ACompleteGuideto DigitalMarketing:Key Benefits&Types
Inthelastfewyears,businesseshaveadoptednewmodesofmarketing. Withtheriseofdigitaldevicesandtheinternet,moreandmore companiesareoptingfordigitalmarketing.Becauseofdigitalmarketing, therehasbeenarevolutionforbusinessesinthewayofreachingout toandengagingwithcustomers.Ithasenablednewwaystoencourage brandloyalty.Readalongtoknowthedifferenttypesandbenefitsof digitalmarketing.
WhatisDigitalMarketing?
Digitalmarketingreferstousingelectronicchannelstopromoteor marketservicesorproductstocustomersandotherbusinesses.It involvesmarketingactivitiessuchasSEO(SearchengineOptimization), PPC(PayperClick)advertising,contentmarketing,Socialmedia marketing,E-mailmarketing,andmanymore.
Therearevariedaspectsofdigitalmarketing,anditcanbeusedfor differenttargetslikepromotingthebrand,enhancingserviceorproduct awareness,generatingleads,andevendrivingsales.
WhataretheBenefitsofDigitalMarketing?
Allkindsandsizesofbusinesseshaverealizedthevalueofdigital marketinginIndia.Thereareseveralbenefitsfromsuchmarketing, whichmakeitaperfectchoiceforabusiness.
◆Transparentandfrequentcommunicationwithcustomers
Growingcustomerrelationshipsisamustforallbusinesses.Through digitalmarketing,frequencyandtransparencyofcommunicationwith clientsareensured.Whencommunicationisestablishedthroughdigital channels,customerswillfeelappreciatedandvaluedandwillbecome loyaltothebrandandthecompany.
◆Globalandlocalreach
Withminimalinvestment,digitalmarketingcanreachcustomersboth inthelocalityandaroundtheglobe.Localreachisespeciallyvaluable forsmallbusinesses.Bytargetingcustomerspertheirgeographical location,digitalmarketingcompaniesinIndiacanreachthepeople mostlikelytobepotentialcustomers.
◆Targetrightaudience
Digitalmarketingenablesmoreaccuratetargetingofcustomers comparedtotraditionalmarketingtechniques.Itcantargetaspecific audiencewithlaserprecision.Thiscanhelpabusinesstosavemoney andtime.Thisispossiblebecausedigitalmarketersareabletocollect datarelatedtocustomers-liketheirinterests,onlinebehaviour,and demographics.Thiscanhelpdesigncustomizedmarketingcampaigns.
◆Generationofleads
Digitalmarketinghelpsestablishareliabletoolforthesakeoflead generation.Gainingacontinualsupplyofpotentialclientsisvitalfor thegrowthofanykindofbusiness.
◆Boostthecredibilityofthebrand
Customerswhodon’ttrustabusinesswillnotbuyfromthem.Through digitalmarketing,thebrandcanbepromotedonline,whichcanreach awideaudienceandhelpbuildtrustwiththem.Trustcanbebuiltby sharingthevaluesofthebusinessandthestoryofthebrand.
◆Variedformsofcontent
Contentinonlinemarketingreferstoanyonlinematerialwhich promotesthebrand.PopularkindsofcontentincludeE-mails,blogs, E-books,Podcasts,Postsonsocialmedia,Infographics,andvideos.Such formsofcontentcanhelpthebusinessreachawideaudienceandget themostoutofthemarketingbudget.
WhataretheTypesofDigitalMarketingChannels?
Thesecanbebroadlydividedintoonlinechannelsandofflinechannels.
1.Onlinechannels
◆Websitemarketing
Websitesarethefocalpointsofdigitalmarketingcampaigns.The websiterepresentstheproducts,services,andbrandsinthemostideal way.Itneedstobeeasytouse,mobile-friendly,andquick.
◆SEO
Itistheprocessmeanttooptimizethebusinesswebsiteforsearch engines.Themainaimofthissearchengineoptimzationistohelpthe websiterankhighinsearchresultsandgainorganictrafficfromsearch engines.
◆PPCadvertising
WithPPCmanagementchannels,internetuserscanbereachedon severalnetworksviapaidads.PPCcampaignscanbesetonFacebook, Twitter,Bing,Google,LinkedInetc.,bydisplayingadstopersons searchingfortermslinkedtospecificproducts.Paymentsaremadeonly whencustomersclickonads.
◆Contentmarketing
Thisisfocusedoncontentlikevideo,audio,images,andtextcrowding thedigitalworld.Theaimistoreachpossiblecustomersviatheuse ofsuchcontent.
◆E-mailmarketing
Itisawaytoreachpotentialcustomerswhoareinterestedinthebrand byreachingmarketingmaterialtotheirinboxes.
◆Socialmediamarketing
Ithelpstargetpersonsondifferentsocialnetworkseitherthroughpaid adsorcontentmarketing,orboth.Themainaimistocreatebrand
awarenessandsocialtrust.Itisalsoanintegralpartofestablishingthe company’sonlinereputationbyORMCompanyIndia.
◆Affiliatemarketing
Inthismodel,youwillpromoteotherbusinesses’productsandgaina commissionwhenasaleismade,oraleadisintroduced.
◆InboundMarketing
Thisisamodetousedifferentdigitalmarketingchannels,mainlyvia contentcreationandtopushcustomerstilltheyconvert.
◆MobileMarketing
Itistheprocessofreachingcustomersinvariousappstoresonmobile phoneslikeAmazon,Appleappstore,andGooglePlay.
2.Offlinechannels
ThemainofflinedigitalmarketingchannelsincludeTVmarketing, Radiomarketing,SMSmarketing,andBillboardmarketing.
Conclusion
Insum,evenasbusinessesleantowardsthedigitalworldthroughonline andotherelectronicchannels,theimportanceofdigitalmarketinghas exploded.Withmorecompaniesjostlingintheinternetspace,those withthebestdigitalmarketingstrategieswillstandoutfromthe competition.
