PERSONALIZED RECOMMENDATIONS

• One of the biggest advantages of AI in eCommerce is its ability to provide personalized product recommendations. By analyzing a customer's browsing and purchase history, AI algorithms can suggest products that they are likely to be interested in. This not only improves the customer's shopping experience but also increases the chances of making a sale.

• However, there are concerns about the ethical implications of using personal data to make these recommendations. Customers may feel uncomfortable with the idea of their data being used without their consent, and there is a risk of creating filter bubbles where customers are only shown products that align with their existing preferences.