Driving Salmon and Seafood Consumption and Healthy Lifestyles
Tassal is passionate about increasing Australians’ awareness of healthy protein options and the promotion of healthy lifestyle choices. Our vision is ‘A Better Tomorrow’, a better tomorrow for Australians and the environment. Seafood is widely recognised as one of the healthiest and most sustainable protein options. The Australian government recommend we consume two to three serves of fish and seafood per week (FSANZ Advice on Fish Consumption, 2018). Although Australians are becoming more aware of the health benefits of incorporating more Seafood within their diets we are falling short of the government recommended levels. This also means we are not realising the potential health cost savings that comes with consuming a healthy and nutrient rich diet. Salmon and Seafood are healthy, nutritious and nutrient rich sources of protein and can contribute to a healthy diet, are rich in Omega 3, and a valued low-fat protein source which has other valuable nutrients including essential vitamins and minerals. Seafood is also recognised as having one of the lowest carbon footprint of all animal sourced proteins. Our marketing programs include a wide range of integrated programs designed to educate and encourage consumers, communities and our stakeholders across Australia to incorporate more Salmon and Seafood into their meal plans, highlighting the benefits of making these choices as part of a healthy lifestyle for the whole family. Our programs include a range of activations across many channels and mediums including print, cooking shows, digital, out of home and retailer specific promotions. Tassal’s consumer website and digital platforms provide ideas, tips and suggestions on the benefits of eating Salmon and Seafood every day and share a wide range of healthy recipes. These are all
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Tassal Sustainability Report 2017
aimed at creating a better tomorrow for all. Insights into consumer needs and behaviours, such as lifestyles changes, changing attitudes towards the planet and increasing trends towards healthy eating allows us to develop communication and educational material to better inform consumers on our processes, products and commitments. The success of our marketing programs and efforts to increase Australians incorporating Seafood in their diets is measured annually through consumption per capita data by Australians across Seafood and Salmon.
Hawthorn Football Club Tassal has proudly partnered with Hawthorn Football Club to educate players, their families and their supporters on healthy eating recipes with Tassal Salmon via cooking classes and demonstrations. We have worked with club nutritionists to develop a range of healthy recipes, rich in protein and essential vitamins and minerals which show how Tassal Salmon can be a key element in an everyday healthy and balanced diet.