bHM Magazine - The Official Guide to Black History Month UK 2014

Page 78

Get on the London property ladder with a Shared Ownership home

Rokewood Apartments, BR3

Keys to the capital with PricedIn With house prices in central London constantly on the rise, many first-time buyers are feeling increasingly priced out of the property market.

Overall the PricedIn campaign has attributed to over 7,500 registrations and almost 500 Shared Ownership sales for L&Q.

A survey conducted by L&Q last year discovered that a third of aspiring homeowners have now given up hope of ever owning a property.

Cathy Lloyd, Sales Director at L&Q, comments:

Responding to this growing negativity, L&Q launched their PricedIn campaign last year to help raise awareness of Shared Ownership and its benefits for first-time buyers. With over 800,000 Londoners now paying monthly rents, Shared Ownership is an affordable route to home ownership for those earning from £25,000 per year.

“In the current economic climate, it is more important than ever to raise awareness of Shared Ownership for first-time buyers in London. So many Londoners are paying monthly rents which can work out to be higher than the cost of owning a home through Shared Ownership.”


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