IMPACT REPORT
A NOTE FROM OUR CEO
If there is something that the last several years has taught us, it is that resiliency and caring for our mental health is key to navigating these uncertain times. Through a pandemic and recovery, the Tampa Bay region has certainly seen a lot. Tampa is one of the fastest growing metro areas in the country, and Time Magazine recently named our city among “The World’s Greatest Places of 2023.”
Tampa Bay Thrives has grown in step with our region, strengthening our partnerships with the launch of new programming and convening community leaders around the topics of navigation and workforce development. In the process, we have helped over 2,000 people get connected to help for their mental health. Our cause has been championed by community heroes like Pat Maroon, the Tampa Bay Lightning hockey player who catapulted us into a national media conversation about using words thoughtfully and with kind intent. And yet, despite this momentum, there is still much more work to do.
Research we completed this year revealed stigma as a barrier for many people in getting help. In response, we are excited to launch our first big awareness campaign,
IYKYK HIGHLIGHT
“I was assaulted while at college in Tallahassee. My dad brought me home so my family could care for me but I slipped into a year-long battle with extreme depression as a result of the trauma. Thankfully, my mom helped me find a therapist to help me heal. Often times people are wearing masks. You don’t know what battles they are facing. As you look at my picture here, I look happy
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Colony Reeves is a Real Estate Agent on Netflix's Selling Tampa, as well as one of our TBT mental health ambassadors. Here is her story of perseverance in the face of mental health struggles.
“If you know, you know” (IYKYK) to get to the heart of this issue. #IYKYK builds upon a social media trend that highlights shared or lived experiences and uplifts real-life stories of recovery, hope, and healing. The campaign amplifies the many inspiring voices of those that have, and continue to, utilize a variety of approaches to managing their mental health, and encourage others to start that same journey.
This work is complex and requires all of us to make a meaningful difference. In the next year, we are expanding our programs geographically and demographically to increase the number of individuals we reach, including more focus on youth. Mental Health is vital to our ability to thrive; mental health is health. Thank you for your continued support in our work. The mental health of our community depends on supporters like you.
With deep appreciation,
Carrie Zeisse President & CEO Tampa Bay Thrives
and carefree. But I’m not. This was one of the lowest periods of my life. I still go to therapy monthly and I’m at a great place in my life. I always make a point to check in with my friends and to talk openly about mental health. Mental health isn’t often spoken about in the black community but I hope to change that by normalizing conversations around mental health — in every community.”
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MH IN TB
Exploring the condition of mental health in Tampa Bay as revealed by the findings from TBT's research study.
1 in 5 has a mental illness*
10% reported missing work**
1 in 14 has a substance abuse disorder*
393,400 missed workdays a month**
7 in 10 experienced at least one poor mental health day in a recent month**
4.72m missed workdays per year**
4 * TBT STUDY ** TBT MARKET RESEARCH SURVEY
OUR IMPACT
Outreach
Received $1.99M grant from Hillsborough County government to support navigation, access and stigma-reduction.
Hosted two convenings with community partners to support the launch of the 988 systems locally (whereshouldicall.com), and one to support our behavioral health workforce with national and state-wide experts.
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NAVIGATION
Enabling individuals seeking help to connect to resources to support them.
66% of TB residents have challenges finding resources for figuring out how to get help for mental health and substance use disorder issues*
88% of TB residents indicated having an additional navigation line to help would be welcomed*
6 * TBT STUDY
OUR IMPACT
Let’s Talk (844-YOU-OKAY) is a confidential navigation line that provides support for mental health concerns and addictions. Counselors offer coping techniques, referrals to local providers, and connections to peer support while taking into account callers’ needs and preferences as well as their insurance.
1,917 calls to Let’s Talk
hey tampa bay, feeling better starts today.
350 calls per month on average
Why People Are Calling
26% Anxiety
23% Depressiveness
20% Family / Relationship Problems
11% Did Not Disclose
7% Psychiatric Medication
4% Substance Use / Abuse
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ACCESS
Making sure there is adequate appointment and work force availability to support our community.
26% of residents surveyed indicated they were NOT able to get the behavioral health care they needed within the last 12 months*
43% of residents surveyed said that they engaged in mental health care support through video conferences*
8 * TBT MARKET RESEARCH SURVEY
OUR IMPACT
Immediate Care and Bridge Program
In partnership with health institutions and non-profits, we launched a program enabling individuals to access short-term appointments, bridge counseling, and psychiatry support via our Let’s Talk Line.
423 immediate appointments since launching our increased access program in May 2022
AdventHealth, BayCare Northside Behavioral Health Center, Crisis Center of Tampa Bay, Tampa General Hospital, USF Health
BH Workforce Task Force
Florida ranks 42nd in mental health workforce availability, with only 19% of the needed counselors and therapists to support the population’s needs. The talent crunch has been exacerbated by the COVID-19 pandemic, causing behavioral healthcare workers to either leave the profession or work for telehealth and technology companies. Tampa Bay Thrives launched a task force to combat the crisis, focusing on the development of behavioral health career pathways, bolstering recruitment and retention, and using data to strategize. The task force comprises stakeholders from healthcare, education, business, and community sectors.
3 webinars hosted and in person convening, with national and local experts
110 individuals have participated in our workshops and webinars to lead this planning work
CALL 844-YOU-OKAY Feeling anxious? Can't wait for your next appointment? Find a local counselor today. THE LET’S TALK LINE HAS REFERRALS TO SEVERAL OPTIONS THAT CAN HELP YOU START FEELING BETTER NOW. LETSTALKTAMPABAY.ORG 9
STIGMA
Building a movement to raise awareness and reduce stigma for targeted populations.
70% of Tampa Bay residents experienced at least 1 poor mental health day a month*
46%
of residents surveyed, that in the last 12 months, they needed help for emotional or mental health problems or challenges such as feeling sad, low, anxious, or nervous*
10 * TBT MARKET RESEARCH SURVEY
OUR IMPACT
#IYKYK
Research indicates that open dialogue and sharing personal experiences are powerful stigma combatants. Our "If You Know, You Know" (IYKYK) initiative amplifies these narratives from individuals on mental health journeys or in support roles, fostering conversation and destigmatization around seeking mental health assistance.
•Video highlighting 4 stories has reached over 10,000 people and has been shared over 300 times across our social media platforms.
•Gathered over 20 stories from Tampa Bay community members.
•Companies such as The Laker, BizJorunals, WFLA, WTSP, TGH, Tampa Bay Chamber, Suncoast Surfrider Foundation, and BayCare have shared the campaign.
Green Lights To Drive Awareness
IYKYK
In May, the City of Tampa illuminated city bridges and landmarks in green, the official color of mental health awareness month. Florida Blue also joined in the movement by lighting up their office in South Tampa. A collaborative effort from Hillsborough, Manatee, and Pinellas county governments delivered the Sunshine Skyway Bridge lit in green for a whole week.
In the Community
“The day before my daughter was due to enter this world, I was exuberant...The next day, she was gone. I slipped into a very dark place for many, many months”
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OUR BOARD
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John Couris - Chair, President & CEO Tampa General Hospital
Chris Majeski - Vice Chair, Senior Vice President Raymond James
Clara Reynolds - Secretary/Treasurer, President & CEO Crisis Center of Tampa Bay
Health and Human Services Polk County
Tracye Brown, Chief of Federal Programs, Grants and Administration Hillsborough
Carl Harness, Chief Human Services Administrator Hillsborough County
Daniel Slaughter, Assistant City Manager
OUR FUNDERS
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The Steinbrenner Family Foundation
Assets Cash $3,639,729 Pledges Receivables $300,000 Prepaid Expenses and Other Assets $17,247 Property & Equipment $3,810 TOTAL ASSETS $3,960,786 LIABILITIES AND NET ASSETS Liabilities Current Liabilities $123,910 TOTAL LIABILITIES $123,910 NET ASSETS Without Donor Restrictions $3,836,876 TOTAL LIABILITIES AND NET ASSETS $3,960,786 Statement of Activities SUPPORT AND REVENUE Grants and contributions $2,606,340 In-kind services $5,040 Other Income $435,729 TOTAL SUPPORT AND REVENUE $3,047,109 EXPENSES Program Expenses $1,275,302 General and Administration $176,117 Fundraising $142,571 Total Expenses $1,593,990 NET INCOME $1,453,119
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FINANCIALS
86% Grants & Contributions
14% Other Income
80% Program Expenses
11% General & Administration
9% Fundraising
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400 N. Tampa Street, 15th Floor, Tampa, FL 33602 813-803-5630 info@TampaBayThrives.org GET INVOLVED FOLLOW US @TAMPABAYTHRIVES We've set the stage for the next chapter, and we need your help to continue our progress. To join our movement, scan the QR code below. GET INVOLVED
