Value added specialized services. Earlier I mentioned creating niches for your business as it relates to your client‟s trade. You may also choose to be an expert in a particular service area. For example, you may have noticed already there are many freelancers (perhaps too many) who only do SEO work, and are trying to establish themselves as an authority on the subject. Generally, as an authority they can ask for more money for their services and have an edge of those who don‟t have the same level of expertise. If you can bundle some specialized services, like SEO, in your overall package, you will out deliver the competition in value you bring to the table. You can line up online resources that you use to provide expert services to your client. These can be in the form of subscriptions to premium websites, guides or videos you can refer to for professional advice. Often you will find information of better quality than your client would find locally, and at a cost that is much less compared to hiring a local expert. If you find a training video or ebook, you simply follow the instructions given to you. You could outsource this task, but I believe it would benefit your business to learn and understand how to do the work yourself. Then you become the expert. Lining up these resources will likely require small investments on your part, but this is expertise that can be sold to all your clients. For example, one $50 SEO ebook or video series could turn into hundreds of dollars in profit from each of your clients. You get more business and your client gets added value. A few more examples of specialized services that the competition may be overlooking:
Security: Taking measures to protect the website from hackers. Accessibility Features: Making the website friendly to people with special needs. Website Marketing: Using various methods of bringing visitors to the site. Video Production: Video can be used to both bring visitors to a site and to increase sales of a featured product.
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