OPENER
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inside 11 12 15
STRATEGY 45 Creative cojones Rich With says go big or go home
46 The data-ing game Why you should care about data protection regulations
Editor’s letter Contributors News & events
49 Season’s greetings Festive customer service tips
50 Wait a minute Mr Postman How to avoid a Christmas delivery downfall
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53 Smooth shopping How to maximise efficiency in the retail sector
TECHNOLOGY 87 Winter worries Piers Linney looks at collaborative tools
89 Web builder vs web designer Which is the right one for you?
MARKETING 55 Learn by example you will Kimberly Davis - how Star Wars got its marketing right
SUCCESS 18 The sound of the Polizzi The Hotel Inspector, Alex Polizzi, explains how opening your ears could save your business from peril
24 Take one company Vanarama
59 The 12 (mobile) ways of Christmas 62 All shook up Give a stale brand a fresh identity
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Tech review The Gadget Show’s Ortis Deley gives his views on the latest tech
95 The collaboration persuasion How to achieve a better flexible working culture
98 Border control Top tips for ecommerce success in foreign lands
101 I’ve got an app for that
65 Let’s get digital Mark Wright discusses the importance of digital marketing
FRANCHISE
66 New kid on the block
From football to fleet vehicles, founder, Andy Alderson explains how Vanarama has scored big
How to generate publicity for a new start-up
29 Up and coming
PEOPLE
Aaron Dicks, Impression
30 Lessons learned Donna Edwards, Cream PR
33 Book reviews
103 Franchise news 104 Should you loosen the sales leash? Nicky Tatley talks marketing tactics
108 Franchise spotlight Paul Stafford of the bfa talks to Chris Gillam of Guinot
69 My door is always open Leadership expert, Deborah Benson asks whether staff can really come to you
ADVICE
71 One of us FINANCE
How to integrate a new employee
72 Fired and furious
35 Return to sender What are your customers’ rights to return sale items at Christmas? Adam Aiken explains
36 Understanding the minimum wage debate 39 Assessing the situation Hiring a loss assessor
How to fire an employee the right way
75 ‘Tis the season to be mindful Avoid religious discrimination this Christmas
77 Xmas etiquette Lee McQueen explains how to avoid a riotous Christmas office party
42 Touch and go How contactless payments can aid your retail business
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Sales Doctor Your questions answered
112 Right here, right now Smarter phone communications with Foehn
114 Sick and tyred Keep your vehicle healthy and on the road this winter
117 Legally speaking Wright Hassell on the perils of getting too merry this Christmas
118 Directory LIFESTYLE 79 We love... top tech 80 Hotspots: Ipswich Locations for business stays, meets, and eats in Suffolk
83 On the road: Nissan X-trail Tekna Oliver Hammond’s car review
84 Stocking fillers Amazing Christmas gifts to suit any budget
OPINION 121 Question of the month: We ask: “Would you ever ban the office Christmas to protect religious sensibilities?”
122 Trash talk Readers discuss the business phrases that annoy them most
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