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JULY 2015
features 26
’Tis the Season, Sweet & Simple Themes and strategies for sales-inspiring, low-stress holiday merchandising. Floral design by Bert Ford AIFD, PFCI Photography by Liam Schatten
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The Art of Summer Use your skill and imagination to make the most of summer flowers. Floral design by Kenneth Snauwaert AIFD Photography by Ron Derhacopian
2 JULY 2015
pg 27
ON THE COVER A palette of pink, cream and silver puts a feminine, fairytale spin on the holidays. A clear glass cloche on a silver pedestal makes a dramatic way to merchandise a collectible, brushed-bead ornament; hanging diamond snowflakes add to the romance; David Austin Patience roses in a silver-finish bowl take the spotlight. For more holiday display ideas, turn to page 26.