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dare give yourself the world ™

NOVEMBER 2011

BIG dare

Challenge...

Would You Do It?

NANCY WAKE The Art Of Living Dangerously

6 WOMEN IGNITING Meet

LAUNCH ISSUE

Savvy, Sophistication

Shanghai Style BUILD A Conscious Business’ USING DIGITAL MARKETING

CHANGE

Story of Survival From Hostage to Humanitarian 5 (FUN)damental Financial Tips

NOVEMBER 2011

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dare (dâr) v. be courageous enough to try; challenge to do something requiring boldness; to venture to do or undertake; not be afraid; taking risks

n. an act of daring; challenge [Latin: be bold; Greek: to give; a gift; to offer]

give yourself the world

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contents |

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dare welcome

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who’s behind dare

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dare book shelf

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dare to speak

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dare featured book

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dare featured author

Kay Danes Story Of Survival Hostage To Humanitarian

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dare legacy

Remembering Nancy Wake The Art Of Living Dangerously

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dare business

Savvy Sophistication Shanghai Style With Darrin Usher

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Build A ‘Conscious Business’ With Kim Castle

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Using Digital Marketing To Build Your Empire With Pam Brossman

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dare adventure

Big dare Challenge Adventure With Tania Usher

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dare you

Transform Into The ‘You’ You Want To Be With Mandy Beverley

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10 Super Foods For Success

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dare to change

5 Things We Must Change

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dare finance

5 (Fun)damental Finance Tips For Females With Jeremy Britton

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dare give yourself the world ™

Founder and Editor-In-Chief Tania Usher Executive Editor Dana Strong Research Editor Jordan Taylor Online Content Editor Saskia Blum Cerneaz Creative Director Tristan Baliuag Financial Director Steve Vooles Director of Partnering Sue Murphy Sue@DareOutLoud.com Feature Writer Dana Strong Word Master www.StrongIdeas.com.au Contributing Writers Kay Danes International Humanitarian and Bestselling Author www.KayDanes.com

Darrin Usher Creator of Hong Kong and Shanghai’s Most International Salons www.daz-sh.com www.thehairdressers.com.hk Jeremy Britton Author of “Who’s Taking Your Money?� www.24HourWealthCoach.com Published by

32%R[ĂŹ.LQJVFOLII16:ĂŹ$XVWUDOLD Email: editor@DareOutLoud.com Web: www.DareOutLoud.com Editorial Submissions

Do you have a bold business strategy, courageous story, intrepid adventure or wellbeing solution you’d like to share with dare readers? Then we’d love to hear from you. Submissions should speak directly to our readers who are daring, heart-centred entrepreneurs challenging out-dated conventions to join a movement which ignites change in the world.

Copyright Š 2011Tania Usher International

All artwork, design and content of dare are the property of Tania Usher International and must not be duplicated or copied without written permission. Submit queries to editor@DareOutLoud.com. 4

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Contributing

WELCOME riters

Share your story and connect with dare readers around the world.

dare is accepting feature article submissions. Email your contribution to editor@DareOutLoud.com


dare welcome

I

watched his chest intently, willing it to rise and fall. He would start to breathe any second. He would sing his first vocal soprano. He didn’t. My newborn baby boy snuggled against my chest lay motionless caught in an eternal sleep.

Tate was  born  and  died  on  12  January  1999  and  the  lessons  his  short  life   bestowed  upon  me  have  been  some  of  life’s  most  poignant.   Tate  taught  me  the  power  of  courage,  strength  and  determination.  He  taught  me   that  daring  to  break  free  from  the  constraints  in  which  we  hold  ourselves  reveals   a  world  of  limitless  possibility. There  are  moments  in  life’s  journey  when  the  prospect  of  moving  forward   potential  that  nudges  you  a  little  further.    Some  days  are  gripped  by  pain,  fear  and   loneliness.    Others  are  bursting  with  joy,  possibility  and  adventure. It’s  these  raw  and  authentic  stories,  experiences  and  journeys  that  make  up  the   pages  of  dare. dare  asks  powerful  questions  that  cut  to  the  core  of  creating  a  soulful  life  and  a   successful  business.  I’m  delighted  you’re  joining  us  for  the  launch  issue. Make  sure  to  watch  my  welcome  video  where  I  outline  what  we  have  in  store   and  introduce  you  to  some  extraordinary,  heart-­centred  entrepreneurs  making  a   difference  in  the  world. Be part of the movement... we dare you! Join  the  dare community  to  become  part  of  the  conversation  by  visiting  us at  www.DareOutLoud.com. 6

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discover a world of limitless possibility embrace life’s daring adventures connect with entrepreneurs igniting change dare to join us SUBSCRIBE NOW www.DareOutLoud.com NOVEMBER 2011

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dare who’s behind

OFTEN TOUTED as the “Queen of Connection”, Tania Usher is internationally renowned for her daring philosophies for uncovering an authentic success mindset. The tenacious Tania believes the only thing stopping people from reaching the success they crave, is their own self-doubt. “Entrepreneurship is one of the most powerful self-development journeys on which anyone can embark.  When dare was born you couple a success mindset from Tania’s with powerful masterminding, insightful mentoring and taking vision to unite action…amazing things happen, heart-centred even when at times the hurdles entrepreneurs seem impossible to leap.” 

around the world with bold and enterprising entrepreneurs making a difference…while having lots of fun. “Boring is out”, is Tania’s motto.

Tania understands this first hand. After years of living and working abroad, winning numerous international awards and building a successful executive career, Tania tamed her wandering soul and returned to Australia in 1999 to start a family. Within 5 years of leaving the jet-setting corporate world, Tania buried her baby boy, gave birth to two healthy daughters, became the sole provider for her family, experienced escalating credit card debt and was served home repossession papers.

An unstinting faith in her own ability, coupled with a hefty dose of courage, propelled Tania 8

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to take a huge leap towards entrepreneurship. Her creative communication ideas have led to over $5 million in media coverage for both herself and her clients. Featured regularly in the media, including recent appearances on the Today Show, Tania believes that nurturing relationships and making soulful connections is the key to success in all areas of life. Thousands of people follow Tania online, and her events have touched the lives of over 100,000 people from a variety of industries and nations.

Tania’s authentic, heart-centred approach to communication and connection will continue to empower entrepreneurs around the world to take big leaps that will lead to the positive transformation in the lives of millions of people worldwide.


Do Your Web Words Work? Get your FREE Website Copywriting Guide at www.strongideas.com.au


dare to speak

dare encourages all entreprenerus to find their authentic voice and to speak without censorship. Each of us has something valuable to share, yet we all have different ways of expressing our stories, personal journeys, challenges and triumphs. Some tales are raw and juicy while others are coordinated and conservative…some are controversial. It’s this diversity which makes life rich. ENTICED BY EMPTY PROMISES. What  a  great  idea  to  give  us   the  opportunity  to  DARE  to  say  what  needs  to  be  said!  This  is   what  I  dare to  share:  Too  many  intelligent,  beautiful  ,  amazing   women  beat  themselves  up  for  being  overweight    and  then  get     lured  into  the  latest  weight  loss  hype,  forking  over  more  money   for  a  solution  that  is  not  going  to  heal  what  needs  to  be  healed.     Why  do  so  many  of  us  get  enticed  by  the  empty  promises  in  a   diet  pill  advert?  Why  do  we  purchase  yet  another  diet  book  to   gather  dust  on  the  shelf?    Why  do  we  keep  chasing  an  elusive   magic  elixir  when  the  answers  and  abilities  already  lay  within   us.  And  for  free!  dare  to  face  the  real  issues  causing  you  to   over-­eat,  with  self-­love  and  compassion.  dare to  reject  the  hype   of  the  diet  industry.  dare  to  know  that  you  are  perfect  just  the   way  you  are,  and  if  you  would  like  to  drop  a  few  pounds,  then   dare to  do  it  the  intelligent  way.   - Jacinta Noonan, Success Coach, The Netherlands www.BigOnTheInside.com

speak up…we’re listening

dare to be in the spotlight? We’d love to hear your stories, ideas, philosophies and may be edited for clarity and design purposes. Please state if your submission is n 10

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dare to speak

SHARING LIFE'S CHALLENGES IS HEALING. I learnt  at  a   very  young  age,  through  a  group  therapy  class  of  young  girls   who  had  endured  sexual  abuse,  that  sharing  life’s  challenges   not  only  enables  self-­healing,  it  also  helps  others  heal.   Surrounding  yourself  with  a  supportive  community  is  key  to   my  voice,  that  enabled  me  to  create  an  international  Web  TV   show  while  nursing  my  young  son  as  he  recovered  from  his   kidney  transplant.  And  it’s  why  I’m  excited  to  be  part  of  the   dare  community. dare gives  me  the  chance  to  speak  up  as   well  as  to  connect  with  so  many  authentic  thought-­leaders   around  the  world.  - Melissa Groom, TV Host/Producer, Gold Coast www.ToddlersToTeens.tv

LIFE BEHIND THE LENS. As event  photographer  for  the  recent   21st  Century  Education  Summit  I  glimpsed  the  private  side  of   some  of  the  world’s  most  successful  entrepreneurs,  including   the  King  of  corporates,  Richard  Branson.    What  did  I  learn   from  my  time  with  them?  They  understand  that  a  picture  IS   worth  a  thousand  words  as  they  recognize  that  effective  digital   branding  can  translate  into  millions  of  dollars. I  discovered  their  secret  for  staying  so  energetic,  despite   tiring  schedules,  was  the  pure  joy  they  feel  from  living  their   dreams  and  motivating  others  to  do  the  same.    I dare  to  get   personal  and  intimate  with  my  photography  and  understand   charisma  and  fearlessness  radiates  through  every  image  I’ve   captured  of  these  successful  men  and  women  of  business.    I   am  undeniably  charmed  by  my  subjects’  intoxicating  X  Factor   and  photography  has  taught  me  so  much  about  my  own  life.  Zahrina Robertson, Photographer, Sydney www.ZahrinaPhotography.com

d passions. Send your letters to us at editor@DareOutLoud.com. Printed letters not intended for publication. All letters are subject to dare copyright. NOVEMBER 2011

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dare featured author

Story of Survival Hostage to Humanitarian Not only will this powerful story of determination and survival move you, it will inspire you to find your own voice, speak out and live fully. Named one Australia’s 50 Iconic Women in 2010 international humanitarian and bestselling author Kay Danes shares her lifechanging journey from torture to triumph.

I

n December  2000,  my  husband   and  I  were  working  in  a   communist  state,  managing  a   security  company,  when  we  were   wrongly  arrested  and  thrown   into  a  stinking  Laos  prison.   We  endured  daily  torture,  mock   executions  and  the  separation  from   our  three  small  children,  while  Lao   secret  police  attempted  to  force  us  

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to sign  a  false  statement  that  would   enable  them  to  nationalize  our  client’s   $2  billion  dollar  asset. The  Australian  Government  and  the   Lao  Government  became  embroiled   in  a  diplomatic  face-­saving  standoff   while  we  endured  the  unimaginable.   horrors  and  scores  of  political   without  charge  for  merely  wanting  

other women,  I  lost  my  freedom   and  almost  my  hope.  But  in   that  time  too,  I  gained  a  great   deal  of  strength,  knowing  that  I   was  not  alone  and  that  I  had  a  whole   and  that  of  my  husband.   During  this  time  too,  I  had  entrusted  


O ne thing  it  taught  me;;   however,  is  just  how  far  mental  

anguish can  push  a  person.  I  had   a  choice  to  make.

the management  of  my  security   consultancy  to  my  brother-­in-­law.   He  and  my  former  subcontractors   convinced  my  clients  to  sign  over   their  existing  contracts  to  their   new  company.  I  lost  over  US$4   million  dollars  in  contracts.   This  betrayal  took  me  years   to  get  over.  One  thing  it  taught   me  however,  is  just  how  far  mental   anguish  can  push  a  person.  I  had  a   a  way  forward  or  get  knocked  out  of   life  by  people  who  didn’t  matter.  I   chose  to  turn  what  should  have  been   a  totally  debilitating  experience  into   a  new  life.  At  the  time,  I  had  no  idea   what  I  would  do,  or  how  I  would  even   start  again  or  where  to  begin.  All  I   knew  is  that  I  had  to  move  beyond   where  I  was  or  I  never  would.   NOVEMBER 2011

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daringsecrets

1

Never be afraid to try something new. We each have the capacity to do something notable.

2

Plan for success while being prepared to switch to contingencies. You never know what's around the corner.

3

Know you can overcome the seemingly impossible. Don't be afraid if you don't achieve success the first time around - you'll learn from the experience and be wiser and more capable to try and try again.

4

Always maintain your moral integrity. You will stand a better chance of gaining professional respect, even from those who might seek to discredit you.

5

There is no challenge too great. Even if it’s daunting, have a good crack at it! Who knows, you might even surprise yourself!

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Eight years  later,  I  clawed  my  way   back  to  life  and  found  my  old  self   bursting  to  return.  I  wanted  to  be   able  to  go  outside  my  door  again   without  fearing  that  something   bad  would  happen.  When  a  fellow   Rotarian,  Diana  Tacey,  the  director   of  an  American  charity  called  The   Childlight  Foundation,  contacted  me   and  asked  if  I  would  like  to  go  with   her  on  a  Humanitarian  Aid  mission  to   Afghanistan,  I  accepted.    This  was  the   most  incredible  experience  I  have  ever   had;;  and  it  reawakened  my  desire  to   live  a  full  life,  beyond  fear.   I  documented  our  journey  in   Beneath  the  Pale  Blue  Burqa   (2010).  We  travelled  the  ancient   silk  route  through  Taliban   strongholds  in  a  dusty  Toyota  Hiace   delivering  life-­changing  aid  to  people   devastated  by  war.  We  visited  schools   children  and  young  adults,  who   despite  the  dangers,  risk  their  lives  to   get  an  education.  We  visited  disabled   centres,run  by  disabled  people,   showing  Afghans  that  being  disabled   is  not  a  curse  but  that  you  can  go   on  to  lead  very  productive  lives.  We   Families  Seminar  where  women   came  from  all  over  the  province  to   learn  more  about  hygiene,  midwifery,  


dare featured author

mental illness.  We  travelled  to  remote   in  Colorado  USA.  At  this  event  I   communities  and  helped  establish   spoke  on  genocide,  slavery,  human   poultry  farms  –  to  give  families  an   opportunity  to  create  a  sustainable   Post  Traumatic  Stress  Disorder.  The   income.  We  took  supplies  (reading   event  was  attended  by  91,000  people   material,  sewing  supplies)  to  the   and  televised  across  America.  Among   Women’s  prisons  where  women  had,   previous  speakers  were  -­  Eleanor   for  the  most  part,  been  detained  for   Roosevelt,  Patch  Adams  and  US  Vice-­ domestic  violence.  We  established  a   President  Joe  Biden.  I  continue  to   learning  centre  for  them  and  medical   work  extensively  with  foreign  security   access.    There  are  so  many  things   and  law  enforcement  agencies  in  some   that  we  achieved  in  the  time  we  were   of  the  most  hostile  environments  on   there  on  that  trip  but  this  is  an   ongoing  commitment.  There   Every single  person  in  this   is  still  so  much  more  work  to   be  done.   difference  to  their  own  life  and   My  experiences  have   to  the  lives  of  others  –  if  they   convinced  me  that  there  is   power  in  one.  Every  single   dare person  in  this  world  can  make   own  life  and  to  the  lives  of  others  –  if   proved  to  myself  that  I  can  face  any   challenge  and  that  it  doesn’t  matter   if  things  don’t  turn  out  exactly  as   planned.  We  make  our  own  success.   In  the  last  ten  years,  I  have   addressed  several  US  Congressional   forums  on  democracy,  human  rights   and  normalized  trade  relations,  the   US  National  Press  Club  on  torture   and  arbitrary  detainment,  and  the   Conference  on  World  Affairs  (2009)  

the planet  and  provide  consultation   on  request,  to  leading  corporations,   including  -­  the  Australian  Institute  of   Export,  the  National  Human  Rights   Commission  of  Australia,  the  Joint   Standing  Committee  on  Treaties,  the   UN  Special  Rapporteur  on  Torture,   the  Department  of  Defence,  the  Centre   for  Public  Policy  Analysis  (foreign   policy,  national  security,  refugee  and   international  humanitarian  issues).       I  live  by  the  motto  –   Never  Give  Up!   NOVEMBER 2011

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BESTSELLING BOOKS BY

Click a book image for more information

T

his is the true story of Kay and Kerry Danes, a couple working in Laos in their own security business when they are arrested and thrown into a Laos’s prison. Accused of stealing gems from a business they did security work for, the Laos government arrested them and 6 months later charged them for the crime and sentenced them to seven years. One month after their arrest it was proven to the Thailand Embassy that the Danes had not stolen the gems but still the Lao government continued to hold the couple and insisted that they were still guilty of the crime. Daily torture was inflicted on the couple to sign a confession of guilt on the crime but they maintained their innocence until they were pardoned 10 months later.

O

n September 11, 2001, as fear gripped the globe, Kerry an Australian Special Forces soldier, comforted his wife Kay, as they struggled to come to terms with their hellish ordeal of torture, mock executions and the helplessness of leaving behind 58 political prisoners of a long forgotten war. The couple’s hopes focused only on seeing their children again. In the years after regaining their freedom Kay turned her dark experiences towards creating social justice embarked on a humanitarian aid mission to deliver life-changing opportunities and aid to people devastated in war-torn Afghanistan.

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I

magine receiving a phone call to say your child has been arrested for smuggling drugs into an Asian country and they are now on death row? Family Behind Bars is about the real life stories of several families from the United Kingdom, Australia, Canada and United States who bear horrendous burdens having loved ones detained in foreign prisons, their experiences and how they have coped during these times. Kay writes from her own experience of being imprisoned in Laos under false charges and includes her own story in this collection.

Tania Usher is honoured to be one of 13 inspirational business women featured in Women On Top – Against The Odds. In this book tenacious and determined business women Sally Healey and Terri M Cooper expose the truth behind hard-won success. They introduce readers to a collection of respected women, including Hetty Johnston of Bravehearts Inc, who reveal their tough but true journeys, encouraging you to travel your higher path, lighting the way for others as you go. “Entrepreneurship is one of the most powerful self-development journeys on which anyone can embark. When you couple the success mindset with powerful masterminding, insightful mentoring and action, amazing things happen.” The Naked Truth by Tania Usher

Order your copy today.

NOVEMBER 2011

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dare legacy

Dangerously

The ART of Living Nancy Wake | $XJXVWWR$XJXVW Be fearless‌and have fun! This was the principle by which Nancy Wake, the Allies’ most decorated service woman of WWII, lived her life. In fact, at the “youngâ€? age of 89, Nancy said, “Someone once asked me, ‘Have you ever been afraid?’‌Ha! I’ve never been afraid in my life!â€? Nancy epitomised the word dare. She dared to follow her dreams; she dared to take risks for what she believed in; she dared to fight alongside men, yet to embrace her femininity; she dared to live boldly and courageously; she dared to love life!

T HER STORY

he  story  of  Nancy’s   extraordinary  life   is  internationally   well-­known,   having  been  the   inspiration  for   a  number  of  books  as  well  as   a  television  miniseries.    She   was  born  in  New  Zealand  and   raised  in  Sydney,  Australia;͞  she   expressed  her  independence   and  resourcefulness  at  a  young   age  when,  at  16,  she  left  home   to  train  as  a  nurse  and,  at  20,   took  a  daring  leap  to  leave   Australia  to  see  the  world. Her  career  as  a  saboteur  and  Resistance  Fighter  was   sparked  when,  working  as  a  journalist  in  Vienna,  Nancy   of  his  soldiers:    “The  stormtroopers  had  tied  the  

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The blokes  didn’t  think  I’d  ever  get   back.I  only  volunteered  for  it  not   because  I’m  brave,  but  because  I   was  the  only  one  who  could  do  it,   being  a  woman.” NOVEMBER 2011

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dare legacy

lessons learned from nancy

1

Love Life. You can be serious about your cause, but never lose your sense of fun.

2

Embrace your femininity. Men and women are different; make the most of the differences, and use them to your advantage.

3

Don’t doubt yourself. If you have the courage to hold strong to your beliefs, you can do anything.

4

Be pragmatic. Do what you have to do, and be proud of it.

5

Don’t let life pass you by. Be daring; make a difference; live out loud! Life is too short to be bored.

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Jewish people  up  to  massive  wheels.   They  were  rolling  the  wheels  along  and   whipping  the  Jews.  I  stood  there  and   thought,  ‘I  don’t  know  what  I’ll  do  about   it,  but  if  I  can  do  anything  one  day,  I’ll  do   it.’”   A  feisty,  fun  and  attractive  woman  –  and  a   self-­confessed  playgirl  -­  Nancy  caught  the  eye   of  a  wealthy  Frenchman,  Henri  Fiocca.    They   married,  and  while  outwardly  living  the  lives  of   socialites  in  1940’s  Nazi  occupied  France,  Nancy   dared  to  stay  true  to  her  pledge,  and  the  two  of   emerging  Resistance  Movement. By  1942,  the  Gestapo  had  become  aware  of  an   elusive,  unruly,  attractive  female  agent  who  was   radically  thwarting  their  efforts.    They  gave  her   the  code  name  “The  White  Mouse”,  and  she   became  #1  on  their  most  wanted  list.    Nancy   escaped  to  England;;  her  husband  was  later  tortured   and  killed  for  refusing  to  reveal  her  whereabouts.   joined  the  French  Section  of  the  British  Special   Operations  E  xecutive  (SOE),  a  unit  of  470   specially  trained  men  and  women  set  up  to   work  with  local  resistance  groups  in  the  German   occupied  territories.  She  was  parachuted  back   into  France  and  put  in  charge  of  an  army  of   7,000  Maquis  troops  that  engaged  in  guerrilla   warfare  to  sabotage  the  Nazis.   Although  Nancy,  in  her  own  words,  hoped  to   go  down  in  history  as  “the  woman  who  turned   down  7,000  sex-­starved  Frenchmen”,  she  is   most  remembered  for  her  daring  contributions  to  


dare legacy

the war  efforts,  one  of  which  included   cycling  500  km  in  72  hours  and   crossing  several  German  checkpoints,   codes  for  her  troupes.    “The  blokes   didn’t  think  I’d  ever  get  back,”  Nancy   said,  “I  only  volunteered  for  it  not   because  I’m  brave,  but  because  I  was   the  only  one  who  could  do  it,  being  a   woman.”   HER LEGACY By  daring  to  stay  true  to  her   convictions;;  by  refusing  to  sit   back  and  simply  let  life  pass   her  by;;  by  combining  a  free   spirit  with  steadfast  discipline;;   Nancy  led  a  life  that  made  a   real  difference  in  the  world. Nancy’s  legacy  includes  a  mind   shift  in  the  role  that  women  can   and  should  play  in  life.    Nancy   showed  us  that  if  you  dare…you  can… regardless  of  whether  you  are  a  man   or  a  woman.  “She  is  the  most  feminine  woman  I  

Let yourself  be  inspired  by  the   life  of  Nancy  Wake.    Consider  her   boldness  and  courageousness  and  the   difference  she  made  to  the  lives  of  so   many  thousands  of  men  and  women.   Think  about  your  own  passions,  goals,   and  commitments.    Do  you dare to   make  a  difference,  too?    

Nancy, in  her  own   words,  hoped  to  go   down  in  history  as   “the  woman  who  turned  

down 7,000  sex-­starved   Frenchmen.”

Henri Tardivat,   comrade “I  hate  wars  and  violence,  but   if  they  come  I  don’t  see  why  we   women  should  just  wave  our  men  a   proud  goodbye  and  then  knit  them   balaclavas.”  -­  Nancy  Wake

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ead more about Nancy's daring adventures in her biography by Peter Fitzsimons. NOVEMBER 2011

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Savvy Sophistication Shanghai Style

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eaving Australia  at  19  to   work  in  one  of  Asia’s  most   prestigious  salons,  Darrin   Usher,  now  42,  blazed  a  trail   throughout  China  that  would   sprout  apprehension  in  even   the  most  intrepid  entrepreneur. In  1997,  when  most  foreigners  and  many   Chinese  were  escaping  Hong  Kong  for   fear  of  the  China  Handover,  Darrin  saw   opportunity.    Having  honed  his  skills  in   Hong  Kong’s  top  hairdressing  salons,   travelled  to  London  and  Europe  for   inspiration,  participated  as  a  stylist  in  TV,   magazine  and  fashion  shoots  as  well  as  in   countless  Asian  beauty  pageants,  Darrin   felt  the  changing  climate  was  ripe  for   expansion.     One  month  before  the  Handover,   he  opened  what  would  become  Hong   NOVEMBER 2011

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Hairdressers’.  Despite  the  naysayers,   Darrin  went  with  his  gut  and  chose  to   location  that  he  viewed  as  an  up  and   coming  area  of  Hong  Kong.    SOHO   has  since  become  the  hottest  district   in  the  city  for  bars,  restaurants  and   boutiques. A  sudden  300%  property  lease   increase  inspired  Darrin  to  relocate   “One  of  the  challenges  with  having  a   big  vision  is  that  when  others  see  your   success,  they  get  the  courage  to  give   things  a  go.    That’s  often  accompanied   by  a  gush  of  followers  which,  in  this   explains  Darrin. Going  from  a  50m2,  8  chair  salon   to  a  300m2,  30  seat  salon  which   included  an  open  pantry,  private   rooms,  music  listening  stations,   artwork  and  designer  furniture  for   sale  and  a  tattoo  studio  was  a  huge   leap.    With  space  a  prized  commodity   in  Hong  Kong,  Darrin  used  his  new   salon  to  host  exhibitions,  functions,   demonstrations  and  wine  tastings. “You  pay  rent  for  24  hours  a   day,  so  it’s  wise  to  utilise  the   space  for  as  many  hours  as   possible”.    Doing  so  generated   24

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With the  market   maturing,  but  not   yet  developed,  I   decided  it  was  a   good  time  to  move... to  do  something   personal;;  something   closer  to  my  heart... it  just  felt  right. Hairdressers’  becoming  branded  as   Salon’.     Seeing  a  hole  in  the  marketplace  for   product  distribution,  Darrin  decided   to  again  embark  on  yet  unchartered   territory  and  build  a  salon  branded   with  its  own  product.    Within  three   months  he  had  two  new  salons   running  at  20%  growth.     Despite  his  success,  Darrin’s  vision   was  fading.    “I  felt  that  Hong  Kong   had  become  spoilt.    Freelancers,   who  I  regard  as  people  unwilling  to   commit  to  their  careers,  were  taking   over  the  industry.    You  can’t  have  a   business  and  rely  on  people  with   a  vagabond  mindset”. It  was  time  to  explore  new  markets.     A  regular  traveller  to  Shanghai,  Darrin  


began to  witness  a  shift  in  the  energy   of  this  vibrant  city.    “With  the  market   maturing,  but  not  yet  developed,  I   decided  it  was  a  good  time  to  move”.     While  now  united  as  one  country,   doing  business  in  Hong  Kong  is  very   different  than  doing  business  in   China.   “Hong  Kong  is  one  of  the  most  

simple phone  call  gets  things  done.   Nonetheless,  Hong  Kong  is  a  very   unforgiving  place  that  moves  at   the  pace  of  a  high  speed  train:  you   can  miss  your  stop  and  keep  riding   forever,  or  you  can  choose  the  right   time  and  step  out  of  the  carriage.”     Darrin’s  next  stop  was  Shanghai. Six  months  of  extensive  research,   exploring  visiting  salons  and  paying   NOVEMBER 2011

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international salons   uncovered  a  wealth  of   information.    Research   revealed  that  most  salons   in  Shanghai  followed  the   same  theme  -­  clean,  white   and  sterile,  with  poor  to   average  communication   and  service.     “I  was  shocked  at  the   mediocre  quality  in  most   salons.    English  was  poor   even  in  the  so-­called   international  salons,  and   customer  service  was   nonexistent.    Yes,  there  was   Shanghai.” Drawing  from  his  experience  and   success  in  Hong  Kong,  Darrin  set  out   to  create  something  very  different   from  what  was  on  offer  in  Shanghai.   “I  decided  to  do  something  personal;;   something  closer  to  my  heart;;   something  that  could  relate  to  me   was  born.  DAZ  is  a  nick  name  used   only  by  my  family,  so  I  felt  it  had  more  

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you are  in  a  foreign  language  country),   beyond  a  salon.  The  salon  has  been   and  easy  to  remember.  It  just  felt   right.” and  there  are  plans  for  art  exhibitions,   Choosing  an  old  factory  building   food  and  wine  tastings,  seminars  and   enabled  Darrin  to  combine  two   special  events.   of  his  most  favourite  design    “I  love  antiques  and  have  been   concepts:  industrial/loft  and   collecting  them  for  some  time.  Many   vintage.  It’s  a  style  he  labelled   of  the  items  in  the  salon  are  from  my   ‘Vindustrial’.   own  home  to  add  that  personal  touch.   As  a  keen  advocate   I  love  it  when  clients   of  recycling,  Darrin   walk  around  and   developed  a  design   notice  all  the  small   ...  having  fewer   brief  to  create  a   details.”   warm,  relaxing   Everything  in   is  a  smarter   and  inviting  space   the  salon  is  for   investment  as   reusing  as  much  as   sale.  Once  a  piece   it  gives  you  the   possible  from  the   is  sold,  Darrin   original  premises.     replaces  it  with   move  within  the   Recycled  steel   something  different   space  or  to  other   beams,  old  wood   so  the  salon  décor   premises  with   and  anything  that   is  continuously   limited  wastage. could  be  remodelled   evolving,  giving   or  reused  was  to  be   clients  a  new   included. experience  with  each   Flexibility  was  also   visit. a  key  design  element,  and  everything   in  the  salon  is  movable.  “From  my   CHINA CHALLENGES experience,  having  fewer  built-­in   To  start  a  business  in  China,  Darrin   advises  that  you  need  to  have  lots  of   patience  and  a  good  sense  of  humour.     the  space  or  to  other  premises  with   “When  forging  relationships  with   limited  wastage”. authorities,  you  need  to  buy  what  are   purpose  space  that  expands  far  

tax deductable  cards  have  a  cash  value   NOVEMBER 2011

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daringsecrets that can  be  used  at  various  stores.   You’re  expected  to  gift  these  cards  in   order  to  make  friends  and  get  results”. “In  one  scenario,  I  was  told  it  was  too   dangerous  to  have  a  gas  water  heater   in  the  staff  room,  but  if  I  changed   would  be  ok  to  have  a  gas  appliance.     I  posed  the  question  that  that  if  I  

1

Be Different. It’s a busy world out there, so don’t be afraid to stand out from the crowd.

2

Think Big. Thinking small yields small rewards, so hold the biggest dream you can.

3

Change with Market Demands. Remain flexible to ensure you can adapt to changes in the market.

4

Support Your People. Your team is your biggest asset, so take the time to learn about what’s important to them, and let them know they have your support.

5

Be Yourself. Being anything else would be living a lie.

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appliances, used  oils  and  allowed  staff   to  work  in  the  kitchen,  would  that   would  be  acceptable?  I  was  advised   that  yes,  that  would  be  considered  

we were  good  to  go.” Riding  on  the  back  of  his  Hong  Kong   success,  Darrin  has  created  what   many  thought  impossible:    ’Shanghai’s   Most  International  Salon’.      “To  be  different,  you  must  be   prepared  to  invest  a  little  more   time  and  money  in  both  your   salon  and  your  people.  You  don’t   need  to  be  excessive,  but  a  cheap   mindset  creates  cheap  results,  and   that  doesn’t  honour  our  brand  as   Shanghai’s  Most  International  Salon.”     “I  believe  the  reason  so  many   international  salons  have  failed  in   Shanghai  is  that  they  follow  the  same   pattern  of  having  one  western  stylist  


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and one  Hong  Kong  stylist  -­  who  is   rest  of  the  salon  with  locals.  But  you   can’t  be  international  without  being   international.” Darrin  launched  DAZ  with  stylists   from  Australia,  France,  Germany,   Hong  Kong,  Italy,  New  Zealand  and   the  USA. “If  you  brand  yourself  as  something,   then  you  need  to  live  up  to  your  brand   ALL  THE  TIME.”  

A cheap   mindset  creates   cheap  results... If  you  brand   yourself  as   something,  then   you  need  to   live  up  to  your   brand  ALL  THE   TIME. NOVEMBER 2011

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BIG dare

Challenge...

Would You Do It?

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Written By Tania Usher

hecking the  alarm  was  set  for   5am,  I  climbed  into  bed.    My   phone  alarm  was  the  backup.    I   was  apprehensive  about  what  lay   ahead,  yet  I  couldn’t  back  out  now.     Everything  was  arranged. I  needn’t  have  concerned  myself  about  missing   the  5am  wake-­up;;  nervous  adrenaline  shooting   through  my  veins  kept  me  awake  most  of  the   night.    Before  my  alarm  even  chimed  its  dawn   melody,  I  gave  up  trying  to  sleep  and  crawled   out  of  bed.    By  the  time  I  ventured  downstairs,   the  kitchen  was  abuzz  with  activity.    The  girls   devoured  bacon  sandwiches  while  I  pondered   my  fate.  Too  anxious  to  eat,  I  opted  for  a  mint,   which  I’m  told  has  calming  properties.

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It was  time  to  leave.    As  the  door   closed  behind  us,  my  partner’s  phone   rang.    “Oh  no!    Really.    That’s  a  shame.     When  will  you  know?”  was  the  audible   side  of  the  conversation. “It’s  too  windy,  they’ve  cancelled   today’s  jump”  my  darling  man   informed  me. For  two  years  I’d  been  sitting  on  a   skydiving  voucher,  waiting  for  what  I   thought  was  the  perfect  time  to  jump.     I’d  been  told  the  rush  is  amazing   and  the  feeling  of  freefalling,  while   terrifying,  is  a  buzz  that  “you  just  have   to  give  it  a  go”.    Fostering  a  fear  of   heights  though,  I  was  less  excited.     Since  childhood,  vertigo  has  been  a   real  factor  in  my  life.    A  family  photo   captures  me  red  eyed  after  a  reluctant   and  sobbing  walk  across  a  bridge   scaling  a  dam  wall.     Nonetheless,  I’ve  experienced   much  in  life  to  know  that   nothing  will  evict  you  from   your  purposeful  path  faster   than  succumbing  to  fear.    So  I   convinced  myself  that  experiencing   the  thrill  and  freedom  of  freefalling   would  be  liberating.     Most  fears  are  never  realised  and  do   nothing  other  than  burn  up  precious   life  energy  -­  energy  that  could  be  used   for  more  purposeful  living.    When   you  indulge  in  excuses  for  not  doing   32

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something, even  those   things  that  appear   terrifying,  it’s  impossible   to  live  with  authenticity.   Not  everyone  needs  to   jump  out  of  a  plane  as  a   proof  of  authentic  self-­ belief.    For  some,  the   idea  of  skydiving  is  of   no  interest.    It’s  when   you  say,  as  I  did  for   many  years,  “I  don’t  like   heights  so  I  can’t  jump   out  of  a  plane”,  that  you   have  a  choice  to  make.     My  choice  is  to  face   my  fear  head  on  by   jumping  12,000  feet   from  a  moving  aircraft.     Whether  your  fear  is  of   spiders,  your  teenager’s  

spaces  or  public   speaking,  the  moment  you  allow  it  to   occupy  your  mind,  you’re  embracing   fear  based  living.     Taking  the  leap  to  launch  a  unique   online  publication  and  naming  it  dare   was  the  perfect  catalyst  to  schedule   my  jump.    After  all,  if  I  was  going  to   interview  daring  entrepreneurs  from   around  the  world,  I  couldn’t  let  a  little   thing  like  a  fear  of  heights  get  in  my  


When you  indulge   in  excuses  for  not   doing  something,   even  those  things   that  appear   terrifying,  it’s   impossible  to  live   with  authenticity.

way. However, often  the  universe   has  bigger  plans  for  you  than   you  have  for  yourself.    I  wasn’t   meant  to  jump  that  windy  morning.     And  that  required  another   mindset  shift.    I  had  to  go  through   the  preparations,  planning  and  self-­ encouragement  all  over  again. And  what  about  my  plans  for  the   launch  of  dare?    That  was  affected,  

too.  It  was  time  to  course-­correct.     There  are  many  times  in  life  when  our   best  laid  plans  require  reassessment.     When  this  occurs  we  have  two  choices. CHOICE #1:    Let  frustration  and  blame   take  the  lead.    Complain  to  anyone   who’ll  listen  about  the  damn  weather,   pilot,  company  policy  or  implications   of  whale  migration...blaming   anything,  no  matter  how  obscure,  for   NOVEMBER 2011

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your change  of  circumstance. CHOICE #2:      Surrender  to  the  process   and  embrace  your  next  opportunity.     So  my  desire  to  launch  dare  as  I   plummeted  200km  an  hour  to  earth   was  thwarted  by  high  winds.    Due  to   our  planned  family  holiday,  I  wouldn’t   be  able  to  sechedule  the  jump  for  at   least  another  month.    I  had  to  accept   that  my  plan  to  combine  the  two   wasn’t  going  to  happen.     MY DECISION: I’ll  jump  for  issue  two. MY CHALLENGE:  To  convert  my   fear  of  heights  into  an  excitement  for   skydiving. Worry,  anxiety  and  fear  never  serve   you  well.    So  while  jumping  on  that   early  morning  may  have  brought  my   “wonder  what  will  happen”  anxiety   under  control,  my  most  powerful   choice  is  to  bring  that  fear  under   control  within  myself.     The  jump  delay  means  I  now  have   an  opportunity  to  process  my  fear   BEFORE  jumping.    And  I’ve  done  that   through  another  challenge.    Stillness. In  the  often  crazy  haze  of  daily   life,  it’s  easy  to  bypass  so  many   opportunities  to  connect  with  your   higher  self,  God,  intuition,  guides  –   whatever  label  you  choose  to  use.    But   when  you  do  stop;;  ask;;  listen;;  the   answers  you  seek  will  become   clear.   34

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Life’s adventurous   journey  is  full  of   possibilities.  You   become  the  choices   that  you  make  today.

As I  write  this  feature,  I’m  sitting   in  a  paddock  surrounded  by  hills,   gum  trees,  kangaroos  and  laughing   kookaburras.    I  even  saw  a  typically   nocturnal  wombat  race  across  the   valley.    It’s  my  second  week  staying  on   a  farm  approximately  200km  inland   from  Sydney.    Other  than  a  battery   driven  generator  with  enough  power   to  charge  my  laptop,  we’re  living   off  the  heat  produced  by  a  potbelly   television  or  other  electric  luxuries.    


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heart would  race  violently  every  time   I  pondered  skydiving,  I’ve  embraced   several  breathing  techniques  to  bring   heart-­palpitations  under  control.     Under  the  guidance  of  an  experienced   coach,  I’ve  undertaken  visualisation   exercises  to  prepare  for  the  BIG   leap.    Yet  most  importantly  I’ve  taken  

Just 350  acres  of  pure  tranquillity.     My  boots  are  muddy,  the  air  crisp   and  the  serenity  sublime.    It’s  a   fantastic  reminder  that  much   of  what  is  considered  necessary   for  quality  living  is  in  fact    It  may  be  convenient   so  much  more  nurturing  to  play  cards   with  your  family  by  candlelight. Amongst  the  serenity  of  rural   Australian,  I’ve  taken  the  time  to  tame  

confront my  fears. It’s  become  clear  to  me  why  my   jump  was  postponed.    My  path  was   to  have  a  very  different  experience.     To  have  jumped  that  day  only  to   face  a  fear  would  have  cheated  me   of  a  greater  depth  of  the  experience.     I’ve  learned  that  taking  peaceful   time  to  assess  your  mindset  gives   you  strength  to  face  many  fears,  ask   challenging  questions  and  receive   honest  answers.    With  these  insights,   you  become  energised,  encouraged   and  empowered.    You  become   unstoppable!   I  can  almost  feel  my  wings  growing.     My  choice  is  to  jump  not  as  a  test  to   prove  something  to  myself  or  others,   but  because  I  want  the  experience.     I  look  forward  to  sharing  this   adventure,  complete  with  video,  with   you  next  month. Life’s  adventurous  journey  is  full  of   possibilities.      You  become  the  choices   that  you  make  today.    Choose  wisely.   NOVEMBER 2011

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Applications Closing for the LAST ‘Get On Top Coaching Program’ for 2011 What does this mean for you? It means that this is your last chance to work personally with International Success Coach, Tania Usher at our dare launch pricing, saving you $1000. After 30 November the Get On Top Coaching Program will revert back to its original price. ONLY 7 action oriented entrepreneurs (or soon to be entrepreneurs) ready to kick start 2012 will be accepted for this program.

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What do I get? As well as 12 dedicated one-on-one sessions with Tania, you’ll enjoy masterminding calls with like-minded action takers who are taking BIG leaps with their life and business success. Even if you decide not to get started straight away, secure your spot now to save $1000 and receive immediate access to Tania's entire Ultimate Business Foundation Blueprint Home Study Course. AND when you register by 20 November you’ll receive copies of 3 powerful books featuring Tania and other successful entrepreneurs from around the world. Imagine what you could accomplish in 2012 if you were personally coached by Tania. If you don’t take steps now to change your life, then when will you? Discover the possibilities and submit your application by visiting www.GetNakedWithTania.com/MagnificentSeven Go on…we dare you! NOVEMBER 2011

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women igniting

Meet

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ng

Female entrepreneurship

is creating one of the largest shifts on the planet. By reshaping the world of work, women across the globe are reclaiming their power and financial freedom while retaining their femininity and family focused philosophies. If you’ve ever wondered what compels some women to battle insurmountable odds, juggle countless balls and achieve amazing results…then you’re in for a treat. As part of the ‘Women Igniting Change’ Project, Tania Usher interviewed 30 powerful thought leaders from around the world. Over the next two issues of dare, we introduce you to six of these women who have leapt often treacherous hurdles in pursuit of passion and purpose. NOVEMBER 2011

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Kim’s Secret

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Get Your Head And Your Heart In Alignment.


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build a ‘conscious business’ KIM CASTLE KNOWS HOW TO TAKE THE CONFUSION OUT OF possibility to reach money-making success. Originally, Kim helped Fortune 500 companies including IBM, General Motors, Domino’s, Hollywood Celebrity Diet, M&Ms, Disney Interactive and Paramount achieve unsurpassed profits with her unique branding and marketing strategies. Now, she’s passionate about helping entrepreneurs grow from idea to million-dollar-brand through ‘conscious business’ - a holistic approach to personal, social and financial freedom through business. TANIA: Do  you  feel  your  journey  as   a  performer,  actress  and  a  stand-­up   comedian  combined  gave  you  a  more   soulful  perspective  on  the  world  of   graphic  design  and  advertising?   KIM:  As  a  performer  you  make   decisions  on  how  you’re  going  to  move   people  emotionally.    I  was  making   the  same  decisions  when  I  was  an  art   director  and  designer.  When  I  got  to   Madison  Avenue,  I  was  very  excited  to   be  there.  Yet  what  I  quickly  discovered   was  a  lot  of  “smoke  and  mirrors”.   We’d  be  working  on  an  amazing   multi-­million  dollar  account,  yet  there   was  nothing  underneath  the  work  we   were  doing. A  creative  director  would  walk  in  the  

room and  point,  “You,  you  and  you,   go  off  and  come  up  with  something   that  wins  me  awards.  You’ve  got   three  days.”    It  was  just  creative  for   creative’s  sake.   What  I  started  to  realize  was   advertising  without  a  soul   So  I  knew  that  I  needed  to  take   what  I  was  learning  with  the  big   brands  and  teach  entrepreneurs,   people  who  are  still  connected  to   what  they’re  bringing  to  the  planet   through  their  business,  and  anchor   it.    Anchor  it  from  a  powerful  place   and  then  bring  that  power  through   the  entrepreneur,  that  connection,   through  their  business  out  into  the   NOVEMBER 2011

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marketplace. That  was  going  to  be  the   new  businesses  of  tomorrow. TANIA:    In  essence  you’re  taking   traditional  advertising  and  actually   giving  it  a  soul  so  it  has  a  heartbeat,  as   opposed  to  just  an  image? KIM:  Absolutely.  We  call  it  making   business  deeply  personal. My  joy  is  connecting  entrepreneurs   to  the  true  power  that  lies  in  the  very   idea  of  their  business  and  anchoring   it  with  solid  structure  so  that  they   feel  fully  expressed  in  a  functioning,   Advertising  is  evolving  in  tandem   with  how  we’re  evolving  as  human   beings.  And  right  alongside  it  is   technology.  It’s  a  very,  very  exciting   time  to  be  an  entrepreneur. TANIA:  You  have  a  motto,  “It’s  all   about  the  tingle.”  Could  you  explain   what  that  means? KIM: When  you  hand  out  your   business  card  or  attract  people  to  your   website,  you  need  to  tingle.    That’s   what  people  connect  to.  The  tingle   permeates  every  touch  point  that   you  connect  to  the  world.    How  you   market,  how  you  communicate  what   you’re  about.  People  aren’t  buying   houses  or  haircuts,  they’re  buying  the   tingle.   TANIA:    Can  you  give  an  example  of   what  tingles  and  what  doesn’t? 42

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KIM:  Everybody  has  a  different  tingle.   I  believe  the  tingle  is  innate  in  being   a  human  being.    Sadly  many  people   have  disconnected  from  their  tingle.     They  ask  “What’s  my  purpose?   What’s  my  passion?”  and  they’re   looking  for  answers  outside  of   themselves.    It’s  not  there.    The   tingle  is  in  you,  even  if  over  the   years  it’s  become  shadowed.

TANIA: Is  it  easier  for  somebody   tingle  than  somebody  who  already  has   an  existing  brand  that  they’re  attached   to?   KIM:    There  are  pluses  and  minuses   to  both  sides,  yet  at  the  same  time  I   think  it’s  easier  if  somebody  is  willing   to  realize  their  own  power  no  matter  if   they’re  just  starting  out  or  in  20  years   from  now.   The  big  challenge  as  entrepreneurs   is  their  idea  is  not  tangible.  I  call  it   getting  high.  You  get  high  on  your  


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idea. It’s  that  tingle;;  it’s  the  thing  that   gets  you  saying,  “Hey,  I’m  going  to   write  a  book”.   Because  it’s  not  tangible,  you  want   to  rush  to  the  market  and  validate   your  idea  it.    There’s  a  great  quote.  I   think  Steve  Jobs  of  Apple  and  Howard   Schultz  of  Starbucks  both  have  a   similar  quote  and  I’m  going  to  mush   them  together.  Basically,  they  say  you   can’t  ask  the  market  what  they  want;;   you  have  to  tell  them. So  the  challenge  with  an   entrepreneur  who’s  just  starting   out  is  they  don’t  realize  that   part  of  their  power  and  their   they’re  selling  to  the  market.   TANIA:  Much  business  training   suggests  entrepreneurs  begin  by   asking  their  target  market  what  they   want.  So  you’re  saying  that  isn’t  the   best  starting  point? KIM: No,  it  isn’t.  There  is  value  in   asking  your  market,  but  if  you’re  not   clear  about  what  you’re  doing,  you’ll  

people say  this  and  seven  people   say  this,  so  I’m  going  to  go  with  the   seven”. You  start  to  create  it  because  you   think,  “Well,  the  market  wants   this,  so  they’re  going  to  buy  it.”  No,  

the market  will  buy  what  you   communicate  well.  The  market   didn’t  know  that  they  wanted   to  buy  iTunes  or  an  iPad  or  an   iPhone. TANIA:    If  it’s  about  what  you   communicate  well,  are  you  saying  

strategy that  tells  people  what  they   want? KIM: Exactly.  You  have  the  solution.   You  already  have  the  product,  the   business.  It’s  already  in  you  based   on  your  experience  and  what  you   resonate  with.  When  you  give   communication  to  it  in  an  experiential   way,  then  you  also  know  that  you   have  that  solid  core,  the  DNA,  the   soul  of  the  brand  and  the  way  to   communicate  it,  then  we  throw  open   the  blinds.  We  face  the  market.  We   connect  it  to  trends.  We  connect  it  to   the  different  targets. You  actually  have  to  sell  them  your   brand  in  your  way.  That’s  what  sets   you  apart  and  enables  you  to  build  a   conscious  business.  

Click for details on how to download Tania’s entire interview with the dynamic Kim Castle. NOVEMBER 2011

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Mandy’s Secret

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Never Avoid A Problem.


dare you

transform into the ‘you’ you want to be AS A FORMER REGISTERED NURSE, MANDY BEVERLEY SAW firsthand the harsh realities of degenerative disease. Since those days, KHUJRDOKDVEHHQWRIRFXVRQZHOOQHVVDVLWUHODWHVWRWKHDUHDVRI life: vocational, financial, emotional, spiritual, physical, mental and family. Now a successful network marketing entrepreneur in the field of nutrition, a business and wellness coach and a certified Demartini Method Facilitator, Mandy refers to herself as a professional “baggage removal expert”, helping others to remove the “bags of age” – emotions that weigh them down and hold them back. TANIA: It’s fascinating  that  so  many   women  from  traditional  healthcare   backgrounds  have  moved  away   environment’  and  moved  towards  a   wellbeing  environment. MANDY:  Wellness  is  the  next   big  thing.  It’s  the  next  trillion-­ dollar  industry.  For  so  long  the   pharmaceutical  companies  –  some   of  them  do  an  awesome  job  –  have   been  creating  a  sickness  environment.   People  are  not  getting  better.  They   keep  going  back  to  their  doctors. This  might  be  a  little  provocative   because  there  are  some  awesome   doctors  out  there,  but  there’s  no   pill  for  every  ill.    We  have  to  take  

responsibility for  ourselves  as  well. Wellness  is  basically  taking  all  the   conventional  and  the  complementary   medicines  and  identifying  what  works   for  you.  As  a  former  nurse  working  in   operating  theatre,  I  wanted  to  do  more   than  cut  out  diseased  body  parts.     The  human  body  is  a  whole  lot  more  

more proactive  about  health. TANIA:  Was  that  what  drew  you  to   the  Demartini  Method?    You’re  one   of  the  few  people  to  have  trained  with   Dr  John  Demartini  personally  so   your  time  together  must  have  been   fascinating. MANDY: John  teaches  us  that  you   NOVEMBER 2011

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can’t have  a  positive  without  a   negative.    Many  people  are  seeking   to  be  part  of  a  positive  movement.   But  there’s  probably  never  been  more   depression  around  because  of  us  all   aspiring  to  achieve  this  positive  view.     It’s  impossible  to  go  through  a  whole   day  being  100%  positive.    Yet  we  beat   ourselves  up  because  we  think  that   with  all  the  things  we’re  learning   about  being  positive,  we  should   be  able  to  maintain  the  state.  The   reality  is,  we  need  both  negative   and  positive  to  grow. Sometimes  nega-­holics  are  good  for   us  because  they  make  us  really  dig   deeper  inside  ourselves.    We  have  a   bit  more  conviction  for  what  we’re   doing  or  we  make  sure  our  knowledge   is  more  intact  or  our  message  is   stronger,  because  these  people  have   been  negative  and  challenging  us. TANIA:  So  having  both  reminds  us  to   never  become  complacent  and  that  we   still  have  to  keep  our  game  high.   MANDY: Our  emotions  weigh  us  down.   Once  we  balance  them,  we  actually   feel  lighter,  and  it  clears  that  brain   noise  that  may  have  been  running  our   lives  for  so  long.  And  in  that  moment,   we’re  more  creative  and  we’re  more   attuned  to  our  soul. From  there,  I  just  love  that  mind/ body  connection  that  we  have.  It’s   46

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just so  important.  Too  important  to   pretend  that  we’re  just  an  arm,  or  a   leg,  or  a  heart.    Our  human  body  is  so   intricate  that  it’s  awakened  to  me  a   greater  respect  for  it. TANIA:  What  do  people  need  to   master  to  create  a  long-­term  shift? MANDY:  It’s  more  about  being   comfortable  with  not  being  done,   not  being  complete.  We  never   will  be.    We’re  all  looking  to  be  

beings and  we’re  never  going  to  be  

We’re trying  to  get  our  heads  around   just  how  big  the  universe  is  and  what   our  role  is  in  it. We’re  trying  to  break  it  down  so  that   we  understand  it. With  everything  that  comes  your   way,  see  how  it  serves  you.    Ask,  


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deeper into  your  emotions.  So  you   actually  see  what’s  running  you. It’s  time  to  be  okay  with  being   TANIA:  I  love  that.  You  need  to  be   comfortable  with  not  being  done.   You  can  do  a  few  more  turns  on  the   rotisserie.  You’re  not  quite  done  yet. MANDY:  Exactly.  The  world  is  our   mirror,  and  what  is  going  on  in  the  

a crisis  or  a  stressful  situation?     MANDY: me  that  I’m  going  through  this”?    Not   just  going  for  one  or  two…“What  are   If  you’re  going  through  a  money   Sometimes  being  stressed  about  lack   of  money  means  it’s  time  to  reassess   your  priorities  and  shift  your  focus   to  your  most  powerful  revenue   generating  activities.    The  challenging  

Just know that if you’ve got a big challenge, there will be big support there for you because the world is balanced. the outside. We  all  want  timeframes  and   absolutes  of  when  we’re  going  to  be   done.    Just  know  that  if  you’ve  got  a   big  challenge,  there  will  be  big  support   there  for  you  because  the  world  is   balanced.    You  can’t  have  a  positive   without  a  negative,  and  it  will  be  there.   If  you’ve  got  to  have  a  big  challenge,   then  you’ve  got  to  have  big  support.   If  you’ve  got  a  small  challenge,  you’ll   have  balanced  support. TANIA:  Can  you  share  a  coping   strategy  for  somebody  who’s  feeling  in  

situation may  reveal    your  energy   is  fragmented  by  too  many  other   projects. The  keys  are  to  keep  things  simple,   don’t  overcomplicate  things.  And  take   Law  of  Attraction,  so  ensure  you  take   action  to  attract  what  you  want.      

Click for details on how to download Tania’s entire interview with the insightful Mandy Beverly. NOVEMBER 2011

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Pam’s Secret

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Trust Your Gut – Not The Experts.


dare business

using digital marketing to build your empire AFTER 25 YEARS IN THE CORPORATE COMMUNICATIONS INDUSTRY and the birth of her son, Pam Brossman decided corporate life was no longer for her. In search of a lifestyle change, she almost accidentally stumbled into the world of internet marketing. She fell in love with the ability to make money while she slept and to still spend quality time with her son. Now, Pam shares her digital marketing passion, experience and knowledge to help small businesses harness the power of video and information marketing for success.

TANIA: On your  journey  to  becoming   the  Social  Media  Woman,  you   stumbled  across  something  big. You  created  a  few  videos,  and   within  months  you  were  featured   in  magazines,  co-­authoring  books   to  speak  at  international  events.  Were   there  some  big  shifts  you  had  to  make   with  embracing  video? PAM:  Like  most  people,  I  had  a  fear   of  being  infront  of  the  camera.  My   husband’s  background  is  in  television,   so  he  loved  it.  I  preferred  doing   everything  behind  the  scenes. a  way  to  use  video  without  having  to   be  in  front  of  the  camera”?  I  noticed  

leading internet  marketers  were   creating  PowerPoint  videos.  So  I  gave   it  a  go. For  six  months  I  did  video  tutorials   and  uploaded  them  to  Youtube.  It   was  that  simple.  almost  everybody   has  PowerPoint  on  their  computer,   and  it’s  a  perfect  way  to  get  started  in   using  videos. TANIA:  So  you  launched  your  business   which  started  to  skyrocket  within   months  before  you  even  got  in  front   of  the  camera  yourself.  how  did  you   overcome  your  fear  of  being  camera   shy? PAM: I  have  to  thank  my  husband,   Steve.  he’s  brilliant  at  teaching  people   how  to  overcome  the  fear  of  the   NOVEMBER 2011

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If you want to change your lifestyle and succeed in something, you must hang out

camera. He  worked  with  me.  At  some   of  our  workshops  he  still  shows  my   you  can  evolve.  Within  six  months   of  using  video,  I  had  created  a  global   brand. Video  has  enabled  me  to  build   relationships  around  the  world   very,  very  quickly.  That’s  when   Social  Media  Women  started  growing.   the  more  I  got  over  the  fear  of  the   camera,  the  better  I  became. TANIA:  and  how  do  you  feel  about   being  in  front  of  the  camera  now?   produce  something? PAM:  When  I  started  out,  I  was  trying   to  be  the  news  reader;;  what  you  expect   and  see  on  television.  I  couldn’t  relate   to  that. So  one  day  I  started  being  me.  I   relaxed  in  front  of  the  camera  and   began  having  a  conversation  with  my   50

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for camera  time. TANIA:  What’s  a  good  starting  place   for  people  nervous  about  taking  the   PAM: to  grow  or  even  start  a  business.  The   tip  is  to  identify  not  only  your  skill   set  but  what  you  would  do  24/7  and   never  feel  like  you’re  working.    There’s   something  rewarding  about  doing   something  that  you’re  passionate  

about and  monetising  a  skill  set  that’s   your  own. It’s  okay  to  say,  “I  have  this  passion.   I  want  to  make  money  out  of  it.”  But   this  is  often  where  the  disconnect   happens.  You  need  to  do  market   research  to  see  if  there’s  actually   a  market  for  what  you  want  to  do.   Otherwise,  all  you  have  is  an  expensive   hobby  that’s  not  making  an  income.   TANIA:    Do  you  think  that  success  is   innate  in  people  or  it’s  a  skill  to  learn?  


dare business

PAM: I  wrote  my  chapter  in  the   a  millionaire  attitude.  I  believe,   personally,  that  success  is  an  attitude.   A  lot  of  people  are  born  with  it;;  I  was   born  with  it.  I  just  knew  from  a  very   I  had  it  within.  You  have  to  have   that  self-­belief  and  drive  to  make   it.  You  can  learn  the  skills,  but   you  can’t  be  taught  to  have  the   drive  you  need  to  get  there.

surrounding yourself  with  the  right   people. PAM: That’s  right.  You  have  to  be  a   stayer  too,  because  there  are  lots  of   ups  and  downs  with  having  your  own   business.   We’ve  had  a  couple  of  times  where   we  thought,  “Should  we  walk  away   from  this?”  It’s  been  hard;;  although,   I  recognise  that  stumbling  blocks   are  fantastic  learning  curves  when   coupled  with  the  belief  that  you  have  

If you want to change your lifestyle and succeed in something, you must hang out with people who are already there, and they’ll show you the way.

Having said  that,  I  also  believe  that   people  can  sometimes  hit  a  plateau   in  their  lives  where  they  think  there’s   something  better.  If  they  really  want   it  –  because  you  have  to  really  want   it  –  if  you  want  to  change  your  lifestyle   and  succeed  in  something,  you  must   hang  out  with  people  who  are  already   there,  and  they’ll  show  you  the  way.     TANIA: You  have  to  have  a  hunger   that  comes  from  deep  within.    What   pulls  all  the  pieces  of  the  puzzle   together  is  what  you  learn  by  

what it  takes  to  get  there. Sadly,  many  people  give  up  with  the   philosophy  is  to  never  give  up  on  your   dream.    

Click for details on how to download Tania’s entire interview with the Social Media Woman, Pam Brossman. NOVEMBER 2011

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1

Land Ownership. Women own just 1 percent of land in the world, according to the United Nations Development Program. They are often denied access to resources such as credit, land and inheritance. In many countries the only access to land for women is via men; husbands or brothers. This leaves women dependent on these relationships for their survival. Lack of rights to land also affects women's access to food. If

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a woman loses property or land when her husband dies it may limit her ability to feed her family and force her children out of school and into work.

2

Female Genital Mutilation. An estimated 100 to 140 million girls and women worldwide are a victim of female genital mutilation (FGM). FGM is a barbaric procedure which partially or totally removes a girl’s external genitalia. The


procedure, performed for cultural or religious reasons, has NO health or wellbeing benefits for the girls and women. It is carried out on girls sometime between infancy and 15 years. FGM is internationally recognized as a violation of human rights of girls and women.

3

Unpaid Maternity Leave. Australia has been one of only two OECD countries, along with the USA, not to have paid maternity leave. In January 2011 the federal government’s paid parental leave scheme came into effect. The USA is now the only country not to have a paid parental leave scheme. In countries as diverse as Azerbaijan, Vietnam, Morocco, Zambia, Costa Rica, Poland and Estonia parents are paid 100% for three or more months maternity leave.

4

Fatal Childbirth. Every minute a woman dies of complications due to childbirth – that equates to 529,000 women each year. Of these deaths 99 percent occur in the developing world and most are easily preventable. Hundreds of thousands of children lose their mothers because of maternal death, which has repercussions for their health and safety.

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Women Producing Films. Only 9% of Hollywood directors are women. In 2010 Kathryn Bigelow shattered the gender barrier by becoming the only women to have ever won Best Director for her movie “The Hurt Locker”. The only other female directors to be nominated are Sofia Coppola in 2003 for “Lost in Translation,” Italian director /LQD:HUWP¦OOHULQIRUç6HYHQ Beauties” and New Zealand’s Jane Campion for “The Piano” in 1993.

Empowering women in developing countries to start, create and grow their own small business, employ local women and take control of their financial independence is vital for female equality. Pre-oder your copy of Woman Igniting Change today and $5 from book will support women and children in need around the world. Join us and become a Woman Igniting Change. NOVEMBER 2011

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dare book shelf

Click on a book image for more information.

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dare featured book

What Would You Ask? If you  found  yourself  in  a  room   with  30  of  the  world’s  most   questions  would  you  ask?  

Anne Marie Marynycz | Anne Berit Olsvik | Cydney O’sullivan | Elizabeth Johnson | Fabe Keily | Heather James | Helen Evans | Jacinta Noonan | Janelle Manton | Janet Beckers | Jennifer Abernethy | Joanna Martin | Karen Knowler | Keeley O’connor | Mahboba Rawi | Mandy Nolan | Melissa Groom | Paula Fellingham | Rachael Birmingham | Sam Beau Patrick | Sandy Forster | Sari Mustonen-Kirk | Shelly Taylor Smith | Toni-Louise Forsyth And Sue Murphy

Throughout the  Women  Igniting   Change  interview  series,  Tania   Usher  asks  the  deep,  personal   questions…the  juicy  stuff.    It’s   these  rich  thought-­  provoking   questions  that  make  this  interview   series  and  accompanying  book   rich  and  diverse. Join the movement and pre-order your copy of the Women Igniting Change book today.    

Featured in December issue... Deborah Kagan How To Recover Your Mojo And Get Juicy Nancy Drew Ignite Your Business And Sales Success Narelle Chenery Improve Your Health And Wellbeing, Organically

NOVEMBER 2011

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dare you

SUPER FOODS for success

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AÇAI BERRY

OATS

Açai is the product of an Amazon palm tree and in its raw form that tastes like a blend of chocolate and berries. The Açai pulp contains a remarkable concentration of antioxidants and is packed with healthy fats, fibre, plant sterols, minerals and amino acids. Coupled with its antibacterial, anti-inflammatory and cell regeneration properties it’s no surprise this berry has made it onto the super food list.

You've probably heard that it's good to eat oats if you have high cholesterol. That's because whole grain oats are one of the best sources of soluble fibre, which, in addition to lowering cholesterol, helps keep blood sugar levels under control. Trad in your cream of wheat or sugar breakfast cereal for a bowl of wholesome oats topped with berries and chopped nuts for extra nutrition!

BROCCOLI

WALNUTS

At only 30 calories per cup, Broccoli is a health powerhouse in a small package. Broccoli is one of the most nutrient-dense foods on the planet. As a proven cancer fighter, immune system booster, vegetarian protein source, bone-building calcium source and cataract preventer, it’s the superstar of super foods.

Studies indicate that eating a handful of walnuts several time a day will reduce your chance of getting a heart attack by 15% to 51%. One of the best sources of plant protein, walnuts are also touted for reducing the risk of diabetes, cancer and other chronic ailments.


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DARK CHOCOLATE

SALMON

SOY

Believe it or not, chocolate is a healthy treat - provided you choose wisely. Choose good quality dark chocolate with at OHDVWFRFRDWRRSWLPLVHWKH antioxidant power and health benefits. Dark chocolate is rich in flavonoids which areantioxidants that have been shown to lower blood pressure and boost overall heart health. Be sure to keep your portions in check — just try breaking off a couple of squares or sprinkling some over fresh fruit for a little indulgence.

Salmon is the perfect meat. It’s full of essential fats and is the richest source of marine-derived Omega-3s which help brain development, reduce the risk of blood clots, improve cholesterol and help prevent heart attacks. Salmon is also as a superb source of anti-inflammatory and anti-aging nutrients. Aim for at least two servings of wild salmon per week.

Soy is the richest known dietary source of phytoestrogens and disease-fighting phytonutrients which play a vital role in preventing cardiovascular diseases, cancer and osteoporosis. Fermented soy, known as miso, which is even more potent than soy itself, acts as an antioxidant, antiinflammatory and antiviral food. So, the next time you’re out for sushi, grab a bowl of enriching miso soup…avoid the salt laden soy sauce, though.

RED BELL PEPPERS

PUMPKIN SEEDS (PEPITAS)

RED WINE

A red bell pepper has twice as much vitamin C as an orange. Vitamin C is a powerful antioxidant that helps eradicate free radicals from the body and keeps your skin healthy. In addition, Vitamin C in bell peppers is reported to help prevent arthritis, slow the progression of the disease, and decrease the risk of eye diseases like cataracts. Add sliced red bell peppers to your salad or use for dipping.

Long revered for their dietary and medical properties by American indigenous tribes, pumpkin seeds are now claiming their well deserved super food status. A proven antidote for banishing breakouts, they’re also known for their cholesterol-lowering properties. Aim for 1/4 cup of pumpkin seeds every day.

Recent research has found that resveratrol, which is present in red wine, increases the life span of mice and slows cellular aging. The compound is revered for its anti-aging capabilities and an antioxidant which increases energy and lowers blood sugar levels. In addition, studies have shown that Oligomeric Proanthcyanidins (OPC’s) found in red wine protect the walls of blood vessels and capillaries in the body. An evening glass of red has proved health benefits… cheers!

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FUN(DAMENTAL) Financial Tips For Females

M

ore than  75%  of   women  will  be   solely  responsible   for  budgeting,   saving  and   investing  at  some   stage  in  life.  This  is  largely  due   to  50%  of  women  ending  up  solo   and  in  charge  of  the  money  after  a   divorce  and  around  25%  of  women   outliving  their  partners.  Learn  how   to  take  care  of  your  money  now  so   it  can  take  care  of  you  later.

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TIP#1 THERE ARE ONLY THREE WAYS TO MAKE MONEY. The wealthiest people in the world – those who manage to stay wealthy – make their money in only one of 3 ways: direct property, direct shares or direct business. These are the only 3 legitimate means of creating wealth. TIP#2 DEAL DIRECTLY WHENEVER POSSIBLE. In my 20+ years of financial advising, I’ve learned that the people who make money from managed funds are fund managers - not clients. To


dare finance

create wealth, invest in direct shares (actual companies) that you can relate to and can read about in the papers. TIP #3 KISS YOUR INVESTMENTS (KEEP IT SIMPLE, SWEETHEART). Don’t risk your money on new technology or IT companies that may disappear in a flash. Stick with staple products like car tyres, razor blades, food, alcohol, copper and steel that have been around for centuries. These predictable old things consistently make money for investors, year after year. TIP#4 INVEST WHERE YOU SPEND. Look at where your cash is going, and then invest into those companies. Grocery store, bank, insurance company, mobile phone provider or shoe store; if you trust them with your monthly cash, you can likely trust them as an investor. You can also keep an eye on them, and if you notice any negative changes in service or organisation, you can sell your shares long before financial results are released. TIP#5 MIND YOUR OWN BUSINESS, CREATIVELY. The internet can help you create your own business. Even if you are working for an employer, you can start offering small services online.

Choose something that you’re good at and that you enjoy doing just for fun like personal shopping, sketching, fashion consulting, providing topical advice on wardrobes or your personal hobbies. List your services on sites like fiverr. com, tenyt.com, odesk.com and elance. com. Don’t expect to make millions or even thousands; just aim to make a little bit of spare cash which you can use to invest into monthly share parcels or a rental property. TIP#6 YOU GET WHAT YOU GIVE SO GIVE ‘EM HEAPS. Whether you call it the ‘Law of Attraction’, ‘Karma’ or the ‘Law of Sowing and Reaping’; it works! Give a portion of what you make from your part-time business or your investment profits away; sow into your clients by sending thank you cards or adding a small gift with each purchase; invest in your workers - and if you’re the only worker then invest in yourself with a special treat for a job well done. Money loves a happy and magnetic manager. (Yes, we know that the headline promised “5 Tips” and this is number 6: that’s the point!). JEREMY BRITTON an independent wealth coach, is the author of the award-winning book “Who’s Taking Your Money? (and how to get some of it back!)” available at www.24HourWealthCoach.com NOVEMBER 2011

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dare to join us? Become an Exclusive Sponsorship Partner

With a global distribution of 100,000 it’s an exciting time to join the dare community.

If you believe your business is a good fit for dare we would be delighted to support you with sharing your gifts with the world. Connect with Director of Partnering, Sue Murphy at Sue@DareOutLoud.com or mobile +61 (0) 40 111 8254 for full details.


H aving started life living on my

grandmother’s front veranda with only a backless wardrobe separating my mother and I from the outside world, I was born to live by Helen Keller’s creed “Life’s a daring adventure or it’s nothing”. Yet through life’s adventures, hurdles and excitements, I’ve learnt that success is not a solo project. It’s a journey that needs to be shared. Working together, you’ll accomplish far more than going it alone; when you surround yourself with authentic, energetic, and daring thought-leaders, you tap into a bold world of limitless possibilities. This is the world we’ve created for you at dare. It’s been an exhilarating quest pulling together our launch issue, and I’m excited to be connecting you with more heart-centred entrepreneurs next month. I invite you to make comments, share dare with your community and speak up… ...we’re listening. dare to live boldly.

DARE Magazine Issue #1 November 2011  

Subscriber FREE www.DareOutLoud.com Launch issue of DARE. Meet 6 Women Igniting Change

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