THE BEGINNING OF FASHION COMMUNICATION & PROMOTION
THE BEGINNIN OF FASHION COMMUNICATION & PROMOTION
T0010980 Tangni Chen FASH10105 Visual Awareness
CONTENTS 1. Street Style Photo Essay 2. Hero & Zero 3. Colour Story 4. Fashion Debate 5. Object of Desire 6. Reflective Blog 7. Additional weekly work
1. S T R E E T S T Y L E PHOTO ESSAY
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STREET STYLE
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PHOTO ESSAY
https://uk.pinterest.com/tangnic/street-style/
T
wo people fall in love is a fate, and just
in the right place. Met a person want to cherish each other to get along in a big crowd, it is very subtle feelings between the couple. Because when the two get along, there will be a lot of details character subtle influence each other on the life, not consciously changing each other's habits. In addition to the reaction with the manner of speaking, facial expressions will become more and more alike. The introduction of lovers’ street shooting, the couples from Madrid, and it is not necessarily to deliberately wear the same clothes, in the style or color can reflect the harmony between lovers. Like most other forms of photography, shooting street style takes time, practice and a certain level of technical know-how to get really great looking photos. Personally, I'm just a novice in this side.
STREET STYLE
PHOTO ESSAY
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STREET STYLE
PHOTO ESSAY
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n the winter, people always tend to
choose a dark winter jacket and boots, use the beret and scarf to keep warm. To know the colour of the earth has become a popular color replaced black faction, the couples integrate these two colours and forming a classical charm. This combination between couples dressed, both out of the usual style of a black dress, with soft brown complemented by an elegant, firmness and flexibility to achieve the effect. Will be shared between the two calm, generous volatile temperament to the limit E.g. picture 25-30
STREET STYLE
PHOTO ESSAY
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STREET STYLE
PHOTO ESSAY
T
his gracious elder couple (picture
30) together wearing a suit fabric trousers and the same style of shoes and earth-colored coat, At first glance looks friendly and elegant. Actually, countless fantasies wearing black whole with own lover, walking in the street feels like the Mr. & Mrs. Smith as cool. The couple choose a similar style and fabric clothes.
STREET STYLE
PHOTO ESSAY
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STREET STYLE
PHOTO ESSAY
‘S
treet Style’ gives self-
expression to youth. It is a powerful language with which the young can define their passions and identify the like-minded, their gang. Such as the couple (photo 3) dress is my favorite, wearing the same material sportswear, sunglasses and the motorcycle helmet in the hands of the people shall not be lamented ‘so cool’.
STREET STYLE
PHOTO ESSAY
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STREET STYLE
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PHOTO ESSAY
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n my opinion, street photography
is a significant craft, It helps us preserve once-in-alifetime moments and capture truly a uthentic imagery.
Is not only lovers, friends (20 to 24 photo) can also make a similar dress u p, like in South Korea, some female fr iends always wearing the same style di fferent type or similar colour decorati ve pattern and different styles of dre ss.
STREET STYLE
PHOTO ESSAY
2. H E R O &ZERO
HERO & ZERO
HERO & ZERO
I
will talk about our market research with Nike and
DC. First of all, Nike sell in hundreds of shops on the high street and online. They have 17 Nike branded stores and through our primary market research. We notices their adverts often dominate the shop windows of stores like footlocker and size?. I’ve visited footlocker and schuh to take photographs of the shoes. Nike shoes are often positioned at the front of stores on eye level displays. However, DC only have one shop of their own in Brighton. They are sold on the British high street by 3rd party sellers. Finally , DC want to target specific customers in order to protect their credibility within the skating community and do not make themselves as readily available to buy as Nike do, on purpose.
HERO & ZERO
HERO & ZERO
N
IKE+ SPORTWATCH GPS （ Global Positioning
System ） I will introduce this product: NIKE + SPORTWATCH GPS, GPS means (Global Positioning System), this watch into wrist-based band, backlit LCD display and Metric display buttons of these three parts, of which the strap material is plastic, The watch has three colors, red , black, white. this is only one size of wrist-based band its (38 * 257 * 15mm), the weight of approximately 66 grams, battery life is about 8 hours, the water resistant up to 50 meters for dancing in rain without a worry. Furthermore, This is not just a watch, it will prompt you to running time, just like your wrist has a running coach. It can also track your position, the speed of running, runners stride rate running amplitude frequency, running distance, a total of the heat of combustion, and your heart rate,and can store all your running history, is to exercise the body fat consumption and good companion “According to sports stuff, for runners, record the running time and his grades are very important, They are very extensively, informs the for determining training intensity zones, due to the human resources will make mistakes and problems, also cannot provide very accurate measurement results, however, sport watch can help athletes to record their grades But HRmeasurement can never do this.
HERO & ZERO
HERO & ZERO
M
oreover ďźŒ I would like to introduce the
shoe, called the AIR JORDAN 2012. This pair of shoes is the most popular of these four products. In 2012, Tinker Hatfield and Tom Luedecke draws some inspiration in jazz shoes, and think this design is bold, confident and youthful, This midsole has a Zoom Air unit in the forefoot and an encapsulated Air Sole unit in the heel for a soft landing.The high-cut sleeve enhances the overall ankle support, stability and foot protection. this pair of shoes are also represented Jordan's nickname 'black cat'. A celebrity can be a sports figure, a newscaster, an entertainer, a politician, community leaders or a television / film actor. Is widely recognised by the public . I think, celebrity brand endorsement helps brand communication and promotion. If you take some advertisements may also allow consumers to pay attention to these new products in a timely manner, then arouse their purchase intentions. As you can see, Joel Madden wearing the Air Jordan IV "Fire Red“ and Scott Disick wearing Air Jordan V Black / Metallic Silver.
HERO & ZERO
HERO & ZERO
N
ike has a very suitable backpack used by
students and out, called nike classic turf, this package uses polyester manufacture, possess two colors, sky blue and black. Ample storage capacity, comfortable padded shoulder straps can be adjusted, the size of 40.5 * 28 * 15cm, teenager can select the first dynamic sky blue, adults can be selected to match the black, but also easy to carry, but also use screen prints for bold style with two big nike logo overlapping design, it is very flattering. Finally, I would like to mention that pairs of gloves cover : Nike Tech Extreme, designed to provide the target who likes to play golf, it is breathable and comfortable, it has excellent flexibility. Palm and thumb can be enhanced using the texture of sheepskin feel and rubbing the back of the breathable material is also suitable for sports, very user-friendly design make people feel comfortable to use, simple and elegant appearance and unique design is a favourite to play the best golf of men auxiliary product. James's phrase slogan also appears to be very appropriate "you'd better bring , cause i'll bring every i've got it .�
3. C O L O U R STORY
COLOUR
STORY
Variety Theme Wedding Style
A
s a visual awareness's student,
personalization is at the core of what I do, whether it’s a logo or an idea, it’s important to reflect my own style. When thinking of the usual neutral colours seen in wedding palettes, we typically think of white and ivory. Recently another colour has gained popularity and gives couples one more option. That colour is purple. The tone of purple can range from a soft blue to a dark, warm charcoal. The colour works particularly well for fall and winter weddings. I created collages that illustrate how to use purple as one of your wedding colours with black, white, ivory and brown.
COLOUR
STORY
BRAND MOODBOARD
BOTTEGA VENETA – Consistent
W
hen you don’t know what to express
their own fashionable attitude, you can choose LV, but when you no longer need to use what to express their fashionable attitude. you can choose BV. PURPOSE
L
uxury Quality, No Big Logo
Self-confident, elegant and loyal to their style. Not to be the pursuit of grandiose pretension. This is not about meticulous dressing, everything matching or looking brand-new. Beautifully made clothes that have lived a life an d convey a sense of personal history and nonconformism. this is what has always appealed to me.
BRAND MOODBOARD
4. F A S H I O N DEBATE
Fashion Through Globalization-Research
C
hinese workers are relocating and setting
up factories with low cost labor and long hours. Globalization has led to a net gain in the level of worldwide employment and that the informal sector promotes ‘a growing volume of employment in developing countries, especially in clothing and footwear’ At present, more than 60 percent of world clothing exports are manufactured in developing countries. Asia is the major world supplier today, producing more than 32 percent of the world’s clothing exports. Within the last ten years, globalization has become a huge part of the fashion industry. Luxury global retailers such as Prada, Louis Vuitton, and Michael Kors have expanded in Asia where they have experienced great success with Asian Consumers. Asia has become a target market for these luxury brands because of their rapid economic growth.
FASHION DEBATE
5. O B J E C T OF DESIRE
OBJECT OF DESIRE
6. R E F L E C T I V E BLOG
https://tangnichen.wordpress.com/
REFLECTIVE BLOG
7. A D D I T I O N A L WEEKLYWORK
MOOD BOARD
ADDITIONAL WEEKLY
WORK
Negative
M
cDonald's by the
McDonald brother and Ray Kroc was founded in the united states in 1954 McDonald's main sell hamburgers, French fries, fried chicken, soda and salad etc. it is Fast food, it can save time, but the environment is not good, the food is easy to get fat, not suitable for keeping fit, service attitude is bad. Slogan; I’m lovin’ it
MOOD BOARD ADDITIONAL WEEKLY
WORK
MOOD BOARD
ADDITIONAL WEEKLY
WORK
Positive
S
warovski creator: Daniel Swarovski from
Bohemian. Daniel Swarovski is Bohemian, the father was engaged in glass cutting. After the invention of the world's first machine cut crystal, Swarovski in 1895 in the Austrian started his business. Cut from the traditional staffing and mosaic crystal technology evolution to crystal jewelry and fashion accessories. It stands for a swan. jewelry, fashion accessories include phone case, handbag, key rings, pen, tiara, sunglasses, figurine and decorations, home accessories. It is elegant. Gorgeous, Swarovski has it own unique charm, Isn’t it? You can buy it for yourself, jewelry can increase your self-confidence, you also can buy it for your family and friends, it can make them happy and feeling your love. Slogan: jewelry is material, Swarovski is the spirit. Every woman must have a Swarovski ornament, this is just a slogan, but we can get it translated, mea ns that every woman must have a love her man, a man who is willing to pay for yourself! This man, did you find? MOOD BOARD ADDITIONAL WEEKLY WORK