1 minute read
V-Grass Studio, China
from Portfolio
Retail concept store design located in China
Design by PMDL Architecture + Design
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V-Grass Studio was a project I took part in from initial concept design to tender and completion. I carefully designed and modeled bespoke furniture and fixtures according to client requirements.
The brand wants to tell the story of V-Grass and Yunjin culture in the store.
Authentic raw materials were used in the design of the store that reflect the material quality and values of the brand, combining timber joinery with a simple modern exhibition space.
The overall materiality is warm and comfortable, with accents of marble and plaster. The Salon is a more relaxed and comfortable space, encouraging customers to stay longer, engage with the brand, and try on the clothes. The overall layout engages customers by creating a system of attraction points. The attraction points express the brand image of V-Grass, creating an iconic retail concept and drawing customers into the store.
