1 minute read
IMM Concept Store, China
from Portfolio
Retail concept store design located in China
Design by PMDL Architecture + Design
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The concept of IMM is the constant pursuit of artistic aesthetics. Ingenious tailoring, quality materials, and a unique colour philosophy convey the core of an independent, intellectual, modern brand.
The new concept store is a true reflection of the brand’s values.
The material palette is simple and elegant, emphasising the work’s unique colour expression.
The first room is a gallery, maximising display space and framing the products as artworks. At its centre is a flexible event and Visual merchandising space that activates the entrance and circulates customers around the store.
As customers are drawn in, more private spaces reveal themselves. The Art Salon provides a comfortable space to rest and browse, and finally, the exclusive VIP room provides the ultimate experience of the IMM personal service.
