DIGITAL TRANSFORMATION WITH INTELLIGENT AUTOMATION Zaidoun Arbad, COO at Starlink, talks about how businesses are transitioning into the next phase of digital transformation with intelligent automation. Zaidoun Arbad
The evolution of Digital Transformation post pandemic The main driver for organisations to prioritise Digital Transformation (DX) post the pandemic was to ensure business continuity, maintain a competitive edge and most importantly to enhance customer experience. Majority of the B2B organisations started their digitisation project plan three-to-five-years prior to the pandemic. However, with the onset of the pandemic they were pushed over the technology tipping point that transformed businesses forever and were forced to accelerate their digital adoption at a dramatic pace covering anything related to remote working and virtual workplace with emphasis on securely accessing applications hosted on the cloud.
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GITEX TECH VISION 2021
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