SERMO Influencer Index, March 2017

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MALINI AGARWAL

suzanne jackson

chiara ferragni

ewa chodakowska

sonya esman

nathan hartono

@missmalini

@sosueme_ie

@theblondesalad

@chodakowskaewa

@sonyaesman

@nathanhartono

INDIA

IRELAND

ITALY

POLAND

RUSSIA

SINGAPORE

Bio

Bio

Bio

Bio

Bio

Bio

Malini is widely regarded as India’s

Ireland’s most successful blogger,

It’s no surprise Chiara’s success

A life coach and fitness fanatic,

This fashionista oozes style. Her

This young singer and actor’s following expanded out of Singapore

first celebrity blogger. Formerly a

built from her sell out events, books

is still skyrocketing, with multiple

inspiring her followers to become

posts depict the most fashionable

popular DJ on Mumbai’s Radio One,

and beauty line, SOSU, continues to

collaborations under her belt, she

health and fitness obsessed

of lives. Born in Russia, Sonya grew

to other Mandarin-speaking

her blog and social platforms cover

grow with a fashion label and a radio

has been immortalised as a Barbie

themselves. All the inspiration you

up in Toronto and now lives in New

countries when he was runner-up in

the latest gossip, news and trends

DJ slot on Dublin’s Q102 where she

and each of her Instagram posts of

need is on her Instagram, but if

York but she hasn’t lost her roots,

the first season of Sing! China. His

in Bollywood, fashion and lifestyle.

talks all things beauty, fashion

her sparkly and oh so glamorous life

that’s not enough, she’s published

regularly blogging and posting in her

Instagram is as playful, young and

Her Instagram posts are full of

and lifestyle.

receive, on average, 80,000 likes.

five books, 20 DVDs and tours the

native language.

fun as him.

her VIP friends, funny memes and

country doing workshops

motivational quotes.

and classes.

Brand Partnerships

Brand Partnerships

Brand Partnerships

Brand Partnerships

Brand Partnerships

Brand Partnerships

Koovs | The Oscars | Benefit

MAC | Cluse | Universal

Pantene | Amazon Fashion | GUCCI

Adidas | Nałęczowianka

Skinceuticals | MTV | Celine

Buro 24/7 Singapore | Google

Agent Provocateur

Fendi

Total audience reach

Total audience reach

Total audience reach

Total audience reach

Total audience reach

Total audience reach

3,600,000

560,000

9,900,000

3,300,000

4,600,000

300,000

Top Online/social Platforms

Top Online/social Platforms

Top Online/social Platforms

Top Online/social Platforms

Top Online/social Platforms

Top Online/social Platforms

The SERMO Influencer Index 2017

Click the icons to view influencers’ latest posts

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