Digital Marketing and the Emergence of New Media In recent years the internet has taken the world by storm. Until a few years back the internet took forever to connect and was seen as a luxury, now it’s almost become a necessity. Every adult has access to a mobile phone or computers.
So if the world has changed in the last decade or so shouldn’t the business tactics too? Traditional marketing while essential can’t be the only way to promote businesses anymore and most definitely not with the advent of social media as an effective tool for marketing. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Enter - Digital Marketing Digital Marketing is marketing that utilizes the internet and online-based digital technologies such as desktops, mobile phones and social media and other platforms to promote products and services and also amplifies their businesses to potential customers. And while print media and other traditional marketing techniques are still the crux of marketing digital media is slowly emerging as the vital source for businesses and promotional activities. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands. Marketers can get creative and experiment with a variety of marketing tactics on a budget. It is important to remember that just because digital marketing uses different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. To identify potential customers and satisfy the customer’s demand in the best way they can. Digital marketing is all about utilizing the internet and the access it has to the benefit of the brand and achieves their desired objectives. However, like every other marketing tool, marketers need a specific skill set to turn this into a profitable resource.