Feature
The Forward Thinking Fashionista Walk past the Jo Borkett boutique windows in Sandton City, Rosebank Mall, Eastgate Mall and Cavendish Square, and it becomes instantly apparent why this brand has become a synonym for sophistication. An international influence in the fabrics and styling are also immediately discernible as hallmarks of the label. This is not surprising given that Jo was, in fact, a buyer for Harrods in London and received training at the HRD School of Textiles before relocating to Johannesburg in 1969. “At the time, the concept of boutiques was new to South Africa,” she recalls, which is why her decision to establish a chain of boutiques, supported by a manufacturing arm, showed great foresight. And the brand continues to evolve. In 1980, Jo was approached to design a uniform for one of South Africa’s leading car rental companies, and her venture into this new field led to the establishment of a corporate clothing range. Her latest milestone sees her taking the brand into selected Edgars stores. So what can Jo Borkett fans expect to be wearing this summer? “Our Summer Collection is all about beautiful colours, from gorgeous jewel tones to vibrant brights,” she says. “Look out for stylish culottes, dresses in floral prints and lace fabrics, fun jumpsuits and chic blouses. Dresses, bare legs, smart sportswear, skinny belts and modern craft like tie dye are huge trends for summer, as are colours like blue, tangerine, nude, yellow, rainbow, denim and white, as well as animal and floral prints.” n
© Jo Borkett © Jo Borkett
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The Blue Train