R E TA I L P R O F I L E
State of Kid Co-Founders Cheryl Gonzalez (left) and Alana Oxfeld
HYBRID HEAVEN More than just a place for enrichment classes and curated clothing, State of Kid in Miami has created a thriving community for young families with now two compelling locations. BY
MICHELE SILVER UST WHEN YOU think the retail market has reached a plateau, creative minds come along and push it to the next level. In 2019, businesswomen and mothers Alana Oxfeld and Cheryl Gonzalez took their collective brainpower in branding, baby products and clothing and parlayed it into State of Kid, their boutique spin on the children’s class business. State of Kid’s first 1,700-square-foot location was so successful—even through the pandemic—that Alana and Cheryl opened their second location last month at Miami Beach’s premier lifestyle destina-
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E A R N S H AW S .C O M • S E P T E M B E R /O C TO B E R 2 0 2 1
