagazine.com
UNDER THE TREE Part of the whimsical Hollywood Nutcrackers collection created by artist Holly Adler for Kurt Adler, this stalwart character stands 19 inches high and wears a hat with a Christmas tree surrounded by the main characters of the beloved ballet. He bears a suggested retail price of $107.50. Call 800-243-9627 or visit www.kurtadler.com.
NEW WAVE New from Betallic, 18-inch balloons with everyday messages come in square and diamond shapes with wavy borders and are decorated with polka dots. Messages include Get Well Soon, Happy Birthday, It’s a Girl, It’s a Boy, and I Love You. Call 800-325-0186 or visit www.betallic.com.
where to buy
continued on page 64
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
FEATURED SUPPLIERS Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com. Alexandra Farms. Call 305-528-3657 or visit www.alexandrafarms.com. Berwick Offray. Call 800-327-0350 or visit www.berwickoffray.com.
ON THE COVER Diamond Luster deer, Plus One / Pete Garcia. Silver metallic ceramic bowl, Giftwares.
Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com.
FOCUS ON DESIGN, pages 8-9 24-inch Styrofoam cone, Floracraft. Gold pot, Plus One / Pete Garcia. Ornamental kale, Sun Valley. Decorative pins, Milton Adler.
FLOWER TALES, pages 12-14 Lilies, Sun Valley. Kaleidoscope Vase, Syndicate Sales.
’TIS THE SEASON, SWEET AND SIMPLE, pages 26-47 Products in this feature are imported or manufactured by the suppliers noted here. Some products are called out individually for greater ease in identifying them. All are available through the Pete Garcia Company and its FloraMart showroom; see the listing at right. Permanent botanicals, Christmas trim, and accessories throughout, Plus One / Pete Garcia. Ribbon, Berwick Offray. Candles, Candle Artisans.
HOLLY DAYS,
COUNTRY CABIN,
page 29
page 36-37
Skating polar bears, snowmen elves, peppermint rope cones, flat snowflake ornaments, translucent Holiday Twinkle plastic snowflake balls, and glittered red tree topper with star-shaped cutouts, Plus One / Pete Garcia.
Silhouette deer, pine garland and swag, Ice Green Sequin Velvet Poinsettia, miniature houses, faux antlers, twig reindeer and sleigh, Plus One / Pete Garcia. Terrarium with lid, G3 (Garcia Group Glass) / Pete Garcia. Wave-pattern ceramic container, Giftwares.
STARRY NIGHT, page 30
Filigree deer, Plus One / Pete Garcia.
DRUM ROLL, page 28 Red poinsettias (potted and individual blooms), drum risers/receptacles, glitter holly cone, orb, and wreath, and frosted tree, Plus One / Pete Garcia.
TREASURE CHEST,
Accordion trees, collapsible tinsel stars, metal and chrome-finish resin deer, silver scallop trees, Electra berry beaded cones, snowball ornaments, and silver-patterned glass vases and votives, Plus One / Pete Garcia.
Ribbons, Berwick Offray. Pedestal bowl in textured silver finish and tall metal candleholders, each inside a glass sleeve, SNK.
ANTIQUES SHOP,
ANGELIC WARMTH,
page 38
page 31
page 39
Crowned nutcracker and Santa figurines (painted resin), bottlebrush and millimeter trees, battery-operated LED houses, Willow Berry wreath, and mini wreaths, Plus One / Pete Garcia.
Angels, ornaments, fruits, and pine garland, Plus One / Pete Garcia. Metal bowls, SNK.
DESERT SAND,
Garden obelisks, faux-antler candlesticks, resin reindeer, ornaments, tree and pre-lit wreath, Plus One / Pete Garcia.
page 32
page 27
pgs 34-35
SKATER BEARS,
Nativity, wood-slice pedestals, Iced Mocha pine, and platinum star, Plus One / Pete Garcia. Wax LED pillar candles, Candle Artisans.
MIXED MEDIA, page 33 North Forest collection and manzanita branches, Plus One / Pete Garcia.
INTO THE WOODS, page 40
BUCKET BRIGADE, page 41 Galvanized buckets, G3 (Garcia Group Glass) / Pete Garcia. Iced Woodland and Frosted Needle pine, sleds, skis, wheelbarrows, cardinals, and snowman tree topper, Plus One / Pete Garcia.
SMALL IS BEAUTIFUL,
PLAIN AND FANCY,
page 42
pages 34-35
LED-lit paper houses, mini trees, traditional Santas, berry garland and wreath, and kissing balls, Plus One / Pete Garcia.
Prelit wreath and accordion-style trees, seedlings in burlap bags, wagons, sleds, and driftwood collection, Plus One / Pete Garcia.
pg 46
Diamond Star. Call 888-866-8368 or visit www.diamondstarglass.com. FloraCraft. Call 800-253-0409 or visit www.floracraft.com. Giftwares Company. Call 800-535-1300 or visit www.giftwaresco.com. Milton Adler Company. Call 800-651-0113 or visit www.miltonadler.com. Oregon Flowers. Call 503-678-2580 or visit www.oregonflowers.com. Pete Garcia Company. Products are available through the company’s FloraMart showroom in Atlanta. Retail florists can make an appointment to visit the showroom through their local wholesaler.
Call FloraMart at 800-241-3733 or visit www.floramart.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. SNK Enterprises. Call 800-531-5375 or visit www.snkenterprises.com. The Sun Valley Group. Call 800-747-0396 or visit www.thesunvalleygroup.com. Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com. Teleflora. Call 800-333-0205 or visit themarket.myteleflora.com. UCI (Unlimited Containers, Inc.). Call 888-880-8998 or visit www.unlimitedcontainers.com.
JULY 2015 63
industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
NATIONAL AND INTERNATIONAL JULY 6-31, ATLANTA, GA FloraMart market dates for spring/ summer 2016 merchandise, FloraMart. Visit www.floramart.com.
JULY 7-14, ATLANTA, GA Atlanta International Gift & Home Furnishings Market (temporaries, July 9-13), AmericasMart. Call 800-ATL-MART or visit www.americasmart.com.
JULY 11-14, COLUMBUS, OH Cultivate15 (formerly OFA Short Course), Greater Columbus Convention Center. Visit www.americanhort.org.
JULY 17-20, LOS ANGELES, CA California Gift Show, Los Angeles Convention Center. Visit www.californiagiftshow.com.
JULY 23-25, WAIKOLOA, HI MIDPAC Horticultural Conference & Expo, Hapuna Beach Prince Hotel. Call 808-969-2088 or visit www.hena.org.
JULY 29-AUGUST 1, MONTEREY, CA CalFlowers Fun ’N Sun Convention, Monterey Marriott. Call the California Association of Flower Growers and Shippers at 831-479-4912 or visit www.cafgs.org.
AUGUST 15-19, NEW YORK, NY NY Now, The Market for Home + Lifestyle, Jacob K. Javits Convention Center and Pier 94. Call 800-272SHOW or visit www.nynow.com.
SEPTEMBER 9-12, AMELIA ISLAND, FL SAF Annual Convention, Ritz Carlton. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
66 www.flowersandmagazine.com
OCTOBER 28-30, BOGOTÁ, COLOMBIA
JULY 26, PHOENIX, AZ
AUGUST 1-2, WEST COLUMBIA, SC
Proflora, Corferias Convention Center. Visit www.proflora.org.co.
Arizona State Florist Association Expo, program includes Sympathy Designs with Jerome Raska, Black Canyon Conference Center. Call Brian Vetter at 602-908-9024.
South Carolina State Florist Association, program includes Weddings on a Budget with Jerome Raska, Doubletree Inn & Suites. Call Bud Hornburg at 843-450-9804.
CENTRAL REGION JULY 22, MILWAUKEE, WI Wisconsin-Upper Michigan Unit, Wedding Designs with John Hosek, Kennicott Brothers Co. Call Denise Gehrke at 414-460-1253.
AUGUST 9, PLYMOUTH, MN Minndakota Unit, Everyday Designs with Alex Jackson, Len Busch Roses. Call Heather Hammer at 507-359-9900.
SEPTEMBER 11-13, IOWA CITY, IA Iowa Florists Association Convention, Johnson County Fairgrounds. Call Marcia Goodman at 319-399-1023 or visit www.iowafloristassociation.com.
NORTHEAST REGION JULY 8, CANANDAIGUA, NY Upstate New York Unit, Weddings & Events with Tom Simmons, Sonneberg Gardens. Call Pat Kelley at 315-393-5310.
SOUTH CENTRAL REGION JULY 17-20, SUGAR LAND, TX
JULY 31-AUGUST 2, AMARILLO, TX West Texas New Mexico Florist Association Convention, program includes Party Designs with Alex Jackson, Amarillo Civic Center. Call James McAlister at 806-935-7924.
AUGUST 9, ORLANDO, FL
AUGUST 11, TULSA, OK Oklahoma Unit, Sympathy Designs with Jim Ganger, Greenleaf Wholesale. Call Becky Hearon at 918-683-3233.
North Carolina State Florist Association, program includes Party Designs with Gerard Toh, Embassy Suites. Call Charlie Jordan at 336-855-5408.
AUGUST 14-16, HOT SPRINGS, AR
AUGUST 23, BRADENTON, FL
Arkansas Florists Association Convention, program includes Party Designs with Tom Bowling, Hot Springs Convention Center. Visit www.arflorists.org or call Shelby Shy at 479-636-0118.
North Florida Unit, Everyday Designs with Susan Ayala, King’s Wholesale. Call Bruce Wilson at 727-823-3432.
SOUTHEAST REGION JULY 26, RALEIGH, NC North Carolina Unit, Sympathy Designs with Helen Miller, Cleveland Plant. Call Bill McPhail at 910-857-2900.
Texas Floral Expo, program includes “Pure Inspiration” design program and hands-on workshop with Hitomi Gilliam, Marriott Sugar Land Hotel. Visit www.tsfa.org.
JULY 26, THEODORE, AL
JULY 19, LITTLE ROCK, AR
Kentucky Florist Association Convention, program includes Everyday Designs with Julie Poeltler, Campbell House Inn. Call Tammy Gibson at 602-367-6172 or visit www.kyflorists.com.
Arkansas Unit, Everyday Designs with Tom Simmons, Southern Wholesale. Call Monroe Cranford at 501-847-5511.
JULY 25-26, STILLWATER, OK Oklahoma State Florist Association Convention, program includes Wedding Designs with John Hosek, Oklahoma State University Alumni Center. Call Lenzee Bilke at 405-341-2530.
Alabama Unit, Everyday Designs with Jim Ganger, Hall’s Wholesale. Call Anita Motykiewicz at 251-666-0509.
JULY 31-AUGUST 2, LEXINGTON, KY
AUGUST 1-2, CHARLOTTESVILLE, VA Virginia Professional Florist Association Meeting and Conference, Double Tree by Hilton. Visit www.vpfa.net.
North Florida Unit, Everyday Designs with Cindy Tole, Carlstedt Company. Call Dawn Acklin at 321-267-2137.
AUGUST 14-16, GREENSBORO, NC
AUGUST 28-30, MURFREESBORO, TN Tennessee State Florists’ Association Convention, “Four Weddings and a Funeral,” program includes Sympathy Designs with Helen Miller, Embassy Suites. Call Kevin Coble at 901-683-4313.
WESTERN REGION JULY 29-AUGUST 1, MONTEREY, CA CalFlowers Fun ’N Sun Convention, Monterey Marriott. Call the California Association of Flower Growers and Shippers at 831-479-4912 or visit www.cafgs.org.
AUGUST 23, MURRAY, UT Idaho-Utah Unit, Everyday Design with Tom Simmons, DWF. Call David Stucki at 435-628-2632.
AUGUST 29-30, DENVER, CO Floral Association of the Rockies Expo, program includes World Influences in Everyday Design with John Hosek, Denver Merchandise Mart. Call Sandi Sniff at 800-665-0771.
advertiser links
emporium EMPLOYMENT
To access our advertisers’ websites, go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ACCENT DÉCOR, INC.
Florasearch, Inc. 13
800-385-5114 www.accentdecor.com AMERICAN INSTITUTE OF FLORAL DESIGNERS (AIFD)
53
410-752-3318 www.aifd.org BERWICK OFFRAY
23
In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: search@florasearch.com Website: http://www.florasearch.com
800-237-9425 www.berwickoffray.com CANDLE ARTISANS
11
800-241-3733 www.floramart.com/Factories/CandleArtisans/Cart_main.htm CHRYSAL AMERICAS
EQUIPMENT Refrigerators For Flowers
17
800-247-9725 www.chrysalusa.com D&D INTERNATIONAL
24
844-471-3526 www.dndvases.com DANZINGER FLOWER FARM
21
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
+972-3-960-2525 www.danziger.co.il DESIGN MASTER COLOR TOOL
15
SCHOOLS
800-525-2644 www.dmcolor.com DOLLAR TREE DIRECT
INSIDE BACK COVER
877-530-TREE (8733) www.dollartree.com/floral/559/index.cat FLOWERBOX
22
866-396-1185 www.flowerbox.com KURT S. ADLER, INC.
19
800-243-9627 www.kurtadler.com MILTON ADLER COMPANY
5
800-651-0113 www.miltonadler.com MOONLIGHT FEATHER
6
800-468-6048 www.moonlightfeather.com NASHVILLE WRAPS, LLC
64
800-547-9727 www.nashvillewraps.com PETE GARCIA COMPANY
BACK COVER
Portland, Oregon
800-241-3733 www.floramart.com RELIANT RIBBON
7
800-886-2697 www.reliantribbon.com ROYAL FLOWERS
1
800-977-4483 www.royalflowersecuador.com SANDTASTIK PRODUCTS
WEDDINGS 22
800-845-3845 www.floralsand.com SEMINOLE
John Toomey Co 6
800-638-3378 www.seminoleds.com SMITHERS-OASIS
SYNDICATE SALES
Wedding Aisle Runners Rentals & Sales
3
800-321-8286 www.oasisfloral.com
(800) 421-0052
UPS Shipments
White Cotton Runners
INSIDE FRONT COVER
800-428-0515 www.syndicatesales.com TELEFLORA
25, 65
800-333-0205 www.myteleflora.com
JULY 2015 67
wholesaler connection ARIZONA PHOENIX Conroy Wholesale Florist The Roy Houff Company CALIFORNIA FRESNO Designer Flower Center INGLEWOOD American Magazines & Books OAKLAND Piazza International Floral SACRAMENTO Flora Fresh SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC GEORGIA OMEGA Hornbuckle Wholesale Florist HAWAII HONOLULU Flora-Dec Sales ILLINOIS CHICAGO The Roy Houff Company NORMAL The Roy Houff Company WHEELING The Roy Houff Company
Flowers& magazine distributors
KANSAS WICHITA Valley Floral Company KENTUCKY LOUISVILLE The Roy Houff Company LOUISIANA BATON ROUGE Louisiana Wholesale Florists LAFAYETTE Louisiana Wholesale Florists MASSACHUSETTS BOSTON Jacobson Floral Supply MICHIGAN WARREN Nordlie, Inc. MINNESOTA MINNEAPOLIS Koehler and Dramm ROSEVILLE North American Wholesale Florist, Inc. MISSOURI ST LOUIS LaSalle Wholesale Florist NEW YORK CAMPBELL HALL Alders Wholesale Florist OHIO DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral PARMA Cleveland Plant & Flower Company
PENNSYLVANIA PITTSBURGH Keystone Ribbon & Floral Pittsburgh Cut Flower Company SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. TENNESSEE NASHVILLE The Roy Houff Company
ATTENTION
FLORAL WHOLESALERS
Reward without the Risk we promise!
TEXAS HOUSTON Pikes Peak of Texas Southern Floral Company UTAH SALT LAKE CITY Ensign Wholesale Floral VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company WASHINGTON TACOMA Washington Floral Service
Sell Flowers& in your store! for extra profits Select any quantity— no minimum
CANADA BURNABY, BC Kirby/Signature Floral Supply MISSISSAUGA, ON Hofland
Whatever you don’t sell we buy back!
MALAYSIA SELANGOR Worldwide Floral Services
Call 800-321-2665
Yes, it really is that simple.
SINGAPORE Worldwide Floral Services
Visit us online for a taste of Flowers& quality. flowersandmagazine.com
68 www.flowersandmagazine.com