Other like-minded firms rounded out the collaborative project team, including Gromatzky Dupree & Associates of Dallas, who contributed two high-rise residential towers, and Callison Architecture in Seattle for retail branding and signage consultation. Another departure from the usual urbanist formula is the commercial program. In lieu of a street lined with boutique shops to entice window-shoppers, the program mostly consists of large-footprint retailers more commonly seen in suburban power centers or pad sites. Among the retail tenants that have survived the recent economic turmoil is the commercial anchor, Whole Foods Market. Zoned for ultimately three million gross square feet of development, the mixed-use program for Park Lane is densely nested into a 33.5-acre site bounded by Central Expressway directly to the west (with the late Raymond Nasher’s North Park Shopping Center across the expressway), a DART station and elevated light-rail line to the east, and an existing mid-rise office building to the south along Northwest Highway. In terms of real estate potential, the site was irresistible to Dallas developer Harvest Partners, a company with a track record for making retail-driven destinations.
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(preceding spread) With pedestrian-scaled interstitial spaces at its core and outlying accommodations for automobiles, Park Lane in Dallas represents an urban/suburban hybrid. Lightrail skirts the eastern perimeter, connecting the development’s 600 potential residents to other parts of the city. (this spread) Designed principally for large-footprint retailers, Park Lane’s commercial sectors allow for adjacent surface parking supplemented by multi-level garages. The 33.5-acre mixed-use development covers an area equal to five city blocks with multiple components, new and existing, linked by outdoor public spaces.
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