When someone says ‘Brand Positioning,’ what comes to mind?

It all starts with brand positioning. Brand positioning is all about the “why” behind your goals. It’s important to clarify this and leave it all out on the table. Take time to consider the following questions:

Although each question will require thoughtful consideration, please be sure to listen carefully and trust what your gut is saying to you.

What is the problem I want to solve?

Who do I want to help or influence?

Why does it matter?

How do I see myself elevating this perspective?

What has shaped this perspective?

What influence do I already have?

Why am I the right person for this idea, mission, vision, etc?

How would others describe me?

If I had a book, what would the title be?