classmates @golaurag Country music lover studying PR/AD & Screen Acting from LA. Whose goal is to find truth & connection in relationships & communication.
@cwilliams912 Chris Williams from Santa Barbara, CA, Major in PR&Ad, Minors in Leadership and Picture & Film Editing. Plays any sports and likes to travel, live your life one day at a time.
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he structure of our #IntCom class was to build lasting relationships with our peers through the socratic method and by reading each others blogs about topics that we found to hold a passionate value to us. Throughout the semester, we engaged in open dialogue and communications in order to maximize our learning experience and foster an environment in which we could formulate long-term business relationships with our peers. Our class was setup to mimic that of Harvard Business School and its method in creating a platform for students to work together to learn, create, and innovate. Having a class taught in the way that #IntCom was, it opened my eyes to see how important business relationships are in all facets of communications. In order to be a better marketer, one must know have a standing relationship with their intended consumer and publics. Take for example high-end retailers, such as Bergdorf Goodman, where customers always come first and consumers have a first-name relationship with employees who inform them of new collections and hand-select merchandise that they think will fit well with the personality of the buyer.
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To successful sell, market, or communicate a brand or service to the masses, one must build a trusting and sustainable relationship to create loyalty and trust before even mentioning the product or service.