International Inbound Lead Generation
Maybe you should also engage a LinkedIn coach that can help you get the full value out of the platform.
IN SHORT: Optimise you LinkedIn profile so it is valuable to your potential customers. If you don’t know how to do it, then read Melonie Dodaro’s book and engage a LinkedIn coach.
6. Post and engage regularly Now that you have valuable content to share and a LinkedIn customer-oriented profile the time has come to become active, to build awareness and attract attention. Allow me to repeat the warning! Do not spread noise and propaganda! Noise and propaganda account for over ninety per cent of the content on social media. LinkedIn is filled with nonsense and company- and product-centric material that doesn’t bring any business value to the reader. Companies announce that they have hired a new sales manager, have closed a funding round, are running a partner event, promote a newsletter, announce a free webinar, calling applications for a job or some other “look at me, I’m awesome” posts. Check your LinkedIn home feed, and you will find that most of the content is organic or paid-for noise and propaganda. Your strategy should not rely on noise and propaganda. Building a reputation as an international thought leader or an industry authority requires that you stop mistaking yelling for selling.
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