WaterAid/ Vlad Sokhin
Our Fundraising
WaterAid’s best-selling Gifts for Life card over Christmas. Felisberta, 57, carrying jerry cans filled with water in a basket on her back attached by a headband walking along a rocky dried up river bed. Timor-Leste.
COVID-19 had a significant impact on many areas of WaterAid’s work, and fundraising was no different. As our country programs scaled up their hygiene activities to protect communities from the spread of COVID-19, we shifted our fundraising campaigns to support this work. WaterAid supporters rallied behind our COVID-19 Crisis Appeal and made it the biggest individual giving appeal in WaterAid Australia’s history! Featuring Felisberta (pictured) from Timor-Leste, the appeal asked Australians to support our work in country programs to help prevent the spread of COVID-19. We also had a fantastic response to the petition we ran asking Australians to show their support for government funding for water and hygiene
in the country’s response to COVID-19 and many signatories to the petition went on to also donate to our life saving work. New cards were added to the Gifts for Life site including items that were key to our COVID-19 response work such a handwashing station, which became our best-selling card over the Christmas period. We are so grateful to our donors who continued to support us with their monthly gifts throughout 2020/2021. The ongoing support of our monthly donors allows us to plan ahead and continue our urgent work to support our country programs during such a challenging year.
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