should be provided to the USF community include: posters, canvas patches, buttons, t-shirts, and stickers. These forms
ated to promote this Plan, and charging USFpedals with hosting organized bike rides and other social events to
of advertising are relatively inexpensive to produce, but
promote USF’s bicycle culture. An example of a fun bicycle-
would continuously promote USF’s bicycle culture and
related social event is a "Bike Date." At the Bike Date, peo-
awareness and would be a great showcase of student's
ple could come, eat pizza, and hang out together while
creativity. Online promotion would also be a successful
working on their bikes. A great place for this event would be
form of promotion. This could be done through USFcon-
Gleeson Plaza. There would also be fundraisers hosted by
nect, USFpedals.org, and social media pages. These online
USFpedals. Organizations that would be great to collabo-
resources could be very helpful and informative for stu-
rate with for support and promotion are the SF Bicycle Coa-
dents by providing safety information, video promotion,
lition, Koret Gym, Outdoor Club, and Public Safety.
and information on biking events in the city. Another great resource that should be utilized is video.
Outreach should target new students (freshmen and transfer) by workshops held during New Student Orientation, co-
Video media can demonstrate how fast and easy biking is
hosted by SF Bicycle Coalition in conjunction with Go team.
in a city environment and could be instrumental in moving
By directing resources towards incoming students, a thriv-
the USF community towards sustainable transportation. For
ing bike culture at USF can be created from the ground up.
example, a promotional video could follow a bicyclist, mo-
Even sooner than this, a brochure could be inserted into
torist, and MUNI bus rider on their journeys from USF to
the Welcome packet disseminated to accepted students,
downtown and compare their experiences. Videos such as
detailing why bringing a bike to USF is a good idea (quick
this could be shown on the online sources and the visual
transportation, an easy and better way of seeing the city
media outlets on campus. These outlets include the flat
than by bus, health benefits, environmental benefits, etc).
screens in Kalmanovitz Hall, Market Cafe, University Center building, and the large screen in front of the book store. Both students and employees regularly pass by these locations, ensuring that bicycling promotional media will reach
All forms of information promotion regarding biking at USF would support and strive to achieve USF's mission statement along with USFpedals mission statement.
a wide segment of the population. Another method of promoting USF’s bicycling culture and services is through social events. We recommend formally institutionalizing USFpedals, the informal organization cre-
University of San Francisco Bicycle Transportation Plan!
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