Appendix 4 TAS Style Guide/Brand Checklist and Approval Form 4.1 Style Guide (Amended

Appendix 4.1 – TAS Style Guide (Amended Sep 11, 2017)

The following standards and guidelines were created to bring consistency to the way we communicate about TaipeiAmerican School.All TAS community members have a responsibility to present the TAS brand correctly in all forms of communication, whether it occurs in print, online, in clothing, or other items. The following standards and guidelines must be utilized in all print and digital, internal and external communication and in the production of items for school use.

LOGOS

The logo is the face and signature of the brand. It connects the brand to all forms of communication. The more consistent a logo looks and is used, the more likely it will be remembered and make an impact. Please adhere to the following guidelines when using the logos pictured below.

Athletics Tiger The blue may be replaced by yellow. This logo can only go on top of gray, white, blue, and yellow backgrounds. No outline can be used and it must always face right as you look at the print.

Athletics Tiger in Chinese Calligraphy Colors may not be modified. It can only appear on blue, yellow, gray, and white backgrounds.

Tiger Face

Athletics T The yellow may be replaced by blue. This logo can be outlined in blue, yellow, or white colors. It can appear on blue, yellow, gray, or white backgrounds.

Primary Tiger Logo

Secondary Tiger Logos

Hall of Fame Logos

Tiger Summer Sports Camp Logo (Palatino Linotype, Bold)

Appendix 4.1 – TAS Style Guide (Amended) (cont)

This is the official TAS Tiger logo - primary. Colors may not be modified. It can only appear on blue, yellow, gray, and white backgrounds.

Variations of the official TAS Tiger logo. Colors may not be modified. It can only appear on blue, yellow, gray, and white backgrounds.

Tiger Nation logo It can appear on blue, yellow, or gray backgrounds

Athletics Go Tigers!

Colors may not be modified. It can appear on blue, yellow, gray, or white backgrounds.

Note that the non-athletic logos may be used as watermarks (when not used on letterhead).

TYPEFACES (FONTS)

Typefaces unify the look of different types of school items that serve various purposes. The typefaces displayed below are suggested for use on items that represent the school. Please adhere to the following guidelines when using these fonts. Every item

produced should at least have “TAS” written on it.

(Arial)

(Agency FB, bold/all capitals)

(Lucida Handwriting)

(COLLEGE)

Available for school-wide use.

Available for school-wide use.

Available for school-wide use.

Available for use for any athletic items. Font may be used to write “Taipei” , “Tigers” , or “TAS” as pictured to the left. Font may be written straight or with a 30% arc as pictured to the left.

(Ball Park)

(Collegiate) Available for use for any athletic items. Font may be used to write “Taipei” as pictured to the left. The blue may be replaced by yellow. This logo can be outlined in blue or yellow. It can appear on blue, yellow, gray, or white backgrounds.