2023 Taylor Trends Guide

TRENDS GUIDE

PREDI C TIONS

With reverence for the past, we gather forward momentum searching curiously for innovation, rejuvenation and sustainability.

TRENDS 2023

DIGITA L SPACES

SENSORY AMUSEMENT PARK

Videos, AI, AR, NFTs, QR Codes and the Metaverse.

DIGITAL SPACES

VIDEOS

Short-form videos are immensely popular with social media users. With a smartphone, anyone can post engaging videos for the world to see.

ARTIFICIAL INTELLIGENCE

AI can build and edit visual art based upon a verbal description.

www.openai.com/dall-e-2/ www.designs.ai

www.logo.ai

www.logo.com

AUGMENTED REALITY

Augmented Reality (AR) modifies/enhances a reallife environment with sound, visual elements and other sensory stimuli.

www.taylor.com/ar-portfolio

www.threekit.com/20-augmented-reality-statistics-you-should-know-in2020#:~:text=In%202020%2C%2083.1%20million%20consumers,of%20the%20 large%20user%20base

METAVERSE

In the virtual realm of the metaverse, you can create and explore with other people who aren’t with you physically.

The term Metaverse was coined by Facebook but is used more broadly to represent various online platforms that feature virtual and/or augmented reality.

In the coming years, the metaverse is expected to become the ultimate online destination to work, play, learn, create, shop and interact with friends.

QR CODES

A QR code is a machine-readable, black-and-white image. It is typically used to store URLs and other information read by a smartphone camera.

NFT s NON-FUNGIBLE TOKEN

When used with a promo, an NFT could be an image like this guitar (branded or not). The NFT buyer, who has rights to the digital art, could then receive a QR code linked to a free seat at a company-sponsored metaverse concert.

More Metaverse Stories:

TRE ND 2

SATU R ATION

VIVID COLOR

Express yourself with your favorite color for a dopamine boost.

18-1750 Viva Magenta

Pantone ® Color of the Year makes no apologies with its bold, multi-dimensional shade.

AUDACIOUS

TRE ND 3

CRAFTS M ANSHIP

QUALITY OVER QUANTITY

High-quality materials and recognizable brand names offer stability and excellent decoration.

Bonus points for products that are ethically sourced, sustainable and cause-driven.

RESPONSIBLE

1 4” Wooden Perpetual Calendar

2 Waxed Canvas BBQ Grill Apron w/ Tools

3 Foldable Metal Phone Stand

4 Benchmark Lunch Cooler Bag

5 State Shaped Cutting Board

6 Custom Tech Stand

7 Aura 3oz Concrete Candle

8 Baxter Dopp Kit Bag

10 Dog Wood Sticker

9 Leather Patch

TRE ND 4 VERS A TILITY

MOBILITY & MULTI-FUNCTION

Simplify with products that support multi-tasking, organization, function and mobility.

MULTI-TASK

TRANSITIONAL

VERSATILITY

1 Saratoga Mobile Office Pen Case

2 Saratoga Backpack

3 Saratoga Hanging Organizer

4 Adapt Reversible Vest

5 Saratoga Workspace Bag

6 Samsonite Waist Pack

7 Iron Flask Wide Mouth Water Bottle

8 Trunk Organizer

10 Leatherette Keychain

9 Woven Patches

ND 5 INTE N T IONS

POSITIVE IMPACT

From climate change to mental health, know what’s in your promos and how to support the environment and each other.

GOODVIBES HEALTH

TRE ND 6 CYCLE OF LIFE

NOSTALGIA & RENEWABILITY

Fresh curiosity for things of the past while exploring new ways to preserve the environment.

RETRO

SATURATION

Make a bold statement with unapologetic color like PANTONE’s 2023 color of the year. 18-1750 Viva Magenta is a vivid, multi-dimensional color that bursts through all the neutrals.

Leatrice Eiseman, the Executive Director of the PANTONE ® Color Institute, shares:

“In this age of t echnology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” 1

The color also echoes the intent behind the newly coined phrase “dopamine dressing.” Fashion psychologist Dr. Dawnn Karen choose this term to explain the trend of ditching the dull, dark, and basic colors for colors that make the wearer feel more confident and powerful and overall happy to support our emotional needs. The trend does not just refer to a single color but whatever color makes a person feel great.

Taylor supports this color driven trend by offering a wide array of products in lively colors and four-color process print colors on products.

1-www.pantone.com/color-of-the-year/2023

CRAFTSMANSHIP

Consumers are reevaluating priorities and doubling down on “quality over quantity” from trusted brands. They’re looking for quality artisanship and uncompromising reliability from suppliers and manufacturers. Furthermore, the 2022 Edelman Trust Barometer found that 58% of consumers buy or advocatefor brands based on their beliefs and values. 2

What are the factors being used to establish credibility?

- High Value Perception

- Customizable

- Sustainable

- Ethically Sourced

- Giveback Causes

As more artists contribute to product design and printing technologies advance, you can expect elevated decorations and techniques. Intricate laser etching, foils, embossing, raised domed prints, beautiful color prints and multiple decorations will enhance even the most basic items.

2-www.edelman.com/trust/2022-trust-barometer

TR E ND 5

VERSATILITY

In our on-the-go culture, we value transitional items that support our busy lifestyles. Versatile items function beyond our basic needs, helping us multi-task, simplify and stay organized. They also adapt to different environments and are easy to personalize based on personal preferences.

INTENTIONS

Mental health and climate change are taking center stage across the U.S. and the globe. Scientists are researching and developing cleaner energy sources, and consumers want to know the “raw” ingredients and origins of their products.

Terms you’ll hear more in 2023 include “upcycle” (reusing products) and “full c ircle” (returning products to sources for recycling).

Movements in mental health go beyond personal care as we encourage each other to do a “vibe check” and spread good energy to the collective. Others are looking for ways to simplify, minimize and do less.

“ The shift has even been acknowledged by the US surgeon general’s office, which in October released guidance around workplace health and wellbeing that encouraged managers to listen to workers, increase pay and limit communication outside work hours, among other things.” 3

www.theguardian.com/money/2023/jan/02/quiet-quitting-trend-2023-great-resignation 3-www.hhs.gov/sites/default/files/workplace-mental-health-well-being.pdf

TR E ND 6

CYCLE OF LIFE

In reverence for growing environmental concerns, the use of renewable resourcessuch as bamboo and cork will increase – and recycled items will continue to be popular.

Taylor collaborates with environmentally responsible suppliers to ensure our products meet all sustainability criteria in the ecological and social realms. Beyond the materials used, we’re also mindful of the life cycle of a product: introduction, rise, peak, decline and obsolescence. After years of obsolescence, old things can evoke fresh curiosity in younger generations and feelings of nostalgia for older folks. Themes from previous generations (such as the 80s and Y2K) will sneak into the market through popular entertainment.

www.corkforest.org/cork-facts/ www. bamboogrove.com/bamboo-benefits.html

WHAT DOES THE FUTURE HOLD?

Trends are predicted by reviewing innovations and discoveries in science and technology, as well as social media buzz and design industry precedents. Fashion, graphics and even interior design tap into the collective pop-culture pulse. By connecting the common threads among these spaces, we weave our findings into the 2023 Trends Guide.