Success Hackers

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of my background and deliberately carving out my own path, I have been able help women find their path and to me that’s just so positive. If I can positively influence their lives, they in turn affect those around them and the world becomes a better place! Often I speak to individuals, women or men, and they need a gentle nudge or guidance to move their business forward. For instance, they may have a business idea and they have no idea how to get it off the ground. I’ve done that throughout my corporate career and of course through Dig It. For the Start-up organization or person, I help them strategize, we plan, and I run them through how to launch their product or their service with success. Sometimes you don’t know what you don’t know and can waste valuable time, money and energy in false starts. I help them focus, turn their hopes to goals and then into reality. And then I also help existing businesses grow in new directions. They could be in business for three years, five years, ten years, 17 years, etc. and they’re stuck. They may want to reenergize their business, re-focus or often make more revenue and do not understand what’s holding them back. It’s a very similar process to start-ups but on a larger scale. It’s very goaldriven and plan-oriented. The same strategies apply to each of those scenarios. It’s planning: looking at your goals, moving backward from your ultimate goal in small incremental and steps, incorporating a marketing plan and financial plan to match the goals and projections and then breaking those down into bite size pieces. Reverse-engineering. Eventually, we get to a strategic and focused plan that everyone can envision, get behind and have the management team move in the same direction, motivated towards success. Knowing HOW to get to that outcome is 75% of the battle. 22


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