Bring on the Game Hellas supplies the playing fields STORY BY AMY PASSARETTI
When Super Bowl LVI kicked off at SoFi Stadium in quality control everything from manufacturing, installaInglewood California in February, a piece of Dadeville tion, the base work, and assures our customers they are was there for the game. Local sports construction manugetting the premium product they paid for.” facturer Hellas Construction contributed to the field Norsworthy added that the countrywide demand for turf on the play floor. Hellas is the largest sport selfthe products are evident, which has led to the natural performing contractor that also produces need for expansion. polyurethane running tracks and tennis court “We make the best, and a lot of people Robert Norsworthy surfacing. want the best and are willing to pay for it,” Employing more than 1,000 in local jobs, he said. Hellas recently added $4 million of equipThe employees of the company are what ment to the Dadeville plant, increasing its truly make Hellas Construction stand apart size by 50 percent since it opened about from the rest, said Norsworthy. seven years ago. “Competitors can buy the same machin“We’ve become more aggressive ery and raw materials we buy, but it’s the with recruiting employees by offering an people that truly make a difference and their increased starting pay. It’s had an impact on passion for a quality product,” he said. the quality of employees, and we invest in The company has had a positive ecoour people as much as anything else,” said nomic impact in the area, and Norsworthy Ron Norsworthy, director of manufacturing said they are open to more involvement in at the plant. the community. From hosting Hellas Night The Dadeville plant spins the yarn from raw materials. at football games to working with other local companies The yarn is then sent to northwest Georgia to be turned and industry, the company has an impact on local living. into fabric for the tufted fields. Construction crews locat“My perception is that Dadeville has a lot to offer. ed in various parts of the U.S. then install the product, so Lake Martin seems to be a big part of that. It’s a small Hellas has control throughout the entire process. town with positive quality of life and fairly close to other “We are one of the few companies that is completely larger locations,” said Norsworthy. vertically integrated,” said Norsworthy. “This helps us
Hellas Construction in Dadeville manufactures the yarn used to create sports fields across the country 32
WE MAKE IT GREAT HERE! | FEBRUARY 2022
