TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
©2021 Tai DePriest Design and copy: Tai DePriest Photography: Tai DePriest Printing and binding: Blurb.com www.taidepriest.com
Design should be a full sensory experience. Visuals hold the highest ground in graphic design, but bringing in the other senses enriches experiences and enlivens the form. Physical or even implied texture elements can create effective, thoughtful design solutions, evoking a range of sensations. On the following pages, you’ll discover my selected works, along with the texture elements which helped inspire various design details for each project. Please enjoy this tactile experience to enhance your viewing throughout this portfolio.
TABLE OF CONTENTS
PROJECT ONE /04 3 Rivers Rock Revival
PROJECT TWO /16 Starbucks CSR
PROJECT THREE /30 VANS Skin Care
PROJECT FOUR /44 Macaron Process Visual
PROJECT FIVE /56 Orchids Are Weird
PROJECT SIX /66 Sparkle Cleaner
PROJECT ONE /80 Breathe
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
TEXTURE ELEMENT PROJECT
DESCRIPTION Choose a topic to raise awareness for by creating a music festival, complete with branding, graphics, website, posters, and swag for the event. CONCEPT St. Louis is a city full of music history, as well as the birthplace of the Rock and Roll legend Chuck Berry. I wanted to create an edgy music festival celebrating that rich story, benefiting the St. Louis Children’s Hospital, and incorporating a variety of both digital and tangible deliverables to emody the spirit of Rock and Roll. DISCIPLINES Logo Design / Branding Application / UI Design
COURSE — Visual Systems
INSTRUCTOR — Troy Alders
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT ONE: 3 Rivers Rock Revival
TAI DEPRIEST — Design Portfolio 3 RIVERS ROCK REVIVAL — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems
INSTRUCTOR — Troy Alders
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TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems
INSTRUCTOR — Troy Alders
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TAI DEPRIEST — Design Portfolio 3 RIVERS ROCK REVIVAL — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
Tai DePriest | Design Portfolio
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
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TAI DEPRIEST — Design Portfolio 3 RIVERS ROCK REVIVAL — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
TEXTURE ELEMENT PROJECT
DESCRIPTION Create a cross-platform (Corporate Social Responsibility) CSR Report for a known company. CSR identity, branding guidelines, and other deliverables. CONCEPT To bring a fresh, visually engaging revamp to Starbucks’ CSR Report, highlighting current social responsibilities, brand transparency, and have a focus on stainability. I was inspired by the patterns and fabric textures utilized by the many global partners of Starbucks’, bringing their cultural textile into the design. DISCIPLINES Identity Design / 3D Rendering / Book Binding
COURSE — Visual Systems II
INSTRUCTOR — Jessica Peltz
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT TWO: Starbucks CSR Report
TAI DEPRIEST
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Design Portfolio
STARBUCKS CSR REPORT — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems II
INSTRUCTOR — Jessica Peltz
/19
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
COURSE — Visual Systems II INSTRUCTOR — Jessica Peltz
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STARBUCKS CSR REPORT — 2019
COURSE — Visual Systems II INSTRUCTOR — Jessica Peltz
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Design Portfolio
STARBUCKS CSR REPORT — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
29 COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
VANS SKIN CARE — 2019
TEXTURE ELEMENT PROJECT
DESCRIPTION Create a sub-brand and cross-market product line, with multiple product containers as well as POP display. CONCEPT Vans is iconic brand which emanates a raw, fun vibe as a global leader in skate and youth culture. I wanted to create a skin care line to match that energy. The product family support a variety of skin-types while bringing the classic Vans visual recogniztion, bold colors paired with the familiar checkerboard pattern. A POP display resembles a skateboard deck, both visually and tactilely. DISCIPLINES Packaging Design / Sub-brand Concept Design / Comping & Application
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT THREE: VANS Skin Care
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PROJECT
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Design Portfolio
VANS SKIN CARE — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
VANS SKIN CARE — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
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VANS SKIN CARE — 2019
PROJECT
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01 | 02 | 03 | 04 | 05 | 06 | 07
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VANS SKIN CARE — 2019
PROJECT
4
— 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST — Design Portfolio COURSE — Information Design / INSTRUCTOR — Hannah Coward
MACARON PROCESS VISUAL — 2019
TEXTURE ELEMENT PROJECT
DESCRIPTION Find a clear, simple way for a user to visually follow a complex set of process steps. CONCEPT One of my favorite things to bake are Italian macarons, which have many process steps to complete. Isometric illustrations made room for layers of depth within the outlined instructions. An instructional kit concept was developed, giving style and form to the entire package as a whole. The infographic folds to create a stylized macaron shape and holds the kit contents inside . DISCIPLINES Illustration / Information Design / Comping & Application
COURSE — Information Design INSTRUCTOR — Hannah Coward
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT FOUR: Macaron Process Visual
TAI DEPRIEST — Design Portfolio MACARON PROCESS VISUAL — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Information Design INSTRUCTOR — Hannah Coward
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PROJECT
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3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
fold ends behind to meet center
fold ends forward on crease
TAI DEPRIEST — Design Portfolio fold ends forward on crease
fold/score to form hexagon shape. use sticker to connect ends
fold/score
UNFOLD
MACARON PROCESS VISUAL — 2019
ribbon loop to pull/remove top
removeable end closures, top and bottom bristol paper/colored paper
UNFOLD
COURSE — Information Design
INSTRUCTOR — Hannah Coward
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TAI DEPRIEST — Design Portfolio MACARON PROCESS VISUAL — 2020
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
Tai DePriest | Design Portfolio 51
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST DEPRIEST TAI
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Design Portfolio Portfolio Design
TEXTURE ELEMENT PROJECT
DESCRIPTION Create a book project of our own invention, choosing a subject, concept, content, Images/illustrations, layout, typesetting, and working with a binding/printing vendor. CONCEPT Orchids are a fascinating subject, from their botanical shape and anatomy to the mania surround their collection in the 19th century. It was important for me to take in that uniqueness and translate it into an informational book with photos taken during my own search for Orchids. DISCIPLINES Book Design / Content Creation / Photography Illustration / Printing
COURSE — Typography III
INSTRUCTOR — William Culpepper
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT FIVE: Orchids Are Weird
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Design Portfolio
ORCHIDS ARE WEIRD — 2017
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Typography III
INSTRUCTOR — William Culpepper
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ORCHIDS ARE WEIRD — 2017
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Typography III
INSTRUCTOR — William Culpepper
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ORCHIDS ARE WEIRD — 2017
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Typography III
INSTRUCTOR — William Culpepper
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ORCHIDS ARE WEIRD — 2017
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
TEXTURE ELEMENT PROJECT
DESCRIPTION Create an eco-friendly, multi-product cleaning sub-brand with different sized, eco-friendly packaging. CONCEPT I chose Bubly Sparkling water as the parent brand of the cleaner, with its fruit-based flavors and effervescent quality. It's personality is fresh with an airy pop - perfect for a natural cleaning line. Each container and label was digitally created and applied to recyclable packaging materials, chosen with sustainability in mind. DISCIPLINES Packaging Design / Sub-brand Concept Design / Logo Design / Physical Comping & Application
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
— 01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT SIX: Sparkle Cleaner
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
SPARKLE CLEANER — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
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SPARKLE CLEANER — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
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SPARKLE CLEANER — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Packaging Design III
INSTRUCTOR — Thomas McNulty
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Sensitive skin approved. Safe on all materials. Biodegradable. HE Safe.
ost consumer recycled materials material s
Sparkle
Spa parrkle
add one capful to laundry laundr carbonated water, water, plant plant dervied dervied cleaners/stablizers, carbonated cleaners/stablizers, blueberry extract . blueberry extract .
CAUTIOO N : Ke Kee p ou outt of reac h fro m c hild hildrre n . I f p roduc t ge getts i n ey eyee s, r i n s e w i t h wa te r.
TAI DEPRIEST
100% post 100 pos t consumer recycled recycle d materials material s
Sparkle
— Design Portfolio
Spa parrkle
Spa parrkle Soak. Boost. Rinse. Dry. Enjoy.
Sensitive skin approved. Biodegradable. add one capful to laundry or presoak for stainfighting stainfightin g carbonated water, water, plant plant dervied dervied cleaners/stablizers, carbonated cleaners/stablizers, blueberry extract. blueberry extract .
CAUTIO N : Ke Kee p ou outt of reac h fro m c hild hildrre n . I f p roduc t ge getts i n ey eyee s, r i n s e w i t h wa te r.
Spa parrkle
100 % post consumer recycled materials material s
Sparkle
Spa parrkle
nse. Dry. Enjoy.
pproved. Safe on all egradable. HE Safe.
apful to laundry laundr y
ant dervied dervied cleaners/stablizers, ant cleaners/stablizers, berry extract . berry extract .
u t of reac h fro m c hild hildrre n . n ey eyee s, r i n s e w i t h wa te r.
umer recycled recycle d materials material s
S parrrkle pa kle Spa par
Spa parrkle Saffe for u s e o n al Sa alll h a rd rd,, no nonn - porou porouss su surr fa ce s s u c h a s w oo ood, d, c e ra m i c, se seaa l e d g ra ni nitt e, c h ro m e, gl glas ass,s, an andd sta staii nles nlesss st stee eell .
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Packaging Design III INSTRUCTOR — Thomas McNulty
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SPARKLE CLEANER — 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
TEXTURE ELEMENT PROJECT —
DESCRIPTION Create an environmentally interactive app, maintaining an engaging UX and UI experience, and develop a supplemental promo kit and advertising video. CONCEPT I wanted to create a mobile app to encourage people to relax and take a break from the endless scrolling and never-ending screen time we are all subject to. Breathe uses in-app GPS technology to search for quiet places to meditate, setting a timer on their device that counts down the time for them to just breathe. DISCIPLINES Brand Identity / App Design Development Digital Comping / Video Content Creation & Production
COURSE — Graphic Design III
INSTRUCTOR — Samantha Perkins
01 | 02 | 03 | 04 | 05 | 06 | 07
PROJECT SEVEN: Breathe
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Graphic Design III
INSTRUCTOR — Samantha Perkins
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BREATHE — 2018
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Graphic Design III
INSTRUCTOR — Samantha Perkins
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BREATHE — 2018
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
b
COURSE — Graphic Design III
INSTRUCTOR — Samantha Perkins
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
(Scan for video presentation)
COURSE — Graphic Design III
INSTRUCTOR — Samantha Perkins
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BREATHE — 2018
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019
PROJECT — 01 | 02 | 03 | 04 | 05 | 06 | 07
COURSE — Visual Systems / INSTRUCTOR — Troy Alders
TAI DEPRIEST
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Design Portfolio
3 RIVERS ROCK REVIVAL / 2019