In-Store & MSN.com
WiFi access
• Brand Microsoft stores and MSN.com with STF’s new look, tone and feel (as it appears on social media outlets) - Display monitors - Signage - Employee’s uniforms • Feature Gavin DeGraw’s music lesson on MSN.com and in Microsoft stores • Train employees to alert customers of STF and its partnership with Save The Music • Encourage customers to like STF’s Facebook page in-store • Distribute free STF laptop stickers at check out
MICROSOFT // Shape the Future / Round 4 25