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GRAPHIC DESIGNER

&VISUAL ENTHUSIAST

BEAT THE PARENTS COMPETITORS AUDIT & BRAND STRATEGY


Compe GRAPHIC DESIGNER &VISUAL ENTHUSIAST

COMPETITOR

Beat The Parents

UNO

You Gotta Be Kidding

Pictureka

SOCIAL MEDIA PRESENCE

126 likes on facebook

12,096,291 likes on facebook, app on itunes w/ 4364 Ratings

NONE

15,554 likes on facebook


etitor Analysis Chart

COMMON POSITIONING WORDS

fun-filled family friendly

fast fun for everyone

for kids makes you think makes you laugh

a great deal of fun for you and your kids

AUDIENCE

kids ages 6+ parents/adults

OPPORTUNITIES

could use more color to make the game stand out on the shelf

everyone ages 7+

highly recognized, simple game

for kids ages 7+

should make a facebook page/ online presence

ages 6+

could maybe put something that explains what the game is about, not clear


Beat The Parents Brand Marketing Strate GRAPHIC DESIGNER &VISUAL ENTHUSIAST

Brief Conceptualize, rebrand, redesign, & prototype packaging & a multipage instructional booklet/printed piece for a preassigned product (Beat the Parents)

key stakeholders Spin Masters, parents, children & competitors

vision & mission to redesign/repackage game to create it mor appealing/interesting

Beat The Parents Card Game

value proposition educational brings family together without technology

target market parents & their children ages 6 and up.


egy

e re g

PLAN OVERVIEW

key products/services family friendly game entertaining brings family together educational

key competitors UNO You Gotta Be Kidding Pictureka

competitive advantage the only game that is family oriented, educational & competition specifically between parents & their children

Beat the Parents has a slightly weak concept compared to other competitors with unique concepts. The game is an educational kid-friendly game, fun for the whole family; ages 6 and up. Packaging lacks originality and sophistication. Exploration of other methods are planned such as the package used for index cards or the container that comes with business cards ordered through moo.com. Fonts used aren’t modern but are, however, kid friendly fonts. Investigating a new title for this game would benefit greatly such as Grownups VS. Kids. Use of bright colors that suggest battle/ competition such as red vs. blue. Instructions are curently placed on one of the individual cards which is unique compared to the other competitors, however research on a different method would be helpful.


MOOD BOARD Inspiration

Color Schemes


Fonts

one way or another

wreckers simple print quicksand


PACKAGING SPECS/DETAILS (BEFORE)

CARD

3 3/4 INCHES

4 1/2 INCHES

1 3/4 INCHES

3 5/8 INCHES

2 5/8 INCHES


PACKAGING SPECS/DETAILS (AFTER)

S p U Wn

GrO

VS

s d i k S

p U n W GrO

VS

3 INCHES

kids

2 5/8 INCHES NEW CARD

4 INCHES

3 3/4 INCHES

1 INCH

NEW LOGO


FINISHED PRODUCT


PRODUCTION Grown-ups vs. Kids package design was printed on Neenah 80lb CLASSIC Linen paper in Indigo Ice. The dieline was then cut on our very own laser cutting machine. Assembled using spray mount then photographed.


Š Taylor Gilbert | 2014 | www.taylorlgilbert.com

Beat the Parents Competitors Audit & Brand Strategy  
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