Highlands Residential Mortgage

Finding A Home In Togetherness

Article by Robbyn Moore

Photo by Noreen Owens Photography

Highlands Residential Mortgage - Brighton (HRM) built its core value around a vision where operational excellence and strategic planning were must-haves as it assembled a group of highly skilled loan officers — each of whom had an average of 20 years’ worth of knowledge. As a result, a world-class experience was created for both borrowers and real estate agents.

The company’s motto, “Your Future, Your Family, Our Focus,” not only appeals to their borrowers, but it also applies to the real estate agents they partner with as well. “Not surviving but thriving in this industry is longterm thinking that is applied to each of our longterm relationships,” Branch Manager and Senior Loan Officer Danielle Boote said. “Our mission to value people, clients and the real estate agents drives everything we do. Our state-of-the-art technology and efficient process create a smooth and seamless transaction for all parties involved.”

For loan status updates, the team at HRM has built an infrastructure that supports key practices, ensuring that the best communication is provided to clients and real estate agents in real-time. “We are advanced in our information technology, which benefits our clients in every transaction,” Danielle explained. “It is our mission to be the most respected mortgage brand locally. Therefore, to accomplish this, we have created a culture that supports our team members, so they can deliver unmatched service and products to our customers and industry partners, while fulfilling the American dream of homeownership.”

Just as there are scores of options in home choices — varying in style, size and location — so, too, are the options in home loans. “Loans shouldn’t be a one-size-fits-all offering,” Danielle said. “Hence, it is our job to listen to our customers and guide them through the best possible loan options available based on their individual needs.”

According to the HRM team, last year served as the catalyst for a continued “sellers” market for 2021. “The creative strategies that HRM utilizes gives us a competitive edge in gaining more accepted offers for homebuyers,” Danielle said. “Now is an exciting time for the real estate and mortgage industry. We are here to offer great solutions and products to meet our clients’ needs.”

Danielle and her team of professionals are unshakable in their knowledge to handle any type of transaction. “We rely on our collective experience to deliver premier service in every transaction,” she said. “We are consistently updating and adapting to new technologies that are best suited for our industry professionals and clients.”

The Highlands loan officers strive to accommodate their customer’s busy schedules, as well as various options to meet their communication needs. “The Highlands team is always available seven days a week, nights and weekends,” Danielle said. “Our loan officers are ready to complete a loan application in-person, over Zoom, on the phone or online.”

“Our company continuously takes the leading edge in residential lending through our strong communication skills, strategic thinking, support and compassion,” Danielle shared. “Additionally, we are a local lender supporting local businesses while keeping our staff’s best interest at heart. We are proud to support and invest in the goals of our staff, clients and professional partners.”

For more information about Highlands Residential Mortgage, call 810-637-4188 or visit highlandsmortgage/michigan.com.

PARTNER SPOTLIGHT Highlands Residential Mortgage