SHE’S  A  WILDFOX   Interview By Navneet Gill
No  d oubt  y ou’ve  h eard  o f  W ildfox,  t he  s uper-Âcool  LA  brand,  famed  for  their  baggy,  pop-Âculture  inspired  g raphic  t ees  a nd  d reamy  p hoto  s hoots. We caught up with Kimberly Gordon, one half of the self-titled ‘Wildfox Sisters’ on typical rainy day in London. After trekking through the cold city streets, complete with our inside-out umbrellas, soaked shoes and stragJO\ GDPS KDLU ZH Ă€QDOO\ PDGH LW WR WKH &RYHQW *DUGHQ Hotel, where we were greeted by the fresh-faced Kim Gordon, looking typically ‘LA’ with her California glow and effortlessly tousled hair. She looked like she’d been catching some gnarly waves. We looked like we’d just been attacked by sharks. This is how it all went down. N:  We  know  you’ve  probably  had  this  ques-Â
Kimberley Gordon
tion  a  million  times  but  we’re  going  to  roll  with  it  anyway.  Why  did  you  choose  the  name  ‘Wildfox’  for  the  brand?
of course. I’m inspired by everything, from the chair
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you’re sitting on to everything around you. I sometimes
thing seems to already be copyrighted! My business
even dream up designs in my sleep – I work 24/7!�
partner’s mum actually came up with it. We thought of ‘Stonefox’ but really liked the connotations that
N:  The  aesthetic  seems  to  be  really  influenced Â
came with ‘Wildfox’. It’s about being wild and free.
by  the  carefree  L.A  lifestyle.  Do  you  think Â
We were actually called ‘Whitehorse’ at one point too.�
Wildfox  would  have  a  different  feel  if  you  were  based  in  a  different  city?
N:  What  are  the  main  influences  and  inspira-Â
K: “No. I love California but the brand aesthet-
tions  behind  Wildfox?
ic comes more from how you are with your girl-
K: “Favourite movies and best friends. I’m a really
friends and that doesn’t change from city to city.�
romantic person, I romanticise everything. Also, blogs. I get a lot of inspiration from blogs. And music, 81