GRAPHIC DESIGNER
&VISUAL ENTHUSIAST
BEAT THE PARENTS COMPETITORS AUDIT & BRAND STRATEGY
Compe GRAPHIC DESIGNER &VISUAL ENTHUSIAST
COMPETITOR
Beat The Parents
UNO
You Gotta Be Kidding
Pictureka
SOCIAL MEDIA PRESENCE
126 likes on facebook
12,096,291 likes on facebook, app on itunes w/ 4364 Ratings
NONE
15,554 likes on facebook
etitor Analysis Chart
COMMON POSITIONING WORDS
fun-filled family friendly
fast fun for everyone
for kids makes you think makes you laugh
a great deal of fun for you and your kids
AUDIENCE
kids ages 6+ parents/adults
OPPORTUNITIES
could use more color to make the game stand out on the shelf
everyone ages 7+
highly recognized, simple game
for kids ages 7+
should make a facebook page/ online presence
ages 6+
could maybe put something that explains what the game is about, not clear
Beat The Parents Brand Marketing Strate GRAPHIC DESIGNER &VISUAL ENTHUSIAST
Brief Conceptualize, rebrand, redesign, & prototype packaging & a multipage instructional booklet/printed piece for a preassigned product (Beat the Parents)
key stakeholders Spin Masters, parents, children & competitors
vision & mission to redesign/repackage game to create it mor appealing/interesting
Beat The Parents Card Game
value proposition educational brings family together without technology
target market parents & their children ages 6 and up.
egy
e re g
PLAN OVERVIEW
key products/services family friendly game entertaining brings family together educational
key competitors UNO You Gotta Be Kidding Pictureka
competitive advantage the only game that is family oriented, educational & competition specifically between parents & their children
Beat the Parents has a slightly weak concept compared to other competitors with unique concepts. The game is an educational kid-friendly game, fun for the whole family; ages 6 and up. Packaging lacks originality and sophistication. Exploration of other methods are planned such as the package used for index cards or the container that comes with business cards ordered through moo.com. Fonts used aren’t modern but are, however, kid friendly fonts. Investigating a new title for this game would benefit greatly such as Grownups VS. Kids. Use of bright colors that suggest battle/ competition such as red vs. blue. Instructions are curently placed on one of the individual cards which is unique compared to the other competitors, however research on a different method would be helpful.
MOOD BOARD Inspiration
Color Schemes
Fonts
one way or another
wreckers simple print quicksand
PACKAGING SPECS/DETAILS (BEFORE)
CARD
3 3/4 INCHES
4 1/2 INCHES
1 3/4 INCHES
3 5/8 INCHES
2 5/8 INCHES
PACKAGING SPECS/DETAILS (AFTER)
S p U Wn
GrO
VS
s d i k S
p U n W GrO
VS
3 INCHES
kids
2 5/8 INCHES NEW CARD
4 INCHES
3 3/4 INCHES
1 INCH
NEW LOGO
FINISHED PRODUCT
PRODUCTION Grown-ups vs. Kids package design was printed on Neenah 80lb CLASSIC Linen paper in Indigo Ice. The dieline was then cut on our very own laser cutting machine. Assembled using spray mount then photographed.
Š Taylor Gilbert | 2014 | www.taylorlgilbert.com