A 3-Step Guide to Giving A Media Exclusive

Tamara Edwards

Follow these three steps to understand how to administer an exclusive as part of your PR strategy.

So, what exactly is a media exclusive?

Simply put, a media “exclusive” — in the context of Public and Media Relations — is a noteworthy piece of news, information, or content that is withheld for a specific publication, outlet, or journalist.

In an ideal environment, it is premium coverage or is often reserved for “breaking” exciting news. Follow these three steps to understand how to administer an exclusive as part of your PR strategy.

In a few sentences, what would it say? The key is to focus on the metrics, the change that you are making for your industry, community, the world, etc. and why it matters. A client case study/ example: Our client, Cloud Apartments, recently shared the announcement of a funding series from a prominent investor. The story was intended to invite more investors to the table by naming the individuals behind the company. Big names helped, but the story was about the promise that Cloud Apartments makes to its customers, to “cut housing costs by 30% with modular apartments.”

Think of this first step as if you were to have a publication like Forbes or Business Insider (or even your leading local or business publication) “break” news about your business or brand.