Collaborations internally and externally As a small-scale theme museum with relatively limited human resources, we are strengthening internal collaborations between museum departments and teams, making full use of external resources, and keeping close contact with partners, industry, market and media resources. Internally, we comprehensively mobilize resources from all departments of our museum. The exhibition curator organized the temporary costume exhibition. Many professionals who have long been engaged in the research and conservation have interpreted our representative collection. It is especially worth mentioning that the main initiator and organizer of the Hanfu festival is a museum guide, who herself is one member of the Hanfu community and knows traditional Chinese costume very well. In another word, she knows what the community wants, so she offers a better platform for the community to play. Externally, we have broadened the media coverage, advocated UGC content collection and expended the communication influence of traditional Chinese costume culture. Some internet costume celebrities were also involved in the festival. With the relevant publicity, there was a breakthrough in Sina Weibo reading and online interaction. In addition, many enterprises played an important role in the execution of the festival due to their mature and rich market experience.
More Initiatives Apart from the Han Festival, we have engaged in many other successful heritage protection approaches in recent years. Global Cheongsam Day, for example, aimed to popularize cheongsam to the world, connecting China with other countries. Last year, we held the first Biennale of Natural Dye (BoND) to share the research achievements among scholars, artists, and craftsmen from all over the world. From this year, we are holding Silk Road Week every June to comprehensively promote silk research along the Silk Road and promote the inheritance and innovation of traditional crafts. Now, Hanfu Festival has been successfully held for two times and planned for next five years with themes. Last year, it won the 2019 IAI International Travel Award. But in the future, we could broaden the content and turn it into a bigger International Costume Festival. So you are welcome to bring the traditional ethnic costume from your museum or your community to the West Lake, a World Heritage site in Hangzhou, every year and share your culture and crafts with us, to improve the position of costume tradition in the future.
The Hanfu Festival has given full play to and catered to the interest of traditional costume consumers, and also received great support. We help them get a deeper understanding of its cultural connotations and develop them to be the Museum’s friends.
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