2013-2024 INDIA PERFUMES & DEODORANTS MARKET BY TYPE, BY PRICE SEGMENT, BY SALES CHANNEL, COMPETITION, FORECAST & OPPORTUNITIES
PUBLISHED: January 2019 MARKET INTELLIGENCE . CONSULTING
Ta b l e o f C o n t e n t s
S. No.
Contents
1.
Product Overview
2.
Research Methodology
3.
Executive Summary
4.
Voice of Customer 4.1.
Unaided Awareness for Perfumes/Deodorants
4.2.
Aided Awareness for Deodorants/Perfumes
4.3.
Source of Information for Perfumes/Deodorants
4.4.
Factors Influencing Purchasing Decision
4.5.
Preferred Price for Buying Deodorants/Perfumes
4.6.
Preferred Place for Buying Deodorants /Perfumes
5.
Global Deodorants and Perfumes market overview
6.
India Deodorants and Perfumes Market Outlook 6.1.
Market Size & Forecast
6.1.1. 6.2.
6.3.
2
By Value
Market Share & Forecast 6.2.1.
By Type (Perfumes and Deodorants)
6.2.2.
By Price Segment (Premium and Mass)
6.2.3.
By Sales Channel (Traditional & Departmental Stores, Supermarket/Hypermarket, Specialty Stores, Chemist/Pharmacies and Online)
6.2.4.
By Region
6.2.5.
By Company
Market Attractiveness Index (By Type, By Price Segment, Sales Channel and Region) Š TechSci Research
Ta b l e o f C o n t e n t s
S. No. 7.
Contents India Deodorants Market Outlook 7.1.
Market Size & Forecast 7.1.1.
7.2.
7.3. 8.
Market Share & Forecast 7.2.1.
By Type (Gas and Non-Gas)
7.2.2.
By Price Segment (Mass and Premium)
7.2.3.
By Packaging (50-100 ml, Above 200 ml, Below 50 ml, 151-200 ml, and 101-150 ml)
7.2.4.
By Sales Channel
7.2.5.
By Region
Pricing Analysis
India Perfumes Market Outlook 8.1.
Market Size & Forecast 8.1.1.
8.2.
8.3.
3
By Value
By Value
Market Share & Forecast 8.2.1.
By Type (Eau de Cologne, Eau de Parfum and Eau de Toilette)
8.2.2.
By Price Segment (Mass and Premium)
8.2.3.
By Packaging (50-100 ml, Above 200 ml, Below 50 ml, 151-200 ml, and 101-150 ml)
8.2.4.
By Sales Channel
8.2.5.
By Region
Pricing Analysis Š TechSci Research
Ta b l e o f C o n t e n t s
S. No. 9.
Contents Supply Chain Analysis
10.
Import- Export Analysis
11.
Market Dynamics 11.1.
Drivers
11.2.
Challenges
12.
Market Trends & Developments
13.
Policy & Regulatory Landscape
14.
India Economic Profile
15.
Competitive Landscape 15.1.
Company Profiles 15.1.1.
Vini Cosmetics Private Limited
15.1.2.
ITC Limited
15.1.3.
Nivea India Private Limited
15.1.4.
Hindustan Unilever Limited
15.1.5.
Emami Limited
15.1.6.
BACCAROSE PERFUMES & BEAUTY PRODUCTS PVT. LTD.
15.1.7.
J.K Helene Curtis Limited
15.1.8.
McNroe Consumer Products Private Limited
15.1.9.
Godrej Consumer Products Limited
15.1.10.
4
Marico Limited
16.
Strategic Recommendations
17.
About Us & Disclaimer Š TechSci Research
Product Overview
Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration.
It gives a pleasant smell to a person and is assumed to showcase high social stature of person among individuals. Perfumes: Perfumes are mixture of essential oils/aroma compounds (1525%) and solvents (water and concentrated alcohol) used to give a pleasant scent to a person’s body. In our scope of study, we have included Eau de Parfum, Eau de Cologne, and Eau de Toilette.
Deodorants: Deodorants are mixture of essential oils/aroma compounds (1015%) and solvents (water and alcohol) primarily used to mask body odor. In our scope of study, we have included deodorant sprays, roll-ons, pocket deodorants, non-gas deodorant sprays and deodorant sticks.
Eau de Parfum- Eau de parfum has fragrance concentration of between 15% and 20%. On an average, eau de parfum lasts for four to five hours. Eau de Toilette- Eau de toilette (EDT) has fragrance concentration of between 5% and 15%. EDT fragrance lasts for two to three hours. The term eau de toilette came from the French term "faire sa toilette" which means getting ready.
Product Overview
Eau de Cologne- Eau de cologne, or EDC has a 2% to 4% concentration of fragrance and a high concentration of alcohol. However, the scent only lasts for up to two hours. Originally, eau de cologne refers to a traditional recipe that use herb and citrus notes with little anchoring with base notes.
5
On the basis of sales channel, we have segmented the market into supermarket/hypermarket, specialty stores, traditional and departmental stores, chemists/pharmacies, and online. Under specialty stores, we have included branded stores and exclusive stores, while in traditional and departmental stores, we have included mom & pop stores, beauty and cosmetic outlets, departmental stores and independent small grocers.
Š TechSci Research
Research Methodology
Market Profiling •In-depth secondary research was conducted to determine top players in India perfumes and deodorant market, overall market size and segmental market size.
Data Collection
Data Filter & Analysis
Research & Intelligence
Actionable Insights
Business Solution
Formulating Questionnaire
•In order to conduct interviews with industry experts, TechSci formulated a detailed questionnaire. Developing List of Respondents •List of industry players and industry specialists was developed.
❑
Identifying Key Opinion Leaders
❑ ❑
Questionnaire Design In-depth Interviews
A Primary Research
B Desk Research
Data Collection •TechSci conducted interviews with industry experts and industry players for data collection and verification.
C
❑
Market Participants
❑
Key Strengths
Company Analysis
❑
Recent Developments
❑
Market Changing Aspects/Dynamics
❑
Government Policies
❑
Final Conclusion
Research Methodology
Data Validation
6
•Data obtained as a result of primary and secondary research was validated through rigorous triangulation. Data Analysis •The data was scrutinized using MS-Excel and statistical tools, such as Time Series Analysis, etc., to obtain qualitative and quantitative insights about India perfumes and deodorant market.
Primary Research ❑ ❑ ❑
LinkedIn Industry interviews TechSci Internal Database
Secondary Research ❑ ❑ ❑ ❑ ❑ ❑ ❑
Company Website Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body, Associations, etc.
Paid Sources ❑ ❑
Factiva Hoovers
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Research Methodology
Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India perfumes and deodorant market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing urbanization, changing lifestyles and increasing usage of perfumes and deodorant on a daily basis along with surging demand for ‘no-spray’ deodorants from the young generation and the working population. The study
includes market forecasting which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India perfumes and deodorants market. Methodology Followed for Calculation of Market Size: •
Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, dealers, retailers, etc.
•
The team interviewed more than 15 manufacturers/suppliers, 45 distributors/dealers/retailers and 10 industry experts in India perfumes and deodorants market to obtain the overall market size during 2013-2017, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2013-2017.
Research Methodology
•
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Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the category of deodorants and perfumes.
Note : Exchange Rate of INR67 has been used for calculations throughout this report.
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Research Methodology Methodology Followed for Calculation of Market Shares:
•
Market shares by product type, by distribution channel, by price, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channels. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting: •
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
•
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast, India Perfumes and Deodorants market, TechSci Research used various forecast techniques such as:
Research Methodology
•
8
o
Moving Average
o
Time Series Analysis
o
Regression Analysis
o
Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
© TechSci Research
Research Methodology
Methodology followed for Consumer Survey •
For consumer survey, TechSci Research conducted the interviews with the target respondents.
•
Step 1: TechSci Research designed a questionnaire which, primarily, focused on understanding the customers’ preferences towards perfumes and deodorants and the factors influencing their purchase decision. After successful
design and approval of the questionnaire, TechSci Research executed primary surveys with a mix of CATI & PAPI methodology. •
Step 2: TechSci Research then analyzed the data collected through the responses generated across all the respondents and performed periodical checks on the same. The collected information was then coded properly to understand consumer behavior and the same was evaluated by our experts who monitored and evaluated the
data to depict meaningful insights. •
Step 3: TechSci Research delivered the final draft of research report, comprising the analysis based on the
Research Methodology
responses generated through the survey, in a PDF format.
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Partial List of Companies Interviewed
Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, Hindustan Unilever Limited, Emami Limited, BACCAROSE PERFUMES & BEAUTY PRODUCTS PVT. LTD., J.K Helene Curtis Limited, McNroe Consumer Products Private Limited, Godrej Consumer Products Limited, Marico Limited
Secondary Sources
Company Annual Reports, Ministry of Corporate Affairs (MCA), Ministry of Agriculture & Farmers Welfare, Central Intelligence Agency, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.
© TechSci Research
Industry Brief According to TechSci Research report, “India Perfumes & Deodorants Market By Type, By Price Segment, By Sales Channel, Competition, Forecast & Opportunities, 2013-2024”, India perfumes and deodorants market is anticipated to register a CAGR of 17% during 2018 - 2024.
Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration. The growth in the market is led by evolving retail scenario, rising number of new product launches, and growing demand for herbal perfumes and deodorants. Rising focus on innovative marketing campaigns along with increasing number of retail outlets across Tier-II and Tier-III cities are contributing towards the growth of India perfumes and deodorants market. Additionally, rising personal disposable income and growing urban population and working women population is further positively influencing perfumes and deodorants market in the country.
Booming online retail is yet another factor that is boosting sales of perfumes and deodorants in India. Further, emergence of brands such as Nykaa, Purplle, New U and Parcos along with expanding internet user base is positively influencing the country’s personal care industry. South and West regions of India are the leading demand generators of perfumes and deodorants owing to large urban population in these regions. Moreover, cities like Mumbai, Pune, Ahmedabad, Tamil Nadu and Hyderabad are the some of the largest markets in India due to their large urban population.
“India perfumes and deodorants market is growing at a robust pace on account of rising number of product innovation and booming ecommerce and retail industry. Moreover, leading players are constantly focusing on introducing perfumes and deodorants to address diverse customer needs. For instance, companies are launching roll-ons and pocket perfumes that are easy to carry along with different variants of
Industry Brief
perfumes and deodorants, which include herbal perfumes, no gas deodorants, etc. Such developments along with introduction of safe and skin
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friendly products are anticipated to steer growth in the market over the next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
© TechSci Research
Sample Data - Snapshots India Perfumes and Deodorants Market Size, By Value, 2013-2024F (USD Million) CAGR 2018E-2023F By Value: xx%
CAGR 2013-2017 By Value: xx%
2013
2014
2015
2016
2017
2018E
2019F
2020F
2021F
2022F
Index, By Sales Channel, By Value, 2018E-2024F
30.00%
Traditional & Departmental Stores
CAGR (2018E-2024F)
25.00%
Sample Data - Snapshots
2024F
India Perfumes and Deodorants Market Attractiveness
India Perfumes and Deodorants Market Share, By Region, By Value, 2017 & 2024F
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2023F
Supermarket/Hypermarket
20.00% Specialty Stores 15.00%
Chemists/Pharma cies
10.00% Online 5.00%
0.00% 0.00 Absolute Index
0.50
Low
1.00
1.50
Medium
2.00
2.50
3.00
High Š TechSci Research
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the data provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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