Spring/Summer 2010 Issue 1
Our research.Your business. The perfect MATCH MATCH aims to transform the medical devices sector by researching, testing and making methods available to cut the time and cost from concept to continuous improvement in the market, in support of device users, the medical device industry, regulators and reimbursement agencies, and healthcare providers such as the NHS. MATCH is a collaboration of four universities (Birmingham, Brunel, Nottingham & Ulster), jointly researching, training and engaging towards this end.
MATCH Courses Sold to the NHS: making business decisions for new medical devices The medical sector is different from other sectors in at least two ways. Firstly, because statistics of illness are kept, giving a clear indication of the size of potential markets for technologies that address a given illness. Second, healthcare providers are increasingly seeking to understand the value-for-money proposition that the technology they purchase represents. The course focuses on accessible methods to identify the commercial potential of medical devices. The methods and analysis presented will be suitable in the following situations. ● Application at the conceptual stage when a
company must decide whether to pursue an idea. ● Application to the stage when the product is
about to be placed on the market. ● Accounting for uncertainty can help to decide
when to invest further in a product.
Not all forms of risk are covered by this theory, but it does link the uncertainty a business carries forward to the strength of the statistics from clinical and other trials that the product may have undergone.
Understanding Device Users: from traditional methods to social media User involvement in medical device development is vital to help ensure the quality and safety of devices. This workshop will provide insights into the barriers to this as well as an overview of strategies to overcoming these, an accessible overview of tried and tested approaches to user involvement in the context of relevant human factors regulations and standards and guidance about determining the number of users needed for device evaluation. Increasingly social media provides a way of accessing user views that may be relevant at all stages of the device development process. An introduction to this area will be followed by a demonstration of MATCH resources in this area: ● MATCH Campaign tool; and ● MATCH Tweetcatcher.
For medical device companies in search of user requirements the advent of social media offers opportunities to reach individuals and specialist communities, and to gather business intelligence on the competition.
Who should attend: ● Industry and investors seeking informed product development
decisions based on health technology assessment. ● R&D Managers wishing to integrate health economic
considerations into New Product Development Systems. ● Marketing Managers seeking to differentiate products based
on cost-effectiveness. ● Sales Managers seeking to articulate the value proposition of
innovative products.
Dates and Venues: Business Decisions for New Medical Devices The Headroom Approach 16th April Birmingham Austin Court 11th May London Hilton Paddington 8th June Nottingham Crowne Plaza 6th July London Hilton Paddington 20th Sept Birmingham Austin Court 26th Oct London Hilton Paddington
Registration and Sponsorship Standard price £499.00 + VAT Early bird non-member price £300.00 + VAT (The early bird discount will be closing on the 7th of each month the course is running)
MATCH Affiliates price £200.00 + VAT
Understanding Device Users: from traditional methods to social media 22nd March Nottingham Crowne Plaza 26th April London Hilton Paddington 24th May Nottingham Crowne Plaza 21st June London Hilton Paddington 27th Sept London Hilton Paddington 25th Oct Nottingham Crowne Plaza
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For information on MATCH courses please contact Elizabeth Deadman at match@brunel.ac.uk 01895 266050 or check the MATCH website: www.match.ac.uk/courses.php