D2 BUSINESS DEVELOPMENT PROGRAMME PRE PROJECT MARKETING BRIEF Background The D2 Business Development Programme (D2BDP) has been developed to promote entrepreneurship in local people and support them to start a business through workshops and one to one advice.
The key objectives of the programme are: • • •
The creation of 120 enterprises Engagement of at least 300 local residents Individuals and communities will have an increased awareness of support available to start a business
A funding application has been submitted to the European Regional Development Fund and we await a funding decision. If approved, the D2BDP will operate from April 2016 across Derby and Derbyshire. The client wishes to procure marketing services to raise awareness of this future programme and to help generate the early cohort of participants. If the European funding application is unsuccessful the programme will not commence and any marketing and selection of potential participants will have to make this very clear. Aim: To engage an organisation / team (the tenderer) to begin promoting the programme to improve the chances of signing beneficiaries up early once/if the ERDF is awarded.
TBAG PRODUCTIONS LTD Background We have been in the branding, marketing, multimedia business for over 15 years working solely and in conjunction with various teams and individuals to achieve our customers goals and fulfil their requirement with creative solutions... Engaging our customers and target audiences has always been key to a clear & concise communication campaign and a smooth project conveyance. Some of the products and services we provide: • Print and Creative Design • Websites, including Content Managed and e-commerce • Targeted E-mail campaigns • Database driven Direct Mail and Demographic & postcode driven Door-drop campaigns • Internal & External Signage • Exhibition Design and Exhibition Marketing • Branded Promotional Items • Brand Design & Management • Creative & Commercial Photography
We are also work in partnership with various agencies to provide an enhanced communication and marketing package for all the projects undertaken : Set up of event wifi & communication and further data gathering for email campaigns
All provisions of IT infrastructure and support, problem solving and installation of bespoke solutions
Event Photography and
video solutions, creative Click Culture Photography and reportage styles. Post production and art direction
Click Culture Photography Professional Female Photographer
Click Culture Photography Professional Female Photographer
Click Culture Photography Professional Female Photographer
www.fastlane-wifi.co.uk
D2 BUSINESS DEVELOPMENT PROGRAMME
PRE PROJECT MARKETING METHODS: 1. Marketing the project via all appropriate channels to provide maximum exposure of the potential programme Logo and Brand Identity A recognisable logo accompanied by a strong brand will be something that we would like to start with off the cuff... This will be based around the campaign identity and is intended to be a strong brand ready for ‘Stage 2’ of the Campaign hopefully commencing in April (If ERDF Funding is successful). Campaign Identity There are a few ideas that we would propose to explore for the conception of a lively and successful D2BDP Marketing Campaign.
The D2B Angels / Wizards / Heros For this idea we would propose that we delegate upto 5 and no less than 3 business angles (Mentors that can provide some sort of initial advice to potential clients that sign up to receive guidance though the D2B Programme). Although this may seem like a jump in step, it is understood that in order to engage the potential clients and persuade them to sign up to the programme in anticipation of stage 2 guidance in April - they may need some initial encouragement, which will be given in the form of some basic advice and possibly some early ‘dip your toe’ guidance from a few of the D2B Mentors. We suggest the advice provided to the clients is communicated through email & phone initially with a view to steer the clients towards the ‘Engagement event’ which we would like to commence in April, prior to the ERDF funding announcement and as part of the this initial development programme. Brand / Programme Engagement Event For this event we would host business product & services exhibitors, they will be invited along to showcase and provide support to the clients (For this concession they would be charged at a nominal fee for exhibiting). Ideally turning the Development Programme into an event where the potential clients can meet business support providers & D2B Mentors ( ideally 3-5 nominated business consultants from different background - akin to Dragons Den Business Angels recruited in February / March) Alternatively we would propose that each exhibitor will be a ‘D2B Hero / Angel / Wizard’ and market it accordingly.
2. Designing and compose email, website text, newsletter, press release and flyer text February and March to commence with specifically designed marketing collateral geared towards and themed in line with the overall campaign identity. Local residential newsletters to include adverts and individual press releases surrounding the campaign - requesting potential recruits to sign-up for the ‘Development programme’ highlighting the free advice and attendance in April to the ‘Engagement event’ with an aim to have a ‘Dragons Den’ styled Room/area, compromising of the 3-5 Business Mentors listening to the Business Ideas and advising accordingly, with the potential to win some funding as a kickstarter grant... Kickstater Funding This fund is envisaged to be accumulated from the Exhibitors nominal fee. We would like to recruit at least 15 / 20 Exhibitors from different support backgrounds, ie business print / marketing providers. Funding providers, Accountants, Solicitors, Recruitment companies, incubation space providers, website agencies, etc. The cost of £150 to exhibit will give a fund of around £2000 / £3000. This can be split into 4 / 6 funds of £500 each and awarded to 4 / 6 individual start-ups as a kickstarter fund. Possibly an Extra fee of £50 charged to the exhibitor to add an advert in the Event programme magazine...? D2B Angels / Wizards / Heros It is proposed that we create a memorable theme for the Development Programme, giving it both identity and form that is easily recognised and very strong as a serious contender for local and nationally recognition. The initial idea is to have a few, between 3 to 5 Business Advisors, either from business banking background, Chamber of commerce, private and public sector business partners, etc to become the Angels / Hero’s / Wizards... As you can imagine we can create a strong brand based on the theme we choose. Super - hero branded theme / Wizards of Business theme / Business Angels theme...a talking point, a branding direction, a themed engagement event. This will lend to all marketing / micro-websites, adverts, radio advertising, etc. We may even go so far as requesting that the business mentors are dressed on the day of the event appropriately, ie, if the theme of D2B heros is chosen, then we will provide a red cape and eye-masks to the mentors...Fun yet a strong brand engagement...and experiential brand engagement!
D2 BUSINESS DEVELOPMENT PROGRAMME
PRE PROJECT MARKETING METHODS: 3. Recruiting potential clients to the programme Newsletters / Flyers / Local free magazine / Newspaper adverts / Business rate circulations / Council Tax bills / print marketing... Creating the correct type of marketing collateral will be immediately undertaken alongside branding and mentor recruiting to start the market push towards getting the message out there and the engagement event... Initially we would like to start pushing in February, designed with the chosen theme in mind and to direct the ‘clients’ to an online sign-up form to attend the ‘engagement event’ providing a background of their potential business idea/ startup (Giving us an idea of who the attendees will be). Hopefully with the incentive to meet exhibitors and get exclusive startup offers and free advice and also a potential to present to the business mentors and possibly chosen to get a FREE Kickstarter Fund (please see previous page ‘kickstarter fund’). Flyers / leaflets / etc will be provided to Local partners such as Banks, intermediaries, CVS, DWP & Others as we identify upon the initial programme inception meeting. Adverts in local newspapers, etc 4. Compiling a database of potential clients to the programme and passing the information to the Council Sign-up micro-website / Email campaigns / Sign-up forms / Social Media Creating a micro-website, again branded around the chosen theme, with up to date information and sign-up forms allowing clients to register their attendance and engagement in the ‘Event’.In-turn recording and providing a database of potential clients to Derby Council and also a resource so we can on a monthly basis keep the clients engaged through email campaigns and social media. 5. Managing and delivering any presentations or bespoke events Presentations at Community Events and linking into other local partners Along with the proposed ‘Event’ in April we would suggest we attend local area events and give out marketing material / breakfast business meetings / Derby Hub / Other Business Expo’s... 6. Composing evaluation / notes or minutes after engagement events Production of final report to summarise activity We will provide summarised and full reports as requested at designated times and as deemed necessary by the steering group / stakeholders. A database of client information will be provided for use by the Council, with a full report provided for the end of this programme with conclusions and findings ready for evaluation.
D2B
7. Further Roadshows Engagement Activity suggested after the successful ERDF Award Suggested further Marketing, with a full roadshow to different areas to engage the community to reach the desired minimum 120 Enterprises & 300 local resident engagement...Extensive advertising of the Programme through the methods that gave the best results in the initial 3 months marketing. Imroved marketing through websites development, Cinema advertising, Bus advertising, Lamp-post banners, informative events, etc.
DB 2
Initial Crude Concept & Branding Ideas D2B Heros
D2 BUSINESS DEVELOPMENT PROGRAMME
PRE PROJECT MARKETING METHODS: 8. Project Timescale: Inception meeting between client and organisation 3rd or 4th February 2016 (to be agreed) To Discuss themes & launch methods, viability of ideas and any direction not initially explored. Completion of Marketing Plan – 24th February 2016 I would envisage a Marketing plan should be explored and completed sooner than 24th February, to allow maximum time to organise and prepare items like Design / Branding / Venues choices / Advertising / Marketing and recruiting, etc Marketing Print – between 7th - 11th March 2016 Print of the Marketing collateral including adverts, etc for local magazine and local engagement and begin delivery of them the following week to target areas. Micro-Website – between 18th - 22nd March 2016 To have the micro-website up and running ready for information and registration of the clients and their business / requirements, etc Engagement Event - 16th / 17th April 2016 As per Method Proposition of the Event. Completion of Final Report – 29th April 2016 Final report including evaluation charts, engagement reports, video, photo and textual documentation and evaluations prepared and presented as per brief requirements.
D2 BUSINESS DEVELOPMENT PROGRAMME
DEVELOPMENT PROJECT MARKETING COSTS: 9. Envisaged costs for marketing / event as proposed. 1. Flyers
from the DE1 area expanded by 2 miles there is 19,950 residents - We would need to identify and target areas rather than a blanket coverage 20K flyers A5 double sided design & print - £650.00 20K folded A4 (4 pages A5) design & print - £850.00
to design, host and setup a micro-website comprising of sign up forms and around 5 pages of information - £800.00
2. Micro-website 3. Exhibition Hall
hire for the Engagement Event - Undecided but as an example Derby Live space hire - Derby Arena / Roundhouse - comprising of 15 / 20 exhibitors. £Yet to be decided
4. Exhibition Stand
/ Pull Up banners / vinyl banners Curve Stand £850 / £110 each / Average 6ft X 3ft £65
5. Email Marketing
- Email marketing platform setup and template set up and send out to upto 2000 potential clients each time we send out (up tp 12000 emails per month) template setup £110 + £65 per email send out to the full database.
- This will be dtermined by how many direct mail / door drop marketing collateral we send out, as a guideline it is £65 per 1000 door drop
6. Direct Mailing of Marketing collateral 7. Local Newsletter Inclusions
- An average half page advert over a period of 1 advert on one day on a 3 week period - £350 / £550
8. Local Magazine adverts 9. Possible Radio Adverts
- undecided but from experience no more than £65 per advert - £ unsure if this is a viable resource at this stage
10. Flyers in Business Rates / Council tax Letters 11. Social Media Campaigns
- to setup social media and coincide that with the full campaign facebook, twitter, google+, youtube. £250.00
12. Event programme magazine
- To design and print the event programme magazine, the sizeof this will depent on how many adverts are sold to the exhibitors and how much information we will be including into it - as a typical example a 12 page A5 magazine - design & print - 1000 copies usually comes to - £795.00
13. Photography & Video
- additional bespoke photography for marketing - £250 Event photography and Video - £600
14. Additional Costs
- sundry costs, refreshments for event, marketing items such as key
rings, etc - £500.
15. Additional funding
will be accumulated from the exhibitors fees, charges for adverts in the exhibitors magazine, which will give the overall budget a boost - thus increasing funds for the Development Programme launch.
Prices excluding Vat where applicable
D2 BUSINESS DEVELOPMENT PROGRAMME
Example of a similar program run over the last 3 years... 10. Previous projects carried out for Marsh Farm Futures Luton In 2014 / 2015 / 2016 we have been involved in designing the concept, marketing literature, email campaigns, micro websites and helping organise the events and exhibits surrounding the Recruitment. Each event day attracted 700 to a 1000 clients FRE E BU S IN E S S S E M IN ARS E NH ANC E YOUR BUSINE SS Creating A Buzz For Your Business 25th February 2015 Description
PR in business is a crucial marketing tool to spread the word, create a buzz around your business and help you to access more customers
What will it cover?
• What are the key elements of effective PR? • How to build credible PR for your business • Communicating effectively with potential customers
IT for Business 24th June 2015
Who should attend?
Description
IT for Business
Anyone who has a responsibility for marketing or PR for their business
Introduction to Entrepreneurship February 2015 / June 2015 (dates TBC) Description
A brief introduction to Entrepreneurship and starting your business.
What will it cover?
• What is entrepreneurship? • The role entrepreneurs in today’s economy. • How to generate ideas? • What’s involved in a start-up business? • Various business models/structures e.g. sole trader, partnership, limited liability
Who should attend?
Anyone interested in entrepreneurship or considering self-employment as a way out of unemployment.
An overview of how businesses are funded and how to secure sources of finance.
• How much funding will your business need? • Role of the High Street Banks • Exploring various finance options • Where to look for Business grants • Start-Up loans aimed at young entrepreneurs
Effective lead generation for businesses is the keystone to identifying prospective customers
Who should attend?
Business owners and individuals responsible for IT continuity within businesses
Description
Quality marks, like ISO 900, for businesses builds credi-bility and reassures customers that they will receive a high quality service
What will it cover?
• What are quality marks? • How do businesses achieve quality marks • The accreditation process explained.
Who should attend? Both new and existing business owners who are looking to take their businesses to the next level
FREE BUSINESS SEMINARS
What will it cover?
Anyone considering starting their own business or have already started; those who need to explore the business world
• What is lead generation for your business • How to plan your lead generation • Budgeting for lead generation • How to maximise your lead generation
Who should attend?
Anyone with responsibility for identifying pro-spects, potential customers and sales for businesses
Placing the Logo. A short cut to the basics.
FOR BOOKING / MAP / ETC OR FOR BOOKING PLEASE PLEASE SCAN Visit EventBrite : Download free Scan software www.eventbrite.co.uk from www.scan.me FREE BU SIN ESS SEMINARS ENHANC E Y555 O U|R info@marshfarmfutures.co.uk BUSINESS +44(0)1582 512 | www.marshfarmfutures.co.uk
Marsh Farm Futures Futures House The Moakes Luton Bedfordshire Lu3 3QB
NORTH LUTON BUSINESS FORUM
September
6.30pm 8.00pm
Enterprise Training Programme 3.00pm 5.30pm £15 per person - See back for Booking Details
Business Surgeries and workshops
24th Business Strategy and Planning Velocity Programme Richard Cooper
October
29th
Introduction to Marketing
Annette & Jo
½ day
workshop Business Planning and Strategy
FUTURES BUSINESS VOICE Enterprise Training Programme
Who should attend?
November
26th Managing business risk Martin Blower
½ day
workshop Digital Marketing Lawrence Lartey
Richard Cooper
10th
Luton’s Enterprise Fair
December
January
17th
28th Members Creating Christmas a Buzz for your Social business Event David Tooley
½ day
February
25th Funding Business Growth Richard Cooper
½ day
March
Generation
for business
May
27th IT for business Annette White
Ian Abrahams
½ day
workshop workshop Managing IT for business Business risk
workshop Funding for
Martin Blower
Richard Cooper
Annette White
April
25h Lead
businesses
Business 1 day Surgery workshop Introduction TBC to
Business Startup and Entrepeneurship
Please see the descriptions for further details...
June
24th Building credibility (Qulity marks ISO 900)
July
27th Business Development Richard Abrahams
Richard Wigfield
½ day
½ day
workshop workshop Lead IT for Generation Business for business Annette Ian Abrahams
White & Kam Patel
Introduction to Social Entrepeneurship
A PROGRAMME OF SEMINARS, WORKSHOPS AND NETWORKING OPPORTUNITIES TO HELP:
NORTH LUTON BUSINESS FORUM
Clear zones
• Build and improve your business • Increase your turnover, profits and customer base
! When the brand mark appears we have created minimum clear space guidelines – ‘clear zones’. This is an invisible barrier around the brand mark that should be the width of the chevrons (NatWest) or daisy wheel (RBS) ! No other elements should enter this clear zone at any time. Minimum size
! The minimum size of the brand mark when in print is 5mm high. We never use it any smaller than this.
Business Strategy and Planning is essential to ensuring that your business has direction to enable you to achieve your goals
• What will your business do and where do you want it to be in the future? • Why business planning is crucial Key business planning processes What is a professional business plan?
Anyone considering starting their own business or have already started; those who need to explore the business world
Luton’s Enterprise Day 10th November 2014 Description
Luton’s Enterprise Day in partnership with LBC and Job Centre Plus
What will it cover?
• Introduction to business Access to a wide variety of business experts, • Advice and guidance
Who should attend?
Anyone interested in starting their own business or considering self-employment as a way out of unemployment.
Digital Marketing 26th November 2014 Description
½ day
workshop Building credibility (Quality marks ISO 900) Richard Wigfield
Business 1 day Surgery workshop
! Please always use the approved master artwork and never separate the chevron from the logotype or vice versa. ! Our brand mark has most impact when there’s a certain amount of space around it, letting it stand proud on the NatWest Blueberry background. ! Our preferred option is to use the joint NW / A4B or RBS / A4B logo. In the rare instance where materials are joint branded with RBS and NW – you should you them without the A4B strapline. ! The colours should not be amended in any way or the chevrons / daisy wheel removed ! The Ahead for Business word mark should never appear in isolation without the NW / RBS logo. ! There are 2 colour options of each and a digital / non digital version these are marked as appropriate but if you are unsure please always ask first.
Business Strategy and Planning 29th October 2014 Description What will it cover? Who should attend?
FUTURES BUSINESS VOICE - Enterprise Training Programme
Futures Business Voice Meetings
FREE BUSINESS SEMINARS
Building Credibility in Business 29th July 2015
FR EE B USINESS SEMINA R S ENHANCE YOUR BUSINESS
What will it cover?
Lead Generation for Business 27th May 2015 Description
• Making the best use of Microsoft Office Applications • How you can save time • Making use of Templates • Protection of Documents
FUTURES BUSINESS VOICE
Funding for Businesses 25th March 2015 Description
What will it cover?
Digital marketing is fast-becoming a cost effective and important tool for all businesses to create awareness of their products.
What will it cover?
• Marketing mix review • What are the business benefits of using social media • Understanding commercial usage of Twitter, You Tube and Facebook • How to set up business pages and monitor business traffic generated
Who should attend?
Anyone who has a responsibility for marketing or has an interest in understanding the power of digital marketing
Managing Business Risk 28th January 2015 Description
Managing risk in businesses is crucial to ensure that you are protected
What will it cover?
• What are the risks affecting businesses? • How do business manage those risks • What types of insurance do business owners need?
Who should attend?
Business owners and individuals responsible for ensuring the business is protected from risk
Business Surgery January 2015 (Date TBC) Description
Business Surgeries will enable businesses to have short 1:1 sessions with experts to discuss particular issues affecting them
What will it cover? • Funding • Accountants • Business Coaches • Digital Marketing • Lawyers • Insurance
Who should attend?
Anyone interested in entrepreneurship or considering self-employment as a way out of unemployment.
Futures Business voice event programme
Please see the below link for images on the day and further information... http://marshfarmfutures.co.uk/business/luton-enterprise-day-2016.html
t-bag productions Ltd
creative design print multimedia
Project & Proposal Manager Shahid Mohammed +44 (0)7730 52 76 52 Unit 4 Enterprise House (Network House) Nuns Street Derby DE1 3LP -------------------------------------------------------------Unit 5 8 Bessel Lane Stapleford Nottinghamshire NG9 7BX tel: web: email:
+44(0)115 93 98 111 www.tbagproductions.com info@tbagproductions.com