Earnshaw's | January 2014

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JANUARY 2014 Noelle Heffernan Publisher Audrey Goodson Kingo Editor in Chief Nancy Campbell Trevett McCandliss Creative Directors

FEATURES

EDITORIAL Angela Velasquez Fashion Editor

16 Keep ’Em Coming Retail experts reveal how to reel in repeat visits with top tips on customer retention.

Lyndsay McGregor Associate Editor Social Media Editor

28 It Takes a Village Owner David Penning shares the story of how his grandfather’s Midwest mattress shop became The Tot to Teen Village.

Brittany Leitner Assistant Editor ADVERTISING Caroline Diaco Group Publisher

32 Carry All With 13 years in the kids’ industry, new CEO Margaret Hardin is well-equipped to lead Ergobaby's latest babywearing endeavors.

Alex Marinacci Account Executive Jennifer Craig Special Accounts Manager

FASHION 38 Cold Snap A whirl of wintry white, textured fabrics and smart tailoring lends an icy edge to fall outerwear.

PRODUCTION Tim Jones Deputy Art Director Production Manager Mike Hoff Webmaster

6 Editor’s Note 8 Talking Points 12 Hot Properties 14 Fresh Finds 20 On Trend 24 In the Bag 26 On the Shelf 50 Behind the Seams 56 Stargazing

CONTACT INFO Sales/Editorial Offices 36 Cooper Square, 4th floor New York, NY 10003 Tel: (646) 278-1550 Fax: (646) 278-1553 advertising@9threads.com editorialrequests@ 9threads.com Circulation Office Joel Shupp 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 circulation@9threads.com

Photography by Raphael Buchler. Styling by Angela Velasquez. Hair and makeup by Clelia Bergonzoli for Utopia. This page: Pink Platinum by iApparel puffer, Tutu Couture petticoat, Etiquette speckled socks, Nowali tights and moccasins, stylist’s scarf. Cover, from left: Girl & Co. jacket, Marili Jean cardigan, Stella Cove dress, headband by Andrea's Beau, vintage mittens; Peace of Cake jacket, Bonnie Young pants, vintage hat, Little Giraffe legwarmers worn on arms.

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CORPORATE 9Threads 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 Xen Zapis, Chairman Lee Zapis, President Rich Bongorno, CFO Debbie Grim, Controller

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the childrenswear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

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