AUGUST 2015 $5.50
of Say grace: autumn centerpiece sensations Pg 36 Fall dĂŠcor with fresh, dried, and permanent botanicals Pg 50 Plus, ďŹ nalists in the Flowers& International Design Contest. Vote today! Pg 28
Company Profile: Accent Décor Every product tells a story. Text and photography by Bruce Wright
31st Annual Flowers& Design Contest Announcing the finalists.
Dressing the Fall Table Centerpieces & more to celebrate the harvest season. Floral design by Julie Poeltler AIFD, PFCI, IMF, CAFA Photography by Ron Derhacopian
Mix It Up Expand your creative range with fresh, dried, & permanent botanicals. Floral design by Bob Hampton AIFD, AAF, PFCI Photography by Ron Derhacopian 2 AUGUST 2015
ON THE COVER For a distinctive mix of colors and textures, try combining fresh flowers with dried and permanent botanicals. Fall is a beautiful season for doing so, as demonstrated in this blended bouquet featuring fresh Circus roses with faux pomegranates, button fern, and berry vine. For more on this design and others by Bob Hampton AIFD, AAF, PFCI, see “Mix It Up,” pages 50-65.
Focus on Design Combining flowers and candlelight. By Rich Salvaggio AIFD, AAF, PFCI
Design Tech How to wrap loose flowers to go. By Cindy Tole
Flower Tales Sunflowers By Tom Bowling AIFD, PFCI
What’s In Store
Where to Buy
Flowers& Volume 36, Number 8 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2015 by Teleflora. Printed in U.S.A.
4 AUGUST 2015
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI email@example.com Bruce Wright Tony Fox
National Advertising Director
On the Internet
ADVISORY BOARD Teleflora Education Specialists Susan Ayala AIFD, PFCI, Riverside, Calif., Tom Bowling AIFD, PFCI, Syndicate Sales, Fairfield, Ohio, Tim Farrell
AIFD, AAF, PFCI,
Farrell’s Florist, Drexel Hill, Penn., Jim Ganger
Kansas City, Mo., Hitomi Gilliam AIFD, Vancouver, B.C., Canada, Bob Hampton AIFD, AAF, PFCI,
Dallas, Texas, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona,
Wisc., Alex Jackson AIFD, AAF, PFCI, Veldkamp’s Flowers, Lakewood, Colo., Vonda LaFever AIFD, PFCI,
Niceville, Fla., Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF, Designer Destination,
Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI,
Essexville, Mich., Julie Poeltler
AIFD, PFCI, IMF, CAFA,
Julie’s Fountain of Flowers,
Lone Tree, Iowa, Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons AIFD, CCF, Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh AIFD, CCF,
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers &
Gifts, Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
EDITORIAL COUNCIL Marie Ackerman AIFD, AAF, PFCI, Teleflora, Oklahoma City, Okla., Carol J. Caggiano AIFD, PFCI, A.
Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H.,
AIFD, AAF, PFCI, FSMD,
JWH Design and Consultant, West Palm Beach, Fla.,
Elizabeth Seiji AIFD, Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
For product information, see Where to Buy, pages 68.
AUGUST 2015 9
How to wrap loose ﬂowers to go Remember that when you provide this professional service, you are really creating a design—just not in a vase. The key lies in fanning and spreading the flowers so they can be seen to advantage. When it’s done right, your customers will know they are getting added value—the professional touch.
Basic design techniques from Cindy Tole
Photography by Ron Derhacopian
1. On a flat work surface, lay out your wrapping material, chosen for color and strength. A good option is a square or rectangle of clear cellophane, with a slightly smaller layer of colorful, waterresistant wax tissue, mesh or decorative paper on top (so it will end up on the inside of the wrapping).
2. Clean all the stems carefully before you begin, including foliage and fillers. Begin with foliage that lies flat against the wrapping; then you may add more substantial, branching foliage to create volume and depth in the bouquet. Fan the stems diagonally across your wrapping material, with corners at the top and bottom of the bundle.
3. Add water tubes to flowers and to any wilt-sensitive foliage. Some flowers, like gladiolus, require extra-large water tubes. An excellent alternative here is to add Arrive Alive wrap to the whole stem bundle when it is complete. Alternate layers of flowers and foliage.
4. Be sure to add at least one packet of flower food with your shop name imprinted on the packet. You can also staple it to the outside of the package—but if you place it inside, make sure it is tucked in low so it won’t fall out.
5. When all your stems are nicely arranged, start with the bottom edge of your wrapping material and fold it up over the stem ends. Then fold the sides in at an angle—not too tight.
6. Keep the fan shape, so that the top of the bouquet can retain its “wow” factor. Tie off the package with a ribbon that complements the flowers, as seen on page 10. b
f lower tales
Stories and fun facts to share with customers about their favorite flowers
Floral design by Tom Bowling AIFD, PFCI
Photography by Ron Derhacopian
sunﬂowers Sunflowers are among the many plants
native to the New World that made a profound impression on the Old, powerfully capturing the imagination of European artists and storytellers. By the time of the Spanish invaders, they had already been cultivated for centuries in Mexico and in Central and South America. The Incas, Mayans and Aztecs prized them for their beauty—but even more for the nutritional value of their seeds, rich in oil and protein, and as a medicinal herb useful in treating lung infections and other diseases. When sunflowers arrived in Europe, they were accompanied by a legend well suited to their iconic appearance—the golden ray petals surrounding a roughly textured Cyclops’ eye. The flowers were believed to follow the sun’s daily movement across the sky from east to west, the flower heads turning atop their stems as though gazing in faithful adoration. In truth, only the buds exhibit this phototropism. The mature flowers, being heavy, require support
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from stem tissues grown too stiff and inflexible to permit any noticeable repositioning over the course of a single day. Rather, in a field of mature sunflowers, all face uniformly east. The legend persisted, howeverâ€”perhaps because it seemed like such a perfect analogue for single-minded devotion, whether of a romantic or religious kind. Writers and artists of the 17th and 18th centuries praised the sunflower as a symbol of wifely fidelity. It became one of the many flowers considered sacred to the Virgin Mary, in her aspect as an avatar of steadfast piety. In the mid 19th century the sunflower enjoyed a boost in profile as a favorite of such tastemakers as Oscar Wilde and William Morris, the father of Art Nouveauâ€”though probably not because of its symbolic value, but rather owing to the strength of its graphic simplicity. In the 1870s and 80s it became an especially popular motif for designers and craftspeople working in the decorative arts. At around the same time sunflowers joined the iconography of modern art as the subject of a series of still lifes by the Dutch painter Vincent van Gogh. Intimately associated with Van Goghâ€™s image and development as an artist, these paintings show sunflowers from many angles and at various stages of life, but always bursting with vital energy. Today sunflowers have become so popular as a cut flower that they are available in a wide range of varieties, including Mahogany, seen at right, with brown-striped petals radiating from a black center. It is featured here along with two other varieties in a tiered design with sunflower heads clustered at the base but also rising to staggered heights. The petals have been removed from two of the sunflower heads so that we can appreciate the pattern the green sepals make around the textured centers. Manzanita branches add curving lines to the design, while silver-dollar eucalyptus repeats the round forms of the flowers. b
F ACCENT DÉCOR COMPANY PROFILE:
Every product tells a story. Text and photography by Bruce Wright
lorists are different from other retailers in this important way: A creative, professional florist doesn’t just sell products; she constantly creates and develops them (floral arrangements!)—keeping an eye and an ear out for trends that resonate with customers’ lifestyles, and as a producer taking ultimate responsibility for quality control. In that respect, you as a retail florist have a lot in common with Accent Décor, the Atlanta-based supplier of floral containers and accessories. Known as a trend leader, AD will introduce close to 1,000 new products this year, retiring others to maintain a steady inventory of more than 3,000 innovative, style-sensitive floral items. How do they do it? It takes a lot of hard work and research, concedes Margaret Hofland—cofounder of Accent Décor, with husband Frank,
ACCENT DÉCOR 18 years ago. “But we also make a point of trying to keep it fun, nurturing the creative process and working as a team so we can tap everyone’s creative energy. Ultimately our inspiration comes from what the best and most creative florists out there are doing. Our goal is to support that and be a positive force for change in the industry.” GLOBETROTTING FOR TRENDS Each year, Frank Hofland and daughter Sarah Bagle spend several weeks on the road, attending international markets in Europe and Asia. They also visit factories—less glamorous than viewing finished products at a fair, but important to understanding the process and discovering what’s truly possible and truly original. “We’ll go to the back rooms where someone’s trying to develop a new type of glaze,” says Sarah. “My dad’s notorious for escaping the guided tour. While I distract them with small talk, he takes off. Visiting the factory is the one of the best ways to gauge quality and see the latest techniques. It’s also how you can make sure everything’s legitimate and that you agree with the way they’re running things, how they treat their people.” While the creative team at Accent Décor does scan trends and come up with new ideas that they might ask a factory to reproduce, that approach can be frustratingly inefficient, Sarah explains. The reality is that when you start from scratch and try to get factories to produce exactly what you have in mind—even when you send them detailed specifications and artwork—the results are usually disappointing, because the manufacturers still can’t visualize what you are asking for, or maybe can’t re-tool that completely. “It works much better to look at what they are already doing and tweak it. We’ve learned that the hard way,” says Sarah. “Often we’ll wade through a lot of things on their shelves to find the one thing that’s really right, except that it needs to have a different diameter or a different color—like, they’re showing it in 20 www.flowersandmagazine.com
ALL IN THE FAMILY Margaret and Frank Hofland started Accent Décor just 18 years ago. Today the company has over 3,000 SKUs in its product line and a recently expanded warehouse of 180,000 square feet. Daughter Sarah Bagle has come on board and is bringing fresh perspectives to the company profile.
UNDER THE BIG TOP At lower left, an elephant steps from a woven sphere (round like a beach ball) onto a balance beam. It’s a frozen moment that suggests a circus theme, realized in a playful yet elegantly subdued fashion. “We wanted the circus idea to guide us with the look here, but we also wanted to keep it classy, not too bright,” says Sarah. “So we have the stripes in black and white that look like abstract animal prints. Something about the nostalgic circus story paired so well for me with contemporary styling. We printed out these old circus pictures to bring a human element to the shelves, which could otherwise feel stark.”
ACCENT DÉCOR bright yellow and it will look so much richer in a copper finish. We see what they have and the best potential for it.” Besides attending the market shows where trends are in evidence, the company works with an exclusive, leading international trends forecaster—and also listens carefully to what customers say is coming on strong in their markets. IN THE MOMENT Hand in hand with this process for developing new products goes a merchandising philosophy that relies on timely and evocative “stories”—themes that evoke, not just a style or place or period, but an experience, a memory, an insight or emotion. Merchandising is not allowed to drive product development entirely—but the two must work together for both to succeed. “When we plan the showroom, we start with the stories,” which are derived in part from the trends forecasts, Sarah explains. “But we don’t pick out or develop products just because they fit into a particular story. We’ve found that doesn’t work so well. The product is king; the stories are secondary.” Still, the merchandising stories are essential and inspirational. “We usually have an overarching theme,” Sarah continues. “A IN FLIGHT Flying kites, stiffened and whitewashed with plaster, beautifully capture the idea of a moment frozen in time. “The white plaster also gives a handmade feel,” Sarah explains; hints of color pop out in contrast. Photos that form part of this merchandising story were taken by Sarah’s sister Becca Stanley: “We took kites and gave them away to kids in the park, then captured the moment,” Margaret reports. 22 www.flowersandmagazine.com
OVER THE RAINBOW Color is only part of the story in an Accent Décor showroom—but an important part, especially where bright accents like mesh paper or vase fillers are concerned.
year ago or so we hit on the theme, ‘Stop and smell the flowers.’ We wanted to promote the idea that florists are highlighting those important moments in people’s lives: births, deaths, celebrations. We had displays where ‘Stop and smell the flowers’ was spray-painted like graffiti on the walls. “But it didn’t seem to go far enough. We wanted to extend that to the idea of being in the moment—enjoying the moment, whatever it may be. So this year each of our stories is about a particular moment, frozen in time.” Sarah and Margaret work with an artist—Sarah’s cousin—to elaborate the stories and to express each one with props that will complement the products in the showroom without
ACCENT DÉCOR overpowering them. In contrast to a more traditional merchandising strategy, this one seems to capture the imagination particularly of younger customers. DETAILS, DETAILS Of course, it’s not all about storytelling and design trends. Developing and fulfilling thousands of product ideas has to take into account such practicalities as price points and the need to size a container so that the florist can drop a grower’s pot into it. “It would be great if they were all sized the same!” says Margaret. “But there are small differences, so we have a collection of pots here that we can use for testing. Because, to have an easy drop-in is one of the most important things we can do for florists during the holiday season.” At company headquarters, when products arrive from the factory, they are taken first to a quality assurance workshop. “We test them to make sure there are no leaks,” says Margaret. “If a container is not waterproof we’ll say so and sell it at a deep discount. We don’t want to pass any problems along to our customers.” GIVING BACK Just as many florists are deeply involved in their communities and take the lead in supporting local charities, the Hoflands have made philanthropy a high priority for Accent Décor, where it is deeply embedded in the company culture. “We’ve been blessed,” says Margaret. “It’s important to us to be a blessing to others as well. There are a lot of needs out there—a lot of hunger, a lot of hurt.” Groups they work with include food kitchens and shelters in the Atlanta area. “Near to our hearts, my daughter Becca lives and works and does mentoring in one of the worst neighborhoods in America,” Margaret tells. She and Sarah and Sarah’s husband all volunteer in the mentoring program. “I mentor a young man who got caught doing graffiti—street art. I take him to museums, work with him on art, and try to encourage him to attend school so he can graduate and take it further. He’s a wonderful 24 www.flowersandmagazine.com
TABLE TALK A conference table at Accent Décor is set up with different products on it depending on the time of year and what is being discussed. “Our goal is to share ideas visually so we can work as a creative team,” says co-founder Margaret Hofland. “We also use the white boards around the table as thinking boards and hook our personal computers up to a monitor.” Creative director Sarah Bagle “started a thing where every week each of us brings something to the meeting that inspired us that week. It could be a photo, a story, a song. It’s a great way for us to step outside our boxes and get to know each other better.” RAINDANCE A glistening, textured umbrella surrounded by clear “raindrops” announces one of the merchandising stories that provide an organizing principle for displays in each of Accent Décor’s four showrooms. The company looked for similar raindrops on the market and found them unavailable, so they had these manufactured. “They turned out to be the second-best seller at all the shows,” says Sarah Bagle.
ON BALANCE A display inspired by the leafy-green Rodin sculpture garden in Paris features warm gray pillars and bowls that appear to be precariously balanced, perhaps about to fall—“again, that moment frozen in time,” Margaret explains.
READY FOR A CLOSEUP The items above are assembled for photography—a high priority at Accent Décor, since each item is photographed in several different ways, both to maximize the utility of the company’s website and as a service provided to customers. “We shoot them so that on the website you can see the product as part of a group or by itself, hover over it and zoom in, and also get design ideas and a feeling for how it looks in an environment,” says photographer Chris Lawery. “It’s extra work but I think it pays off.”
WHITE ON WHITE “Floating” white shelves, designed by Margaret Hofland, are a signature element in Accent Décor showrooms. The shelves are suspended on white walls, some around the perimeter of each showroom, others on mobile display units that can be rearranged to change traffic patterns and sightlines. 26 www.flowersandmagazine.com
young man, and so it’s more of a blessing to me than to him.” Another family connection stretches halfway around the globe. Margaret’s sister is married to the chief of a village in Sierra Leone and spends six months of the year there. The result has been an opportunity to lend support during the recent ebola crisis, fundamentally supporting the village during a time when the economy came to a standstill, as well as on a longer-term basis. Among other efforts, Margaret (as illustrator) and her sister have collaborated on a book of African folk tales in three languages, a tool for teaching kids to read. Ten thousand copies have been printed and distributed by Accent Décor in remote villages where such resources are scarce indeed. IT’S ALL ABOUT FLOWERS The best way to appreciate Accent Décor is to explore the company’s website and catalogs, which are produced in collaboration with some of the industry’s most gifted and experienced floral designers. (Or, for those lucky enough to be there, to visit one of the showrooms when it is decked in flowers.) It’s easy to click through from the website to the Accent Décor Design Center, a gallery with scores of designs from the likes of Hitomi Gilliam AIFD, John Hosek AIFD, Joyce Mason-Monheim AIFD, and Kevin Ylvisaker AIFD, among others—or to link to the Accent Décor YouTube channel, with dozens of how-to videos. Indeed, Accent Décor has invested heavily in floral design inspiration and education. It’s all part of the mission to promote flowers as a means of artistic expression, and flower shops as a destination for customers seeking that kind of experience. “We want to change the floral industry and help florists take over the world with flowers,” says Margaret. “It’s a big job. But I think we can get there.” b To learn more about Accent Décor, visit: www.accentdecor.com
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Flowers& INTERNATIONAL DESIGN CONTEST
THEME: A WORLDWIDE WEDDING
Here are the 10 ﬁnalists—now it’s your turn to VOTE for the top three winners! With new ways to enter and a special outreach to our Facebook fans and digital subscribers around the world, this year’s design contest attracted the most accomplished and creative entries ever! Accepting the challenge, our panel of expert judges settled on the ten designs that appear on the following pages as finalists—with respectful apologies and gratitude to the many talented designers who sent beautiful entries, but who could not all be included among the finalists. Now we invite you to determine the top three. Voting options are expanded this year! Print subscribers may still use the bound-in ballot card to indicate their first, second, and third favorites among the finalists. Bal-
In addition to a cash prize, the first-place winner receives a handsome trophy. Each of the finalists receives an award certificate.
lot-card voting must be done with the original card; no photocopies are allowed. Please remember to apply postage to the card. Place the card in the mail so that it’s postmarked by Thursday, August 20, 2015. Voting can also be done on our website. To place your vote, simply visit www.flowersandmagazine.com. Follow the links and instructions on the site. Website voting will likewise be cut off after Thursday, August 20. The top three winners will be revealed in the November 2015 issue of Flowers&.
CASH PRIZES 1st Place: $1,000 2nd Place:
$250 AUGUST 2015 29
Ikuko A fan-shaped bridal bouquet turns out to be surprisingly versatile and cross-cultural. This one could look appropriate carried by a bride wearing a dress in almost any style, from kimono to flamenco to contemporary. The spokes of the fan are made with 18gauge wire and with Flexi Grass that has been wrapped with fine decorative wire in red. The spokes are separated with pearl beads strung on wire. The gloriosa lilies are attached initially with UGlu, then secured with more decorative wire.
Classic styleâ€”a round bouquet with a dangling, tasseled cascadeâ€”is married to floral materials from all over the world, with an emphasis on exotics in vivid hues. A deconstructed basket serves as a bouquet holder; bright pink banana flowers are attached with floral adhesive and bank pins to braids that came from the basket handle. The bright pink is taken up with vanda petals on the left, attached to the basket with floral adhesive; the terracing of the petals is echoed in a succulent rosette. Other materials, all inserted into wet foam, include anthuriums, mini phalaenopsis orchids, dark privet berries, and gracefully curving tillandsia petals. Bands of purple flat wire arc over the bouquet; the handle is made with strong pink Mega Wire.
NT E ST
AT I O N A L
Orchids, the national flower of Singapore, are featured prominently in this disk-shaped bouquet, designed for a wedding in that tropical-island city-stateâ€”where, as our contestant writes, â€œmodern international trends and local traditions are closely intertwined.â€? The mossy disk is surrounded with a collar of birch bark and dracaena leaves, then overlaid with criss-crossing reeds, bound together in pairs with silver wire. Besides dendrobium orchids, the flowers include callas, hydrangea, and wax flower.
A circle represents life and never-ending love; when laced with garlands of iridescent pearls, the circular armature used here may be thought to resemble a dream catcher. The armature is a repurposed plant trellis made of wire, sprayed silver and equipped with a handle fashioned from flat wire. Flowers are inserted into a section of Oasis Garland (five-inch-long cylinders in flexible green netting), which is wired to the base of the circular support. Floral materials include callas, dendrobium and phalaenopsis orchids, roses, tulips, and lily grass.
AUGUST 2015 31
N C O NT E ST
E R N AT I O
Biedermeier meets Memphis Group design in a colorful bouquet that takes classic Biedermeier style, with flowers arranged in concentric rings, and adds a cascade with a jazzy modern twist. Hypericum berries are strung on one continuous length of wire. Blades of lily grass are woven together with bright green balloon ribbon. Aspidistra leaves are accented with stitched lily grass. This bouquet combines classic German and modern European technique with the bright, rich colors of India.
Designed for the marriage of a Spanish architect to an Indian designer, this bouquet celebrates the influence and inspiration of Antoni Gaudí, the great architect of Barcelona, famous for his fanciful and organic style, for his meticulous attention to detail and carefully crafted use of everyday materials. Vibrant colors of Spain and India—red and pink, orange and gold— combine inside a circular structure that fairly seems to spin around the bright center.
Imagine a wedding where one of the spouses-to-be hails from Hawaii, the other from Ireland—two green islands, each blessed with an abundance of lush foliage. An appropriate bouquet might incorporate long streamers of flowers and berries strung on wire, like Hawaiian leis, along with touches of the orange that can be found along with green and white in the Irish tricolor flag. Ornamental kale (“cabbage”) and anthurium define the focal area. This bouquet is made in a holder, the handle (partially hidden by the streamer in front) wrapped in green Rustic Wire and, like the streamers, equipped with a hypericum tassel.
Although designed to be carried, this petite crescent bouquet—it is nine inches wide—resembles a piece of jewelry in which the phalaenopsis orchids are the featured gems, while the actual jewels become part of the setting. Brooches, pearls and gemmed flower shapes are incorporated in a way that doesn’t detract from the real flowers. The designer began with a silver crescent made of stronger, thicker wire, then wrapped it with finer wire. The orchids are wired and taped, then wired to the foundation, and the lily grass is looped and coiled around the flowers.
AUGUST 2015 33
N C O NT E ST SI G
I N T E N AT R
The kukui is the state tree of Hawaii; kukui nuts, also called candlenuts, have a high oil content and can be burned like candles. Thus, a string of kukui nuts can be regarded as a symbol of the light of two spirits intermingling to become one. Here they are wrapped around a pendent bouquet that also incorporates foliage braids and tassels and flowers in bright tropical colors; it is fashioned on a base of cardboard wrapped in yarn.
Draped and dangling elements lend movement and line interest to a bright hand-tied bouquet, fashioned on a circle-shaped armature of red Mega Wire. Calla stems are banded at the base with bullion wire; mitsumata branches are lightly sprayed with Design Master Rose Gold. More bullion wire is strung with tangerine pearls and with circles cut from flat wire, forming a delicate contrast to the Mega Wire armature. Yarn is wound around spool wire with a technique that uses an electric mixer; then the yarn-covered wire is fashioned into a web that forms part of the armature. Flowers include gloriosa, safflower, ranunculus, hydrangea, berzillea, and alocasia leaves. b
34 AUGUST 2015
what’s in store
GARDEN GRACES CUBED Promoted for Grandparents’ Day 2015 but beautifully appealing for floral gifts year-round, this weighted glass cube with hand-applied decals serves as the container for Teleflora’s Grand Garden Bouquet. Call 800-333-0205 or visit themarket.myteleflora.com.
IT’S A NATURAL The folk-art look of woodblock prints goes beautifully with kraft-paper tan and holiday red in the Wood Cut collection from Nashville Wraps. Bags, boxes, ribbon, tissue and wrapping paper all come together for a coordinated presentation with rustic style. Call 800-547-9727 or visit www.nashvillewraps.com.
IN SEASON New fall and winter collections from Pioneer Imports & Wholesale are designed for versatility, with colors, flower forms, and stylish accessories that work just as well for fall and winter weddings as for home décor. Shown here is the Rosato Collection. Call 888-234-5400 or visit www.pioineerwholesaleco.com.
WALLFLOWERS GALORE Perfect for creating “living walls” filled with cut flowers, Oasis Floral Foam Tiles are made with premium Maxlife floral foam, adhered to a plastic backing. The backing comes as a rectangle, 24 by 18 inches; the foam is segmented into smaller square tiles, so that each square retains its own share of flower-food solution. Call 800-321-8286 or visit www.oasisfloralproducts.com.
AUGUST 2015 35
all able &
CENTERPIECES MORE TO CELEBRATE THE HARVEST SEASON. Floral design by Julie Poeltler AIFD, PFCI, IMF, CAFA
Photography by Ron Derhacopian
For product information,
Linens courtesy of Surroundings Events and Floral, Verona, Wisconsin
see Where to Buy, page 68.
PUMPKIN PATCH A small pumpkin and two colorful, textured gourds announce the seasonal theme—and fill a lot of space with just three “insertions,” allowing you to fill the rest with gorgeous Circus roses, plus seeded eucalyptus and preserved autumn leaves. Flexible faux branches are easily wound around the design and over the top; the branches and leaves harmonize nicely with the Weathered Oak Planter.
AUGUST 2015 37
A BEACHCOMBER’S THANKSGIVING Below, blue art-glass spheres represent the sea and bring a touch of contrasting color and texture into a medley of materials that look as though they might have been gathered on a wild maritime coast: manzanita branches hung with Spanish moss, driftwood, cattails, copper beech leaves, berried juniper, a croton leaf, scabiosa pods, fresh millet, orange spray roses, a succulent, mossed spheres, and a cluster of nito vine.
SUNNY SIDE UP Above right, sunflowers, bronze mums, brown leaves, viburnum berries and bearded wheat all say “autumn” loud and clear—and get a playful boost from light green osage oranges and loops of lily grass.
TRANS-SEASONAL Transitioning nicely from fall to Christmas, a centerpiece with pillar candles draws attention with the inclusion of a striking stem of brown mini cymbidiums. Other materials, mounded in floral foam in a Lomey tray, include a fruiting magnolia branch, sycamore leaves, and seeded eucalyptus. Stems of dried wheat have been cut in half and inserted at either end, so they seem to pierce through the middle of the design.
AUGUST 2015 39
HORN OF PLENTY Perfect for a buffet or for the entrance at a restaurant serving Thanksgiving dinner, this extralarge grapevine cornucopia sits in an 11-inch Lomey tray, with wedges of wet floral foam on each side. Inside the cornucopia, a six-inch Lomey tray also holds wet foam. Curly willow sprouts from the inside of the basket, which pours out long loaves of delicious-looking bread. Adding to the profusion of materials in a warm red, green and yellow color scheme are oncidium orchids, bittersweet, callas and bronze spray mums, dyed dried banksia, pomegranates, light green spray mums, artichokes, and aralia leaves. Winged ironwood twig branches extend the length, impact, and â€œfound in the woodsâ€? feeling of the design. AUGUST 2015 41
Table GRASS FOUNTAIN A design like this one can be done with fresh grass or dried; here, dried, dyed dune grass was used. Working with dyed grass, you may want to place it in a vase with water and then replace the water once or twice to let some of the dye leach away. Once that is done, it makes a fine design grid, with hydrangea and scabiosa pod stems inserted right through it. The grass bundle is bound with wire wool (accented with more scabiosa pods) and skirted with wool fabric; Julie pleated the fabric and tied it to the vase with Bind Wire. In the cooler, the dried grass softens and flares.
ALL TIED UP Ivy wired to a rivercane trellis lends height, movement, and a garden feeling to a design that also features fall mums, Terra Cotta roses, a yellow gourd and a galax rosette. Julie made the trellis by tying the rivercane together with papercovered wire. Equisetum shadows the rivercane verticals with green, while kiwi vine traces curlicues over the flowerlike gourd.
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GHOST GARDEN Above, white pumpkins and brassica (ornamental kale) sketch fall forms in a romantic, color-reversed version, like a film negative. The deeper color of purple kale is intensified with the addition of blue statice. Sprigs of spiral eucalyptus pick up the concentric circles of the kale rosettes. The design rests in a silver ceramic tray, with the pumpkins picked in.
A GREEN SEASON Just as orange isnâ€™t only for autumn, bright fresh green has become a year-round fashion color. Here, lichen branches and a few draping strands of hanging amaranthus suffice to evoke the fall season, along with artichokes, Green Trick dianthus, limes, bright green hypericum, a sprig of plumosus, and a pair of Xanadu philodendron leaves, sheltering the artichokes and carefully positioned so that they point in toward the center of the design.
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A MOSSY BED A treasure box of berries, leaves, and flowers, the design at left takes its character from the container, a cardboard box from the grocery store that Julie has lined with heavy plastic and covered on the outside with sheet moss, adhered to the cardboard with UGlu Dots. Curly willow and wired wool help to secure and protect the moss as well as adding line interest to the outside of the box. Millet and bearded wheat are wired in slant across the surface; fern curls lift their heads; and plumosus veils and shelters the dense bed of pincushions, proteas, viburnum and hypericum berries, sycamore leaves, and contrasting clumps of light green reindeer moss.
THE KIDSâ€™ TABLE If the kids are the right age for it they can be encouraged to create these turkeys themselves (which keeps them entertained while their parents linger over drinks and hors dâ€™oeuvres): you provide the kits (complete with pine cones) and a bed of orange carnations for the turkeys to land on. The turkeys can also serve as placecard holders or accents.
AUGUST 2015 47
A BOUNTIFUL HARVEST Jutting spears of asparagus lend a playful and lively touch to a centerpiece rich in the colors and textures of fall. Mounded in an 11-inch Lomey tray are gourds and Indian corn, bronze mums, orange spray roses, clove-studded oranges, broom corn, seeded eucalyptus, and magnolia leaves. Bittersweet and curly willow extend the outline of the design, which is skirted with flat cedar and accented with wire-edge burlap ribbon. b
MIX IT UP BIEDERMEIER FOUNTAIN Although itâ€™s not a formal Biedermeier bouquet, the design at left makes the most of diverse materials by combining them in concentric rings. Bob made his insertions working from the outside in: starting with an outer row of orange hypericum and dusty miller (mostly fresh, with a little faux dusty miller thrown in for a slightly different texture), then adding bupleurum, red-flowering scotchbroom, and finally an inner fountain of red dogwood, variegated lily grass, and permanent equisetum.
FEATHERING THE NEST Fresh explosion grass and fresh kumquats on the branch surround a nest, half hidden, filled with faux eggsâ€”and, in a playful mix, more kumquats. Permanent stephanotis and gray-green succulents add contrasting color, texture, and interest. 32 www.flowersandmagazine.com 52
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MIX IT UP ROYAL PURPLE Could fresh clematis and bicolor Minerva carnations have a more elegant setting than this? The remaining materials are all permanent botanicals and will compose a stunning design on their own when the fresh flowers have faded, with diverse, yet well-unified elements: beauty berries, bromeliads, umbrella grass, tessellated phalaenopsis orchids, bright green succulent balls, and leafing coleus and gingko branches.
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RED FOREST Permanent succulent sprays make a bright spot of light fresh green deep in the heart of the design at right, which is composed mainly of fresh materials: maple leaves, red-dyed bells of Ireland, and chocolate geranium leaves, spilling from a basket-weave container with a glass vase inset. Faux pepper berries, myrtle, and branches with small leaves add further touches of color and texture. The foam inside the glass vase is wrapped in plastic smilax garland.
ALL TOGETHER NOW At left, the combination of fresh, dried, and permanent materials creates an absorbing blend of tones and textures, all in a low tray with an oxidized finish. Fresh materials include orange rosehips, reddish-brown cymbidium orchids, croton leaves, and delicately tinted succulent rosettes. Permanent branches with a richly textured bark cut dynamic lines across the surface of the design, along with curls of moss-covered, fasciated willow. Faux fig pods and silver brunia enrich the medley, as do natural pods and green, scored dried oranges.
AUGUST 2015 57
MIX IT UP
LITTLE BROWN JUG Pincushion proteas (leucospermums) are one of today’s
“it” flowers. Here, fresh and faux pincushions mingle; it’s nearly impossible to tell the difference. Their mingled orange and yellow hues are well matched with preserved
Protea repens in two different shades, along with accents of faux bittersweet (a beautiful fall material that in some states is forbidden to be sold fresh). A flocking technique adds a subtle, naturalistic brown tint to faux fern fronds. Sedum branches are likewise touched here and there with reddish brown, which lends a fall feeling and unifies the bouquet with the crackle-finish brown pitcher.
AUGUST 2015 59
MIX IT UP
RED VELVET Faux lavender flowers in striking purple and their light green leaves pop out against a
background of rich reds. Fresh coxcomb celosia, carnations and callas combine with darker red faux and dried materials: sedum, eucalyptus pods, and at the heart of the design, dried artichokes in a very deep purple. The reds offer a medley of textures; the eucalyptus pods help to harmonize the sprouting spikes of lavender with the mounded red base.
FALL, MEET SPRING Using permanent botanicals allows you to combine, as in one of the old Dutch Masters paintings, floral materials from different times of the year in a harmonious, trans-seasonal composition. Here, a predominately fall palette of oranges and reds encompasses everything from rose hips to flowering quince. The only fresh flowers in the design are the gold Capriccio roses, which lend verisimilitude to the rest, but can also be easily replaced when they have faded. The flower stems are inserted into a foam wreath ring, wrapped with moss-covered angel vine. Below, artichokes, apple slices, pods, canella berries and autumn leaves nestle in moss in a wide cylinder.
AUGUST 2015 61
THE OLIVE BRANCH Above, fresh olive branches, with their slender leaves of a lighter green on the underside, add just the right contrasting component to a mix of pods and permanent materials gathered in a handcrafted basket: scored dried oranges, glossy polished baobab pods, fig pods, bright faux kalanchoes, artichoke sprays, and fanciful nest-shaped tropical pods with tiny eggs inside and stems textured as though covered with lichens. Bronze amaranthus and yellow craspedia are the only other fresh materials.
MIX IT UP
EXOTIC NEUTRALS Some of the most intriguing new permanent botanicals on the market are made of a kind of foam with, in the final product, a paper-like texture. A case
in point are the succulent blossoms featured below, in a mottled, neutral hue that harmonizes beautifully with twisty, fasciated staghorn branch and with the reddishbrown tips of fuzzy, light green bottle brush. Variegated euonymus and millet spray add bright accents. All these permanent materials combine with fresh brunia berries and a mix of fresh and dried artichokes, in a powder-finish fiber clay bowl.
AUGUST 2015 63
MIX IT UP
TRANS-PLANTED Coleus is a familiar, beloved houseplant
that adds distinctive color and texture to design—but doesn’t last well at all as a fresh cut material. Here, the fresh light green margins of faux coleus brighten a palette of rich reddish browns, while the interior of the leaves harmonizes with the deep tones of fresh sunflowers and faux succulents. Subtle notes of faint light pink in the coleus flowers bring in a surprise element. Faux sprengeri adds feathery green texture—without thorns. b
AUGUST 2015 65
advertiser links Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ACCENT DÉCOR, INC.
800-385-5114 accentdecor.com D&D INTERNATIONAL
For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
844-471-3526 dndvases.com DOLLAR TREE DIRECT
INSIDE BACK COVER
877-530-TREE (8733) dollartree.com/floral/559/index.cat FLORACRAFT CORPORATION
AUGUST 15-19, NEW YORK, NY 11
800-253-0409 floracraft.com FLOWERBOX
866-396-1185 flowerbox.com HORTICA INSURANCE AND EMPLOYEE BENEFITS
800-851-7740 hortica-insurance.com IMAGINATURE, LTD
+972-3-9602525 explora.cbook.co KNUD NIELSEN COMPANY
800-633-1682 knudnielsen.com KRISTIN & COMPANY
800-433-0983 kristinandco.com MILTON ADLER COMPANY
800-651-0113 miltonadler.com MOONLIGHT FEATHER
NATIONAL AND INTERNATIONAL
NY Now, The Market for Home + Lifestyle, Jacob K. Javits Convention Center and Pier 94. Call 800272-SHOW or visit www.nynow.com.
SEPTEMBER 9-12, AMELIA ISLAND, FL SAF Annual Convention, Ritz Carlton. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
888-234-5400 pioneerwholesaleco.com PLUS ONE IMPORTS/A DIVISION OF THE GARCIA GROUP
800-241-3733 floramart.com ROYAL FLOWERS
AUGUST 1-2, CHARLOTTESVILLE, VA Virginia Professional Florist Association Meeting and Conference, Double Tree by Hilton. Visit www.vpfa.net.
AUGUST 1-2, WEST COLUMBIA, SC South Carolina State Florist Association, program includes Weddings, from Concept to Completion with Jerome Raska, Doubletree Inn & Suites. Call Bud Hornburg at 843450-9804.
AUGUST 14-16, GREENSBORO, NC North Carolina State Florist Association, program includes Party Designs with Gerard Toh, Embassy Suites. Call Charlie Jordan at 336855-5408.
AUGUST 23, BRADENTON, FL
CENTRAL REGION AUGUST 9, PLYMOUTH, MN Minndakota Unit, Everyday Designs with Alex Jackson, Len Busch Roses. Call Heather Hammer at 507-359-9900.
800-468-6048 moonlightfeather.com PIONEER IMPORTS & WHOLESALE
North Florida Unit, Everyday Designs with Susan Ayala, King’s Wholesale. Call Bruce Wilson at 727-823-3432.
AUGUST 23, PERRY, GA Georgia Unit, Everyday Design with Hitomi Gilliam, Perry Arts Center. Call Susan Mullis at 229-2421001.
SEPTEMBER 12-13, ORONO, ME
AUGUST 28-30, MURFREESBORO, TN
Maine State Florists Association Convention, Black Bear Inn & Conference Center. Visit www.maineﬂoristsassociation.com.
Tennessee State Florists’ Association Convention, “Four Weddings and a Funeral,” program includes Sympathy Designs with Helen Miller, Embassy Suites. Call Kevin Coble at 901-683-4313.
SOUTH CENTRAL REGION
AUGUST 11, TULSA, OK SEMINOLE
800-638-3378 seminoleds.com SMITHERS-OASIS
800-321-8286 oasisfloral.com THE SUN VALLEY GROUP
800-747-0396 tsvg.com SYNDICATE SALES
INSIDE FRONT COVER
800-428-0515 syndicatesales.com TELEFLORA 800-333-0205 myteleflora.com
Oklahoma Unit, Sympathy Designs with Jim Ganger, Greenleaf Wholesale. Call Becky Hearon at 918-683-3233.
AUGUST 14-16, HOT SPRINGS, AR Arkansas Florists Association Convention, program includes Party Designs with Tom Bowling, Hot Springs Convention Center. Visit www.arﬂorists.org or call Shelby Shy at 479-636-0118.
WESTERN REGION AUGUST 23, MURRAY, UT Idaho-Utah Unit, Everyday Design with Tom Simmons, DWF. Call David Stucki at 435-628-2632.
AUGUST 29-30, DENVER, CO Floral Association of the Rockies Expo, program includes World Inﬂuences in Everyday Design with John Hosek, Denver Merchandise Mart. Call Sandi Sniff at 800-665-0771.
wholesaler connection ARIZONA PHOENIX Conroy Wholesale Florist The Roy Houff Company CALIFORNIA FRESNO Designer Flower Center INGLEWOOD American Magazines & Books OAKLAND Piazza International Floral SACRAMENTO Flora Fresh SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedtâ€™s, LLC GEORGIA OMEGA Hornbuckle Wholesale Florist HAWAII HONOLULU Flora-Dec Sales ILLINOIS CHICAGO The Roy Houff Company NORMAL The Roy Houff Company WHEELING The Roy Houff Company
Flowers& magazine distributors
KANSAS WICHITA Valley Floral Company KENTUCKY LOUISVILLE The Roy Houff Company LOUISIANA BATON ROUGE Louisiana Wholesale Florists LAFAYETTE Louisiana Wholesale Florists MASSACHUSETTS BOSTON Jacobson Floral Supply MICHIGAN WARREN Nordlie, Inc. MINNESOTA MINNEAPOLIS Koehler and Dramm ROSEVILLE North American Wholesale Florist, Inc. MISSOURI ST LOUIS LaSalle Wholesale Florist NEW YORK CAMPBELL HALL Alders Wholesale Florist OHIO DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral
PENNSYLVANIA PITTSBURGH Keystone Ribbon & Floral Pittsburgh Cut Flower Company SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. TENNESSEE NASHVILLE The Roy Houff Company TEXAS HOUSTON Pikes Peak of Texas VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company
emporium EMPLOYMENT Florasearch, Inc. In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: firstname.lastname@example.org Website: http://www.florasearch.com
EQUIPMENT Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
WASHINGTON TACOMA Washington Floral Service CANADA BURNABY, BC Kirby/Signature Floral Supply MISSISSAUGA, ON Hofland MALAYSIA SELANGOR Worldwide Floral Services
SINGAPORE Worldwide Floral Services
WEDDINGS John Toomey Co
Wedding Aisle Runners Rentals & Sales UPS Shipments
White Cotton Runners
AUGUST 2015 67
where to buy
continued on page 64
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
Succulent blossoms and staghorn branch, Sullivans. Fiber clay bowl, bottle brush, variegated euonymus, and millet spray, Direct Export. Dried artichokes, Knud Nielsen.
FOCUS ON DESIGN,
Red ceramic hand-thrown bowl and faux flowering coleus, Sullivans. Succulents and sprengeri, Direct Export.
EXOTIC NEUTRALS, page 63
TRANS-PLANTED, page 64-65
pages 8-9 Tray and votive holders, Jamali Garden. Floating candles, Candle Artisans. Anchor pins, Smithers-Oasis. Succulents, Dramm & Echter. Lisianthus, Sun Valley.
FLOWER TALES, pages 14, 16 Sunflowers, Sun Valley. Urban Earth Square in Weathered Brown, Syndicate Sales.
THE KIDS’ TABLE,
Kits for making pine-cone turkeys (complete with pine cones), Oriental Trading. Brown ribbed plastic Parasol Vase from Safari Assortment, Syndicate Sales.
Oval Willow Vase, Park Hill Collection. Plastic smilax garland, myrtle, light green succulents, and branch with small leaves, Direct Export. Pepper berry, Sullivans.
A BOUNTIFUL HARVEST,
LITTLE BROWN JUG
Burlap Matching Edge Ribbon in taupe color, Reliant Ribbon. Taper candles, Candle Artisans.
MIX IT UP,
Bittersweet, sedum spray, faux pincushions, and leafing branch, Direct Export. Protea repens in yellow and natural, Knud Nielsen.
Weathered Oak Planter, Syndicate Sales.
IN THE ROUND,
page 39 Triticum wheat, Knud Nielsen. Pillar candles, Candle Artisans.
Berkely Pot in dark green, Accent Décor. Pomegranates, Sullivans. Button fern and berry vine, Direct Export.
HORN OF PLENTY,
Newport Boat, Accent Décor. Red eucalyptus pods and sedum, Sullivans. Lavender, Direct Export. Burgundy artichokes, Knud Nielsen.
DRESSING THE FALL TABLE, pages 36-49
Grapevine cornucopia and winged ironwood twig branches, eGrapevinestore.com. Dyed dried banksia, Knud Nielsen.
Dovi Urn in blue, Accent Décor. Faux dusty miller, with narrower leaves, and equisetum, Direct Export.
FEATHERING THE NEST,
Gray ceramic bowl, Sullivans. Faux stephanotis, gray-green succulent, nest and eggs, Direct Export.
Wool Fabric and Wool with Wire, both in tan color, Accent Décor. Dune Grass in spring green color, Knud Nielsen.
ALL TIED UP, page 43 Urban Earth square, Syndicate Sales.
GHOST GARDEN, page 44-45 Triticum wheat, Knud Nielsen.
A GREEN SEASON,
ROYAL PURPLE, page 54-55 Beauty berry, bromeliads, umbrella grass, orchids, succulent balls, and coleus and ginkgo branches, Direct Export. Silver urn, Sullivans.
FALL, MEET SPRING, page 61 Mossed angel vine, pods, canella berries, and apple slices, Knud Nielsen. Quince, rose hips, and bicolor artichokes, Sullivans. Remaining permanent botanicals, Direct Export.
THE OLIVE BRANCH, page 63 Basket, permanent kalanchoes, fig pods, tropical nests, and foam artichoke sprays, Direct Export. Natural pods and dried scored oranges, Knud Nielsen.
ALL TOGETHER NOW, page 56-57
Tray with oxidized finish, faux stems page 44-45 (barky branches and moss-covered Dark bamboo tray, Teleflora. fasciated willow), and fig pods, A MOSSY BED, Direct Export. page 46 Green scored oranges, various pods, and Wool with Wire in tan color, Accent Décor. dried silver brunia, Knud Nielsen.
FEATURED SUPPLIERS Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com. Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com. Direct Export Co. Call 888-881-0055 or visit www.directexp.com. Dramm & Echter. Call 800-854-7021 or visit www.drammechter.com. eGrapevineStore.com. Call 800-364-2530 or visit www.egrapevinestore.com. Jamali Garden and Floral Supply. Call 212-979-0108 or visit www.jamaligarden.com. Knud Nielsen. Call 800-633-1682 or visit www.knudnielsen.com. Oriental Trading Company. Call 800-348-6483 or visit www.orientaltrading.com. Park Hill Collection. Call 888-603-3334 or visit www.parkhillcollection.com. Reliant Ribbon. Call 800-886-2697 or visit www.reliantribbon.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. Sullivans, Inc. Call 800-456-4568 or visit www.sullivangift.com. The Sun Valley Group. Call 800-747-0396 or visit www.thesunvalleygroup.com. Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com. Teleflora. Call 800-333-0205 or visit themarket.myteleflora.com.