EXECUTIVE-IN-RESIDENCE
RICHARD WARD
RICHARD WARD EXECUTIVE-IN-RESIDENCE
Your vision and gift has brought many high-level executives from the creative industry to the SOJC. This has contributed to student interactions that have elevated discussions of cutting-edge ideas and key issues in advertising.
Thank you.
2002 2003 2004 2005 2006 2007
Robin Hafitz, Mad Dogs & Englishmen, Founder
Dana Wade, Spike DDB, President Charlie Robertson, Red Spider, Founder
Esther Franklin, Starcom, Vice President and Consumer Planner
Rachel Howald, Young & Rubicam, Executive Creative Director
Russell Davies, Open Intelligence Agency, Founder Nils Andersson, Ogilvy Beijing, Executive Creative Director Kevin Swanepoel, The One Club, President
2008 2009 2011 2012 2013 2014
Merry Baskin, Baskin Shark, Founder Simon Mainwaring, Mainwaring Creative, Founder and CEO Rishad Tobaccowala, VivaKi, Chief Innovation Officer Edward Cotton, Mullen, Chief Innovation Officer Edward Boches, Mullen, Chief Innovation Officer
Charlie Robertson, Red Spider, Founder
Mark Lewis, Goodby Silverstein & Partners, Group Brand Strategy Director Bonnie Wan; Goodby, Silverstein & Partners; Group Brand Strategy Director and Leadership Development and Training Director *Positions noted reflect the individual’s title at the time of their visit.
“Richard Ward and EIR has provided an unparalleled opportunity for students and faculty to grow our program at a higher trajectory.”
DEBORAH MORRISON
CHAMBERS DISTINGUISHED PROFESSOR OF ADVERTISING
“The program has been an impetus in connecting students to innovation and thinking in advertising.”
JULIANNE NEWTON
INTERIM EDWIN L. ARTZT DEAN
“Students learned a lot from every single guest we’ve had, and they take that with them forever.”
DAVID KORANDA
SENIOR INSTRUCTOR OF ADVERTISING
BONNIE WAN JANUARY 15-17 2014
EMBRACING KINDNESS AND MAKING SMALL IMPROVEMENTS IN THE WORLD. At the Richard Ward Executive-in-Residence public event, Bonnie Wan, Leadership and Training Director and Group Brand Strategy Director at Goody Silverstein & Partners, challenged students to find solutions to a lack of public awareness of sepsis, a potentially fatal blood infection. The seriousness of the issue struck an emotional chord with her audience, and she continued to inspire students through small seminars and classroom visits.
“It’s about how you can dedicate your creativity to an act of generosity.”
“The Richard Ward Executive-inResidence program is really helpful for SOJC students to connect with advertising professionals, and it is a great chance for students to have real, genuine discussions with these executives.”
PETER YE ’15
“This doesn’t happen at other programs, and that’s amazing. Thank you, Richard.” “Hearing from Bonnie was an amazing experience. She gave us brilliant insight into the world of planning, and answered personal questions with honesty and conviction. Her visit to the school is one I will never forget.”
MADI McCALLUM ’14
“I think that the Richard Ward EIR program is so valuable because you get to have interactions with professionals. There is an opportunity to interact with these guests multiple times and in various settings. I think this builds a much more meaningful connection with students.”
WILL KALLENOS ’14
“Richard, thank you for allowing us all to enjoy these unique moments of learning.”
“It was awesome to not only hear about some of the great work that Bonnie has been a part of, but also how she makes what she does meaningful. It is inspiring to see the faces behind these campaigns.”
GIANNA GRAZIANO ’15
Through the Richard Ward EIR workshop and smaller sessions with students, Bonnie Wan touched on something very unique, very heartfelt; that is often overlooked when advertising professionals come to visit. She posed the question:
how do I add value to the world?
Seeing Bonnie, a woman who clearly has values outside of advertising, prompt a room full of ad-centric students to ask themselves how do I add value? was a heart-warming experience. When we all lose ourselves in the work we do, we lose something vital to our success and happiness; a sense of purpose. In the scheme of advertising, we also lose an understanding of what makes humans feel, and we lose touch with our own sense of empathy. When we, the people who are creating advertising and its culture, forget to ask how do I, or how does this, add value? we will not be capable of making things that matter, nor will we be able to make things that allow people to feel something. Thank you to Bonnie Wan for teaching us all a valuable question, and a special thank you to Richard Ward for allowing us all to have this unique experience.
SYDNEY MADGE ’14
“The Richard Ward EIR program has a tremendous influence on the students and faculty. Then you also start to see the impact it has on the people who visit us.�
THANK YOU
RICHARD WARD
Designed by SOJC student Taylor Tsuji ’14