THE MONOCHROM
SAINT AUGUST A L V I N WHAT WAS YOUR INSPIRATION FOR SPRING SUMMER 09-10? A song by Danish band the Raveonettes, – it fuses the sounds of mod rock, 60s girl groups and surf rock. That song is called ‘Do You Believe Her?’. In the 60s (prepsychedelia) men always looked so sharp in skinny tailoring and women were so graceful in their lace and ruffles. I wanted to bring this kind of sophistication to a market that is increasingly getting taken over by the overt casualness of jersey and draping. WHAT DO YOUR DESIGNS SAY ABOUT FASHION? Saint Augustine Academy is classic enough for a broad audience, but with unique detailing, fit and flair for the fashionconscious to really appreciate. WHO IS WEARING SAINT AUGUSTINE ACADEMY THIS SEASON? Men who are wearing SAA are looking for a stylish alternative. Women wearing SAA are after something more structured and tailored but with a delicately feminine edge. WHAT ARE THE KEY PIECES IN YOUR